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Archive for the 'Achieving goals' Category

6 Things Successful People Do To Become & Stay Motivated & Happy

Thursday, April 19th, 2018

Staying happy and motivated is like caring for delicate roses, you need to nurture your fragrant dreams every day and be vigilant in keeping predators away. As a coaching client, who suffers from reoccurring bouts of depression, said recently, “Changing my view from one where I am trying to motivate myself, to one where I am inspired by the things that motivate me will help me achieve my goals.”

Successful people don’t force themselves into submission, instead, they harness their love and enthusiasm for their projects to lift them higher. Successful people also know how to bounce back from inevitable setbacks. Guided by the  wisdom of Leonardo da Vinci, here are 6 things successful people do to become and stay motivated:

 

1.) HARNESS THE POWER OF PASSION

 

If there’s no love, what then?

~ Leonardo da Vinci

 

Without love you don’t have energy. Without energy you have nothing.

Passion is a source of unlimited energy from your soul that enables you to achieve extraordinary results. Following your passion and claiming your authentic self is a great way to boost your vitality. Whether you call it joy, love or obsession or desire, these powerful heart-felt emotions are natural opiates for your mind, body, and soul.  It’s the fire that ignites your potential and inspires you to be who you really are.

When people are pursuing something they are passionate about their drive and determination is infinite. They become like pieces of elastic able to stretch to anything and accommodate any setback. People immobilized by fear and passivity snap like a twig. They lack resilience.

Passion gives people a reason for living and the confidence and drive to pursue their dreams. Leonardo was a man of many loves and deep obsessions. These passions imbued him with infinite energy—powering his creativity, courage, resolve, and tenacity.

Sadly, when you’re feeling anxious, depressed or stressed, the things that you love are the first things to be traded. Nothing seems to spark joy. But, when you do something that feeds your soul you may be amazed at how quickly fire ignites.

As Leonardo once said, “No labor is sufficient to tire me”. Even when he was exhausted by life, his passion sustained him.

 

2.) BEGIN WITH THE END IN SIGHT

 

There are three classes of people: those who see. Those who see when they are shown. Those who do not see

~ Leonardo da Vinci

 

Beginning with the end in sight is a powerful way of strengthening motivation, persistence, and perseverance. The future does belong to those believe in the beauty of their dreams and schemes

Every extraordinary achievement starts as someone’s daydream. Dream big, become audaciously obsessed, and fuel your verve—pursue the vision that sparkles!

Let desire propel you forward by acting as if, seeing as if, feeling as if, tasting as if, touching as if your success has already been achieved.

Jessie Burton’s empowering words, “Always picture succeeding, never let it fade. Always picture success, no matter how badly things seem to be going in the moment,” may inspire you as much as they do me.

Her advice reminds me to watch my tendency to visualize and picture failure. Sometimes when I embark on an inspired quest I tell myself messages of failure, and as a result, I feel failure. This is hardly a formula for success!

Jesse Burton, the bestselling author of the highly acclaimed books The Muse and The Miniaturist, is very inspiring to me because she is so honest about her own battles with mental health—including anxiety.

Marcus Aurelius, Benjamin Franklin, and Julia Cameron, playwright and author of phenomenal bestseller The Artist’s Way, all understand the transformational power of keeping words, thoughts, and feelings in journals. As did Leonardo da Vinci.

He was a prolific recorder of all things that interested and excited him. He maintained over 13,000 pages of scientific notes and drawings on natural philosophy, life, travel, and mysteries.

“Preserve these sketches as your assistants and masters,” he once wrote in his journal.

His notebooks not only log his interests and the things he witnessed with his own eyes, but it was also a medium by which he channeled his intuition. They also helped him shape his vision for future creations he wished to transform from his mind into tangible reality.

Whether you keep a passion journal, dream board or store your vision in your mind, visualizing your preferred future is an essential tool for your success.

 

3.) BE AMBITIOUS

I wish to work miracles

~ Leonardo da Vinci

 

Many people struggle to achieve because they’re not ambitious. Being ambitious may stir your fears—fear of success, failure, regret, disappointment, loss. Or it may trigger a fear of standing out. You may associate ambition with negative traits, like aggression.

Reframe ambition and look to your heroes and heroines. As Leonardo once said, “I want to create miracles.” If that’s not ambitious I don’t know what is. He wasn’t hard and aggressive—he was focused and he kept his vision fixed on success.

“Dream big,” encourages James Patterson, currently the bestselling author in the world. “Don’t set out to write a good thriller. Set out to write a #1 thriller.” 

Given that science has barely even begun to explore the real potential of the human mind, it’s a funny thing how easily we persuade ourselves of its limitations and settle for less.

You’ve probably caught yourself thinking about a big dream, some inspired course of action, and at some point talked yourself down by saying, “I could never do that!”

Or perhaps you’ve come up with a bright idea about something and then shelved it because somebody said dismissively, “You can’t do that!” or “That’s crap.”

Or perhaps, as I have so often said to myself before reconnecting with my millionaire mindset, “I can’t do this. I can’t write this book. It’s too big. Who do I think I am trying to write such a complex book?”

But how do you really know what you are capable of unless you try?

Paulo Coehlo, the author of The Alchemist, once said: “Know what you want and try to go beyond your own expectations. Improve your dancing, practice a lot, and set a very high goal, one that will be difficult to achieve. Because that is an artist’s million: to go beyond one’s limits. An artist who desires very little and achieves it has failed in life.”

Thinking big demands a long step outside the comfort zone of what you know.

It can feel scary to contemplate stepping out of the space where you feel you know what you’re doing and you feel fully in control.

It can feel frightening to explore what it would be like if you were to leave the comfort-rut and attempt to climb toward a new summit. You don’t know for sure where it will lead. But everyone who’s ever made a success of anything started with a big dream.

And you can, too.

Tim Ferris dreams big by adopting and cherishing his beginner’s mind. Rather than succumb to the fear of failure, he changes his mindset, and affirms his love of variety and challenge and being a perpetual debutante.

“Think small, to go big” encourages Gary Keller in his book The One Thing. “Going small” is ignoring all the things you could do and doing what you should do.

“It’s recognizing that not all things matter equally and finding the things that matter most. It’s a tighter way to connect what you do with what you want. It’s realizing that extraordinary results are directly determined by how narrow you can make a focus.”

When you think too big, achieving success can feel overwhelming, time-consuming, and complicated. Calendars can become overloaded and success starts to feel out of reach. So, people opt out and either quit or settle for less.

“Unaware that big success comes when we do a few things well, they get lost trying to do too much, and in the end, accomplish too little,” says Keller.

“Over time they lower their expectations, abandon their dreams, and allow their life to get small. This is the wrong thing to make small.”

 

4.) PLAN FOR SUCCESS

 

God sells us all things at the price of labor

~ Leonardo da Vinci

 

Planning and effort prevent poor performance. This is such a powerful message when it comes to our goals, especially if you’re someone who equates planning with feeling controlled. You may be looking to the future thinking, “Someday! Someday I will achieve that.”

How can you be assured that things will happen if you don’t plan your action steps effectively, efficiently and productively?

So many people end their lives disappointed that things didn’t come to fruition. “Why didn’t it happen for me? Why, when it happens for other people.” Successful people don’t sit at home waiting for things to happen. They go out and conquer things.

If you’re sitting back waiting for ‘someday’ you have a problem—you think you have time!

Successful people set goals and start breaking them down into bite-size chunks. If you want to generate $100,000 out of your business in a year what do you need to do to get there? If you want to start a new relationship, or improve the one you’ve got, develop your success strategy. Your efforts will be repaid in exchange for your labor and your courage to try.

Planning for success also means planning for possible failure. As Oprah once said, “Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it.”

Planning to for success also means showing up! Successful people don’t spend their time thinking and strategizing about success.

To be inspired is to be in spirit, and inspiration has to find you working or it won’t come out to play. Eighty percent of success is empowering your mind, body, and spirit by showing up.

Showing up requires the ability to balance creativity with flexibility and discipline.

To be disciplined is to be committed, devoted, able to control your SELF in accordance with, and sometimes against, your desires.

You may be a genius, gifted or have an IQ of 160, but if you lack self-discipline and follow-through your success will be limited.

Leonardo affirmed the importance of this by writing reminders to himself of the superiority of doing to knowing.“I have been impressed with the urgency of doing. Knowing is not enough: we must apply. Being willing is not enough; we must do.”

 

5.) CHASE THE LIGHT

 

Darkness steeps everything with its hue, and the more an object is divided from darkness the more it shows its true and natural color

~ Leonardo da Vinci

 

What’s your default position when things go awry, obstacles challenge your resolve, technology goes belly-up or unforeseen demands on your time derail your plans?

Does your mood darken? Setbacks are normal foes you’ll meet on the path to success, but how you greet them will determine the outcome.

Keep your thoughts light. You may need to bring out the big guns to wage war against doubt, despair and other dark, heavy thoughts. While they’re often part of the journey to success, you will need to slay them to stay motivated and optimistic.

Leonardo would turn again and again toward the things that created light. He didn’t ignore the shadows, but he didn’t allow his palette to be overloaded by darkness.

Acceptance, optimism, willpower, grit, stubborn determination and a resolve to persevere are critical skills to cultivate, as is flexibility and the willingness to adapt. Sometimes it’s all too hard and you need to hibernate. You can take a lesson from nature in this regard.

Successful people resist complaining and victim talk—they know it increases toxicity in your mind and body, hampering your progress. Instead, they throw their energy into positivity and strive to engineer and implement solutions, no matter how small.

They also ask for help if too much darkness creeps in, and, rather than suppress, numb or try to ignore problems they peer into the darkness and look for the gift.

The astoundingly innovative and talented British architect Dame Zaha Mohammad Hadid, faced unimaginable obstacles on her road to success, including battling the predominately male industry who viewed her curvaceous designs with destain. “Having to fight hard has made me a better architect,” she once said.

6.) SAVVY SOBRIETY

 

Here again, many vain pleasures are enjoyed, both by the mind in imagining impossible things, and by the body in taking those pleasures that are often the cause of the failing of life. Extremes are to be avoided

~ Leonardo da Vinci

 

Alcohol and success don’t make good marriage partners, but they’re often fatally attracted.

While there’s no evidence that Leonardo was a teetotaller, he was a clever man. Experience would have told him what we all know—too much booze muddles the mind, ignites aggression, reduces responsiveness and ultimately depresses.

It’s also hard to quit.

Many successful people limit their drinking or consciously decide not to touch a drop. Keeping their resolve, however, often takes extraordinary willpower.

Spiritual guru to the stars, Deepak Chopra, gave up drinking, saying “I liked it too much.”

Julia Cameron, the author of The Artists Way, fought her way back from alcoholism. Others like Amy Winehouse devastatingly never made it.

Drink to success? Destroying your career, ruining your relationships, sacrificing your sanity, and taking your life is a massive price to pay to celebrate success.

Benefits of not drinking are many, including:

  • Authentic happiness
  • Increased memory and mental performance
  • Better control of your emotions
  • Increased productivity
  • Sweeter relationships
  • Improved confidence, self-esteem
  • Stronger ability to focus on your goals and dreams
  • Greater intuition and spiritual intelligence

The choice is ultimately yours. Only you know the benefits alcohol delivers or the toll it exacts. Consider trialing sobriety—take the 30-day challenge. Experiment with living an alcohol-free life.

Do you need help to moderate or quit drinking? Consider purchasing any of my books in the Mindful Drinking series, including Mind Your Drink: The Surprising Joy of Sobriety and Mind Over Mojitos: Easy Recipes for Happier Hours & a Joy-Filled Life 

 

For more tips to lift your spirits during times of adversity grab your free tip sheet

Sleep More, Drink Less: How to Quit or Moderate Alcohol and Cure Insomnia

Thursday, April 19th, 2018

 

Many people find it difficult to switch off at night, believing a few night-caps will lull their busy minds into compliance and improve their sleep. Others drink late and into the early hours. It’s not uncommon to see business men and women or students out on the town still drinking until 3 or 5 am.

Some people think a quick nightcap will help them sleep, but a 2013 review of 27 studies shows that alcohol does not improve sleep quality.

According to the findings, alcohol does enable healthy people to fall asleep quicker and sleep more deeply. But this is only a short-term fix. Alcohol disrupts rapid eye movement (REM) sleep. And the more you drink before bed, the more pronounced these effects.

“Alcohol may seem to be helping you to sleep, as it helps induce sleep, but overall it is more disruptive to sleep, particularly in the second half of the night,” says researcher Irshaad Ebrahim,  the medical director at The London Sleep Centre in the U.K. “Alcohol also suppresses breathing.”

No doubt you’ve heard of tragic cases of people who have left their friends to sleep it off, only to find when they go to check on them in the morning, that they’re dead.

Sleep plays a vital role in your health and wellbeing. Getting enough shut-eye helps you maintain your mental and physical health and enhances your quality of life.

Modern science proves conclusively that if you skip out on sleep you’re compromising not just your productivity and efficiency, but also your health.

More than a third of American adults are not getting enough sleep on a regular basis, according to a February 2016 study from the Centers for Disease Control and Prevention.

Sleeping less than seven hours a day, they report, can lead to an increased risk of frequent mental distress, impaired thinking, reduced cognitive ability, and increased susceptibility to anxiety and depression.

Lack of sleep also increases the likelihood of obesity, diabetes, high blood pressure, heart disease, and stroke. None of which will aid your quest for happiness and prosperity.

When stress becomes too much, is your quality of sleep affected? The next time you’re worrying and feeling anxious around bedtime, try one of these simple hacks to relax and quieten your mind enough to fall asleep:

Take time to unwind after a stressful day

Before going to bed, take some time out to unwind from the stresses of the day. Allow at least 30 minutes before bed for a quiet, “preparing to sleep” activity. Enjoying a calming cup of herbal tea, listening to soothing music, reading a novel or book of poems (paperback), an aromatherapy bath with lavender and other scented oils, or even a relaxation or meditation practice.

Clear mental clutter

If the events of the day or other issues are still running through your head before bedtime, start writing them down in a journal for you to revisit later. The simple act of writing down your troubles–and noting how you feel about them in that moment–can help you make sense of the root cause of your problem and free up some space for more important activities like sleeping.

Schedule time to worry

If you want to sleep better, you need to empty your mind of all thoughts, tasks, and stresses. Another way to clear your mental chatter is to “box your worries” by scheduling dedicated “worry time.” This is a programmed time that is dedicated to–you guessed it–worrying. A scheduled 30-minute window in your day allows you, and even encourages you, to think constructively through the problem. Many of my clients tell me that when their “worry time” comes around, their issue has disappeared or become less important.

If the worrying issue is still lingering, by granting yourself some time to focus on it, you’re forced to either formulate a solution or to let it go.

Be proactive and create a to-do list

Another active way to clear your head and get to bed is with a master to-do list. Write down “things to do” on a list in your diary so that you don’t need to keep thinking about them over and over. This is why planning your “tomorrow” the day before is also an effective strategy. You can sleep well knowing that you have your bases covered. This also minimizes decision fatigue.

Did you know that humans are only capable of keeping seven to nine different things in our working memories at once? When you try to recall all the tasks you need to complete, this uses up valuable mental energy and can prevent you from sleeping soundly.

Creating a list transfers your chores from your mind to the page (paper or digital), freeing up valuable brainpower. You’ll be better able to analyze tasks and prioritize, delegate, or even eliminate some of them. It’s a win-win success strategy.

Numerous studies reveal that a to-do list can also make you happier. Don’t sweat it if you don’t manage to cross everything off your list; the act of compiling one can still help you reach your goals, manage your stress levels, and help you relax enough to get some well-earned sleep time.

Disconnect

You can also enhance your sleep by turning off all devices and leaving them outside your bedroom.

“I will not sleep with my phone in my room,” Jessie Burton, author of The Muse, shared on one of her blogs. After suffering from burnout and severe anxiety, she created a not-to-do list to restore and protect her mental health.

If lack of sleep is keeping you awake at night and making you tired during the day, consider reading and applying the strategies in Arianna Huffington’s book, The Sleep Revolution: Transforming Your Life One Night at a Time.

Be ruthless about prioritizing your well-being. Remind yourself of the benefits that flow while you sleep, and when you enhance the length and quality of your sleep.

 

 

This is an edited extract of Cassandra Gaisford’s new book Mind Your Drink: The Surprising Joy of Sobriety (Control Alcohol, Discover Freedom, Find Happiness and Change Your Life), available in print and eBook from all good bookstores, including:

Amazon: getbook.at/MindYourDrink

Kobo, Barnes & Noble, Nook and iBooks: https://www.books2read.com/u/bQBLj0

Or direct from the author  http://www.cassandragaisford.com/product/mind-your-drink-the-surprising-joy-of-sobriety

Celebrate Leonardo’s Birthday by Reading His Best Inspirational Quotes and Daily Motivation For the Best You Ever

Monday, April 16th, 2018

 

Today would have been the 566th birthday of Leonardo da Vinci, the original Renaissance man best known for his eclectic range of interests and talents and for his willingness to follow his curiosity. Celebrate in style and let Leonardo da Vinci be your mentor, inspiration, and guide as he calls forth your passions, purpose, and potential.

 Success is living life on your terms and no one knows this better than the ultimate freedom-fighter Leonardo da Vinci.

 Bestselling author, award-winning artist and creativity expert Cassandra Gaisford shares the success secrets of Leonardo da Vinci and other extraordinary artists, authors and creative entrepreneurs like Leonardo da Vinci, Coco Chanel, Georgia O’Keeffe, Vera Wang, Arianna Huffington, Oprah, Isabel Allende, and many more.

 These successful people and others like them thrive by capitalizing on and leveraging off the power of their creative strength, resourcefulness, and optimistic ‘can do’ mindset.

 In The Art of Success Cassandra Gaisford answers the question: How can you thrive as an artist, entrepreneur or business person, create success on your own terms, and live a happier life?

Gaisford shows us that being successful is not just about money. It’s also about health, happiness, close relationships, living a meaningful life, and enjoying life’s journey.

If you suffer from self-doubt or fear of failure…

If you constantly need approval from others…

If you lack confidence or self-esteem… 

If you’re a perfectionist…

Or find the challenges of life overwhelming…

 

…then The Art of Success is exactly the right book for you—because it will cheerlead, motivate and encourage you to fight for your dreams and achieve your goals.

 

In The Art of Success Gaisford reveals:

 

        How to define success on your own terms…

        How to find your truth and live an authentic life…

        How to set and achieve audacious goals…

        How to steal from your heroes (rather than waiting for inspiration)

        How to take strategic risks (rather than reckless ones)

        How to overcome your fear of failure, criticism, and change…

        How to make money, follow your passion and still pay the bills…

        How to beat procrastination and low self-esteem…

        How to identify real priorities that are central to your life’s true meaning…

        And how to empower your business and personal life…

 

Through inspiring anecdotes of successful business people and creative solopreneurs like Leonardo da Vinci, Gaisford shows that living and working with purpose and passion is not only doable but it’s also a fulfilling way to thrive.

 Expanding upon the ground-breaking work in her previous bestsellers Mid-Life Career Rescue, How to Find Your Passion and Purpose, and Bounce: Overcoming Adversity, Building Resilience, and Finding Joy Gaisford explores the tension every person faces in an effort to blend an authentic, inspired life with a practical path to success. Being creative isn’t a disadvantage; rather, it is a powerful tool to be harnessed to elevate your success.

 If you’re short on time but high on motivation The Art of Success will cheerlead, support, encourage and inspire you to move toward success.

 There is not only wisdom on every page, but actionable, immediate steps you can take to make a difference in reaching your own goals and dreams.

This book is like meeting with your best friend—the one who can give you a pep talk or a sharp rap on the head, depending on what you need. Broken into small, bite-sized segments—you’ll soon find yourself jotting notes down, finding someone else so you can share the insights and experience, and even more resources made available to keep you motivated and focused.

Dig into this book and let Leonardo da Vinci be your mentor, inspiration, and guide as he calls forth your passions, purpose, and potential.

Personally, I loved researching and writing this book. Below are some images of the early drafts.

Leonardo was just like you and I. He suffered at times from self-doubt, he had family hassles, some of his efforts resulted in failure, people jealous of his talent tried to undermine him, money worries meant that at times he had to suck it up and do work he didn’t enjoy, and he had to work for bullies and tyrants.

But he didn’t let obstacles stop him from doing the work he loved. The pursuit of knowledge born of his own enquiry and experience ultimately led to his success. He also learned from experts he admired, both past and present.

I created the Art of Success series to reveal how the success secrets and strategies of extraordinary artists like Leonardo da Vinci can help people like you and I succeed—personally and professionally. Successful artists have always struggled, but they persevered anyway. And it is this willingness to pursue their calling in the face of many challenges that holds lessons for us all.

 

To celebrate Leonardo’s birthday please enjoy this free excerpt:

 

BE AMBITIOUS

I wish to work miracles

~ Leonardo da Vinci

Many people struggle to achieve because they’re not ambitious. Being ambitious may stir your fears—fear of success, failure, regret, disappointment, or loss. Or it may trigger a fear of standing out. You may associate ambition with negative traits, like aggression.

As Leonardo once said, “I want to create miracles.” If that’s not ambitious I don’t know what is. He wasn’t hard and aggressive—he was focused and he kept his vision fixed on success.

Your Challenge

Reframe ambition and look to your heroes and heroines.

When you think of someone ambitious that you admire who comes to mind?

What qualities do they possess? How could you copy-cat or borrow these qualities and apply them to help you succeed?

Keep your ambition a secret—avoid the critics and those who may knock your confidence. When you start to flap your ambition wings other people may feel threatened or jealous

It’s cool to be ambitious. People want to hang out with ambitious, successful people. Pursue your big audacious goals! Do the things you think you can’t. Achieve the impossible

The world is in perpetual motion, and we must invent the things of tomorrow. One must go before others, be determined and exacting, and let your intelligence direct your life. Act with audacity

~ Madame Veuve Cliquot, businesswoman

  

The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci) by Cassandra Gaisford.To purchase your copy and learn more from Leonardo Navigate to:

Amazon: getBook.at/TheArtofSuccess

Kobo, Barnes & Noble, Nook and iBooks: https://www.books2read.com/u/bPJqYJ

 

 

 

P.S.

 

And I’m excited to let you know that today, in honor of Leonardo’s birthday I released a new book, The Art of Success Leonardo da Vinci Best Inspirational Quotes: Daily Motivation For the Best You Ever.

Here’s a short blurb:

One of few quotes book that includes a Bonus Video!

Bestselling author and successful entrepreneur, Cassandra Gaisford partners with Leonardo da Vinci, to share their personal collection of inspirational quotes from ancient philosophers to today’s thinkers. Read one quote a day as a vitamin of inspiration, or read them in one sitting to break through negative thinking, bounce back from setbacks and feel happier instantly.

BONUS #1: Online Video: “6 Things Successful People Do To Become & Stay Motivated & Happy”

BONUS #2: Activities To Discover Your Life’s True Passion and Purpose

 

Mind Your Drink—Pep Up Your Peptides and Feel Stronger, Happier, and Lighter Fast!

Sunday, April 8th, 2018

 

“As our feelings change, this mixture of peptides travels throughout your body and your brain. And they’re literally changing the chemistry of every cell in your body,” says neuroscientist Dr. Candace Pert.

Many people seek happiness in a bottle, mistakenly turning to booze to fuel a happy-high. But there are happier and healthier options to feel more joy—minus hangover hell and drinkers remorse. You can trick your brain and stimulate the reward networks by losing the booze and pepping up your peptides—your body’s natural feel-good opiates.

What you feel has a powerful effect on your mind and your behavior, attracting, or repealing from you what you desire—including health and vitality. Call it the law of attraction, the law of manifestation, or whatever you like, but know that the mind-body connection is backed by strong empirical science.

Dr. Candace Pert, formerly the chief of brain biochemistry at the National Institutes of Health in the US, revolutionized her field by discovering that emotions create biochemical compounds called peptides that serve as messengers in the brain; her team’s work won the prestigious Albert Lasker Award, which is often a precursor to the Nobel Prize.

Pert’s breakthrough discovery changed the way scientists understood the mind-body connection.

Her discovery of the opiate receptor, the mechanism by which a class of chemicals (peptides) alters the mind and body, and subsequent research, led her to an understanding of the way emotions function as a regulatory system in the body.

Because of her revolutionary work on emotions and the mind-body connection, Dr. Pert appeared in the film, What the Bleep Do We Know, and her work helped shift the paradigm from “emotions as neuroscience” to “emotions as biology, ” and “emotions as physics.

So, what does all this mean for you and your quest for sobriety?

Many people use alcohol to numb their emotions and mask their pain. But as Dr. Pert’s research highlights repression creates imbalance and leads to ill-health.

“My research has shown me that when emotions are expressed—which is to say that the biochemicals that are the substrate of emotion are flowing freely, all systems are united and made whole. When emotions are repressed, denied, not allowed to whatever they may be, our network pathways get blocked, stopping the flow of the vital feel-good, unifying chemicals that run both our biology and behavior,” says Pert.

As you’ve already discovered alcohol is a depressant and aggravates anxiety and other mental imbalances. Too often, when people start to experience low mood or suffer mental illness they head to the doctor or schedule an appointment with a therapist.

However many psychologists and western doctors treat the mind as “disembodied, a phenomenon with little or no connection to the physical body,” says Pert. “Conversely, physicians treat the body with no regard for the mind or the emotions. But the body and mind are not separate, and we cannot treat one without the other.”

I endorse this professionally and personally and have seen many people return to good health when they stop ingesting toxins, particularly alcohol. My daughter was too-quickly diagnosed as having bipolar and prescribed medication. She was never asked about external events that may have been triggering acute stress, nor asked about her health behaviors (or rather, non-health behaviors) that may have exacerbated her condition. Nor was she counseled in any way so that she could process and transcend feelings that kept her blocked.

After a period of counseling, particularly trauma therapy following a violent assault and attempted strangulation by her then partner, Hannah is now alcohol-free and healthy.

Extensive counseling, having a constructive outlet for her feelings, changing her environment and removing herself from negative influences, and working on her self-esteem has transformed her life. Dr. Pert would no doubt say that she has ‘pepped up her peptides.”

“I’ve always kind of known that the energy you emanate from within attracts the situations and people that you need,” Pert explains.

“We’re not just little hunks of meat. We’re vibrating like a tuning fork

—we send out a vibration to other people. We broadcast and receive. Thus the emotions orchestrate the interactions among all our organs and systems to control that.”

Emotions are meant to be felt temporarily, flowing through and out of you so they don’t become stuck in your cells and tissues. This is why having an outlet to express your emotions healthily is so vital—especially when painful emotions keep replaying through your conscious and subconscious mind.

Memories are emotions tangled with thoughts, and these can become implanted not just in your brain but in your body too. There are different theories about how exactly this works, but Dr. Pert explains that memories can be found stored biochemically in the synapses where neurons (brain cells) connect to each other.

“The sensitivity of the receptors are part of memory and pattern storage,” she once said. “The peptide network extends beyond the hippocampus, to organs, tissue, skin, muscle and endocrine glands. They all have peptides receptors on them and can access and store emotional information. This means the emotional memory is stored in many places in the body, not just the brain. The autonomic nervous system is pivotal to this entire understanding.”

We are all a bundle of nerves

The autonomic nervous system is where you experience the flood of physical reactions to your emotions—it’s the system that switches hormones on and off, changes your breathing and heart-rate patterns, and more in response to fear and stress.

As Colette Baron-Reid, a survivor of rape and a recovering alcohol and drug addict, shared in her book, Uncharted: The Journey Through Uncertainty to Infinite Possibility, “Even if you haven’t studied the science of how energy affects and forms patterns in the physical world, you have experienced it, as I have. Once, I ran into an old friend with whom I had severed ties years before. My relationship with this person had been constantly in chaos, unhealthy, and not serving either of us, so we had grown apart.

“I had tremendous anxiety whenever I was around this friend, triggered by the friend’s history of anger and my history around abuse. Over and over, I found myself back experiencing the energy of my 19-year-old self and the rape, when I couldn’t defend myself and capitulated out of fear.

“After the friendship ended, I rarely thought about this person, and I assumed I had simply moved on, but when I saw this person approaching on the sidewalk, I felt a sense of panic and quickly crossed the street. I asked myself, “When am I?” (not where but when) and realized I wasn’t present in the now; I was experiencing the energy of the past.

“Deep breathing and tuning into the Observer reconnected me to my soul and small self. I imagined myself in the hand of God, surrounded by love and light, and I sent my former friend the intention of compassion. The nightmare ended as the energy in my body shifted. I was no longer disempowered by the stored energy that had infused the memory.”

Pep up your peptides—find a healthy outlet for your emotions. Make finding a way to release all those stuck energies your mission.

Journaling and writing morning pages are some of my favorite ways to express any stinky feelings that bog me down in a rut. Meditation is another—it’s an amazingly alchemical tool that helps me stress less, and eliminate so much unnecessary negativity from my life. They are all some of the daily rituals I share in the next chapter, Magic Mornings.

 

Blank bookcover with clipping path

This is an edited extract of Cassandra Gaisford’s new book Mind Your Drink: The Surprising Joy of Sobriety (Control Alcohol, Discover Freedom, Find Happiness and Change Your Life), available in print and eBook from all good bookstores, including:

Amazon: getbook.at/MindYourDrink

Kobo, Barnes & Noble, Nook, and iBooks: https://www.books2read.com/u/bQBLj0

Or direct from the author  http://www.cassandragaisford.com/product/mind-your-drink-the-surprising-joy-of-sobriety

Savvy Sobriety: The New Happiness Trend You Need to Know

Saturday, April 7th, 2018

 

Many people struggle to control alcohol because they’re not motivated by sobriety. But, being sober isn’t just about not drinking.

Sobriety is achieved by putting energy and effort toward something you really desire.

Knowing why you want something is just as important as knowing what you want.

Why do you want to control your drinking? To feel better about yourself? To achieve wellbeing goals? Because you’re afraid that your drinking it taking over your body and your life? To inspire others? Because you’re curious that what you’ve been hearing is true—life really is better sober? Or something else?

We’ll explore more ways to help you discover your driving purpose later in this book, but first, here are just a few benefits of achieving sobriety:

• Improved mental health and wellbeing

• Better physical health

• Improved emotional health

• Elevated spiritual health

• Saves money

• Enriches your relationships

• Is an indispensable part of fulfilment

• Energizes you

• Liberates you

• Will change your life and the lives of those who matter most to you

 

Being sober sounds great, and it is. But the challenge is that so many of us have been brainwashed into believing it’s awesome to be drunk. As I share later in this book, many of the people we look up to, including our political leaders have a dysfunctional relationship with alcohol—no wonder it’s hard to implement laws aimed at reducing alcohol harm.

But if it’s cool to be high, why do so many of us want to quit? Why do thousands of people sign on for Dry July or make New Year’s resolutions to lose the booze only to be coerced or bullied into drinking again?

Giving up drinking can feel like losing your best friend, even your lover—until you remind yourself how alcohol is a  fickle companion who lets you down again and again.

Sobriety, now there’s a forever friend.

She won’t turn sour, she won’t piss you off, or get mad at you, and she won’t rob you blind. Sobriety won’t hijack your brain and make you say and do things you’ll wildly regret in the wake of hangover hell.

Sobriety is not seedy or unpleasant. Sobriety is a sophisticated, serene, stabilizer in a world gone mad.

 

Sober

Synonyms

1. Not drunk

2. Thoughtful, steady, down-to-earth and level-headed

3. Serene, earnest

4. Not addicted

Who doesn’t want a friend like that?

Sadly, the opposite is also true. Some of my best, most trusted friends turn into tyrants, either at the time of drinking or in the days that follow. These are just a few of the changes I notice when they drink alcohol:

• Overly critical

• Short-tempered

• Tyrannical

• Moody

• Solemn

• Angry

• Silent

• Withdrawn

 

Here’s a short excerpt from my Sobriety Journal:

29 Dec 2016.

“A terrible, terrible evening. Me hiding in fear. Brett on a rampage. Smashing my fridge (taking it physically out of the studio and hurling it to the ground). ‘Stress’  brought on by the windows he shattered when he mowed the lawn, his frustration at the fountain not going, mowing the front paddock and returning, his eyes flaming and puffy.

And then drinking. Three bottles of beer, then driving to the store and returning with a giant bottle of Mount Gay rum which he knows I hate him drinking. It always makes him so aggressive. He drinks it straight from the bottle. I feel panic rising in my chest. I feel real fear. I fear for my life.

Smashed pots, plants, my canvases strewn with horrid words I cannot decipher.

I’m cowering because I could quickly become a victim of his frenzied attack. I fear he has lost his mind. He has lost his mind. He has lost control.

I really hate alcohol. I hate what it steals from me. Our love. Our dreams.

 

Although this frightening, truly terrorizing episode happened so long ago, I still feel the fear. That’s what traumatic episodes do to us—their linger in our body waiting to be triggered—or, with help, resolved. It’s a chilling reminder, but also a motivating one, which fuels my commitment for sobriety, and my devotion to helping others free themselves from harm,  save their relationships, regain their sanity—and so many of the other benefits sobriety promises and delivers.

Unlike alcohol, sobriety can be trusted.

Throughout this book, I’ll discuss some of my strategies for living in a booze soaked world, including how I keep my energy and vibration levels high and don’t allow drunks to dull my sparkle.

One simple strategy I do find helpful, however, is to pin inspiring quotes somewhere visible to remind me to censure the tendency to demand others change or to judge.

Letting go of judgment creates peace, strength, and ultimately increases joy. Becoming judgment-free and leading by example is also one of the key sobriety steps recommended by many successful addiction programs. This includes self-judgment and self-criticism.

My current go-to quote is by Abraham Hicks, “Let others vibrate how they vibrate and want the best for them. Never mind how they’re flowing to you. You concentrate on how you’re flowing because one who is connected to the energy stream is more powerful, more influential than a million who are not.”

This quote, along with the image of a young woman in a glass jar, sending her loving light into the world, is pinned on my wall. The jar represents the shield she places around herself, to protect her from negative people and dark outside forces.

I also invite love, not fear or anger to guide my day. I’m not saying it’s easy—if it were the world would be a happier place. I work to remember how my loved ones are when they’re sober—how kind they are, how caring. This love extends to me too. I know I’m a nicer, kinder person sober than I am drunk.

Exercising self-love, however, means accepting that sometimes there comes a time when being around people who abuse alcohol becomes too toxic. Their drinking may undermine your health, threaten your resolve, or cause you to constantly fear for your life.  There are times you may have to quit not only the booze but people, places, and relationships that hold you back.

Finding joy in sobriety is a lifestyle choice—a very personal, and very empowered and empowering choice. It’s a choice you make with eyes wide open, determined to celebrate and make the most of your one precious life in every way.

Humor, as you’ll also discover, goes a long way.

This man is giving birth to a six-pack…‘Father and beers are doing swell.’

It’s a picture I drew in my Sobriety Journal, in part to remind me how staying sober improves my waistline.

Call it like it is….would you like a shot of ethanol and a gallon of sugar with that?

 

Check out the video below and discover 5 simple ways to moderate your drinking.

 

 P.S.

Did you know that drinking non-alcoholic beer is good for winning gold medals?

This is an edited extract of Cassandra Gaisford’s new book Mind Your Drink: The Surprising Joy of Sobriety (Control Alcohol, Discover Freedom, Find Happiness and Change Your Life), available in print and eBook from all good bookstores, including:

Amazon: getbook.at/MindYourDrink

Kobo, Barnes & Noble, Nook and ibooks: https://www.books2read.com/u/bQBLj0

Or direct from the author  http://www.cassandragaisford.com/product/mind-your-drink-the-surprising-joy-of-sobriety

Mind Your Drink—why experimenting with sobriety will surprise you

Friday, April 6th, 2018

December 2016—the year I took control of my drinking. Perhaps like you, I’d grown concerned about how much, and how regularly I was consuming alcohol.

I knew the side-effects, and I didn’t like them—insomnia, depression, aggression, muddled thinking, bloating, weight gain and more.

I tried to cut back and even stop, but couldn’t quit.

One month of sobriety was the longest time I’d ever managed to not let a single drop of alcohol pass my lips.

I tried reading books, used self-hypnosis, made a star-chart and ticked off my alcohol-free days. There were two ticks one week, none the next, then some longer stretches. But despite my positive intentions and extraordinary will booze always ended victorious.

Nothing worked.

Until Christmas 2016 when I finally got angry—and scared—enough to make a change. To protect others’ privacy I won’t go into detail, suffice to say my turning point involved a rifle, shots fired, and fearing for my life.

But my motivation and my personal story of alcohol harm began earlier than that. My grandmother was an alcoholic, her father was too—and both their stories, like many people affected by alcohol, was one of tragedy.

In the 1930’s a drunken brawl outside the local pub in New Zealand left one man dead and my great-grandfather charged with murder.

My grandmother was four, and her brother aged six when they were taken into foster care. They never saw their mother, father, or each other again.

I’ve always wondered had it not been for the trauma Molly experienced as a child, and throughout her life, would she have sought happiness in a bottle?

The tragedy didn’t end there. Years later her brother, then in his 30s and married with three children, took his life.

Recently, at the time of writing, my mother shared how her childhood was scarred. “Mum was always drinking. We would come home and she would be in bed. I don’t recall her ever not being drunk.”

Their story, my story, your story is a far too common one.

“My step-father was an alcoholic and I lived through rough times with alcohol,” a reader shared with me as I wrote this book.

“I hope your book does help many people. I personally believe a book like this would not have helped my dad. Only complete removal of alcohol would have helped. Just my opinion that you cannot control alcohol. You must remove it,” he added. “I do hope your book does help many lives that are affected by alcohol though.”

Hope, as you read through this book, is an important element of any recovery—as is a desire for change.

An advance reader of this book, who has many members of her family suffering with alcoholism, recently wrote to me, “Drunks believe they have ‘freedom’ because their stupor releases them from what they cannot face in life.”

For many, many people complete removal of alcohol is the only cure. Our booze-loving culture does not make this easy to achieve. Many people don’t know why they drink, nor how to find alternative help. I have written this book to change that.

Mindful drinking

This book is not an anti-alcohol book, although I don’t sugar-coat the truth about booze, and the powerful economic and social forces that profit from misery.

Mind Your Drink offers a fresh approach, encouraging you to be more mindful about your relationship to alcohol, and the reasons you drink.

While I feel it’s important to highlight the dangers of drinking too much, my aim is to highlight the life-changing benefits of drinking far less.

Importantly, I’ll share some simple but effective ways to build greater resilience to triggers, and provide alternative strategies to—not just survive life, but love life—without trying to find happiness in a bottle. You’ll also learn how to mix, mingle and practice sober socializing—and still feel happy.

A Fresh Approach

In 2014, I was struggling through my psychology degree after a 10-year break from study.

For years prior to this, I had been obsessively collecting newspaper articles which highlighted the social harm alcohol imposed. I didn’t know why, I just knew it bugged me.

And I began to get frustrated not just at my own inability to control my own drinking, but why, when everyone knows the harmful alcohol creates, were the problems only becoming worse.

Bored and frustrated with my studies and the tendency of Western psychological approaches to pathalogize alcohol dependence, I decided to research spiritual approaches to the treatment of alcohol addiction. I went from D’s to A’s in my grades and found passion, purpose, and a calling.

But importantly, I found something that resonated with me in my own quest to stop drinking.

Drinking too much didn’t make me psychologically abnormal—as those who pathologize alcoholics, and alcohol-dependent people would have us believe.

It’s time you knew the truth…

Drinking too much is a culturally sanctioned, actively encouraged ‘cure’ for the dis-ease of modern life. Except it isn’t a cure at all. It’s not a sustainable quick fix. It doesn’t heal the damage, stress and unresolved wounds of your past.

Many people are using alcohol, consciously or unconsciously, to self-medicate all or some of the following:

• Stress

• Anxiety

• Depression

• Low self-esteem

• Sexual Abuse

• Trauma

• Shame

• Guilt

• Boredom

 

There Is A Cure

Many people who have battled their alcohol addiction overcame obstacles just like you and I. But the single biggest factor was their ability to take control of their own life.

Sometimes they deferred to experts. Sometimes they turned to God. Sometimes they joined a support group, or they embraced spontaneous sobriety and went it alone.

But the one thing they all had in common was the knowledge that their drinking was taking more than it was giving.

In every instance, when people nailed their drinking demons, they universally agreed that their life was more beautiful sober.

 

Why I Wrote This Book

The pursuit of sobriety born from my own experience, both professionally as a holistic psychologist, and personally as a woman with a genetic predisposition to alcoholism, fueled my desire and determination to liberate others from the clutches of booze.

During a recent interview, I was asked: “What do you hope readers get out of Mind Your Drink?

My response was, “wisdom.”

If I can help you gain new knowledge, enhance your awareness and stretch your mind—not necessarily agreeing with what I’m saying but at least starting a conversation, or helping others along in their lives in some way—then Mind Your Drink will have enhanced many lives.

My hope is that you will discover freedom, find happiness, and change your life. And that one day, should our paths cross, you will tell me that your life truly is more beautiful.

 

Who Is This Book For?

If you want to control your drinking and live a life on your own terms, this book is for you.

If you’re a heavy drinker, or you love someone who is, Mind Your Drink will provide support and encouragement to continue the journey to health and happiness.

If you suffer from stress, fear, doubt, or are excessively trying to fit in with others, Mind Your Drink will come to your rescue.

Or, you might just want to inspire others and lead the way by controlling alcohol, either by cutting back or giving it up completely.

This was one of my motivations for writing this book, and for sharing the strategies that have worked for me and also for my clients.

We have to be the change we want to see. Part of this involves passing on the knowledge that we’ve learned.

As New Zealand psychologist and television personality Nigel Latta says, “It’s interesting, don’t you think, that given the alcohol industry thinks education is so important, their contribution to ‘education’ of the public is so… well… limp. They don’t even bother to put any real resources into ‘education’ even though they say it will make a difference.”

As you’ll discover throughout Mind Your Drink, many techniques which have helped people successfully control alcohol and overcome addictions have their origins in body-based healing. Others originate in the mind, others still by resolving harmful emotions. And then, there is  the transcendent empowerment gained from spiritual approaches, including meditation, yoga, and prayer.

I had originally thought to separate the chapters into mind, body, and spirit, but as everything truly is connected I felt it was important to present the information as such. Therefore, what you will find is a smorgasbord of offerings for you to digest at your leisure.

All I ask is that you maintain an open-mind, follow your curiosity, and trust that with knowledge and the right support, you truly can heal yourself.

Where to draw the line? When you’re worried that you’re drinking is getting out of control or are suffering from the effects of alcohol it’s likely you’ll want a quick cure. Something instant to take the pain away.

I can honestly say, that I wrote Mind Your Drink to find my own quick-fix. But once I began to research, uncover the lies and awaken to the truth,  this fascinating area became a full-blown obsession.  As you’ll discover in this book cultivating new healthy purpose-driven cures can totally and quickly cure harmful addictions.

You may not find all the answers here, I had to stop somewhere, but there are a great many helpful resources at your disposal—many of which lie within this book and some of which I have included in the Further Resources section towards the end of this book.

We have always been told that drinking lots of alcohol will make us happy, cooler, more relaxed—that sobriety is for losers. These are big fat lies.

We’ve also been told that it’s our fault that we drink too much—we lack will-power, we’re weak, we just can’t handle it, we’re self-centered, too lazy—plus a truckload of other insulting and disempowering myths

These are also big fat lies.

It’s also a big fat lie to say that only drug companies and their rainbow-colored pharmaceuticals are the only relapse-safe cure for addictions.

So, stop listening to people with hidden agendas, quit putting yourself down, and read this—really read and absorb this—because it will empower you to achieve the results you want….fast!

 

My Hope

Profit-driven alcohol companies may not be driven to make a difference, but I am.

My hope is that you step into this journey joyfully, that despite any trepidation, you may have, that you’ll discover with surprising joy that learning to control alcohol is a pleasure that you will never forget to enjoy.

 

What others are saying…

“I work with people and their whanau/families on a daily basis who have, have had or have recovered from Alcohol and Other Drug issues.  The damage caused by AOD overuse and abuse is enormous and has ongoing negative effects on our society and future generations mainly due to observation and learned behaviours.  I really like the approach that this book takes in not attempting to stop drinking totally.  It instead explains and coaches how to manage and cope with consuming alcohol so that the damaging effects may be minimised.  This is a very useful supportive book for ‘drinkers’ and their families.  It is a book that is very easy to read and understand.  I really like the quotes, sayings and tools contained therein.  This book is much bigger than just the social and familial issues with alcohol – It is in a very big way about ‘Your Beautiful Mind’.  It fits very well with my style of practice and that is to start with the basics and move onwards and upwards from there. I see in the book an AHA (awakening, honesty, action) moment in the book.  I really get the reference to wisdom (The smart person knows what to say, the wise person knows when to say it) and the associated learning.  I will be recommending this ‘must read’ book to my clients and their whanau/families and anybody else who will listen”.
~ Philipe Eyton, Counsellor, Life and Leadership Coach, BSocP, NZAC (Stud)

“One thing that I like about this book is that the author doesn’t trash other recovery programs whether she agrees with them or not.  This approach is very different (and refreshing) from other books I’ve read that claim to be the “real or only solution” which involves tearing down other methods in the process, but as Cassandra’s book alludes–one form of recovery may work for some people and not others–it depends on the person, their physiology, background, life experience, etc.

At first, I thought the segments about advertising would be boring but they actually really appealed to the part of me that loves science, facts, and proof.  Reading the explanations led to many “Aha!” moments!

I also felt so relieved to read there is a sober/not drinking movement going on. I felt relieved and hopeful. How I wish this was going on when I started my own drinking career in my early teens.
I’m feeling so grateful to Cassandra for writing it.  There is so much vital information packed into this book and I wish fervently that it ends up on the best seller list!
~ Lisa R.

“I like the content of the book a lot. As an ex-drunk who quit for both mental and physical health reasons, it’s very affirming. I like her comment that she’s yet to meet an ex-drinker who preferred life as a drinker. I think it will appeal to both people who are considering change and people who have made a change to their drinking and want both affirmation and some information so they can explain why to their friends.

I like its meandering style (it makes me think of sharing in a group). It’s too good a message to ignore.”
~ Andrew Nicholls

“I see people that I would love to give this book recommendation to.  They need this in their lives-a few of who would not consider, they have any problem with alcohol, nor have any desire to stop drinking – but I liked this book because the message is that you take control of how you steer the ship.  You can choose to decrease and manage your drinking or you can choose to omit alcohol altogether from your life.

Alcohol is abused and I know a few young people (18-25yrs) that haven’t a clue of what they’re drinking or the impacts on them physically, mentally or emotionally.  This is huge.  Yet each and every week they are returning to the bottle to find some solace in drinking or in fact getting pissed.

I love the connection Cassandra shares with herself in this book.  The Sobriety Journal she mentions and has created is a fantastic tool – and I would recommend people use conjunction with this book and your own journey- it will do wonders.  It’s a great reflective tool also to go back to down the track, as Cassandra has openly displayed herself.

I am quite surprised myself about the new knowledge I gained from what I read in this book.  And wondered why when I was drinking did I never stop to consider what I was drinking, what my drink was made of and how- never ever!  I can remember thinking, I wonder how many calories are in this beer.  Or how much sugar.  But never looked it up as such, as I didn’t actually want to know at the time.  I was in somewhat of a denial.  I just wanted to consume it anyway.  I quite often was sick in the evening or the next day after a binge.
So this information needs to be shared and is available in this book.  I think that’s fantastic.  It’s not too complex.  At first, I wondered if I would see my younger relatives reading this and relating to it.  And thought, maybe not.  But then when momentum picked up and the diverse realities were seen and heard – I thought it would relate to many soft spots they have and I hopefully allow them to take control of themselves and their drinking.

“Loving what I read. I am seeing some home truths and common vulnerabilities which makes this book relatable to many.”
~ Jo-Maitera

“What an incredibly informative read. I really love how Cassandra has different viewpoints that allow the reader to come to their own conclusions.

Mind Your Drink is a non-biased informative read based on various facts, research and readings and I feel it is a book that I could pick up time and time again, and that whatever is relevant to me at that time or moment in my life is what I’ll be able to take away when I pick it up.

I loved that information was backed up by science and offered rhetorical questions and facts to get the reader thinking, rather than preaching or telling the reader how to do something.

I loved the perception that it is more helpful to heal the root of our cause to drink, rather than try to blindly control alcohol consumption, and that each reader will feel empowered to choose their own method for sobriety rather than feeling like they have to stick to rules. (Who likes rules anyway!?).

Very empowering, honest and thought-provoking.”

~ Libby Wallace, Founder Soberly

 

 

This is an edited extract of Cassandra Gaisford’s new book Mind Your Drink: The Surprising Joy of Sobriety (Control Alcohol, Discover Freedom, Find Happiness and Change Your Life), available in print and eBook from all good bookstores, including:

Amazon: getbook.at/MindYourDrink

Kobo, Barnes & Noble, Nook, and iBooks: https://www.books2read.com/u/bQBLj0

Or direct from the author  http://www.cassandragaisford.com/product/mind-your-drink-the-surprising-joy-of-sobriety/

Why not making mistakes is the biggest mistake you’ll ever make

Sunday, March 11th, 2018
“And then, out of many years of silence and failure and feeling that my whole life was a disaster, the writer came, like a blessing, like a door that opened into another space.”

~ Isabel Allende


 
Conquering failure often requires learning the hard way to reach dizzying heights and allowing room for disappointment. 
One successful author, whose name escapes me, once advised aspiring authors to affirm the following, “I am willing to write badly; I am willing to do the work whether it is any good or not; I am also willing to allow brilliance.”

 
Many people stagnate under the weight of perfectionism or fear of failing because they worry about making mistakes. 
It may be challenging, but investing in strategies to create more tolerance and acceptance towards making mistakes will prove liberating.
 
One strategy is to learn from others’ misfortune.
With hindsight, sometimes the greatest fortune comes from making the biggest blunders.
 
Here are just a few mistakes that turned out well:

 
Isabel Allende started her career in journalism and soon found herself offside with people who didn’t appreciate her outspoken views. For years she felt under-appreciated—until she decided to tackle her first novel, The House of Spirits.
The novel was named Best Novel of the Year in Chile in 1982, and Allende received the country’s Panorama Literario award. The House of the Spirits has been translated into over 37 languages. It was also adapted into a film of the same name starring Jeremy Irons, Meryl Streep, Winona Ryder, Glenn Close, and Antonio Banderas.
 

Musician Ornette Coleman’s mistake led her to be acclaimed as the inventor of “free jazz.” She was awarded the MacArthur Fellowship (nicknamed the Genius Award) in 1994 and the Pulitzer Prize for Music in 2007.
“It was when I found out I could make mistakes that I knew I was on to something,” she once said.
 

Walt Disney was fired by a newspaper for lack of ideas. He also went bankrupt several times before he and his brother co-founded Walt Disney Productions, one of the best-known motion picture production companies in the world. Disney’s revenue last year was $US45 billion.
Dr. Suess’ first children’s book, And to Think That I Saw it on Mulberry Street, was rejected by 27 publishers. The 28th publisher, Vanguard Press, sold six million copies of the book. He went on to write numerous other books which still sell well today.

 
Rhonda Byrne’s life was at an all-time low. Fifty-five and twice divorced, her father had just died and her career was in crisis. 
That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which galloped away to become some of the biggest-selling self-help resources of all time.
 
 

At the heart of Byrnes’ inspirational series of products is the Law of Attraction.
“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts. If you want to change anything in your life, change the frequency by changing your thoughts.”
Refuse to be a victim.
 
Next time you feel you’ve made a mistake, ask yourself, “How could this work out for my highest good?” 
Be gentle with yourself. Sometimes making mistakes heralds a time of new birth and energy.
 
Draw on the lessons you have learned to help you move forward
Notice how you have grown and changed as a result of everything that has happened.
 
Gather information as you go and be ready for a new adventure. Look for positive signs for successful outcomes in the future.
 





Mining for Gold


 
What is the biggest mistake you ever made and what did you learn?
 

Buoy your resolve by collecting stories about other people who felt like failures, or were treated harshly by peers, critics, family, and other disbelievers.
 

Collect a file of inspiring stories about mistakes that turned out well.
 

Follow your inspiration.


 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Are you a change agent? How the rise of modern-resilience will empower your success

Tuesday, March 6th, 2018

The pace of change in modern society can feel overwhelming at times. The resulting stress can affect your life and your health. Unless of course, you arm yourself with some savvy and simple strategies to create real resilience.

Very often, it’s not until life throws us a curveball that we go in search of answers. Like Sheryl Sandberg, Facebook chief operating officer and author of Lean In. Following the sudden death of her husband, she went in search of tools to help her better handle her grief and pain. When I was embarking on a career change, stressed out of mind, suffering shingles, I devoured every book and every strategy which could help me not only survive but thrive. I share many of these tools in my books, including Stress Less, Mid-Life Career Rescue and Bounce.

Kristina Mastrocola, an editor with Woman’s World magazine in the States with a circulation of over 1.6 million readers, writes a weekly feature called “Ask the Ultimate Experts.” She regularly asks experts at the top of their respective fields for their tips and advice on everything from how to keep your brain young to how to lower your medical bills.

 Kristina is writing about surprising ways to help readers reduce the high cost of medical care—something I am personally and professionally passionate about. So, I was thrilled to hear from her. She came across my book Bounce: Overcoming Adversity, Building Resilience and Finding Joy on Amazon and said she would love to share a few of my tips and insights with her readers.

 The article is due to hit stands in the States soon – the 8th of March. If you live in the States you may love to grab a copy—it will only be available in glossy print (not on the Web). For those readers not in the US Kristina has generously offered to provide a PDF I can share on my website. I’ll keep you posted!

Enjoy the following excerpt from Bounce: Overcoming Adversity, Building Resilience, and Finding Joy.
(copyright 2018, Cassandra Gaisford)

 

1. What  is bounce?

Dictionary.com describes ‘bounce’ as springing back from a surface in a lively manner.

This quality of liveliness, exuberance, and energy is important to keep in mind. The ability to rebound from setbacks, to possess resilience and maintain positive energy, even in the face of calamity, will not just help you survive but, importantly, to thrive in the face of setbacks.

Below are a few other words which encompass the term ‘bounce’. You may wish to consider using a few of these in your everyday conversations, to thus adding some pizazz to your day. Or perhaps you may try walking with more exuberance! That could be fun.

• Rebound

• Spring

• Leap

• Resilience

• Vitality

• Energy

• Liveliness

• Recover

• Animation

• Vivacity

• Life

• Spirit

• Pep

• Vigor

• Zip

• Pizazz

• Exuberant

• Bounce off

Whatever is causing you worry or distress, developing a bounce mindset, and increasing your coping skills, will help you reclaim your power and reboot your life.

Bounce your way to happiness. Bounce your way to success. Bounce your way to health… whatever you do, don’t stand still.

 

2. Real Resilience

Resilience in action is the ability to spring back to health and readily recover from illness, depression, and adversity. Bouncing back from setbacks is a critical determinant of success in business and life.

Resilience is that indefinable quality that allows some people to be bowled over by life and re-emerge stronger than ever. Rather than letting setbacks overcome them and drain their resolve, they find a way to rise from the ashes.

Psychologists have identified some of the factors that will make you more resilient, among them a positive attitude, optimism, the ability to regulate emotions, and the ability to see failure as a form of helpful feedback.

By strengthening your inner power, your ability to handle stressful situations, and your skill in persevering after setbacks threaten to fell you, you’ll develop real resilience—you’ll develop grit.

Grit comes in many shapes and sizes: courage, bravery, pluck, mettle, backbone, spirit, steel nerve, resolve, determination, endurance, guts, spunk, tenacity—and the strength of vulnerability. Add the flexibility and determination of resilience and you’ll have a powerful bounce strategy.

Life will keep throwing you curveballs—it may even, at times, drown you in a deluge of seemingly never-ending hassles—family dramas, environmental mayhem, world aairs, or some other toxin.

Many of the strategies I’ll share with you in this book will help you develop a resilient mindset and with it more staying power, passion, perseverance, and grit.

Mindfulness techniques, avoiding excessive alcohol consumption, keeping your thoughts positive, surrounding yourself with a vibe tribe of positive supporters, getting rid of toxicity (friends, family, or stinkin’ thinkin’), meditating, exercise, reprogramming your subconscious beliefs, and other strategies are just some of the things you’ll learn in Bounce: Overcoming Adversity, Building Resilience, and Finding Joy.

It’s not easy to overcome many of the things that hold you back. But you can do it—if you’re willing to be strong and fight for your dreams. Within many of us lies an innate seam of strength, which, when mined skilfully, will produce an endless source of pure gold.

As Buddha once said, “It is better to conquer yourself than to win a thousand battles. Then the victory is yours. It cannot be taken from you, not by angels or by demons, heaven or hell.”

When you seize the reins of control and take responsibility, you will empower your life, your joy, and your prosperity.

Creating a beautiful mind is one of the most important and effective places you can empower with more bounce.

 

3.Mind Power

Your mind is so incredibly vital to the success or failure of virtually everything you do, from relationships, health, work, and finances to overall happiness.

Thoughts do become things, and your body experiences what the mind believes. This is why challenging and conquering your fears and mistaken beliefs is so important.

Happily, you can trick your mind into gravitating towards what you want and away from what you don’t.

“I have learned how to deceive people into health for their benefit. Doctors can kill or cure with ‘wordswordswords’ when they become ‘swordswordswords.’ We all have the potential for self-induced healing built into us. The key is to know how to achieve your potential,” says Bernie Siegel, M.D., author of A Book of Miracles and The Art of Healing.

Many of the things that influence your thoughts, feelings, and behaviors are invisible; a great many lurk in the realm of the subconscious mind.

The function of your subconscious mind is to store and retrieve data. Its job is to ensure that you respond exactly the way you are programmed.

“By the time you reach the age of 21, you’ve already permanently stored more than one hundred times the contents of the entire Encyclopedia Britannica,” says motivational writer Brian Tracey.

And much of this information is rubbish, false, incomplete, or obsolete.

Your subconscious mind is like a huge memory bank. Its capacity is virtually unlimited. It permanently stores everything that ever happens to you. What is limited is your ability to consciously recall many of the scripts programmed into your mind.

You may not even be aware of limiting beliefs that are holding you back. Boosting your self-awareness will change that, coupled with a willingness to grow.

One of the most important things you can commit to realizing is that you exist in more than the physical world. The mental world, the emotional world, and the spiritual world all exert a powerful influence over you—whether you are consciously tapping into them or not.

“What most people never realize is that the physical realm is merely a ‘printout’ of the other three,” writes T. Harv Eker.

Any limiting and unhelpful beliefs or repressed experiences preventing you from becoming a prosperous author cannot be changed in the physical world. They can only be changed in the “program”—the mental, emotional, and spiritual worlds.

Which is why Bounce: Overcoming Adversity, Building Resilience and Finding Joy takes a holistic approach to health and happiness. Passion, joy, faith, prayer, meditation, courage, dreams, purpose, and mindfulness practices are some of the strategies we’ll discuss in this book.

 

4. Cultivate A Bounce Mindset

His Holiness the 14th Dalai Lama once said, “Negative thoughts are like weeds, but positive thoughts are like flowers—they need nurturing every day.”

Leonardo da Vinci proactively fertilized his mind and empowered his resolve by focusing on his dreams, goals, and aspirations.

“You cannot help being good, because your hand and your mind, being accustomed to gather flowers would ill know how to pluck thorns, he once wrote.

To steady himself against self-doubt or the attacks of others, he actively cultivated a bounce mindset by using armations, journaling, meditating, channeling and accessing the spiritual realms, and surrounding himself with like-minded, aspirational and inspirational people. By doing so, he developed grit and the ability to bounce back from extreme adversity.

If you actively cultivate a success mindset you automatically increase your ability to bounce because your mind will create a barrier to discouragement. This helps bounce back the thorns of self-doubt, procrastination, fear, and any of the other things toxic to your happiness and success.

Oprah once said that one of the best ways to cultivate a success mindset is to think like a queen: “A queen is not afraid to fail. Failure is another stepping stone to greatness.”

Similarly, J.K. Rowling encourages making failure part of your bounce strategy. “Failure is inevitable—make it a strength,” she says. We’ll dive deeper into how to fear less and bounce back from failure later in this book.

For now, impress this upon your mind—attitude is everything. As Buddhists say, life is suffering—it’s how you react to life that counts. “With our thoughts, we make the world,” Buddha once said.

Think royal—cultivate a success mindset and bounce through life like a king or queen.

 

5. Wonderful Wins

Pursue your dreams with the tenacity of a terrier chasing a ball. Create an inspired intention that would fill you with joy when it’s achieved.

It doesn’t have to be grandiose, it may be as simple as losing excess weight that’s dragging you down, taking up an interesting hobby, or asking someone out on a date.

Perhaps, it’s having the courage to quit a job you hate and find one you love before it’s too late. Or, following your heart’s desire and starting a purpose-driven business.

Are you lonely? Would a wonderful win be the willingness to be vulnerable and open your heart to love again?

What matters is that your intention is meaningful and will have a tangible impact on your life. It’s something you feel you’d get a lift from saying, “I did that. I did the thing I never thought I could.”

Or perhaps, it’s proving others’ limited expectations of you to be wrong.

If you’re unfamiliar with setting inspired intentions here’s a simple strategy to help you WIN:

W—What do you want to achieve? Be specific. Make your inspired intention concrete so you can almost see, touch, taste, feel, hear it as being your reality now.

I—Inspiration? What’s motivating and inspiring you to win? List as many benefits which will flow when you’ve achieved your inspired intention

N—Needs. What are the next steps? What do you need to do or put in place to win? What’s your success strategy to ensure you stay on track?

S—Sweet success. What riches or rewards will you reap when you’ve achieved your inspired intention? Reward yourself with a treat each time you achieve something significant on your journey to success. Dangle a grand prize in front of your nose that will further motivate you to persevere.

I’ve found this simple strategy really helps me create and sustain my bounce. Give it a go and see if it helps you achieve exceptional results too.

Empower your intentions by writing them down, creating a vision board and reviewing your intentions daily. Consider creating a Passion Journal to boost your bounce and manifest your intentions. You’ll find some helpful tips in the last chapter of this book.

Don’t be afraid to bounce too high. Amplify your feelings of satisfaction and success by dreaming big, achieving something audacious and lifting your sights even higher.

 

6. Dream Big

“Dream big,” encourages James Patterson, currently the bestselling author in the world. “Don’t set out to write a good thriller. Set out to write a #1 thriller.”

Patterson, whose father was raised in a poorhouse, knows the power of big dreams and passionate perseverance.  His first book was turned down by 21 publishers and won The Edgar for Best First Mystery. He also quit a lucrative legal career because it didn’t make him bounce.

Given that science has barely even begun to explore the real potential of the human mind, it’s a funny thing how easily we persuade ourselves of its limitations and settle for less.

You’ve probably caught yourself thinking about a big dream, some inspired course of action, and at some point talked yourself down by saying, “I could never do that!”

Or perhaps you’ve come up with a bright idea about something and then shelved it because somebody said dismissively, “You can’t do that!” or “That’s crap.”

Or perhaps, as I have so often said to myself before reconnecting with my millionaire mindset, “I can’t do this. I can’t write this book. It’s too big. Who do I think I am trying to write such a complex book?”

But how do you really know what you are capable of unless you try?

Paulo Coehlo, the author of The Alchemist, once said: “Know what you want and try to go beyond your own expectations. Improve your dancing, practice a lot, and set a very high goal, one that will be difficult to achieve. Because that is an artist’s million: to go beyond one’s limits. An artist who desires very little and achieves it has failed in life.”

Thinking big demands a long step outside the comfort zone of what you know.

It can feel scary to contemplate stepping out of the space where you feel you know what you’re doing and you feel fully in control.

It can feel frightening to explore what it would be like if you were to leave the comfort rut and attempt to climb toward a new summit. You don’t know for sure where it will lead. But everyone who’s ever made a success of anything started with a big dream.

And you can, too.

Tim Ferris dreams big by adopting and cherishing his beginner’s mind. Rather than succumb to the fear of failure, he changes his mindset, and affirms his love of variety and challenge and being a perpetual debutante.

“Think small, to go big” encourages Gary Keller in his book The One Thing. “Going small” is ignoring all the things you could do and doing what you should do.

“It’s recognizing that not all things matter equally and finding the things that matter most. It’s a tighter way to connect what you do with what you want. It’s realizing that extraordinary results are directly determined by how narrow you can make a focus.”

When you think too big, achieving success can feel overwhelming, time-consuming, and complicated. Calendars can become overloaded and success starts to feel out of reach. So, people opt out and either quit or settle for less.

“Unaware that big success comes when we do a few things well, they get lost trying to do too much, and in the end, accomplish too little,” says Keller.

“Over time they lower their expectations, abandon their dreams, and allow their life to get small. This is the wrong thing to make small.”

Every extraordinary achievement starts as someone’s daydream. Dream big, become audaciously obsessed, and fuel your verve—pursue the vision that sparkles and get ready to bounce!

 

holistic coping strategies

Listed below are some helpful reminders of some of the many holistic coping strategies you can call upon during times of current or anticipated need.

Physical

• Learn to listen to your body       

• Adequate exercise                 

• Physical touch/massage          

• Muscle relaxation         

• Sleep     

• Warmth

• Relaxation breathing                

• A healthy diet, i.e. reducing stimulants (coffee, nicotine etc.), increasing water, and eating organic non-processed foods

• Yoga

 

Behavioral

• Balanced lifestyle        

• Support groups / Counseling          

• Sharing with friends and family

• Humor        

• New interests / activities      

• Hobbies        

• Socializing

• Entertaining          

• Taking time out       

• Music / dancing / singing/creative expression    

• Meditating

• Yoga

• Being proactive and taking control of the situation

• Change careers

• Reducing or eliminating alcohol consumption

• Making time to do nothing at all

 

Cognitive / Perceptual (thinking)

• Rational thinking techniques to help change the way you interpret the stressful situation

• Positive thinking/cultivating optimism      

• Self-assertion training      

• Personal development

• Building self-esteem      

• Realistic goal planning      

• Time management

• Learning to say “No”       

• Priority clarification      

• Reflection

• Mindfulness

• Acceptance

• Hypnosis

Emotional

• Releasing emotions and expressing feelings (laugh, talk, cry, write in a journal, paint etc.)

• Learning how to “switch off”

• Taking time out          

• Solitude and space           

• Intimacy

• Counseling and support

• Challenging your emotional reactions to situations

• Passion/Joy

 

Social

• Scheduling time to spend with important people in your life

• Making plans with friends, family and loved ones in advance

• Sharing your experiences of stress with certain people in your life, especially letting them know the ways that stress has been affecting you, so they understand

• Practicing assertive communication within your significant relationships to decrease conflicts, while also continuing to find ways to show people around you that they are important

 

Spiritual

• Prayer and mediation—scheduling regular time

• Helping others (talking, writing, supporting)

• Reiki and other energy healing techniques

• Talking with a spiritual confidant or leader to explain any spiritual issues or doubts that you may have encountered

• Forgiveness (of self or others)

• Compassion / loving kindness

• Continuing to read and learn about your faith, belief or value system

• Connecting with others who share your beliefs

. . . Excerpt from Bounce: Overcoming Adversity, Building Resilience, and Finding Joy, Cassandra Gaisford…

Amazon

Audio (coming soon)

 

“Gently, conversationally, and with humor, Bounce: Overcoming Adversity, Building Resilience and Finding Joy offers strategies for seeing and thinking differently. For many people the approach is nothing less than transformational.”

~ Lawrence Ford

“I wouldn’t typically use the phrase “something for everybody” in reference to a book, but in this case, the description is apt. Each chapter is like a loving permission slip, and readers will be pulled to the ones they most need to receive. With titles like “Unplug,” “Laugh and Play,” “Massage,” and “Mood Food” the reader receives compelling reasons—followed by implementable steps—for acting on the self-care impulses that most of us dismiss daily. The author’s conversational style makes for easy reading. I am a life coach, and I just added this book to my suggested reading list for my clients.”

~ Sheree Clark, Healthy Living Coach

“While reading BOUNCE I felt that Cassandra had a unique ability to see deep inside me. She met me at where my fears reside, identified with the sources of my stress, and gently challenged me to break free and move through by providing a range of holistic and science-based tools. I especially loved the broad range of tools she covered – from east to west, and esoteric to scientific.

“Cassandra’s own explorations are evident in how she connects with the reader. Concepts like I’m broke, I’m lonely, I want to succeed. An easy read chokka full of useful tips for gaining control over your body’s reaction to stress. I especially loved the concept of making a list of ‘What Not to Do’ and developing a ‘Miracle Morning Routine’.

“Loved the fact it is an easy read and is so incredibly comprehensive in its spectrum of tools covered: eastern and western/physical and psychological/science and esoteric. It’s hard to find books that capture this in one space–a comprehensive manual containing a tasting platter of techniques.”

~ Tina Drummond, Health and Safety Consultant, Wellness Motivator

“Cassandra has mastered the art of speaking in clear and simple terms and has presented Bounce as an easy to read, concise—yet completely comprehensive guide to overcoming all the obstacles that stand between yourself and your passion. She has taken a truly holistic approach and leaves no stone unturned. She lays out all the facets of overcoming your obstacles in a no-nonsense fashion and covers everything … Mind, body and soul … the physical, the spiritual, and the scientific. She evens touches on topics that may be considered ‘airy-fairy’ with believable and inspiring confidence.

While Bounce is a concise presentation, do not be fooled by its quick two-hour read, it is incredibly comprehensive astoundingly holistic—and effective.I have been working on a website project for most of this year and over the last couple of months I have been saying that I am almost ready to get on with it, but I keep finding obstacles and excuses to not get real with it. These obstacles and excuses simply amount to allowing myself to listen to the voices of self-doubt that choose to argue in my head. But within days of finishing reading Bounce I now have secured my domain name, have my draft website ready to go and I now know that I will be launching it before the end of the year–maybe even within the next few days. As well as being inspiring, motivating and confidence building, Bounce also comes with useful activities and numerous helpful resources to assist you to overcome your obstacles and follow your passion. Cassandra definitely holds your hand but ultimately it is finally up to you to take action. I did, will you?”

~ Niki Firth, Amazon Review

“Bounce is like a pocket-sized life support that adds a little fun and magic to the experience. Cassandra Gaisford packs a lot of helpful, useful and thoughtful information into this book. Each chapter is sort and the reader can dip in as the mood takes them and find a gem at every stop. One of the many practical strategies I am implementing as a result of reading Bounce is removing all technology from my bedroom. This is a habit born 10 years ago when I was desperate for distraction every minute of my waking day. This is a challenge I am going to rise to.

~ Catherine Sloan, Counselor

“Bounce captures a whole range of meaningful topics, tips and strategies relating to empowering the reader to overcome obstacles build resilience and find their own joy. Simple and transformational … a personal bible for living ones best life! Cassandra gently supports the reader to ‘re-programme’ their own values and beliefs, creating new habitual ways of thinking from a default mode of operation. A powerful book for every bedside table!”

~ Heather Dodge, Founder and Program Director of Kaleidoscope Solutions

“Bounce does not disappoint!  It was just the turning point, and encouragement I needed.”

~ Jane K, Amazon review

 

And don’t miss Your Beautiful Mind: Control Alcohol and Love Life More!

Integrating groundbreaking research, neuroscience, cognitive therapy, proven tools and teachings, in this deeply personal book, Cassandra talks candidly about her own challenges with controlling alcohol. Drawing on Eastern and Western approaches to help people suffering from alcohol dependence and addiction, Cassandra shows us how to cut back or quit drinking entirely without becoming a hermit, being ostracized, or cutting back on an enjoyable social life.

“I really like the approach that this book takes in not attempting to stop drinking totally.  It instead explains and coaches how to manage and cope with consuming alcohol so that the damaging effects may be minimised.  This is a very useful supportive book for ‘drinkers’ and their families.”

PHILIPE EYTON, Counsellor, Life and Leadership Coach

 

“This book gave me so much hope and provided so many resources that I can’t wait to start researching them all! This is one of the best books I’ve read on this subject and the approach is so refreshing. I highly recommend it to all!”

LISA, 5 Star Amazon Review

 

Your Beautiful Mind: Control Alcohol and Love Life More: Discover Freedom, Find Happiness & Change Your Life

Anyone who needs to be kept on track or inspired to kick the drink habit and commit to living sober will find genuine help in this refreshingly insightful and solution-focused book.

“For readers who sincerely want to stop or rescue their drinking, but struggle to quit the drink habit, this book will pave the way.”

Available in print and eBook here—getBook.at/Controlalcohol

Out now! Cassandra’s new book, Mid-Life Career Rescue: Employ Yourself (2018), is finally here!

Tuesday, January 30th, 2018

 

 

 

I’m hugely excited about every book I write and release, but I’m especially thrilled about Mid-Life Career Rescue: Employ Yourself (2018). This revised edition has been two years in the making! n the making!

HR and Employment predictions for 2018 predict more flexibility in the workplace—which Is great news if you’d love to grow a hobby into a second income stream or develop a flourishing new career. Salaried employment is still a fickle bet, especially for mature workers, so putting some eggs in different career baskets and planning for self-employment is a great risk prevention strategy.

That’s the exact, risk-free way I started my business. I share my story of salary slave entrapment as a single mom, living paycheck to paycheck, struggling to balance childcare, weeping at my desk and fighting shingles, to the exact opposite. In Career Rescue: Employ Yourself learn how I survived, had fun, found happiness and made a fortune. You’ll find plenty of tips in Employ Yourself to help you hustle on the side, avoid burnout, and work less—not more.

Are you already running a business or self-employed and over it? I’ve been there too. And so have many other men and women just like you.  I’m super excited to share Sheree Clark’s inspiring story of mid-life reinvention. Sheree’s gone from being a stressed out, desperately unhappy, over-drinking company director to blissed out media star and healthy living coach.  In Career Rescue: Employ Yourself (2018) she shares her favorite tools for helping get back on track when you’re feeling lost, and how to quit your job and figure it out.

 

  • Keep your day job, and start something on the side
  • Discover why pursuing your passion, not your pension is the ultimate mid-life career change strategy
  • Learn the success secrets of other mid-life entrepreneurs and ignite the courage to change careers
  • Quit your job. Change your life. Stress less! Ditch a job you hate, live your purpose and create a happier, healthier life.
  • Learn how to make a living from your writing, blogging and more
  • Discover the inner freedom and flexibility of being your own boss.

 

5 STAR REVIEWS 

“More and more people today, either through choice or necessity, are looking for new and more fulfilling ways of working and earning their livings. Old ways are breaking down. Today, sacrificing your deeper passions for the security of a paycheck is no guarantee of security. Following your heart and deeper self is the new security. In this book, Cassandra helps you find your work, inspiring you to consider new possibilities, gently guiding you beyond limiting thinking, and helping you find your own true self and authentic work.”
~ Nick Williams, Author of The Work We Were Born to Do: Find the Work You Love, Love the Work You Do

“Stop. Don’t leave your job and start a business until you’ve read this book. I was pleased to see Cassandra tackle the real challenges starting a business poses. Things like finding the right business, how to start with little or no money, and how to leverage it to create a great lifestyle, to name a few. If you get to a stage in your life where you want to leave your job and start a business, this book will help you. Each chapter focuses on one highly practical aspect of starting your own business.”
~ Barry Watson, Author of #1 best-seller Relationship Rehab

“This book has given me another kick up the bum, to write it all down, work from the end result backward, envisage the ‘as if’ and build the staircase I need to climb.”
~ Cate Walker, 5 Star Review

“Makes you think and offers strategies to make it work! I met Cassandra about 17 years ago after being made redundant—the advice she gave me and the challenges she threw at me even then have remained in my psyche and continue to give me motivation. So reading her books it’s easy to hear her voice, continuing on with that motivation. I usually skip reading other people’s stories as many of them don’t translate to real life for me. But many in this book resonated, in particular, the opportunity that I have to follow not just one passion, but I can follow all three, and make them work! With ageism alive and well, I’ve had so many rejections for job opportunities that it’s a matter of survival that you have to tread your own path—find opportunities for yourself. This book has given me the confidence that I CAN make it work.”
~ L.A. Brown, 5 Star Review

 

I hope you absolutely adore reading Midlife Career Rescue: Employ Yourself! It’s one of my new favorites.

 

Launch Special—30% today only!

Please feel free to share this newsletter and special offer with any unhappy@work friends or aspiring entrepreneurs!

Happy reading,
Cassandra

 

P.S. I will be writing again soon with some exciting news…plus a surprise announcement!

 

 

Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate and start living a life you love, before it’s too late” is out now. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop—getBook.at/EmployYourself2018

 

 

 

 

 

 

 

Featured reader—Cate Walker

I first met Cate when she reached out to me after reading Mid-Life Career Rescue: The Call for Change. Cate, I’m indebted to you for offering to proofread the first edition of my book in your spare time, especially when you had so much stress happening in your toxic workplace. I’m so glad that in reading my books you were inspired to quit and start your own business! Thank you for re-editing the 2018 edition of Employ Yourself, and for your feedback below:

“Re-reading this book has given me another kick up the bum, to write it all down, work from the end result backwards, envisage the ‘as if’ and build the staircase I need to climb – or the timeline to follow. Having read other books, and returned to this one, it all starts to gel. The other thing I have come to accept in the last few weeks is that I cannot do this alone, without mentors etc. And I’m looking forward to having a change of scenery over January, in Tasmania, to inspire me & be able to do some serious planning – this will be as close to a “retreat” as I can get at the moment. And I KNOW that I must work on my own health & well-being – as a priority – for all this to work. I am actually excited for 2018. I will do anything now to NOT fall in a heap as I did this year. Everything crossed!!

This, for me anyway, has been your most helpful book. Maybe the timing was just right and confirmed what I needed to do, to move forward.”

Hooked on a feeling—trust your gut to choose and grow your purposeful business

Monday, January 29th, 2018

 

“There is a voice within, if only we would listen to it, that tells us so certainly when to go forth into the unknown.” ~ Elisabeth Kubler-Ross

What do Albert Einstein, Bill Gates, Oprah Winfrey and Richard Branson have in common? The answer is, they trust their intuition. Each one of these people credit this wise “inner guide”, in part, to their personal and professional success, as is the case with so many other successful people.

Just like love, intuition is challenging to define, despite the huge part it plays in our everyday lives. Steve Jobs called it, “More powerful than intellect.”

While Webster’s defines intuition as “quick and ready insight,” you may know it as: a gut feeling, a natural mental skill, a sixth sense, an inner knowing, a feeling, an instinct, a hunch, a premonition, wisdom from a Higher power, a still, quiet inner voice, an inner compass that points you to success and abundance; a gift from Spirit. But however people define it, we all intuitively know just what it is.

“Intuition is a resource that, if nurtured, can lead to increased sales, profitable investments, creative inventions, successful hires, advantageous negotiations, bigger profits, and increased accuracy in forecasting business trends,” writes Lynn Robinson in her book, Trust Your Gut.

You are born with this inner knowing and when you listen to it and act on its wisdom you are guided unfailingly towards your hopes and dreams. Whether you act on your intuition is another thing.

 

Why don’t some people listen to their intuition in business?

In a world that seems to value logic and facts over emotions and feelings, to follow one’s heart, or listen to your intuition, can seem foolhardy to many people. Perhaps this is because intuition, like spirituality, can’t be seen or scientifically measured.

Many people may tell you that you need to think rationally and use your head, not your heart, in order to gather the “facts” and “evidence” you need to make “sound” decisions.

But the truth is that your mind can’t always be relied on, especially when you are about to make big changes in your life. The rational mind likes to play it safe.

It can “fool” you into doubting your abilities or make you catastrophize about how things will turn out. Things can get out of control and the smallest concern becomes a mountain of anxiety.

“If I start my own business I won’t make any money, I’ll lose my house, I’ll be out on the street, the kids will starve,” and other similar negative thoughts. Thus the unhelpful, self-sabotaging script may come into play.

This is where intuition can help. Your ‘in-tuition’, is your inner teacher, your wisest counsel, your most supportive ally.

Some of us have the ability to tap into intuitive guidance more easily than others. But, like any skill, the more you practice using it, the better you will get.

Listed below are just a few reasons why intuitive intelligence is a skill you should master.

Trusting your gut in business will help give you:

  • Confidence when you have nothing to go on, and no concrete experience or information on which to base your decision.
  • Clarity in the face of a tsunami of choices and possibilities.
  • A faster ability to make the right choice, rather than becoming bogged down in months or years of analysis.
  • Awareness of self-employment opportunities you may not have considered.
  • Inspiration to get going.

 

The Infinite Intelligence of Your Subconscious Mind

“The infinite intelligence within your subconscious mind can reveal to you everything you need to know at every moment in time and point in space, provided you are open-minded and receptive”, writes Joseph Murphy in The Power of Your Subconscious Mind.

“Within the subconscious mind, you will find the solution to every problem, and the cause for every effect. Because you can draw out the hidden powers, you come into actual possession of the power and wisdom necessary to move forward in abundance, security, and joy.”

Sounds great! How do you gain this knowledge? By tapping into the power of emotions and listening to your own infinite intelligence.

This is where the subconscious mind rules—it’s the storehouse of emotions, unlike the ego and conscious mind that rationalizes everything it can.

The rational mind has its place, of course. The trouble is, all too often it dominates, very often talking us out of or into things that rob of us of joy and fulfillment.

 

Is intuition better than concrete, measurable facts?

That depends! Some decisions require logic and analysis. The rational information necessary to easily make the right decision may be readily available or easy to source.

But there are times, especially when launching a business when you have nothing, or very little, verifiable information. That’s when knowing how to access, listen and act on your intuition can be most helpful.

When I launched my first product, a set of 40 inspirational cards which I named The Passion Pack, in 2011, my business partners asked me, “Do you think it will sell?” I had acted on an inspired idea without any market research. I honestly didn’t ‘know’, but in my heart, I felt The Passion Pack would inspire others too. “Yes!” I answered, more confidently than I truly felt.

And my intuitive hunch proved right. When speaking at a conference of teachers and educators about the power of passion, I briefly mentioned my idea, and we were swamped with advance orders before we’d even finished producing The Passion Pack. I’d never even thought about marketing it to schools.

In 2016 I listened to my intuition again and released The Passion Pack as a book, How to Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love. It’s available in print and paperback from Amazon if you are curious >> getBook.at/Passion

 

Steering you the right way

President and Editor-in-Chief of The Huffington Post Arianna Huffington writes in her bestselling book, Thrive: “Even when we’re not at a fork in the road, wondering what to do and trying to hear that inner voice, our intuition is always there, always reading the situation, always trying to steer us the right way.

But can we hear it? Are we paying attention? Are we living a life that keeps the pathway to our intuition unblocked? Feeding and nurturing our intuition, and living a life in which we can make use of its wisdom, is one key way to thrive, at work and in life.”

 

Tuning in to Your Intuition

Listed below are some tips and strategies that will help you feed, nurture, and tap into your inner success coach:

The body barometer. The body never lies. Your body language is one of the primary ways your heart and intuition guide you. When you are in tune with your intuition you are more likely to experience:

  • A feeling of limitless energy
  • A feeling of weightlessness and lightness
  • A feeling of being happy and motivated
  • Excitement, zest, and animation.

These signs are all clues to your passion. Passionate feelings are the ways your intuition guides your decisions about what is right, given who you are and who you want to be.

Action Questions

What signs does your body give you when you are being true to yourself?

What warning signs does your body give you when you are off track?

Meditation—for cultivating inner power

“Meditation is not just blissing out under a mango tree,” says French Buddhist monk and molecular geneticist Matthieu Ricard. “It completely changes your brain and therefore changes what you are.”

Quietening your overactive mind through mindfulness training techniques like meditation is a wonderful way to boost your intuition. Meditation helps you to take control of your mental chatterbox and create some quiet space, so you can hear the voice within. This changes how you respond to what’s happening in your life, and increases your ability to tap into a higher level of wisdom when making decisions.

Science has proven that when people meditate they alter their brains in a good way—lowering stress levels amongst many other important things. Ridding yourself of self-limiting thoughts, controlling your reactions, discovering an inner contact with a creative source, and having more creative insights are just a few of the other benefits that can flow. The whole experience is primarily one of wholeness, rightness, and power.

Steve Jobs, a lifelong practitioner of meditation, confirmed the connection between meditation, creativity and business success: “If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there’s room to hear more subtle things—that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more.

“Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It’s a discipline. You have to practice it.”

There are many forms of meditation, including breathing meditations, walking meditations, Buddhist Meditations, Transcendental Meditation and more. Whichever form you choose, the main thing to remember is that its benefits are only a few breaths away and the only thing you need is your attention.

Meditation can be done in short bursts of time, even while on the bus or train. To really be of benefit many people recommend meditating first thing in the morning, and towards the end of the day, for 20 minutes each time. You may already feel pressed for time but the benefits of creating some space in your diary will pay dividends.

 

Surf The Net

Meditation can shape our brains for the better. Watch this video on YouTube—you’ll see the incredible results verified by science. http://youtu.be/m8rRzTtP7Tc

I’ve been meditating for over 25 years now and love it. And while it can be challenging to find time during busy or stressful periods, it really is the key to boosting creativity, harnessing intuition, building resilience, and creating a calm and happier outlook in general. These are all important factors in maintaining the energy and focus to create and sustain business success.

Ask open, generative questions. Intuitive information reveals itself more easily when you ask yourself open questions such as, “How can I begin to bring more money into my life?” or “What business or self-employment opportunity could I choose that will be both fun and financially rewarding?”

Don’t try and force a reply. Your intuition will reveal the answer in a variety of ways.  There’s no one right way to receive its wisdom. It may come in the form of a hunch, a gut feeling, an inner voice, an image, or in a dream.

What questions do you want answers to? Prompt your intuition by writing down some good open questions. For instance, if your biggest concern about going into business is handling the legal and taxation matters, you could ask, “Where can I find someone to help me deal with legal and tax stuff?”

Pay extra attention over the next three weeks to special “go-incidences” or insights. For example, as I edit this book, I am also releasing another book to help people who are suffering from alcohol addiction. The title of the book is Your Beautiful Mind: Control Alcohol and Love Life More, and one of the chapters is called, Hooked on a Feeling. I walked into a local cafe and the song, Hooked on a Feeling by the band Blue Swede was playing on the sound system. What are the odds!

The lyrics of the song also inspired me to write a chapter titled, High on Believing—spirituality, and faith is such an important part of peoples’ recovery. Maintaining a believing mindset is another critical factor in achieving goals of any kind—something I cover in my book, Millionaire Mindset

Create some space. If you’re constantly stressed and always wishing for more time, money, freedom, or energy, you need to create some time for “sacred idleness.” All those signs of stress are signals from your intuition that it’s time to slow down. Take a comfort break. Give yourself the rejuvenating gift of some time off to reflect on your life.

What do you truly want? What fills your soul? What can you let go of? What are the blessings in your life? These are all questions to ask your intuitive guidance system. Listen to the answers, reflect, and act.

Listen to inner wisdom now, pay attention to intuitions, feelings, and hunches. They’re not random responses generated by the brain and nervous system to keep them busy, but data from the unified field that surrounds you.

“Everything we ever need to know is in this field, to be revealed at exactly the right time. The more deeply we pay attention the quicker the messages are received and the more effectively we can act upon them,” says intuitive astrologer, Sarah Varcas. “There is a lot of information available to those willing to listen, watch and learn.”

Hot Tip! Taking the time to meditate, write, and dream new dreams will pay off in a big way and is an important step in creating the abundant, peaceful and prosperous life you deserve.

Action Questions: How Can You Meditate?

What steps can you take to learn more about meditation?

How can you create some space for “sacred idleness” in your life? What can you let go of?

Call Upon Your Archetypal Symbol

Another way to embrace your intuition is to call upon archetypal symbols. According to renowned psychologist Carl Jung, archetypes are inherited memories represented in the mind as universal symbols and can be observed in your dreams.

Jean Wiley, a self-employed Professional Intuitive Astrologer agrees. “10 years ago when I was really struggling with how to find my voice, swimming in that river of conformity, and hiding so much of myself for so long, what I would do was dream of David Bowie.

“He didn’t come to me in my dreams, but he was my symbol. He was everything that was authentic and envelope-pushing, and innovative and interesting, and thumbed his nose at everything that was conventional and conforming. And I would dream about David Bowie and I would wake up in the morning and I would feel better.”

Action Question: Who Can You Call Upon?

Who could you call upon to give you courage, direction, and strength?

If you’re looking for additional instructions on how to connect with your archetypal symbol I recommend the advice of Deepak Chopra, and especially his incredible book The Spontaneous Fulfilment of Desire: Harnessing the Infinite Power of Coincidence.

I would also recommend Lynn Robinson’s book Trust Your Gut: How The Power of Intuition Can Grow Your Business

 

What and Who You Truly Want to Become

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking,” said Steve Jobs, co-founder of Apple Inc. “Don’t let the noise of other’s opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition. It already knows what you truly want to become. Everything else is secondary.”

The reality is that many people spend their lives ignoring their real calling, their passion, and their true path with heart. Decisions based purely on the analysis of the cold, hard, objective facts ignore what it is to be human, to be fully alive. If you want to wake every morning looking forward to your life, then getting in touch with your emotions is a vital part of any decision-making and planning process.

Intuition is the Gateway to Your Authentic Self

“Your sixth sense is your authentic self,” says intuitive author and business psychic Sonia Choquette. And this authenticity is the thing you want in business. It’s what attracts others to you, and it’s what sets you apart in the crowd. There’s no one else like you in the world. When you trust your intuition, you trust your SELF.

Intuition is the language of the soul speaking through the heart. Your intuition may not make logical sense, but it makes heartfelt sense and speaks to your need to be whole and have integrity. Intuition rather than logic offers a way to break out of old struggles, mindsets and limitations, and reach the clouds.

Look For and Heed the Signs

There’s a lovely scene in a movie called Man On A Wire about a high-wire walker Philippe Petit, who, while reading the newspaper in France, experienced a lightning flash of insight.

Staring down at an article about the proposed building of the World Trade Centre he knew what he wanted to do and become—the first, and the only man, to walk across New York’s World Trade Centre, supported by nothing but a wire stretching across the twin towers. 1,368 feet above Manhattan!

At the time, the buildings, later destroyed in the 2011 attacks, were still only in the concept and design phase. But Philippe ripped out the newspaper cuttings and set about planning how he would make his dream come true.

Inspirational people are like vitamins for our souls. Philippe’s pursuit of passion is inspiring on so many levels. Not only did he succeed, but he also excited so many others.

Barry Greenhouse, for example, an insurance executive at the time, served as the inside man, spicing up his life in the process. His intuitive daring and courage also captured moviemakers, who later brought this amazing feat to international screens.

The film of Philippe’s quest was awarded the Grand Jury Prize at the 2008 Sundance Festival. In February 2009, the film won the BAFTA for Outstanding British Film, the Independent Spirit Awards, and the Academy Award for Best Documentary Feature. Philippe Petit’s, and the movie’s success is further testament to the power of passion and listening to your intuition.

You may not have such ‘lofty’ or death-defying aspirations, but if you listen to your intuition you will summon the courage, drive, passion, and fortitude to pursue your own path with heart. Perhaps you too will inspire people and meet with the success others only dream of.

What can Philippe teach you?

  • Listen to and follow your intuitive spark of excitement
  • Surround yourself with people who believe in your dreams
  • Minimize distractions—maintain absolute, unswerving focus
  • Be playful, whilst being safe
  • Let go of your safety net. Trust your skill and preparation
  • Commit your all—put everything on the line if necessary
  • Do what you love
  • Practice. Practice. Practice
  • Design a fail-proof strategy
  • Leave nothing to chance—this is your life we’re talking about
  • Just do it!

Trust Your Gut to Grow Your Business

Lynn Robinson, an international expert on intuition in business, speaks from personal experience how trusting her gut attracted clients overnight and gave her the confidence to quit her job. She writes in her book, Trust Your Gut:

“My fledgling intuitive consulting business began 20 years ago as the result of intuition. I walked into a funeral service for a friend who had just passed away. I heard an inner voice saying, “Sit there.” My attention was drawn to an empty seat next to one of the few people in the room I didn’t know.

Always a believer in trusting these auditory messages, I sat next to her. The short version of the story is that my seat-mate turned out to be a reporter for The Boston Globe newspaper. She wrote a story about my unusual consulting business. As a result, over 300 people called me to request my services and my new career was born.

When I met the Boston Globe reporter, I was still working as an operations manager for a software company. Gaining over 300 clients virtually overnight might be some people’s idea of a dream come true. To me, it was anxiety producing. I was fearful of giving up my “normal” job, with benefits and a weekly paycheck, to be out on my own as a consultant. “Could I keep both jobs?” was the question I asked myself as I drifted off to sleep.

When I awakened in the morning, I had to laugh. In my dream, I was out on a lake in canoes. Yes, plural! I had one foot in one canoe and the other foot in another canoe and they were headed in opposite directions! I took that as a very clear sign that I wasn’t meant to begin my consulting business while holding on to my day job. I gave my notice that day and never looked back.”

Listening to your inner self is a very important part of re-creating and strengthening your authentic or true self.

Knowing how to slow down and tap into your intuition or “inner knowing” will help you not only gain greater self-mastery and control, but also give you some essential tools to have on hand to help you ride the winds of change and to strengthen your sense of self.

 

What You’ve Learned

  • Intuition is ‘knowing’ without having any idea why you know it. It’s different from thinking; it’s different from logic or analysis. It’s knowing without knowing
  • Many successful people trust their gut and act on their intuitive guidance in business
  • Your intuition is your inner guide and is more powerful than intellect. It will help you make good decisions
  • Intuition is a resource that, if nurtured, can lead to great business ideas, increased sales, profitable investments, creative inventions, successful hires, advantageous negotiations, bigger profits, and increased accuracy in forecasting business trends
  • Trusting your gut in business will help you have: confidence when you have nothing to go on, and no concrete experience or information on which to base your decision; clarity in the face of a tsunami of choices and possibilities; the ability to make the right choice faster, rather than becoming bogged down in months or years of analysis; awareness of self-employment opportunities you may not have considered; inspiration and courage to start
  • Strengthen your intuition by tuning into your body barometer, meditating, resting, spending time in nature, and asking your higher Self open generative questions.

 

What’s Next?

To succeed in business, you need to be visible and capture the mind and hearts of your customers. Marketing is one way of making sure people know who you are, what you do and how to find you. It’s not a dirty word. Done well, it’s an art.

Are you ready to show your work?

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop—getBook.at/EmployYourself2018

 

Is it time you discovered the truth about alcohol?

Tuesday, January 23rd, 2018

 

“The world is not dangerous because of those who do harm but because of those who look at it without doing anything.”

~ Albert Einstein, genuis

 

December 2016—the year I took control of my drinking. Like you, I’d grown concerned about how much, and how regularly I was consuming alcohol.

I knew the side-effects, and I didn’t like them—insomnia, depression, aggression, muddled thinking, bloating, weight gain and more. But still, I couldn’t quit.

One month of sobriety was the longest time I’d ever managed to not let a single drop of alcohol pass my lips.

I tried reading books, used self-hypnosis, made a star-chart and ticked off my alcohol-free days. There were two ticks one week, none the next, then some longer stretches. But despite my positive intentions and extraordinary will booze always ended victoriously.

Nothing worked.

Until Christmas 2016 when I finally got angry—and scared—enough to make a change. To protect others’ privacy I won’t go into detail, suffice to say my turning point involved a rifle, shots fired and fearing for my life.

But my motivation and my personal story of alcohol being in control began earlier than that. My grandmother was an alcoholic. And her father before that—and both their stories, like many people affected by alcohol was one of tragedy.

In the 1930’s one drunken brawl outside the local pub in New Zealand left one man dead and my great-grandfather charged with murder.

My grandmother was four, and her brother aged six, when they were taken into foster care. They never saw their mother, father or each other again.

I’ve always wondered, had it not been for the trauma Molly experienced as a child, and throughout her life, would she have sought happiness in a bottle?

The tragedy didn’t end there. Years later her brother, then in his 30’s and married with three children, took his life.

Recently, at the time of writing, my mother shared how her childhood was scarred. “Mum was always drinking. We would come home and she would be in bed. I don’t recall her ever not being drunk.”

Their story, my story, your story is a far too common one.

”My step-father was an alcoholic and I lived through rough times with alcohol,” shared a reader recently.

“I hope your book does help many people. I personally believe a book like this would not have helped my dad. Only complete removal of alcohol would have helped my dad. Just my opinion that you cannot control alcohol. You must remove it,” he added. “I do hope your book does help many lives that are affected by alcohol though.”

Hope, as you read through this book, is an important element of any recovery—as is a desire for change.

As an advance reader, for whom alcoholism runs through her family, wrote to me, “Drunks believe they have ‘freedom’ because their stupor releases them from what they cannot face in life.”

For many, many people complete removal of alcohol is the only cure. Our booze-loving culture does not make it easy. Many people don’t know why they drink, nor how to find alternative help. Something, I have written this book to change.

Mindful drinking

This book is not an anti-alcohol book, although I don’t sugar-coat the truth about alcohol and the powerful economic and social forces that profit from misery.

It offers a fresh approach, encouraging you to approach your relationship to alcohol more mindfully.

While I feel it’s important to highlight the dangers of drinking too much, my aim is to highlight the life-changing benefits of drinking far less.

Importantly, I’ll share some simple but effective ways to build greater resilience to triggers, alternatives to alcohol and how to mix, mingle and practice sober socialising—and still feel cool.

 

A fresh approach

In 2014, I was struggling through my psychology degree after a 10-year break from study.

For years prior to this I had been obsessively collecting newspaper articles which highlight the social harm alcohol imposed. And I began to get frustrated not just at my own inability to control my drinking, but why—when everyone knows how harmful alcohol is—the problem was only becoming worse.

Bored and frustrated with my studies and the tendency of Western psychological approaches to pathologize alcohol dependence, I decided to research spiritual approaches to the treatment of alcohol addiction. I went from D’s to A’s in my grades and found both passion, purpose, and calling.

(I invite you to visit my earlier posts where I share some of my research:

—The truth about Alcohol Addiction and Recovery—Wrestling With the God Thing

http://www.cassandragaisford.com/the-truth-about-alcohol-addiction-and-recovery-wrestling-with-the-god-thing/

Spiritual approaches to the treatment of alcohol addiction

 

But importantly, I found something that resonated with me in my own quest to stop drinking.

Drinking too much didn’t make me psychologically abnormal—as those who pathologize alcoholics, and alcohol-dependent people would have us believe.

 

It’s time you knew the truth…

Drinking too much is a culturally sanctioned, actively encouraged “cure” for the dis-ease of modern life. Except it isn’t a cure at all. It’s not a sustainable quick fix. It doesn’t heal the damage, stress and unresolved wounds of your past.

Many people are using alcohol, consciously or unconsciously, to self-medicate all or some of the following:

• Stress

• Anxiety

• Depression

• Low self-esteem

• Sexual Abuse

• Trauma

• Shame

• Guilt

• Boredom

 

There is a cure

Many people who have battled their alcohol addiction overcame obstacles just like you and I. But the single biggest factor was their ability to take control of their own life.

Sometimes they deferred to experts. Sometimes they turned to God. Sometimes they joined a support group, or they embraced spontaneous sobriety and went it alone.

But the one thing they all had in common was the knowledge that their drinking was taking more than it was giving.

In every instance, when people nailed their drink demons, they universally agreed that their life was more beautiful sober.

“I gave up alcohol in 1980. I enjoyed it far too much, to the point where I frequently got intoxicated. Everything in my life changed for the better stopped. It was the right decision,” said medical doctor and self-empowerment author Deepak Chopra

Why I wrote this book

The pursuit of sobriety born from my own experience, both professionally as a holistic psychologist, and personally as a woman with a genetic predisposition to alcoholism, fueled my desire and determination to liberate others from the clutches of booze.

During a recent interview, I was asked: ‘What do you hope readers get out of Your Beautiful Mind: Control Alcohol & Love Life More? My response was “wisdom.”

If I can help people gain new knowledge, enhance their awareness and stretch their minds—not necessarily agreeing with what I’m saying but at least starting a conversation, or helping them along in their lives in some way—then Your Beautiful Mind: Control Alcohol & Love Life More has added something to their lives.

My hope is that you will discover freedom, find happiness and change your life. And that one day, should our paths cross, you will tell me that your life is beautiful.

 

Who Is This Book For?

If you want to control your drinking and live a life on your own terms, this book is for you.

If you’re a heavy drinker or love someone who is, Your Beautiful Mind: Control Alcohol & Love Life More will provide support and encouragement to continue the journey to health and happiness.

If you suffer from stress, fear, doubt, or overly trying to fit in with others, Drink! Control Alcohol and Love Life More will come to your rescue.

Or, you might just want to inspire others and lead the way by controlling alcohol, either by cutting back or giving up completely.

This was my motivation for writing this book, and for sharing the strategies that have worked for me and which have also worked for my clients.

Often we have to be the change we want to see. Part of this involves passing on the knowledge that we’ve learned.

As New Zealand psychologist and television personality Nigel Latta says, “It’s also interesting, don’t you think, that given the alcohol industry thinks education is so important, their contribution to ‘education’ of the public is so… well… limp. They don’t even bother to put any real resources into ‘education’ even though they say it will make a difference.”

As you’ll discover throughout the book, many techniques which have helped people successfully control alcohol and overcome addictions have their origins in body-based healing. Others originate in the mind, others still by resolving harmful emotions and other still from spiritual approaches, including meditation and prayer.

I had originally thought to separate the chapters into mind, body, and spirit, but as everything truly is connected I felt it was important to present the information as such. Therefore what you will find is a smorgasbord of offerings for you to digest at your leisure.

All I ask is that you maintain an open-mind, follow your curiosity and trust, that with knowledge and the right support, you truly can heal yourself.

Where to draw the line? When you’re worried that you’re drinking is getting out of control or are suffering from the effects of alcohol it’s likely you’ll want a quick cure. Something instant to take the pain away.

I can honestly say, that I wrote this book to find my own quick-fix. But once I began to research, uncover the lies and awaken to the truth,  this fascinating area became a full-blown obsession.  As you’ll discover in this book cultivating new healthy purpose-driven cures can totally and quickly cure harmful addictions.

You may not find all the answers here, I had to stop somewhere, but there are a great deal many helpful resources at your disposal—many of which lie within this book and some of which I have included in the back section.

We have always been told that drinking lots of alcohol or make us happy, cooler, more relaxed—that sobriety is for losers. These are big fat lies.

We’ve also been told that it’s our fault that we drink too much—we lack will-power, we’re weak, we just can’t handle it, we’re self-centered, too lazy—plus a truckload of other insulting and disempowering stuff.

These are also big fat lies.

It’s also a big fat lie to say that only drug companies and their rainbow-colored pharmaceuticals are our relapse-safe cure for addictions.

So stop listening to people with hidden agendas, quit putting yourself down, and read this—really read and absorb this—because it will empower you to achieve the results you want….fast!

 

My hope

Profit-driven alcohol companies may not be driven to make a difference, but I am.

My hope is that you step into this journey joyfully, that despite any trepidation, fear or worry, you may feel, that you’ll discover learning to control alcohol is a pleasure that you never forget to enjoy.

 

About This Book

Your Beautiful Mind: Control Alcohol & Love Life More offers short, sound-bites of stand-alone readings designed to help you cultivate awareness and reexamine your relationship to alcohol amid the challenges of daily living.

More than a collection of thoughts for the day, Your Beautiful Mind: Control Alcohol & Love Life More offers a progressive program of holistic—mental, emotional, physical and spiritual—study, guiding you through essential concepts, themes, and practices on the path to sobriety, well-being, joy, and happiness.

The teachings are gently humorous, sometimes challenging, occasionally provocative, but always compassionate and kind, and, I  hope, seemingly infinitely wise.

All that I share are strategies that have worked for me personally through many of my own life challenges, and for my clients in my professional work as a holistic psychologist and self-empowerment coach.

A central tenet of this book is to provide you information and education that counteracts the dominant messages provided by booze barons whose purpose in life is to help you drink more. Of course, they want you to drink—their mission is to spin a profit. But now it’s time to open your eyes and educate your mind, and make informed choices about what you are ingesting (ethanol and sugar), how much, and why.

Armed with the Truth about alcohol you will gain:

• A new way to see and understand your relationship to alcohol

• The removal of the fear and stigma of trying to admit you need help

• Insight into the reasons why drinking too much is not your fault and that you have just become another cultural conditioning statistic

Your Beautiful Mind: Control Alcohol & Love Life More will strengthen your subconscious desire NOT to drink and help you make healthy, lasting, self-empowered change.

Experts suggest that it takes months, even years, of hardship to stop drinking. This book offers a different view.

But at the end of the day, no one can make you control your drinking. You have to want to change. It is my hope, Your Beautiful Mind will strengthen the intention to quit or cut back drinking. The choice is yours, my friend.

Within this choice, is the choice to seek help, or not, for problems that keep you stuck, peer pressure that keeps you drinking, or traumas and open wounds that need healing—not numbing with alcohol.

I hope you will choose to free yourself from pain freedom, happiness, health, and joy.

Your Beautiful Mind features the most essential and stirring passages from my previous books, exploring topics such as meditation, mindfulness, positive health behaviors, and touching on ways to working with fear, depression, anxiety, and other painful emotions.

Your Beautiful Mind: Control Alcohol & Love Life More expands upon my previous books and blends the latest scientific research, spotlights the cultural, social, and industry factors that support alcohol dependence, and also encourages a more holistic and mindful approach to the seriousness of life and the ever-present stressors we all face.

As one advance reviewer,  wrote to me, “The people who I work with are wanting to eliminate alcohol from their lives and rebuild their lives, families, and relationships. They do not want permission, approval or instruction on how to drink mindfully or in any other way.” The purpose of this book is not to condone, legitimize or sanction problem drinking. Being mindful doesn’t mean being obstinately blind to the very real perils of alcohol abuse and addiction. Being mindful is a call to awakening and purposeful action to build the life you want—free of addiction.

Through the course of this book, you will learn practical, creative and simple methods for overcoming subconscious scripts that keep you craving alcohol, heightening awareness and overcoming habitual patterns and addictive behaviors that block happiness and joy and hold you back.

Brimming with a smorgasbord of easy to apply strategies that will boost your mental, emotional and physical well-being, Your Beautiful Mind: Control Alcohol & Love Life More is a timeless call to action for anyone who wants to cut back or quit drinking alcohol, get their life back and create a healthier, happier, joyful time on this planet.

 

Your Concise Guide to Success

Your Beautiful Mind: Control Alcohol & Love Life More  is a concise guide to controlling alcohol. My vision, like many of my other self-empowerment books, was simple: a few short, easy to digest tips for time-challenged, distraction-loaded, people who were looking for inspiration and practical strategies to encourage positive change.

In this era of information overload and distraction, I knew that people didn’t need a large wad of words to feel inspired, gain clarity and be stimulated to take action.

In coaching and counseling sessions I’d encourage my clients to ask a question they would like answered. The questions could be specific, such as, ‘How can I stop drinking?’ Or vague, for example, ‘What do I most need to know?’ They were always amazed at how readily answers flowed.

In this era of information obesity, the need for simple, life-affirming messages is even more important. If you are looking for inspiration and practical tips, in short, sweet sound bites, this guide is for you.

Similarly, if you’re a grazer, or someone more methodical, this guide will also work for you. Pick a section or page at random, or work through the tips sequentially. I encourage you to experiment, be open-minded and try new things. I promise you will achieve outstanding results.

Let experience be your teacher. Give your brain a well-needed break. Balance ‘why’ with how you feel and embrace how you feel or how you want to feel. Honor the messages from your intuition and follow your path with heart.

At the time of writing, I’ve just turned to the chapter, Your Body Barometer. It’s a timely reminder that when you drink too much your mental, emotional and spiritual health can suffer.

The following remark from Coco Chanel may also speak to you: “I invented my life by taking for granted that everything I did not like would have an opposite, which I would like.”

 

Three Holistic Principles of Success

Your Beautiful Mind takes a holistic look at what it means, and what it takes, to control alcohol. Everything is related—mind, body, and spirit…to succeed in your quest to control alcohol you’ll need to empower them all.

To avoid overwhelm and facilitate a smorgasbord of healing options I’ve sectioned Your Beautiful Mind into a cluster of principles. Principles aren’t constricting rules unable to be shaped, but general and fundamental truths which may be used to help guide your choices.

Let’s look briefly at The Three Principles of Sobriety and what each will cover:

 

Principle One, “The Call For Sobriety” will help you explore the truth about controlling alcohol and define sobriety on your own terms. You’ll discover the rewards and ‘realities’ of becoming booze free, and intensify success-building beliefs.

You’ll learn some truths powerful business would rather see hidden, and clarify the huge costs alcohol imposes on all of us in Principle Two, “Rethinking Drinking.” You’ll also discover why love, anger, igniting the fire within, and heeding the call for self-empowerment is the cornerstone of future success.

Actions shout louder than words. Principle Three: “Strategies for Sobriety,” will help you take back control. You’ll learn how to tame your subconscious mind, deal with stress, trauma, societal pressure and other life-stuff that may drive you to drink.

Love will be your new drug of choice. Love for yourself, your significant others and your life. Passion, purpose, joy—call it what you will, love is the cure for all our ills.

It sounds simple. And it is.

In this section of the book, you’ll clarify and visualize what you really want to achieve. You’ll then be better able to decide where best to invest your time and energy. You’ll also begin exploring ways to develop your life and career in light of your passions and purposeful sobriety, maintain focus and bring your vision to successful reality. Strategies to help you empower your spirit urge you to pay attention to the things that feed your soul, awaken your curiosity, stir your imagination and create passion in your life. You’ll also discover how to strengthen your connection to your superconscious mind.

You may be surprised to discover that you have three mind tools—you’ll discoverer ways to empower them all to overcome obstacles, achieve greater balance and fulfillment and maximize your success.

Your health is your wealth yet it’s often a neglected part of success. Techniques to help you heal and empower your body recognizes the importance of a strong, flexible and healthy body to your mental, emotional, physical and spiritual success. You’ll be reminded of simple strategies which reinforce the importance of quality of breath, movement, nutrition, and sleep. Avoiding burnout is also a huge factor in maintaining sobriety. When you do less and look after yourself more, you can and will achieve freedom from alcohol.

Throughout Your Beautiful Mind, you’ll also boost your awareness of how surrounding yourself with your vibe tribe will fast-track your success, and when it’s best to ditch your booze buddies or go it alone.

Even if you think you’ve got the alcohol thing licked or you don’t believe you’re addicted, so many people struggle to control their drinking or quit. You’ll discover some of the most successful ways people have overcome their dependence on alcohol or addiction to booze and achieved freedom for good.

You’ll be inspired by others success. Importantly you’ll learn how following your own truth will set you free.

 

How This Book Will Help You

 

“What we learn with pleasure we never forget.”

~ Alfred Mercier, physician

 

Whenever I’m in a slump or needing an inspirational boost I turn to people who are smarter or more skilled than me for good advice.

I’ve done the same with qualities I’ve wanted to develop, like patience. “What would Mother Theresa do now?” I asked many years ago. Mother Theresa wouldn’t shout! She wouldn’t lose her cool. She’d send loving kindness and smile. And that’s what I did whenever I got frustrated.

As I wrote Your Beautiful Mind: Control Alcohol & Love Life More I applied the strategies I’m sharing with you in my own life—personally and professionally.

If you’ve been drinking too much, or just getting in your own way, you’re in good company, many successful, talented, beautiful people have been there. I’ve been there too—as have many, many people. Guess what, drinking too much and getting in your own way is, sadly, normal.

I promise there are solutions to the problems you’re currently facing—and you’ll find them in the pages that follow.

Dig into this book and let me, and other alcohol control experts, be your mentor, inspiration and guide as we call forth your passions, purpose, and potential.

Through the teachings of others, extensive research into alcohol recovery, the mysteries of motivation, success, and fulfillment, and my own personal experience and professional success with clients as a holistic psychologist, Your Beautiful Mind: Control Alcohol & Love Life More will help you accelerate success.

Together, we will guide you to where you need to go next and give you practical steps to control alcohol and find freedom and happiness.

Growing up I wasn’t encouraged to drink less. My hope is that after reading Your Beautiful Mind: Control Alcohol & Love Life More that you will be!

Step into this ride joyfully and start creating your best life today.

• If you want to have more energy and fire in your belly

• If you want to have happy, healthy, loving relationships

• If you want to stress less and love life more

• If you want to improve your mental, emotional, physical and spiritual health…

Then Your Beautiful Mind: Control Alcohol & Love Life More is exactly the right the book for you—whoever you are, whatever challenges you are facing and however you define health, happiness, and sobriety.

The ideas described in this book apply to anyone who’s trying to control alcohol and inject some purposeful sobriety into their life and work.

 

Your Caffeine Hit

Think of Your Beautiful Mind: Control Alcohol & Love Life More like a shot of espresso. Sometimes one quick hit is all it takes to get in the mood. But sometimes you need a few shots to sustain your energy. Or maybe you need a bigger motivational hit and then you’re on your way.

You’re in control of what works best for you. Go at your own pace, but resist over-caffeinating. A little bit of guidance here and there can do as much to fast-track your success as consuming all the principles in one hit.

Skim to sections that are most relevant to you, and return to familiar ground to reinforce home-truths. But most of all, exercise compassion and enjoy your experience.

 

Mindful Sobriety: Your Challenge

Your Beautiful Mind: Control Alcohol & Love Life More focuses on strategies to increase your awareness of how and why sobriety is the new cool. When you’re stressed or feeling the urge to drink this knowledge can be one of the first things to go.

You’ll discover ways to increase happiness, reduce stress, minimize anxiety and reclaim joy in the chapters that follow.

You’ll identify common obstacles to success, slay a path through them, and empower your tenacity to persevere with your quest for sober change.

 

Importantly, you’ll be challenged.

I love your works to date—provocative and supportive at the same time,” a gentleman who’d read my Mid-Life Career Rescue books wrote to me recently.

To provoke is to incite or stimulate. It’s the reason I’ve included open-ended questions and calls to action in the Sexy Sobriety section at the end of each chapter. The best questions are open, generative ones that don’t allow for ‘yes/no’ answers; rather they encourage you to tap into your higher wisdom, intuition, or go in search of answers.

 

Dive Deeper With The Sobriety Journal: The Easy Way to Stop Drinking: The Effortless Path to Being Happy, Healthy and Motivated Without Alcohol

Creating a Sobriety Journal was a major aid in my own recovery—you’ll find some excerpts sprinkled throughout Your Beautiful Mind: Control Alcohol, and I’ve written a handy resource to help you create your own.

This guided book leaves you free to create your own bespoke journal tailored to support your needs. Includes, Journal Writing Prompts, Empowering and Inspirational Quotes and Recovery Exercises that can be of use in your daily journal writing, working with your sponsor or use in a recovery group.
Available in print and eBook here—getbook.at/SobrietyJournal

 

Your Beautiful Mind Workbook

Your Beautiful Mind: Control Alcohol & Love Life More print book will also be available as a workbook, with space to write your responses to the challenges and calls to action within the book.

Stress Less, Love You More & Create a Beautiful, Successful LifeToday!

This is an edited extract of Cassandra Gaisford’s new book. Be the first to know when Your Beautiful Mind: Control Alcohol, Discover Freedom, Find Happiness and Change Your Life, is released. Sign up for her newsletter here http://eepurl.com/cQXY4f.

Would you like to drink less? Cut back or quit drinking entirely without becoming a hermit, being ostracized, or cutting back on an enjoyable social life.Cassandra Gaisford’s new book, Sexy Sobriety: Alcohol and Guilt-Free Drinks You’ll Love: Easy Recipes for Happier Hours & a Joy-Filled Life. Available in ebook and paperback here—getBook.at/SexySobriety

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

Saturday, January 13th, 2018

 

 

“The starting point of all achievement is desire.”

Napoleon Hill, Author, Think and Grow Rich

 

First things first! Start from the heart.

The first and most important commandment of choosing and growing your business is to follow your passion.

Creating a successful business that you’ll love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic.

Kevin Roberts, former CEO worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires, or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason,” he writes in his book Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains, “is the use of Mystery, Sensuality and Intimacy.”

Other experts such as Simon Sinek, author of the bestselling book Start With Why, and Robert Kiyosaki entrepreneur and author of the Rich Dad, Poor Dad books, may urge you to begin with rational, head-based logic.

I’m advocating a similar, albeit less analytical approach to begin with. But the premise is similar, to create something meaningful for yourself, and for the customers and clients you wish to attract, you must believe in what you are doing. Your business idea must matter. You must know why it’s important—to yourself and to others.

“‘Why’ is not money or profit—these are always the results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another?” challenges Sinek in his book.

I would add, what is its purpose? Roberts, would add, how can you make them fall in love with you and inspire loyalty beyond reason?

 

How to Find Your Why

When you discover and tap into your passion, you’ll find your why. You’ll also find a huge source of untapped potential that seems to be fearless and knows no bounds. Pursuing your passion in business is profitable on many levels.

Firstly, when you do what you love, this is most likely where your true talent lies, so you’ll stand out in your field. Passion cannot be faked.

Secondly, you will be more enthusiastic about your pursuits. You will have more energy and tenacity to overcome obstacles, and more drive and determination to make things happen.

When you do what you care most about and believe in with such a passion, your work will be not something that you endure, but something that you enjoy. More importantly, work will become a vehicle for self-expression.

Thirdly, passion attracts. As multi-millionaire businesswoman Anita Roddick once said, ‘We communicate with passion and passion sells.

Ms Roddick founded her company, The Body Shop, on one simple premise—beauty products tested on animals was cruel, barbaric, unnecessary and immoral. Millions of men and women around the world agreed.

People like to do business with people who are passionate about their products and services. When global financial services company KPMG re-branded with passion as a core theme, profitability soared. Check out my presentation on Slideshare to find out how:

http://www.slideshare.net/CassandraGaisford/passionslides-with-kpmg-slides

Hearts on Fire

The key to sound business planning begins from the inside out. First you need to determine who you are, who you want to be, and what you want to contribute to the world. In working this out, there is no better place to start than with finding out what sets you heart on fire and why.

Michael Jr. Comedy, a stand-up comedian and author, explains how discovering your why helps you develop options that enable you to live and work with purpose.

“When you know your why, you have options on what your what can be. For instance, my why is to inspire people to walk in purpose. My what is stand-up comedy. My what is writing books…. Another what that has moved me toward my why is a web series that we have out now called Break Time.”

Check out this clip from one of Michael’s most successful episodes http://bit.ly/1PnOTrH. You’ll see how working with passion and purpose awakens dormant talents and enables souls to fly higher.

“When you know your why your what has more impact because you are walking toward your purpose,” says Michael.

We’ll dive deeper into discovering your life purpose in the following chapter.

 

Surf the Web

http://www.eofire.com: Fuel your inspiration by checking out this top-ranked business Podcast where some of the most inspiring entrepreneurs are interviewed 7-days a week. Founder and host John Lee Dumas shares his journey from frustrated employee to inspired entrepreneur via video here http://www.eofire.com/about/

 

Discovering Your Passion 

Everyone is capable of passion; some people just need help taking it out of the drawer. Look for the clues. Often this involves noticing the times you feel most energized and alive, or when you experience a surge of adrenaline through your body.

Sometimes it’s the moments when time seems to fly. Perhaps it is something you love to do and would willingly do for free.

Passion is not always about love. The things that push your buttons can lead you to the things that you’re most passionate about.

Working long hours, too much stress, financial strain or a whole raft of other constant pressures can soon send you drowning in a sea of negativity—killing your passion and robbing you of the energy and positivity you need to make a life-enhancing change.

If stress is taking a toll on your life you may want to check out the first book in the Mid-Life Career Rescue series, The Call For Change. The strategies and tips in the book will help you restore the balance and get your mojo back. You’ll also learn how to boost your ability to generate ideas. Available on Amazon in paperback and eBook by clicking the following link >> getBook.at/CareerChange

If you need more help to you manage stress my book, Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness, available as a paperback and Ebook will help. Navigate to here—getBook.at/StressLess.

 

Action Task! Find Your Passion

Real passion is more than a fad or a fleeting enthusiasm. It can’t be turned on and off like a light switch. Answering the following questions will help you begin to clarify the things you are most passionate about:

  1. When does time seem to fly? When was the last time you felt really excited, or deeply absorbed in, or obsessed by something? What were you doing? Who were you with? What clues did you notice?
  2. What do you care deeply or strongly about? Discovering all the things that you believe in is not always easy. Look for the clues to your deep beliefs by catching the times you use words such as ‘should’ or ‘must.’
  3. What do you value? What do you need to experience, feel, or be doing to feel deeply fulfilled?
  4. What pushes your buttons or makes you angry? How could you use your anger constructively to bring about change?
  5. Which skills and talents come most easily or naturally to you? Which skills do you love using? What skills do you look forward to using? What gives you such a buzz or a huge sense of personal satisfaction that you’d keep doing it even if you weren’t paid?
  6. What inspires you? To be inspired is to be in spirit. What bewitches and enthralls you so much that you lose all track of time? What makes your soul sing? What floats your boat? What things, situations, people, events etc. fill you with feelings of inspiration? List all your obsessions and the things that interest you deeply. If you’re struggling to identify your interests and inspirations, you’ll find some handy prompts in the next chapter.
  7. Keep a passion journal. My passion is passion—to help others live and work with passion and to bring about positive change in the world. If you’re not sure what you are passionate about, creating a passion journal is one simple but powerful technique to help achieve clarity. Your passion journal is where manifesting your preferred future really happens. I’ve been keeping a passion journal for years and so many things I’ve visualized and affirmed on the pages, are now my living realities—personally and professionally.

Love Is Where The Magic Is

Love is where the magic is. When you love what you do with such a passion you’d do it for free this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.

As Annie Featherston, writing as Sophia James, shared in my second book, What Makes You Happy, “When you combine your favorite skills with doing something you completely and utterly love, you come home to your True Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.”

Download my free tip sheet to help you create your own passion journal here: www.worklifesolutions.nz/books/career-rescue

Passion in Business

A good way to find your own passion and identify ways to turn it into a fulfilling self-employment opportunity is to look for examples of others who have started businesses they are passionate about.

Here are just a few of many examples:

A passion for bugs! Brian Clifford is passionate about helping people and bugs. He has combined his passion into a successful business as a pest controller.

“All the rats, all the maggots, all the cockroaches all over the place, these are the things that I love doing,’ he says. His business motto is, ‘If it bugs you, I’ll kill it!”

Check out his business here >> www.borercontrolwellington.co.nz

 

A passion for bones! John Holley has turned his passion for bones into a business, Skulls Down Under, selling skeletons to museums all over the world.

Check out his business here >> www.skullsdownunder.co.nz

 

A passion for Maori food. Charles Royal’s passion for finding a way to incorporate traditional Maori foods into modern dishes led him to start his own business – Kinaki Wild Herbs.

“I had learned a lot about the bush during my time in the army and have taken that knowledge through the years, developing food tours and cooking classes using what we gather from the wild. I love organics and making something out of nothing, but you have to know what you are looking for,” says Royal. Air New Zealand now serves pikopiko and horopito in its First and Business Classes.

Check out his business here >> www.maorifood.com

 

“Passion is Everything-If You Don’t Have It You Will Not Succeed”

A love of good food and a lifelong dream to open their passion-driven business in London fueled Wellington restauranteurs Vivienne Haymans and Ashley Sumners’ move to the UK.

“We both felt we had gone as far as we could with our business in New Zealand and wanted to move further afield,” says Vivienne.

“I came here for a three-month holiday, secretly wanting to stay longer and build a business overseas. On arriving I discovered that London seriously needed a restaurant like our Sugar Club in Wellington. There was nowhere in London doing anything like it. I called Ash and a year later he also moved to London after selling our Wellington restaurant.”

They relocated the restaurant to Notting Hill in 1995, then to Soho in 1998, winning the Time Out “Best Modern British Restaurant” award in 1996 and “Best Central London Restaurant” award in 1999, along with several Evening Standard Eros awards.

Since then they have expanded and diversified their restaurant business, opening a chain of modern traiteurs (Italian-style delicatessens) that offer delicious, easy-to-prepare hand-made meals and great New Zealand coffee.

The first of these is called The Grocer on Elgin, situated in the heart of Notting Hill. Vivienne designed all three restaurants and ‘The Grocer on’ stores.

Like many people following their passion Vivienne and Ash faced significant barriers before finally making it big.

“It took Ash and I seven years to fulfill our dream of opening The Sugar Club in London. When we first arrived there were huge premiums being asked for restaurant sites.

Then, with the early 90s recession they were giving restaurants away but, like now, the banks were not lending. We had no property assets at the time, limited funds, a reference from our NZ lawyer, accountant and bank manager and a handful of NZ press clippings. The banks wanted property assets and UK business records. No less.”

Just when it looked like the obstacles were insurmountable, their passion for great food and design, the quality of the produce, and the integrity of its production, produced lucky fruit.

“We were offered a site by a landlord that we had had dealings with in the past. He liked what we did and gave us the lease. We developed the old Singapore Pandang into the Notting Hill Sugar Club. I borrowed an extra £5000 from my mum and paid her back in a month. It was an instant success and well worth the long wait.”

Vivienne says that following their passion is an important ingredient in their success.

“Passion is everything—if you don’t have it you will not succeed. It is hard work; your passion will pull you through the seriously bad times, which will always occur.”

Hot Tip! Gathering your own examples of passionate people and businesses is a great way to build confidence and generate your own business ideas.

Here are some things that other people who are self-employed are passionate about:

  • Creating BusinessesEntrepreneurs Melissa Clarke Reynolds and Eric Watson
  • AirportsGraham is an airport designer
  • BoatsBill Day runs a specialist maritime service business
  • BeautyJoy Gaisford, Designer
  • FoodRuth Pretty, Caterer and food writer
  • AstronomyRichard Hall, Stonehenge Aotearoa
  • DesignLuke Pierson, runs a web design business
  • RocksCarl created Carlucciland—a rock-themed amusement park
  • PassionCassandra Gaisford helping people work and live their passion! www.cassandragaisford.com

Here are some things that some businesses are passionate about:

  • Animal Welfare and Human RightsThe Body Shop
  • TechnologyMicrosoft, Apple
  • Helping peopleWorklife Solutions, Venus Network
  • EqualityThe EEO Trust, and the Johnstone Group
  • The EnvironmentThe Conservation Department
  • HoneyThe Honey Hive
  • ChocolateChocaholic
  • Pampering OthersBox of Chocolates and East Day Spa

 

Tune In To Your Body Barometer

What pushes your buttons or makes you angry? Having my manager threaten to ‘smash my head in,’ and working with others who were bullies and tyrants, the relentless pursuit of profit at the expense of caring for people, and numerous work restructurings, motivated me to gain my independence.

That and getting shingles—something I wrote about in my first books, The Call for Change, and also What Makes You Happy.

Shingles was definitely my body barometer sending me a red alert! As was seeing my colleagues suffer heart attacks.

As Neale Walsch, the author of Conversations with God, says, “Judge not about which you feel passionate. Simply notice it, then see if it serves you, given who and what you wish to be.”

So, as I’ve mentioned earlier, rather than become bitter, I thought how could I use my anger constructively to bring about change?

I decided I wanted to help people find jobs that made them happy, and I wanted to help victims of workplace bullying. That was my why and my what.

Stepping Stones to Success

I started a career counseling business for an established workplace counseling organization before going out on my own.

Working as an employee first gave me the confidence to fly free. I became more motivated when the CEO changed and the new boss tried to manage me. Increasingly, the job began to frustrate me.

It lacked challenge, my salary was capped, and I was finding it increasingly difficult to balance childcare. The final clincher, however, was when I did the math.

I worked out my hourly rate as a full-time salaried employee, versus what they charged me out per hour, and how much business I was bringing in for them, and came to the conclusion they were buying my skills, but they weren’t paying me enough. I could work less and earn and achieve more if I employed myself. I started to feel excited!

 

Action Task! Tune into Your Body Barometer

Notice the times you feel strong emotions. These could be annoyance, irritation and anger. Or they could be a sense of excitement, a state of arousal, a feeling of limitless energy, a burning desire, a strong gut feeling, a feeling of contentment or determination. Notice these feelings and record them in your passion journal.

Go deeper. Ask, “How could I make a living from my passion?” or “How do others make a living from things that excite or motivate me?”

Explore possibilities. Even a simple Google search, or generating ideas with others could get you started down the right path.

** FREE BONUS **

If you haven’t downloaded the free copy of the Passion Workbook, download it here >>

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

Love is the Drug: Mindful Drinking—How to Follow Your Passion to Sobriety

Saturday, January 6th, 2018

Lose the booze and replace the desire for alcohol with a healthy, positive addiction.

Passion is a source of unlimited energy from your soul that enables you to achieve extraordinary results. It’s the fire that ignites your potential and inspires you to be who you really are. When you do what you love it’s like hanging out with your best friend—with less pinot and fewer craft beers.

Following your passion and claiming your authentic self is a great way to boost your vitality. Whether you call it joy, love or obsession or desire, these powerful heart-felt emotions are natural opiates for your mind, body, and soul.

When you’re feeling anxious, depressed, stressed, hungover or drunk, doing things which feed your soul are often the first things to be traded. Nothing seems to spark joy. But, when you do something that enlivens your spirit you may be amazed at how quickly fire ignites.

Passion brings the energy or chi of love, giving you energy, vitality and a heightened sense of well-being. It’s one of the greatest stress-busters and most powerful drugs of all— promoting the generation of endorphins, the feel-good chemicals that will give you a natural high.

The Power of Passion

“Nothing great in the world has been accomplished without passion,” the philosopher G.W.F. Hegel once said. Denzel Washington and many other successfully sober people agree. “You only live once, so do what you feel passionate about, take chances professionally, don’t be afraid to fail,” Washington says. 

Washington also said, “I made a commitment to completely cut drinking and anything that might hamper me from getting my mind and body together. And the floodgates of goodness have opened on upon me—spiritually and financially

.

• Passion is energy. Without energy, you have nothing.

• To be passionate is to be fully alive.

• Passion is about emotion, feeling, zest, and enthusiasm.

• Passion is about intensity, fervor, ardor, and zeal.

• Passion is about fire.

• Passion is about eagerness and preoccupation.

• Passion is about excitement and animation.

• Passion is about determination and self-belief

• Passion, like love and joy, is contagious

• Passion can’t be faked. It’s the mark of authenticity.

 

Passion fuels inner purpose and fires the flames of your imagination. It gives you a reason for living and the confidence and drive to pursue your dreams. Passion enables you to unleash latent forces and God-given talents.

When you find and follow your passion, you’ll find your sweet spot.

You’ll be emboldened by love— thus powering your creativity, courage, resolve, and tenacity. You’ll also bounce back from setbacks, and refuse to allow failure to stop you—increasing your likelihood of achieving extraordinary success.

 

What’s your drug of choice?

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books… he was broke, jobless, and addicted to drugs and alcohol.

Cardone had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle-class success. But when he tried it their way, he says that was when he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, obsession. He reclaimed his passion to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane.  Obsession, he says, made all of his wildest dreams come true. And it can help you achieve massive success too.

Instead of drinking focus on what excites you.

“I find things I like and I do them,” says James Patterson, arguably one of the most financially successful authors today. Patterson is also the son of an alcoholic.

Feel the power that comes from focusing on your passion obsession. What do you love doing? What inspires you? What makes you feel joyful?

Channel your passions into your career or pour it into a hobby. Even five minutes a day doing something you love can give you back your mojo and take your mind off the need to drink.

Laurie, a hobbyist lepidopterist escapes the need to drink by studying and enjoying his collection of exotic butterflies.

“Knitting saved my life,” the waitress at my local cafe told me recently. She told me how her hobby has provided the ultimate cure for her anxiety, and of the joy she finds in knitting for friends.

I love to write—it’s one of several favorite obsessions, and the perfect activity to do instead of drink, especially when I write books like this to help and empower others. It’s a similar ploy that’s worked well for Russell Brand (Recovery: Freedom From Our Addictions), and Julia Cameron (The Artist’s Way), and other creatives who’ve channeled their creative energy into help others.

Your passion may start as a hobby or as a way to cure your blues, but could very well turn out to be your ticket to a more fulfilling career.

That’s how things rolled for Claire Robbie. At a low point in her life, and drinking way too much, what started as a way of healing became an essential part of her sobriety process, and as her love for her new practices grew, so did the sense that she had discovered a new vocation.

Robbie founded No Beers? Who Cares! to encourage and support people to jump on the alcohol-free bandwagon.

Another go-to-booze-replacement strategy I love is to head off for a swim in the sea or go for a brisk walk.

In the next chapter, we’ll take a look at the life-changing magic of exercise, including how Duff McKagan, bass guitarist of Guns N’ Roses, and one of the world’s greatest rock musicians, cycled his way back from vodka-induced near death.

This is an edited extract of Cassandra Gaisford’s new book, The Sobriety Journal: The Easy Way to Stop Drinking: The Effortless Path to Being Happy, Healthy and Motivated Without AlcoholAvailable in ebook and paperback here—getbook.at/SobrietyJournal

Bonus: Alcohol-Free Drink Recipes You’ll Love!

Pop along to Cassandra’s Facebook page and join the 2018 Alcohol Detox challenge. The best New Years present to give yourself and others may be the gift of your beautiful sobriety https://www.facebook.com/YourBeautifulMindControlAlcoholBook/

 

#Sexysobriety #AddictionFree #TheSobrietyJournal #happy #AuthenticHappiness #teetotal

The Effortless Path to Manifesting Your Business and Career Goals

Friday, January 5th, 2018

 

I love this picture that my daughter Hannah shared recently—it illustrates so powerfully the life-changing magic of creating a Passion-driven business and career planning journal.

When she pasted images of oracle cards in her passion journal she was only 12. Now a beautiful woman in her late twenties, and after many, many horrid work experiences (she would often ring me up in tears—after being bullied shouted at, and working in toxic work environments), she’s now a soulful entrepreneur. Check out her new passion and purpose inspired business as a Spirit Conduit and Intuitive Healing Coach, https://www.hannahjoyspirit.com.

The Effortless Path to Manifesting Your Business and Career Goals

Are you thinking of starting a business? Would you love to employ yourself but have no idea what to do or how to begin? Or do you have an existing business but yearn for a fresh start? This ultimate guide contains all of the obvious and not-so-obvious best practices of creating successful businesses. Think of this guide as your key to manifesting a prosperous business easily.

First things first: start from your heart.

Growing and creating a successful business is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Unlock your unique wealth code. Ignite your passion and purpose!

The first and most important step to choosing and growing your business is to follow your passion. Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic and transformational success.

Kevin Roberts, former CEO Worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires; or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason, he writes in his book, Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains is the use of Mystery, Sensuality, and Intimacy.”

Your passion-driven business planning journal is the perfect place to begin your love affair.

The easy Passion-Driven Business Journal four-step template won’t chain you to a fixed way of doing things. You’ll have the freedom to dream, create, plan, and structure your beautiful business how and when you like.

Discover the Secret Successful Entrepreneurs Are Using to Create Their Way to Wealth…

Using the 10x Passion-Driven Prosperity Strategy

You’ll learn how to:

• Discover your passion and purpose

• Define your criteria for work satisfaction and happiness

• Develop Grit: The power of passion and perseverance

• Be inspired, gain clarity, and plan for success

• Manifest success easily

• Create a passion-driven business—working from home or anywhere in the world

 

Create Your Passion-Driven Business Today with This Easy-to-Follow Guide and Follow Your Passion to Prosperity!

 

This is an edited extract from The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here—

viewBook.at/PassionBusinessJournal

 

 

 

 

 

 

 

 

Follow your passion and purpose to prosperity—online coaching program

 

If you need more help to find and live your life purpose you may prefer to take my online course and watch inspirational and practical videos and other strategies to help you to fulfill your potential.

Easily discover your passion and purpose, overcome barriers to success, and create a job or business you love with my self-paced online course.

Gain unlimited lifetime access to this course, for as long as you like— across any and all devices you own. Be supported by practical, inspirational, easy-to-access strategies to achieve your dreams.

To start achieving outstanding personal and professional results with absolute certainty and excitement.

Click here to enroll or find out more— https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

Booze and Guilt-Free Drinks You’ll Love for Happier Hours & a Joy-Filled Life

Monday, January 1st, 2018

 

 

 

 

How did you enjoy the holiday season? Did you drink too much, wake up in hangover hell or did you resolve to quit or reduce your drinking in 2018? Perhaps you’re like me and are looking for some sexy sobriety alternatives to support your health and wellbeing goals during the year ahead. My latest book offers some carefully curated, sexy and sophisticated booze-free alternatives. Here’s an advance read of the blurb and a few healthy alcohol-free drink alternatives:

Mind Over Mojitos: How Moderating Your Drinking Can Change Your Life

Cassandra Gaisford, a health counselor, holistic psychologist and the #1 bestselling author of Stress Less, Mid-Life Career Rescue and Find Your Passion and Purpose, (BCA, Dip Psych) provides the ultimate sobriety solution— easy to prepare alcohol and guilt-free drink recipes you’ll love.

Mind Over Mojitos: Easy Alcohol-Free Recipes for Happier HouJoy-Filled Filled Life brims with a range of a range of sexy, wonderfully refreshing and healthy alternatives to drinking alcohol.

Cut back or quit drinking entirely without becoming a hermit, being ostracized, or cutting back on an enjoyable social life. These easy to prepare drinks and pre-purchased alcohol-free alternatives can be enjoyed in the privacy of your own home, office party or hip location.

“For readers who sincerely want to stop or rescue their drinking, but lack awareness of healthy alcohol-free alternatives, the recipes in this book will pave the way.”

Not everyone wants or needs to join a support group to adopt a more mindful approach to controlling their alcohol consumption or to deal with their drinking problems

Gaisford provides readers with a series of carefully curated, delicious, and healthy alcohol-free alternatives.

Anyone who needs to be kept on track or inspired by living sober will find genuine help in this refreshingly insightful and solution-focused book.

Mind Over Mojitos grew out of Cassandra Gaisford’s decades-long work in self-esteem, well-being and success coaching.

Organized into two volumes, Spring/Summer and Fall/Winter this book guides you through a variety of different mocktail recipes and booze-free alternatives that will make your tastebuds sing and send your dopamine levels soaring.

Over time Mind Over Mojitos enables you to more easily make positive choices again and again.

Mind Over Mojitos is a companion guide to Your Beautiful Mind: Control Alcohol, Discover Freedom, Find Happiness and Change Your Life—integrating neuroscience, cognitive therapy, proven tools, and teachings to help people suffering from alcohol dependence and addiction.

Mind Over Mojitos’ easy recipes for happier hours & a joy-filled life will help you achieve your goals—whether that’s getting sober or just cutting back—and create positive, permanent transformational change in your life.

Mind Over Mojitos will help you:

  • Take control of your drinking
  • Relieve stress and still have fun
  • Enjoy the taste of sexy and healthy alcohol-free alternatives
  • Eliminate alcohol to do a life and career reset
  • Love drinking minus the booze, hangover, and guilt
  • Join the trend toward tantalizing tee-totaling
  • Enjoy happier hours
  • Improve your relationships
  • Live a joy-filled healthier life.

 

Stop drinking now, here’s a sneak-peek at some of the booze-free recipes to help you love life sober.

Virgin Island Fox

A mocktail version of a classic created for me by the hip-cool folk at Charlotte’s Kitchen in Pahia, The Bay of Islands, New Zealand—my spiritual home. An elegant and restrained cocktail with subtle richness balanced with lovely zest.

Ingredients

• 1 tsp orange marmalade

• 90mls grapefruit juice

• 30mls lime juice

• 15 mls sugar syrup

• Ice

Instructions

• Add all ingredients except the ice into a mixer

• Single strain over ice into a wine glass

• Garnish – grapefruit

 

Asian Pear Sparkler

 

This Asian pear sparkler is smooth and refreshing with an enticing undercurrent of warm autumn flavors and mellow warmth. Rosemary and ginger with discrete tastes of honey finish this splendid drop.

Ingredients

• 1 cup freshly pressed Asian pear juice*

• 1 teaspoon lemon juice

• 3/4 cups honey

• 1/4 cup sugar

• 1 (4-inch) sprig fresh rosemary

• 1 (1-inch) piece fresh ginger, peeled and cut into coins

• Small grating of fresh nutmeg

• Ice

• Soda water

Instructions

Combine pear juice, lemon juice, honey, sugar, rosemary, ginger, and nutmeg in a saucepan over medium heat. Bring to a boil, then simmer on low heat for 5 minutes, stirring to dissolve the sugars.

Remove from heat and let stand 30 minutes. Strain the syrup through a fine-mesh strainer and discard the solids. Let syrup cool completely.

To serve, fill an 8-ounce glass halfway with ice cubes, add 3 tablespoons of syrup, fill with soda water, and stir. Add more syrup for a sweeter or stronger flavor.

*Note: Use the most flavorful Asian pear you can find; Hosui is a consistently sweet variety. Making 1 cup of juice requires about 1 (12-ounce) pear, peeled and cored. If using a juicer, follow manufacturer’s instructions to extract the juice and discard the pulp. If using blender or food processor, puree the pear until smooth, strain through a fine-mesh strainer, and discard the solids. If you wind up with a little less than 1 cup, top it off with water.

Source: https://www.thekitchn.com/drink-recipe-as-161626

I was thrilled to receive this review for my latest book, especially because Niki is the daughter of an alcoholic.

“More motivating inspiration from Cassandra. Be honest with yourself … do you drink too much? Do you want to take back the control that alcohol has over you? Cassandra shows you how you can do this without missing out on the fun. Complete abstinence does not have to be the answer, neither does drinking water in boring tumblers at social functions have to be subject to questioning peers.

As the daughter of an alcoholic father, I am well aware of my own predisposition. When he fought for control, he would drink orange juice on ice, in a highball glass with a splash of soda and a wedge of orange. It looked just like a Screwdriver and no-one ever questioned it. 

With Cassandra’s advice and delicious mocktail recipes, you too can release the grip of alcohol and regain your life.” 

~ Niki Firth, 5-Star Amazon Review

As she writes, she is mindful of her own genetic predisposition. She’s generously shared a few of her own personal booze-free, healthy alternatives—including the Virgin Screwdriver her Dad would drink when trying to stay sober. “When he fought for control, he would drink orange juice on ice, in a highball glass with a splash of soda and a wedge of orange. It looked just like a Screwdriver and no-one ever questioned it.

Here’s Niki’s recipe for a Virgin Moscow Mule:

Virgin Moscow Mule

 

A refreshing taste of lime with the added zest of ginger but no hangover. World class!

Ingredients

• 1 Lime (quartered)

• Ginger beer (not dry or ale)

• Ice, lightly smashed

• Ginger toffee (optional—recipe follows)

 

Instructions

• Add ice and 2 lime quarters to a mug style glass

• Muddle lime and ice to release juice and flavor

• Top the glass with ginger beer and serve with 2 straws

• Decorate with clapped mint leaves and a slice of lime or alternatively …

• Decorate with some smashed ginger toffee (optional)

Serves 2 / Prep Time less than 10 minutes

 

Grab a copy of Mind Over Mojitos: How Moderating Your Drinking Can Change Your Life: Easy Recipes for Happier Hours & a Joy-Filled Life, and see the scrummy Ginger Toffee optional add-on.

 

This is an edited extract of Cassandra Gaisford’s new book, Mind Over Mojitos: Available in ebook and paperback here—viewBook.at/MindOverMojitosRecipes

Pop along to Cassandra’s Facebook page and join the 2018 Alcohol Detox challenge. The best New Years present to give yourself and others may be the gift of your beautiful sobriety

Share your stories and experiences, we’d love to hear from you! To join, please visit our dedicated Facebook group— https://www.facebook.com/Sobrietyexperiment

Mid-Life Career Rescue 2018

Tuesday, December 12th, 2017
 
I’m super excited to be creating a revised version of the books in the Mid-Life Career Rescue series. And I’m thrilled that Sheree Clark, a healthy living (life) coach, is sharing her amazing story of mid-life reinvention. Sheree Clark followed her enthusiasm—her passion for helping others and sharing what she had learned through her own life challenges led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her life and her former job.
 
“Fork in the Road is truly a crescendo of all of my life experience. I work with my clients to transform their health, reclaim vitality and mental focus, and help ensure they gain clarity on their vision and purpose. These are all things I have done for myself over the course of the last 6+ decades of life,” she says.
 
“My current business began after I decided to leave the agency world and (my now-ex) behind.During my time owning the agency, I had taken a variety of classes simply out of an interest in personal development. Many of the courses had to do with health, nutrition and emotional maturity.
 
Eventually, as I became less interested in the marketing work and more involved in the business of human potential, it became harder to rally enthusiasm for owning an agency.
 
Finally, just as we were preparing to commemorate 25 years in business together, I told my partner I wanted to exit our partnership to begin something new. At that point, I still wasn’t certain what my new work would look like, but I knew it wasn’t fair to anyone (most especially me!) to stay where I knew I was no longer fully engaged.
 
So, in essence, I quit—and then I figured it out.”
 
If you’d love to quit your soul-sucking day job, or would value some help figuring out your next move, you’ll love the expanded 2018 edition. More news soon about this new release. If you can make it to Wellington, New Zealand in Jan 2018, or Bali, Indonesia in Aug 2018 I’ll help you first hand! Contact me for more details – cassandra@cassandragaisford.com

Boost happiness, joy and prosperous productivity by 600%—create a magic morning

Sunday, December 10th, 2017

“If you win the morning, you win the day,” says millionaire author, podcaster and polymath Tim Ferriss. Despite his phenomenal success Tim suffers from anxiety and credits a robust morning routine and other health behaviors with giving him more bounce throughout the day.

Ferriss kick-starts his day with 10-20 minutes of transcendental meditation, five to 10 minutes of journaling or Morning Pages, making his bed, and a healthy dose of positive vibes. He also does at least 30 seconds of light exercise. 30 seconds!

“Getting into my body, even for 30 seconds, has a dramatic effect on my mood and quiets mental chatter,” Ferriss wrote in his book Tools of Titans.

I’ve followed a similar ritual for years—long before I discovered Tim Ferris. But whenever I am tempted to flag my meditation or my ritual of writing in my journal, I find it helpful to remind myself these are the tools Titans like Tim use to achieve phenomenal results.

Below are just a few of the many Magic Morning routines and rituals you can use to prime your day for miracles:

Meditation and mindfulness—enjoy some sacred silence

Affirmations—empower your beliefs with feeling-based reminders of your intentions

Goals to go for—set your priorities, including health and well-being activities (exercise etc.)

Inspiration—journaling, visualization, reading

Co-create—partner with spirit, tap into your Higher Self, evoke the muse…and get ready to create

 

Importantly, complete these crucial focusing activities before you get to work.

I experience many of these activities simultaneously when I meditate, write my Morning Pages, and consult the oracles; and also when I go for a walk in nature, listen to an uplifting audiobook or podcast, or sip my morning coffee.

Ferriss, in a podcast episode, sums up the potency of similar mindful practices: “It’s easy to become obsessed with pushing the ball forward as a Type-A personality and end up a perfectionist who is always future-focused.

“The five-minute journal is a therapeutic intervention, for me at least, because I am that person. That allows me to not only get more done during the day but to also feel better throughout the entire day, to be a happier person, to be a more content person—which is not something that comes naturally to me.”

I’m not alone in knowing the positive difference daily habits like journaling or taking the time to reconnect with my higher self, makes to my resilience and happiness levels.

Get your day off to a high-vibration start.  Choose, develop, and apply your own Magic Morning routines.

 

This is an edited extract from Bounce: Overcoming Adversity, Building Resilience, and Finding Joy by Cassandra Gaisford. If you are interested in reading more about how to boost your happiness and, overcome obstacles and elevate your success read the book here—myBook.to/Bounce.

From Chained to the Office, to Freedom in the Country—How to Manifest Your Dream Career or Business

Thursday, November 30th, 2017

 

“What counts for me, in business and in life, is making a difference. That and having fun. Okay, it’s not always fun. Sometimes it’s b***** stressful,” says Laurie Wills, a mortgage expert with a passion for butterflies.

“But work feels less like a slog when I get to help awesome people make their dreams come true. I’m lucky to have clients I’m proud to call friends. Of course, the odd bottle of champers I’m sometimes sent goes down a treat too.”

But Laurie yearned to be free from the confines of an office. He wondered if he needed a break from the industry. But then after analyzing what he really needed to be happier at work it came down to two central themes. More freedom and control.

He sold his shares in his first mortgage business, and after a short break, started a new business, Awesome Mortgages. With a vision for the future, and a blueprint about how he wanted to operate, he re-engineered his processes. An early adopter of new technology, at the time of writing, he remains one of very few, if any, mortgage advisers working remotely.

“It was exciting to see some of my clients make a move to a warmer climate, and I thought, ‘that’s what I want to do too.”

It was an audacious move that definitely paid off. Together with his partner, they left Wellington and moved onto their own lifestyle block, overlooking the magical Bay of Islands in New Zealand.

It was a dream that wouldn’t have come true had he not spent time early on in his career planning, getting clarity about how he wanted to live and work in the future. But the move wasn’t without some apprehension.

“How will people feel if we’re based in the Winterless North,” I wondered. “Will they balk and walk if they can’t do business over a caffeine shot? What about the tie, the dark suit, the polished shoes? Will a T-shirt and shorts send the wrong message?

“I thought it could, but my partner, said, ‘Trust me. It’s what you do, the results you get, and the integrity you do it with, that attracts people to you, and keeps them coming back. That, and all those razor-sharp deals.’

“We kept our dreams alive by creating a manifestation board on the fridge. One of the captions we pasted was, ‘Thriving Up North.’ And that vision has come true. The financial years since making the move have been the biggest, most financially successful in my career as a mortgage expert.”

In the first year alone after swapping his pinstriped suit for shorts, Laurie helped his clients purchase in excess of $65 million dollars worth of property. In the following two years, all records have been broken.

There is a myth that people’s highest income earning years are over after fifty, but as Laurie’s experience shows changing it up can pay big dividends.

“Best of all we’re both happier as a couple,” he says. “Plus, I’ve still been able to pursue my passions.”

Laurie’s passion is researching exotic butterflies. He is renown by many as the Indiana Jones of the butterfly world, due to his exploits and intrepid exploring in jungles, inaccessible mountains, and dangerous landscapes. He’s discovered many species new to science and co-authored several important scientific articles.

His passion sustains him, but he accepts it’s not something he can do to make the kind of living he aspires too. While he’s also passionate about negotiating the best outcomes for his home-buying clients, his day-job funds his lifestyle and passion. And now that he’s taken control back and re-engineered where, when and how he does his work he has better balance.

“Some of the negotiations I’ve concluded while up a tree, butterfly net in one hand, iPhone in the other, while in Papua New Guinea. I’ve also helped people buy homes while I’ve been high in the mountains of war-torn Bougainville.

“Then there were the mortgage negotiations made all the sweeter while I was swinging in a hammock in Fiji. But most of my help has been given while enjoying my own slice of paradise back home. I really do think the warmer climate has given me superpowers when it comes to getting the best outcomes for my clients.”

Yip, there’s a myth in the mortgage industry which Laurie has happily proved wrong, that you have to don a tie, work relentless nights and weekends, and invade peoples’ privacy by going to their homes.

By making positive changes in his life that better reflect how he wants to live and work he’s proved recent research conducted by the University of Cologne right—happier people earn more money and that makes life even sweeter.

In the next chapter, we’ll summarize the key themes and help you find your sweet spot.

This is an edited extract from The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here to go to your online bookshop.

How I put more fuel in an empty tank

Friday, November 17th, 2017

 

Recently, someone asked me, “Have you always been a hamster on a wheel?”

Her question certainly got me thinking how seldom it is that I stop and take a break. Many people who love what they do find it hard to stop. In fact, very often working is how I relax. I Iove writing—it’s like a meditation to me. I love creative expression, and I love encouraging others. I love what I do for work so much I find it hard to stop and take time out just to be.

Most of my life I’ve struggled with taking time out. I love being busy 🙂 But several things changed my thinking and altered my perspective. I began to feel fatigued and feelings of despondency crept in—including increasingly negative evaluations of the effectiveness of the work that I do.

If these feelings are something you can relate to, know that they are red flag warning you that’s it’s time to cut yourself some slack and take a break. I did just that when, in September,  I went to Bali with my mom. For three blissful weeks I went off the grid—no writing, no social media, no digital gadgets whatsoever—other than my camera. It has been so long that I did something just for fun, as a hobby, that I had forgotten how much I loved it.

So, in this end of the week Kickstarter, I’m sharing a few timely reminders from The Happy, Healthy Artist: Worry Less, Improve Your Health & Create a Sustainable Creative Career

 

Excerpts to soothe & inspire…

PROTECT YOUR MENTAL HEALTH

Jessie Burton, the author of The Muse and The Miniaturist, powerfully sums up how anxiety can sneak up on you and the importance of protecting your health—mentally, emotionally, physically, and spiritually.

Below is an extract from the vivid account she shared on her blog earlier in 2017:

“I looked my mental health in the eye and did not do enough to protect it. I burned out again, I suffered dehydration and a viral infection, but far worse, my anxiety came in huge and truly awful doses and, in the end, I had to cancel a few events. I am well aware of the places I had to cancel events, and one day, I hope to make up for that in those places. It wasn’t many, but I did feel terrible.

I truly love having readers, and I did the best I could, a four-month publicity tour, two continents, five events in three days kind of thing, but by the end of September, the scrutiny and analysis, repetition and a sinking of myself led to physical damage and a deep sense of alienation, panic and an indefinable loss.The thing I want most to do in the world is write, and I agonized that if writing led to this kind of struggle, then what was the solution?” she asked.

Balance. That is the solution.

***

STRESS LESS

Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil…It’s more about priorities, planning, and fiercely protecting your time. ~ Margarita Tartakovsky, blogger

AS JESSIE BURTON’S experience illustrated when you are under too much pressure, take too much on and don’t take time out, you tend to live your life on overdrive and on the verge of burnout. When you’re stressed you are less effective, make more mistakes, suffer more and are prone to illness. Very often people turn to “medicine”—chemical highs, alcohol, and prescription drugs—to manage the symptoms.

But the reality is that these only offer temporary relief. They mask symptoms which, left unresolved, can set fire to everything you’ve worked so hard to achieve. Fortify your resilience. Stop, take a break, rest, eat well, stay away from negative people, cultivate optimism, exercise, do things you love, play, spend time in nature, experience the quietness of solitude, and experiment with other effective stress management techniques.

***

AROMATHERAPY FOR MENTAL ALERTNESS

 If you believe in aromatherapy…it works! If you don’t believe in aromatherapy…it works! ~ Cristina Proano-Carrion, aromatherapist

ALONG WITH YOUR skills and capabilities, it is your state of mind that determines how productive, successful and happy you will be. There are many ways to empower your mind—working with essential oils is one of the most effortless. The sense of smell is the most basic and primitive of all our senses and is of vital importance to authors.

The process of smelling is called olfaction and is incredibly complicated, taking place in several areas of the brain including the limbic system which itself has approximately 34 structures and 53 pathways. The limbic system is linked to sensations of pleasure and pain, and emotions— both positive and negative, including fear and confidence, sadness and joy and other feelings that can either erode or boost productivity and prosperity.

THE FOLLOWING BLENDS are also great ‘pick-me-ups’ for your weary mind:

Alertness:

Ginger, 6 drops

Grapefruit, 5 drops

Juniper Berry, 4 drops

15 ml of a carrier oil

Energizing:

Lavender, 8 drops

Lemon, 2 drops

Orange, 6 drops

Rosemary, 4 drops

 

All excerpts from  The Happy, Healthy Artist: Worry Less, Improve Your Health & Create a Sustainable Creative Career available from Amazon as an ebook or paperback here—viewBook.at/HappyHealthyArtist

P.S.

I’ll be sharing my strategies for a stress-free Christmas and holiday season with a journalist from the New Zealand Herald, who interviewed me recently. It’s a super important topic – so many people find it hard to switch off.

See this blog about the importance of a digital detox-https://buff.ly/2z5x2cF

stress less this holiday season

Thursday, November 16th, 2017

 

Shortly, I’ll be sharing my strategies for a stress-free Christmas and holiday season with a journalist from the New Zealand Herald. It’s a super important topic – so many people find it hard to switch off.

Here’s an easy to implement strategy to help boost your joy over the holiday period:

 

The Life-Changing Benefits of Unplugging

 

“Setting aside protected time each day for direct interaction with people—or for solitude and meditation without the interruption of a Facebook feed or a stream of texts—instinctively feels like a good thing.”
~ John Swartzberg, M.D.

“We’re suffering a sleep crisis,” warns Arianna Huffington, co-founder and editor-in-chief of The Huffington Post and author of The Sleep Revolution: Transforming Your Life One Night at a Time. The chronic need to be “plugged in” is hurting our health, productivity, relationships, and happiness.


Are you suffering from information overwhelm? Are you permanently attached to your device? Does the thought of unplugging send your anxiety spiraling? What if you miss something? What if….what if…

What if you shut it all down and stepped away for a day, a week, a month or more? Consider taking time out to unplug, take a step back, forget about what is expected, forget about what you may be missing, and think about you may be gaining.

Like any addiction, unplugging can be a struggle at first, but the benefits are worth it. Besides the main benefit of being able to enjoy much more hassle-free, uninterrupted time, here are seven other wonderful and lesser-known upsides you’ll notice from making the decision to unplug regularly:

Increased awareness. When was the last time you were fully aware of the beauty that surrounds you? When you unplug you blitz major distractions. You begin to notice small details in people, things, and places that you never really noticed before.

Clarity. Unplugging reduced brain overload. Technological over stimulation overwhelms your mind, reducing your cognitive reasoning skills.

Improved memory retention and mood. Even just detoxing from technology for a day once a week is enough to give your brain a reboot, which can improve your memory and lift your mood.

More brain power. Spending less time being a slave to technological stimulation, provides more time to focus on doing activities that can grow your brain cells—such as indulging in an enjoyable hobby, learning a new skill, visiting a new place, having new experiences, going for a relaxing walk.

Enhanced relationships. Disconnecting from your perpetual tether to iPhones and laptops can do all kinds of great things for your real-world connections with families and friends.This is a no-brainer, but one so many people seem to miss. Putting your device away and giving the people you are with, rather than your device, your undivided attention tells people they’re important to you.

Enhanced productivity. Do you really need constant access to your social notifications, Facebook updates, your email inbox, a bunch of tabs open in your web browser and all sorts of other things to feel in touch and in control? Accumulating interruptions steals peace of mind and minimises your ability to get things done. Any time you’re interrupted from a work-related task by something from your phone or computer, it can take as long as 45 minutes for your brain to refocus.

Mindfulness. When something interesting starts happening, what’s your first reaction? Do you whip out your phone, start snapping photos and begin sharing on social media? Or do you savor the moment and delight in being in the moment? When you unplug, you force yourself to be more present.

“A natural side effect of unplugging is that you stop missing out on what you should be enjoying for yourself, rather than trying to tell everyone on social media about it,” says author Elise Moreau.

Are screens the problem or a symptom?

“It’s become part of our culture to think that being too plugged in’ and too dependent on our devices is the root of our problems, rather than a manifestation of other problems,” says John Swartzberg, M.D.

“Is constantly checking your phone during dinner with your family causing you to be less close to them? Or are you constantly checking your phone because it’s a convenient way to avoid conversations? Are you anxious and having trouble sleeping because you’re spending too much time online? Or are you spending lots of time online to try to tune out your anxiety?” Swartzberg asks.

None of this is to say that Swartzberg thinks it’s a good thing that so many of us are so constantly connected to our devices. “If we spend too much time staring at a screen, the life that is happening right in front of us—our kids’ childhoods, conversations with our partners, work that we can do to help make the world better—may just pass us by.”

 

Call to Action

Get to the heart of why you’re spending so much time connected to technology. Isolate the benefits and issues, and then make a call whether you need to schedule the time to unplug.
Learn polymath Tim Ferris’s 4 steps to lifestyle design: definition, elimination, automation, and liberation. Watch it here: http://bit.ly/1nTs7jq

 

This is an edited extract from Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, navigate to: getBook.at/StressLess to go to your online bookshop

How to develop more grit and perseverance – consult the oracle

Monday, November 13th, 2017

I don’t care what you think about me. I don’t think about you at all

~ Coco Chanel

Gabrielle Bonheur “Coco” Chanel had to overcome obstacles to success just like you and I. She suffered many hardships, including the death of her mother when she was young, being abandoned by a father who didn’t love her, growing up in an orphanage, and the stigma of her early years which plagued her throughout her life.

She suffered extreme poverty, self-doubt, low self-esteem and craved love. People jealous of her talent also spread malicious rumors and tried to undermine her success.

But she didn’t let obstacles stop her from doing the work she loved. The pursuit of excellence born from her experience, fueled by her determination to be an independent woman, and the desire to liberate others, ultimately led to her success.

Her boundless imagination, strength of purpose and courageous spirit is an inspiration to young and old. Have you ever wondered what sustained her throughout her life and career?

Tarot and other subjects such as astrology, alternative healing, psychic phenomena, spirituality, and a fascination with the Goddess legends, captured Coco Chanel’s interest.

She, like many people, found great wisdom, peace, comfort and healing from an eclectic array of spiritual rituals.

As the astrologer, Jessica Adams, shares on her website, “Coco Chanel used the Lenormand oracle card deck to help her in business—as well as in her personal life. As my friend, Justine Picardie explains in her acclaimed biography of Chanel, ‘the cards still rest where she left them, lying in a moment frozen in time, in her apartment in Paris.’”

Coco was taught the precepts of Theosophy by the first and foremost love of her life, the English playboy, Captain Arthur Edward “Boy” Capel (CBE).

Theosophy is defined by some sources as, “A collection of mystical and occultist philosophies concerning, or seeking direct knowledge of, the presumed mysteries of life and nature, particularly of the nature of divinity and the origin and purpose of the universe.”

My first experience with psychic phenomena and the tarot was when I was a teenager in New Zealand in the late 70s. A friend had given her baby up for adoption and asked me to come with her to visit a psychic for a reading.

I remember feeling both apprehensive and excited. I was amazed that the reading revealed such true things about my life, and I knew then that there was something special about tarot cards.

Like Coco, it’s a fascination that stayed with me throughout my life and which continues to provide inspiration courage and fortitude—both personally and professionally. No one knows exactly how tarot cards originated. The earliest Tarot deck dates back to the 1400s Renaissance Italy.

‘I’ve come to believe that a lot of wisdom was incorporated in the tarot. I feel, as others do, that the ancient keepers of the old ways or earth-based spirituality, wanted to pass on information,” writes Karen Vogel in the introduction to her Motherpeace Tarot Guidebook.

‘As warfare increasingly became a way of life in the Dark Ages of Europe, old ways were lost as whole cities and civilizations were wiped out.

‘It was more and more difficult to pass on oral and written traditions since whole cultures were destroyed and ancient libraries burned. One of the traditional stories about the origins of the tarot is that the wisdom keepers in these cultures were the storytellers, artists, and healers.

They chose between writing a spiritual or philosophical text or putting the knowledge into a game. They decided that a game in the form of cards would last longer, be more accessible to everyone, and easier to hide.’

By the time of the Renaissance Christianity had dominated Europe as both a political and religious powerhouse. Millions of women, who were often the healers and spiritual leaders, were murdered during the Inquisition. Those who threatened Church authority or knew about ritual and healing, either died or went into hiding, taking certain information with them. It was in this atmosphere that tarot began and subsequently spread all over Europe.

Of all the psychological theories in the West, that of revered Swiss psychologist Carl Jung stands out as most applicable to Tarot.

Jung wrote about Tarot on several occasions, seeing it as depicting archetypes of transformation like those he found in myths, dreams, and alchemy.

He described its divinatory abilities as similar to the IChing and astrology, and late in life established a group who attempted to integrate insights about a person based on multiple divination systems including Tarot.

Jessica Adams also notes, “This connection with astrology is not something that the house of Chanel shies away from today. In fact, I vividly remember Karl Lagerfeld’s illustration of the zodiac sign Sagittarius, decorating my horoscope column in Vogue Australia.”

Astrology also played a major role in Lagerfeld’s campaign for the perfume Chance, where a lion plays a key role. The ‘Chanel-Leo’ is very important when understanding the house of Chanel, the woman who created it—and the fragrance.

Jessica Adams also suggests that one of the cards in Coco’s Lenormand deck inspired one of the secret ingredients contained in Chanel N°5, “…this card shows a beautiful green tree, seven love hearts, and the message… ‘A tree far away means good health—when near—illness there will be, many trees close together means things will turn out all right, you’ll see.’

As we now know, a naturally occurring tree moss is one of the secret ingredients in Chanel N°5 fragrance. A coincidence? Or did Chanel bring together astrology and the Lenormand, when choosing her blend?”

Your Challenge

Experiment with tarot—either have a reading with an experienced tarot card reader or study the cards and their meanings for yourself

Feed your curiosity—take note of the places and circumstances where tarot, astrological symbols and other mystical and occultist philosophies are used—in business and life

How could you blend astrology and tarot into your career and life?

He who has a mind to understand, let him understand

~ Mary Magdalene, in The Gospel of Mary

 

This is an edited extract from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel) by Cassandra Gaisford. To order a copy for less than the price of coffee and cake click here to go to your online bookshop.

The Gift of Longevity—how to change careers in your fifties, sixties and beyond

Monday, November 6th, 2017

 

It is a great time for mid-lifers to make the leap to a new career but for some people this means reframing their expectations of employment.

Embracing the new world of work, where it seems likely that many people will continue to work in paid employment into their late 60s, 70s and beyond means a mindset change for not just employers but also, more importantly, for individuals themselves.

Many countries and organizations are facing a critical skills shortage as fewer and fewer younger people enter the workforce and mature workers continue to opt out of mainstream employment.

Among these messages of impending disaster at a conference I attended in Italy it was refreshing to hear delegates from France, Italy and Australia reframe the issues from a problem to an opportunity and to speak about positive aging and the “gift of longevity.”

But so many of the more ‘mature’ clients I coach still feel their age is a problem. They worry that they are too old to change careers, and despair they have left it too late to change.

“My life has been a life of regret,” one of my clients said. At the ripe young age of 45, he couldn’t see much hope of improving his situation.

Similarly, Mike, a professional man in his late 50s told me he was too old to change career. He also worried that employers would feel the same way. After reading this book and some follow up coaching he changed his mindset and opportunities flooded his way.

He’s now working in a role that his friends say looks like it was tailor-made just for him.

“Some really great news—I’ve just heard I got the job I went after.  Can hardly believe it after trying to find a way into this area of work for a long time. For me it’s confirmation of the importance and power of managing my thought processes,” he wrote.

Worryingly it’s not just older workers that have pessimistic job expectations. “Don’t you do what you love when you retire?” one 25-year-old client asked me. I was stunned. “Where did you learn that?” I asked. “It’s what my mother told me,” she confessed.

“Mid-life is a time to reinvent ourselves and make new choices based on what we truly want. The challenge is to look at the changing energy with anticipation. We can throw away the roles that do not serve and open to ones that contain more freedom to be ourselves.” ~Barbara Biziou, Author

 

Are You Stuck In The Dark Ages?

Authors of You Don’t Make a Big Leap Without a Gulp: Having the Courage to Change Careers and Live Again, Mike Fitzsimons and Nigel Beckford, suggest that many people are trapped in a Depression-era mindset, thinking, “I’m lucky to have a job,” or “I’ll sit it out until I retire.”

An article in Time Magazine also confirmed the reality that many mature workers have been conditioned to expect less from the world of work. As a result, they often have negative views or expectations about the wealth of opportunity that now exists.

The reality is that there’s a huge amount of opportunity out there for people wanting more from their working lives than to grit their teeth and bear it, and for those who want to gain greater financial security. As Eleanor Roosevelt once said, “The future belongs to those who believe in the beauty of their dreams.”

Breaking Free
The greatest challenge we mid-lifers have is to actively break free from narrow views of what is possible and embrace a sense of adventure.

To gain the courage to change careers and the skills to hunt for jobs successfully requires the ability and willingness to challenge assumptions.

Changing careers mid-life also requires a healthy dose of inspiration, a commitment to careful planning and the willingness to take calculated risks.

Fitzsimons and Beckford urge middle-aged workers to rekindle a sense of adventure and embrace the wealth of opportunity that exists now for mature people in the workforce.

Their research suggests that people spend lots of time looking after their teeth and monitoring their cholesterol levels, but neglect to spend time having regular career checks.

Does this sound like you? If so, where and how do you start planning your mid-life career transition?

 

Embracing the new world of possibilities

The Association of Career Professionals International says that adopting a creative and lateral approach to career and work choices is the key to embracing the new world of possibilities.

They urge vocational guidance practitioners to encourage clients to be imaginative when thinking about ways to combine skills, talents, and interests to secure paid employment.

But being creative isn’t the way many mid-lifers have been encouraged to think about careers! You may have experienced the old narrow model of career decision-making where you were told what you could do. For example, women were told their choices were severely limited to roles such as nursing, teaching, typing or being a wife.

Or perhaps you’ve been conditioned to think a job has to be just one thing, and that this one thing, is something you only do from an office, from 9-5 or longer.

Thankfully for people today there are almost unlimited career choices, and various ways to bundle the work week.

Helping people like you think laterally and creatively about careers is my strength and my passion, but first, let’s get you started thinking positively about your life stage.

The Changing World Of Work
Over the last 10 years, we have seen unprecedented change. Globalization and technological revolutions such as the Internet and mobile devices have made it so much easier for companies and individuals to generate income anywhere, anytime.

This has led to many benefits, including a wider variety of goods and services, and a diversity of employment scenarios. Now you have an increased ability to generate income from the comfort of your own home, and greater opportunities to live and work overseas.

Len, aged 54, runs a thriving recruitment business from the beautiful serenity of his lifestyle property. Sally lives on a neighboring property, using Skype, email, and her phone, is able to manage her very successful mortgage company.

And you don’t have to be self-employed to benefit from technological and global advancements. Numerous businesses offer flexible working arrangements to attract and retain staff.

The increased level of commercial and competitive pressures has also meant that companies, and their employees, need to constantly re-invent themselves to keep up. This is great news for mid-lifers wanting to make a positive change.

The Changing World of Work Table

The list below highlights how some of these changes have impacted on work and careers. Add to this list any changes that you or those close to you have personally experienced or know of.

Can you think of any other changes impacting how we live and work? What new opportunities might any shifts in the world of work create for you?

 

Action Tasks! Aging Positively

If you’re like Mike and feel your age is against you it’s time to get a mindset shift. There are numerous ways to maintain a positive approach to increasing age. Here are just a few examples:

1.) Start collecting evidence of positive aging. Compile an inspirational mid-life file and add clippings, photos, quotes, and ‘case studies’ of people who have made it big, or are happy at work, in their twilight years. Look for your role models.

Gather at least 10 examples of successful people in your age group and above. You’ll see a few of my favorite examples in the page that follow.

2.) Create an image board or journal. Paste inspirational quotes, pictures, and clippings which celebrate maturity in the workforce and life. Motivate yourself by adding to it and looking at it regularly.

3.) Turn age into an asset. Don’t be disheartened by people who think your age is against you. Write down a list of the benefits of hiring a mature worker. Widen your awareness of the positives by asking others to add their views. Armed with your own self-belief and a few powerful strategies to market yourself, you’ll be unstoppable.

4.) Network with other like-minded people. Talk to other mature job seekers, check helpful websites, and network with organizations that provide tips and examples to help you succeed and stay positive.

5.) Get career fit. Learn a new skill or get up to date with new technology that will help you gain the job you want. You’re never too old to learn, and you may even discover a new talent.

6.) Rekindle a sense of adventure. Re-awaken dormant creative skills and adopt a playful approach to life. Take on some FTEs – first-time experiences. Can you think of anything you’d love to try? Like Carla Coulson, who in her 40’s gave photography a go, found a new passion and has now made it a rewarding career.

7.) Challenge your assumptions. Divide a page into half. List any negative assumptions you might have about your age and on the other side write some counter statements. Here’s an example to get you started:

Negative Assumptions

Employers prefer younger workers

Affirming Counter Statements

Demographic research shows that companies are going to need to recruit from a more mature labor pool

 

“There is no substitute for bravery, creative thinking, and imagination if you want a rewarding career.”

~ Peter Biggs, Former CEO of Creative New Zealand

 

Plenty Of Time To Make It Big

The encouraging news, according to some experts, is that life begins in the late 40’s. Evidence suggests that many people don’t reach their potential until well into their 50s and 60s.

American grandfather of motivational books, Napoleon Hill, whose best-selling book, Think and Grow Rich, was published for the first time in 1937, discovered from an analysis of more than 25,000 people that those who succeed seldom do before the age of 40, and usually do not strike their real pace until well beyond their 50’s.

This data should be encouraging for those who ‘fail to arrive’ before 50 and offers compelling evidence that people should approach the mid-years with hope and anticipation!

It’s never too late

Here are just a few people who have achieved success in their later years:

1) Author Helen Hoover Santmyer was 88-years-young when her book And Ladies of the Club was published. It stayed on the New York Times Best-sellers list for eight months. It was her first novel in 50 years.

2) A failure at 65, Colonel Sanders was world-famous and wealthy at 80. His father was a miner and his mother worked in a shirt factory. Harland Sanders had to give up school in the sixth grade because he was so poor.

He eventually opened a small home-town restaurant in the Kentucky hills. All looked well until the highway was rerouted and he lost everything. He was 65 at the time and faced with a future barely surviving on social security, his motivation to try again kicked in.

“My government is going to give me a hundred and five dollars so I can eke out an existence. Surely there is something I can do for myself and other people.”

Tapping into powerfully creative questions like this unlocked the key to what would be his major success—his mother’s secret chicken recipe.

Turned down by numerous restaurants at the time he turned potential failure into another inspired idea—franchises. It was an instantaneous hit, and the rest is history!

3) Fifty-five-year-old Rhonda Byrne’s life was at an all-time low. Twice divorced, her father had just died and her career was in crisis.

That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which went on to become some of the biggest-selling self-help resources of all time.

At the heart of Rhonda’s inspirational series of products and resources is the law of attraction.

“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts. If you want to change anything in your life, change the frequency by changing your thoughts.”

Action Questions: How can you think positive?

Take a leaf from Rhonda’s secret to success and change any stinkin’ thinkin’ that may be lingering. Answering the following questions may help:

  1. What results are you currently experiencing that you would like to change?
  2. What thoughts would you need to change?
  3. What thoughts would remain the same?
  4. What things have supported you in maintaining a positive state of mind in the past? How could they be helpful now?
  5. Can you think of some other strategies to help you keep your mind on what you want and off what you don’t want?

“We all have big changes in our lives that are more or less a second chance.” ~ Harrison Ford, Actor

 

Client Success Story: From Unemployed to Franchise Manager

Aged 48, Ngaire returned to New Zealand after running a business in outback Australia. Things had not gone well after an economic downturn in the rural economy and she walked away from her business. Ngaire tried her hand at a few other things but realized there were few prospects for her in Australia so came home.

She returned penniless and alone with no work prospects. She was unsure if her skills were suitable for more modern careers, and initially thought about learning computer skills.

However, a friend encouraged her to read this book and work through a career coaching process. This helped her recognize and value her experience and realize how her current skills could transfer into other jobs.

Ngaire had always walked easily into work because she had lived in a town where everyone knew her and there was plenty of work.

After learning how to value and communicate her transferable skills and experience she re-wrote her resume and was successful in getting a job as a shop manager for a national food franchise. Her new employer valued her prior experience, maturity and management potential.

Ngaire achieved great success in her role and turned around many problem stores. She was quickly promoted and given more responsibility. Her pay packet received a nice boost too!

It takes courage and strength of character to leave a situation and start over again. Ngaire’s secret to success was drive, determination and a solid work ethic.

Initially despondent and fearful, she is now happy, confident and not worried about her future. Ngaire realizes that there are more opportunities out there and that she has the power to create her own luck and seize opportunities that come her way.

Her employer had the foresight to take on a mature person, and together they benefit in ways they hadn’t foreseen.

Robert Kiyosaki, multi-millionaire entrepreneur and author of Rich Dad, Poor Dad, is right when he says, “There is no one in your way except you and your doubts about you. It is easy to stay the same. It is not easy to change. Most people choose to stay the same all their lives. If you take on your self-doubt and your laziness you will find the door to your freedom.”

 

A Time Of Renewal

You are as old as you choose to feel. I know many people in their 70’s and 80’s who are still leading active work lives and enjoying a more healthier existence as a result.

“If you retire you expire,” says 88-year-old Boyd Klap who vows never to stop contributing.

Check out this video (https://vimeo.com/122707475) and watch the value of being mutually inspired and inspiring, and of maintaining a spirit of curiosity through and beyond your middle ages. You’ll see Mandy Scott-Mackie who had just embarked on a mid-life career adventure in outback Australia and hear Boyd Klap who tried retiring many times and got bored! I apologize for the sound quality—Wellington’s infamous wind got the better of us.

 

Action Task! Visualize Your Future

For some, getting older can herald more opportunities. While for others, especially those without a nest egg, or a working partner to fall back on, seeking help to reinvent their lives and careers is critical.

Whatever situation you find yourself in, going with the flow and waiting for life to ‘happen’ won’t provide the emotional and financial security you seek. Actively plan for your preferred future, because that’s where you’re going to be spending the rest of your life.

 

This is an edited extract from Mid-Life Career Rescue: (The Call For Change): How to confidently leave a job you hate, and start living a life you love, before it’s too late by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

How to follow your passion and purpose to prosperity

Saturday, November 4th, 2017

I was clearing out some of my old journals the other day when I came across something I had written back in 2000. “I will live in a house that is elevated with lots of sun and which is surrounded by trees. It will be elegant and streamlined, with simplicity at its core and feng-shuied to make sure it is the best it can be.” What amazed me was not what I had written but the astonishing realization that seven years later I was actually living in the house I had created in my imagination.

I have done the same thing in my career. Gathering images of the ingredients of career satisfaction helped me see my way to career success and directed my job creation activities much more efficiently. I even manifested my dream man!

Now, that’s powerful creativity! It’s also one of the principals of the Law of Attraction made infamous by the DVD The Secret. But guess what? There is no secret! What there is instead is a lack of conscious awareness about how to tap into the law of attraction to make your dreams and goals a reality.

Everything I have created in my life was first created on the page in my passion journal. I’ll share more examples throughout my new online course, How to Follow Your Passion and Purpose to Prosperity, including a video of my 2008 Passion journal. Watch it now and see and hear how I manifested my soul mate and a multi-millionaire property.

But first, let me tell you a little bit more about this fab new course…https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

 

Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.

What if you could increase your success, health, and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence, and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion, and profit.

Amazon bestselling author of Mid-Life Career Rescue, and award-winning artist, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.

In How To Your Passion and Purpose to Prosperity: you’ll learn:

  • Why successful people follow their passion, not their pension
  • How to identify your REAL priorities
  • How working with passion can cure many modern-day ills – stress, depression, anxiety, overwhelm and boredom
  • How to be happy and successful
  • How to double your productivity effortlessly
  • How to boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to discover your signature gifts and talents and confirm your work-related strengths
  • How to change jobs and find a career you will enjoy, including self-employment

If you have been told it’s not realistic to work and live with passion, this course will help change your mindset.

If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.

Quit just existing and start really living! Start this course now to start achieving outstanding personal and professional results with absolute certainty and excitement.

Enroll before 15 November and receive these free bonus gifts:

FREE copies from a selection of Cassandra Gaisford’s Amazon best-selling books:

  • Mid-Life Career Rescue (Employ Yourself): How to Confidently Leave a Job You Hate, and Start Living a Life you Love Before It’s Too Late
  • Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love
  • Boost Your Self-Esteem: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More
  • Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness

Click here to learn more or to enroll— https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

REVIVE! Mid-Life Career Makeover Workshop…

Friday, October 13th, 2017

 Create a happier life. Achieve profound and meaningful change easily

Mollie Mathews

“I need a change!”

Do you feel like Bill, who emailed me recently from the UK? He’s ready for a change, but before he leaps he needs help finding something he enjoys and is good at.

Could you, or someone you know, do with a motivational kickstart or inspiration to set the scene for a stunning 2018?

If you’re feeling tired, demotivated, fed up with life or work..stop procrastinating. Make 2018 your year for transformational change.

My Mid-Life Career Makeover workshops are always such fun! Read on to discover some of the exciting things attendees will experience—including strategies from my Mid-Life Career Rescue, Find Your Passion and Purpose and Millionaire Mindset books. And of course, participants will experience Rapid Transformational Coaching first hand!

I’ll have you jumping for joy without spending a fortune, standing on your head, or breaking into a sweat!

 

How this workshop will benefit you:

  • Gain a motivational kickstart and inspiration to set the scene for a stunning 2018
  • Spend time clarifying what really matters to you in a collegial and collaborative environment
  • Be encouraged to think-out-side of the square
  • Challenge assumptions and limiting thinking that may be holding you back
  • Discover career options that you may never have considered or thought possible—including self-employed bliss
  • Develop a concrete plan of action to achieve your goal and manifest your preferred future—including “career-combo’s” and “stepping stone strategies”
  • Increased confidence, energy and self-belief and support to achieve your goals.

Workshop date, pricing, and options

Saturday 27 January 2018, 10am – 4pm in Wellington                     

 $360  Includes workshop facilitation and a personally autographed copy of my Amazon bestseller: “Mid-Life Career Rescue.”

What people are saying

I valued the opportunity to discuss issues with like-minded people but who had a completely different background and had completely different goals to me. Being facilitated to think outside the square by Cassandra and to discard old and limiting thought processes that had not taken me where I had wanted to go in the past so it was an opportunity to think differently.”

~ Daniel B.

 

“Finding out more about myself and getting rid of long-held assumptions were some of the many benefits I gained from this workshop. I enjoyed it and learned a lot and I feel lots of people should know about it.”

~ Michelle K.

 

“I had a really great time. I learned a lot, and the extra material gave me a lot to think about. I really enjoyed talking to like-minded people who were motivated and open to new ideas and strategies.”

~ Marilyn H.

 


 

Register Now!

 

Click here to go to the enrolment and payment page.

 

REFER A FRIEND

 

Refer a friend, work colleague, family member or anyone you know who could benefit from this workshop and go into the draw to receive a free one-one coaching session worth $450.

Each referral qualifies you for one entry. 10x your chances of winning by encouraging more people to come along for a fun, inspirational and empowering experience.

 Feel free to forward this link—http://www.cassandragaisford.com/revive-mid-life-career-makeover-workshop/. Spaces are limited.

 

 

 

 

 

The fastest way to go from stress to joy without being overwhelmed

Tuesday, October 3rd, 2017

“The greatest discovery of my generation is that human beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives.”

~ William James, psychologist and philosopher

Research proves that people who organize their whole life around their work are more prone to develop Post-traumatic Embitterment Disorder – a disorder that covers almost every negative emotion a person can have at work.

On a typical day in the brain, trillions of messages are sent and received. The messages that are happy, upbeat messages are carried by the brain’s “happy messengers” (scientifically known as the Biogenic Amine/Endorphin System). Other messages are somber and disquieting. They are carried by the brain’s “sad messengers.”

Most nerve centers receive input from both types of messengers. As long as this input is balanced, everything runs along on an even keel; however, lack of balance leads to feelings of stress.

Stress causes problems with the brain’s happy messengers. When life is smooth, the happy messages keep up with demand. But when too much stress is placed on the brain, the happy messengers begin to fall behind on their deliveries.

As the stress continues, the happy messages begin to fail. Important nerve centers then receive mostly sad messages, and the whole brain becomes distressed. The person enters a state of brain chemical imbalance known as over-stress.

Over-stress makes people feel terrible. When sad messages overwhelm the happy messages, people can feel overwhelmed by life. They often complain of being tired, unable to fall asleep or to obtain a restful night’s sleep. They have plagues of aches and pains, lack energy, and feel less enjoyment of life. Depression, anxiety, or just feeling unable to cope with life often ensues.

Tip the balance back into your favor by making room for the happy messages! Some simple but effective ways include:

• Noticing something beautiful every day

• Daily appreciation of things you are grateful for

• Taking time to indulge and feed your passions

• Being with people who make you feel special

• Laughing

• Hanging out with children

• Keeping a daily log of at least one thing that makes you happy

Call to Action

Have you taken too much on? If so, what can you let go of? Remember to focus on one goal at a time; then it is achievable.

Find time for the things you enjoy and prioritize the things that are most important. Isolate all the key areas of your life and check to see if you have got the balance right.

 

 

This is an edited extract from Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here to go to your online bookshop.

Can’t get a job, or don’t want one? Employ yourself the fun way…

Tuesday, September 26th, 2017

“Business is not financial science, it’s about trading … buying and selling. It’s about creating a product or service so good that people will pay for it.”

Anita Roddick, Founder of The Body Shop

It’s hard to believe that I was ever an employee, feeling trapped and miserable in a job that gave me zero flexibility, capped my income and shackled my independence.

I know what it’s like to yearn for something better but to wonder if you have what it takes to make it on your own. I was a single parent, with no one else to pay my mortgage. I wanted more time and freedom to balance child-care with my own desire to have control over my own destiny. And I wanted my income to be determined by my own efforts, not by the mood or whims or dictates of a boss. I wanted to be in control, riding the winds of fortune and navigating the fluctuating economic landscape.

More than that I wanted to rekindle my passion and creativity in both the workplace and home. And I wanted to make a living doing the work I felt born to do.

Are these things you yearn for too?

I was uncertain about how I could employ myself and create a business I’d love with such a passion, that one day I would say, “This isn’t working; this is fun.”

I’m not a risk-taker. Not a reckless, foolishly optimistic one anyway. I was afraid like you might be. I doubted anyone would hire me, or that I could convince others to buy my products and services. I worried that if I severed the safety chord of a regular wage I may not be able to pay my mortgage.

I’d lost my confidence, and worse, I’d lost my self-esteem, trading in my health and happiness for the ‘security’ of a regular pay cheque. I had a mortgage to feed, and a daughter to support on my own, and so I boxed on. But I never gave up on my dream.

I started feeding my soul, like you are, by reading books like this one—by, and about, inspired entrepreneurs.

If you feel like I once did, wondering if being happy at work will ever happen for you, help is at hand. If you fear that if you leave a job you hate, you won’t be able to pay the bills, this book will help you start smart.

If you’ve bought into the mistaken belief that owning your own business will cost a bomb, or wreak havoc with your work-life balance, this book will set you straight. If worrying about the taxman or legal stuff is putting you off starting a business, you’re in for a pleasant surprise.

Self-employment is an excellent option for Mid-lifers. While some employers may consider your age or wealth of experience to be a liability, that same experience is an asset when you are running your own show.

Prospective clients and customers care more about the value you can provide than they do about your age. And running your own business can also offer you the freedom, flexibility, purpose, and autonomy you crave. Plus, if you structure things right from the outset you’ll end up with more money in your wallet.

You could do anything if you only knew what it was

I created this book for people like you who yearn for more autonomy and have ever thought, ‘I want to start my own business, but I don’t know what to do.’

This isn’t a quick-tips-start-your-business-tomorrow, follow-these-steps-in-this-exact-order kind of book. Simply put it’s based on my real-world experiences starting and growing many successful businesses, and the experiences of other people like you. Woman and men in their mid-life who want to be their own boss; to live and work with passion—and still pay the bills!

‘To create meaningful music,’ Neil Diamond sings, ‘You have to look into your own life experiences.’ The same wisdom applies to employing yourself—to create a meaningful business, if you turn to your life experiences and leverage off the things that have shaped you, you will find your passion and purpose.

Like Barry, whose bad boy behavior and close shave with divorce led him to create a business helping others save their marriage. And Joy who had no idea whether her business would be successful but followed her heart, and pursued her passion and natural talent for creating beauty in other people’s lives.

In this book, you’ll read about Dame Wendy Pye, who was dumped from her job and, vowing to prove her former boss had made a huge mistake, went on to create her own multi-millionaire dollar publishing business.

Whether you are a start-up entrepreneur, or a businessperson looking for a fresh start Mid-Life Career Rescue: Employ Yourself will help you make the right moves to choose and grow your business with confidence.

I read a book once—it changed my life: The Work We Were Born To Do, by Nick Williams. My hope is that my book will change yours.

 

Introduction

“Jobs are a centuries-old concept created during the Industrial Revolution. Despite the reality that we’re now deep in the Information Age, many people are studying for, or working at, or clinging to the Industrial Age idea of a safe secure job.”

Robert Kiyosaki, Entrepreneur and Author

 

Being self-employed was common until the industrial revolution. Then people began to pour into factories and industries and quickly relied on others to create their employment and provide the security of a steady paycheck.

But now it seems as though careers have come full circle.

In these days of limited job security and continual restructuring, increasing numbers of people are considering starting their own business. As the author of We Are All Self-Employed, Cliff Hakim notes; the only security you have nowadays is that you have a saleable skill.

 

The reasons increasing numbers of people are opting for self-employment include: greater control over their own destinies, freedom from the politics of the corporate office environment, and increased flexibility and autonomy. Others see self-employment as the only way to create a job they love, find a niche for their passions or pay the bills in their twilight years.

Research also highlights the fact that many people in their 40’s and 50’s and beyond also opt for self-employment as a way to counteract organizations that under-value the significant contributions mid-lifers can still offer. Ageism and the reluctance of some recruiters and hiring managers to hire older workers is sadly still a reality.

Sobering research suggests that many businesses fail within the first few years. With sound planning, robust research, passion, and perseverance you can build your business with confidence.

Employ Yourself will help you learn:

  • Why successful people work with passion and purpose
  • How to identify your REAL priorities
  • How to decide what to do and find an idea that will be successful
  • How to find the right product for the right market
  • How to create a passion-driven business and still pay your mortgage
  • How to identify ways to beat any skills gaps
  • How to start a business with zero start-up capital and finance your career
  • How to start your business with a ‘career-combo’
  • How to maintain cash flow and create a healthy profit
  • How to create and enjoy freedom of lifestyle
  • How to maintain balance and avoid burnout
  • How to overcome the fear of failure, boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to replicate proven marketing systems and sales strategies that Amazon bestselling authors and other successful business people use every day to find customers and increase sales
  • How to create a Lovemark and Loyalty Beyond Reason
  • How to escape the 9-5 drudge, live and work anywhere and join the new rich

For convenience, I use the terms ‘business’, ‘self-employed’ and ‘employ yourself’ to refer to any activity that means you are your own boss—whether as a freelancer, contractor, business owner or self-employed person etc.

Let’s look briefly at what each section in this book will cover:

Step One, “Choose Your business” will help you generate business ideas, and tap into your passions and life experience to work with purpose and find the right product for the right market. This will make it easier to decide what you want to do. What you’ll discover may be a complete surprise and open up a realm of opportunities you’ve never considered. Take The Entrepreneurial Quiz and determine if self-employment is the right step for you, and learn how to boost your chances of success.

Step Two, “Mind Your Business,” take a realistic preview of entrepreneurial life. Discover why many businesses fail and plan a winning strategy. Lack of relevant experience and cash flow challenges cause many derailments. Empower your fear before you make the leap into self-employment—isolate the knowledge you need to acquire and the savvy experts you’ll need on your side. This section will help you master how to get your business off to a sound start. Start small but aim high.

Step Three, “Grow Your Business,” is where the fun begins. You’ll learn how to create a ‘lovemark’—an authentic, values-driven brand that sets you apart in a crowded market, and attracts clients to you. You’ll explore ways to steal like an artist; leverage off others successful strategies; and develop your business in light of your passions, enthusiasms and life purpose. Are you ready to start your business and be your own wonderful boss? Try the Ready To Start Your Business Quiz and find out.

Step Four, “Thrive Like A Pro,” explores some of the steps needed to develop a professional mindset. You’ll learn how to minimise obstacles, challenge your fears, overcome resistance, blitz stress and avoid burnout by achieving greater balance, joy and fulfillment.

Mid-Life Career Rescue: Employ Yourself concludes with showing you how to identify your point of brilliance. I’ve also included a link to three free workbooks:

  • The Passion-Driven Business Planning Journal Workbook, will help you plan an inspired vision for your business and life and tap into law of attraction and intention principles to manifest business success
  • The Powerful Goal Setting Workbook will help you break your goal of self-employment into manageable steps
  • You’ll also improve your decision-making and take the stress out of changing jobs with my Making Decisions and Choosing Your Best-Fit Career

All these workbooks are resources from Passion Driven Work and Free To Be Me—my career and life coaching programmes. Yours for free! You can find out more about these programmes here: http://bit.ly/1Sb5GUx

 

Choose and Grow Your Own Business with Confidence

You don’t always need buckets of money, or the courage of a lion, to start your own business. Plenty of successful entrepreneurs have started their businesses on a shoe-string budget and launched new careers while combining salaried employment. Many have felt the fear and launched their business anyway.

I was in my mid-30’s, a single parent, holding down a steady job when I started my first business, Worklife Solutions. I was worried and fearful that I’d fail, but I did it anyway. It’s one of the most creative, joyful endeavors I’ve ever done. Since then I’ve created many more businesses and helped people all over the globe become successfully self-employed.

Like Lisa, who shares her story in this book, and other budding entrepreneurs who’ve taken a strategic route to finance their businesses.

When I first started out in business over a decade ago, I thought about all the people I knew or had read about, that were successful in their own business. What I found applies now, as it did then. The list below is what they have in common. As you read this list think how many strategies could apply to you:

They were doing something they loved; their passion drove them.

Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.

  1. They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  2. They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  3. They shared. They communicated their vision, goals, and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  4. They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  5. They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment, and recognition to do their job well.
  6. They took calculated risks. They always looked before they leaped, but they leaped nonetheless. Courage and confidence were something they built as they went.
  7. They believed in themselves, or faked it! Even professionals doubt themselves—but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’—and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. But to double check, try the following Entrepreneurial Personality Quiz.


The Entrepreneurial Personality Quiz

Do you have the right personality to be an entrepreneur? Or are you better suited to being a Franchisee? Would contracting suit you better? Or is paid employment really the best option after all?

Before committing yourself to starting your own business of any type, you need to ask yourself whether you have what it takes.

The following quiz is written as though you are still in a salaried role.

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

How to Overcome Writer’s Block Easily

Sunday, September 17th, 2017

Rewriting is a lot easier than writing because you have a problem to solve.

~ Aaron Sorkin, screenwriter

 

Many people blame writer’s block for their lack of productivity. But delve deeper and the chances are you’ll find other culprits, including perfectionism, “blank page syndrome,” stress, or lack of devotion. But there’s also a simpler cause and one that is easy to solve, trying to write with both sides of the brain.

“To be more productive, you need to learn how to write faster,” says Mary Jaksch, Chief Editor of Write to Done. “The key point is to separate the actions of creation and editing.”

This means allowing yourself to write terrible, horrid, amateur first drafts! Perfectionism will keep you poor.

“When you try to write your first draft well, you are creating and editing at the same time (activities which activate different areas of the brain). This is like being in a car and stepping on the accelerator and the brake at the same time. You won’t get anywhere fast!” says Jaksch.

Julia Cameron shares how she approaches first drafts in her book The Right to Write: An Invitation and Initiation Into the Writing Life. “Early in my writing life, I tried to polish as I went…. Writing this way was frustrating, difficult and disheartening…I learned to write, setting judgment aside and save the polish for later…

“For the first time, I gave myself emotional permission to do rough drafts and for those rough drafts to be, well, rough. Freed to be rough, my writing actually became smoother. Freed from the demand that it be instantly brilliant, perfect and clever, my writing became not only smoother but also easier and more clear.”

Many successful authors, including Julia Cameron, say it’s important to get out of your own way, to be a channel, or medium, for the stories which want to be told.

Show up! Show up! And soon the muse will show up too,” says Isabel Allende, author of The House of Spirits.

“What writing is,” announces Stephen King in the same-named chapter of his memoir, On Writing, “Telepathy, of course. It’s amusing when you stop to think about it—people have argued about whether or not such a thing exists, folks like J.B.Rhine have busted their brains trying to create a testing process to isolate it, and all the time it’s been right there, lying out in the open like Mr. Poe’s purloined letter. All the arts depend upon telepathy to some degree, but I believe that writing offers the purest distillation.”

Here are just a few simple ways to tap into your writing genius, get your creative juices flowing and love your first drafts more:

• Tap into your subconscious mind and write freely—write non-stop for three minutes. It doesn’t matter what you write, just don’t stop for three minutes! You may be surprised at the clarity and depth of ideas that flourish unhindered.

• Do a da Vinci and carry a notebook with you at all times to capture ideas, doodle in, collect snippets of dialog or jot down compelling descriptions around you, and use it to improve your craft and your daily writing practice. Or you may prefer to use a digital notebook or app like Evernote.

• Collaborate with other authors and do a sprint, or sign up for an organized event like Nanowrimo, National Novel Writing Month, in November, to write your book fast (http://nanowrimo.org). This is a month-long program that encourages writers of all ages to stop thinking about writing and just get it done.

• Affirm, “Done is better than perfect,” and remind yourself getting words on the page frees you up for the easier task of shaping them into something coherent. You can’t edit a blank page.

• Create your own sacred “receiving” place and channel your story.

• Write by hand and use technology to input your words later.

• Read the following chapters—particularly “Fifteen Minute Sprints” which follows.

 

Mining for Gold

How can you give yourself permission to write imperfectly?

Schedule separate time for right brain and left brain writing tasks.

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book Two: Productivity Hacks: Do Less & Make More) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/ProductivityHacksDoLessMakeMore

Do less and earn more today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

Productivity Hacks for Authors

Wednesday, September 13th, 2017

How to Boost Your Productivity Without Endless Sleepless Nights & Breaking Into a Sweat

Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil…It’s more about priorities, planning, and fiercely protecting your time.

~ Margarita Tartakovsky, blogger

Palomino horses cantering in field

If working smarter, not harder and doing less but earning more is your goal, and I’m guessing it is because you’ve been drawn to this checklist, you’re committed to finding ways that balance effort with ease.

We all want to be more productive but do we really know what this means? What does productivity look like? What does it feel like? How can productivity benefit your life—will it accelerate your wealth, happiness, and fulfillment? What might it steal—your sanity, relationships, health, and wealth?

These are questions many of us never ask—until it’s too late. Avoid barking up the wrong tree and chasing an ideal that may lead you further from the things that really matter, pause for a minute.

Before you dive into these checklists and charge into applying the productivity tips and tools I share, ask yourself what does productivity mean to you?

“Productivity is the outcome of your efforts”, says Laurie Wills, a former bank executive. “It’s how much you get out, versus how much you put in. The question you need to ask,” he says, “Is when you look at what you’re getting out is it what’s important to you?”

As you’ll discover, many of these simple hacks will help maintain your focus, boost your energy, top up your reserves and fill your productivity tank simply and easily.

21 productivity hacks:

  • Begin with why: Get clear about what’s most important to you, the outcomes you seek, and your motivating reasons ‘why.’
  • Purposeful productivity: Share your gifts with the world. Work with purpose. Work by priority. Work for prosperous productivity.
  • See your goal achieved: You go where your vision Think big, feel big, and see your goal achieved.
  • Measure your success: Determine your most critical measurements of success or Key Performance Indicators
  • Tackle the toughest items first: The most valuable tasks you can do each day are often the hardest and most complicated. Tick of the toughest items before tackling things you can do more easily.
  • Affirm for success: Use empowering affirmations to boost flagging motivation, overcome obstacles and stay focused, enthusiastic and confident about your goals.
  • Understand the rules: If you want to fast-track your productivity in any endeavor start and stay smart—understand the tried-and-proven rules of your chosen field.
  • Model your heroes: Who do you admire? Who has achieved the prosperous productivity you yearn for? Become a diagnostician and analyze their success strategy.
  • Successful daily habits: Identify daily rituals that boost your productivity and makes these a daily habit. Repetition and consistency are the important things.
  • Miracle mornings: When you win the morning, you win the day. Take time to ‘be’ (center and prepare yourself) before rushing into ‘doing’
  • Journal your way to productivity: Create a productivity journal with empowering quotes and other sources of inspiration, or embark on cathartic journaling to boost confidence and self-belief.
  • Your not-to-do list: What can you simplify or subtract from your life to free up some space for enhanced productivity?
  • Meditate: Stressed, fatigued or overwhelmed minds will never be productive. 80% of successful people have some form of guided mindfulness practice.
  • Embrace Technology: Format and publish your books with Scrivener and Vellum. Use dictation to write faster, Ghostreader to improve flow, Grammarly to check errors and Evernote to store and retrieve ideas quickly.
  • Batch to hatch time: Dedicate blocks of time to similar tasks is a powerful and simple way to decrease distraction and increase efficiency and productivity.
  • Get Organized. Chaos is the enemy. Declutter and get organized. Spend time each day, each week, developing systems to streamline your efficiency.
  • Boost your energy: Sleeping well, eating well, walking or some other form of exercise, and reducing alcohol are some of many effective ways to create and sustain highly productive energy.
  • Aromatherapy for mental alertness: The simple truth is, even if you are unaware of the power of smell, aroma affects your mood. To feel sharper and more alert, rosemary, peppermint and cardamom are just are few essential oils to try.
  • Focus: Juggling too many balls? Prioritize them, set a timer, and allocate segmented time for all the competing activities you feel must get done.
  • Take the procrastination challenge: It might seem counterproductive, but sometimes the best way to be productive is radical acceptance—flow with your current mindset.
  • 15-Minute Sprints: Small increments of progress help to maintain momentum over the longer-term— making it more likely you’ll finish larger tasks. Set the timer and just ‘do it’—you’ll be amazed at what you achieve.

Suggested Reading:

The Prosperous Author: How to Make a Living with Your Writing/Book Two: Productivity Hacks: Do Less & Make More

getBook.at/ProductivityHacksDoLessMakeMore

The Prosperous Author: How to Make a Living with Your Writing/ Book One: Developing A Millionaire Mindset

getBook.at/TheProsperousAuthor

 

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

 

Click here for instant access to your FREE Productivity Hacks Checklist

How to use aromatherapy to boost your mental alertness

Sunday, September 10th, 2017

If you believe in aromatherapy…it works! If you don’t believe in aromatherapy…it works!

~ Cristina Proano-Carrion, aromatherapist

Along with your skills and capabilities, it is your state of mind that determines how productive, successful and happy you will be.

There are many ways to empower your mind—working with essential oils is one of the most effortless. The sense of smell is the most basic and primitive of all our senses and is of vital importance to authors.

The process of smelling is called olfaction and is incredibly complicated, taking place in several areas of the brain including the limbic system which itself has approximately 34 structures and 53 pathways. The limbic system is linked to sensations of pleasure and pain, and emotions— both positive and negative, including fear and confidence, sadness and joy and other feelings that can either erode or boost productivity and prosperity.

The simple truth is, even if you are unaware of the power of smell, aroma affects your mood.

Scientists now believe that all of our emotions are the result of neurochemicals such as noradrenaline and serotonin being released into the bloodstream, and mood swings are thought to be a result of these influences, particularly when they are in the extreme. Given these facts, it’s not hard to see how essential oils can help balance and influence our thoughts, feelings, and behaviors.

“Feeling educated about essential oils is such an empowering experience because there are so many different oils you can work with,” writes Clinical Aromatherapist Andrea Butje in her book, The Heart of Aromatherapy: An Easy-to-Use Guide for Essential Oils. “They all offer the nourishment of the plant they are distilled from in a single drop, and education helps you understand which oils to reach for at which times. Nature works holistically…and so do we.”

As I share in my book, The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, Coco Chanel knew the alchemical potency of flowers and plants. She surrounded herself with nature’s elixir and amassed a fortune from the essential oils which helped make her perfume Chanel N°5 famous.

“A woman who doesn’t wear perfume has no future,” Coco Chanel once said.

The transcendent alchemy of the potions that went into the Chanel N°5 formula was not left to chance. Grieving after her lover Boy Chapel’s death, jasmine, ylang ylang, vetiver and other restorative scents imbued Coco’s Chanel N°5 with hope, healing, and the sensual confidence that love lost would be found again.

Aromatherapy, using the scents of plants and flowers, is one of many ancient remedies validated by modern science today. It’s the Swiss army knife of all things healing—physically, mentally, spiritually and emotionally.

“Feeling educated about essential oils is such an empowering experience because there are so many different oils you can work with,” writes Clinical Aromatherapist Andrea Butje in her book, The Heart of Aromatherapy: An Easy-to-Use Guide for Essential Oils.

“They all offer the nourishment of the plant they are distilled from in a single drop, and education helps you understand which oils to reach for at which times. Nature works holistically…and so do we.”

There are so many different essential oils that can help you. Here are a few essential oils and natural therapeutic remedies to help increase your alertness, refresh and uplift your mind, body, and spirit:

1.) Laurel Essential Oil: Motivates people who lack energy or confidence. It also strengthens the memory and helps maintain concentration, especially during prolonged tasks.

2.) Rosemary Essential Oil: Instills confidence during periods of self-doubt and keeps motivation levels high when the going gets tough. It is also said to help maintain an open mind and to make you more welcoming of new ideas.

3.) Cardamom Essential Oil Stimulates a dull mind, dispels tensions and worries, and nurtures and supports the brain and nervous system. Many people find it of great support during challenging times.

4.) Peppermint Essential Oil: With its refreshing scent peppermint works like a power boost for your fatigued mind, making you feel sharper and more alert.

The following blends are great ‘pick-me-ups’ for your weary mind:

Alertness:

• Ginger, 6 drops

• Grapefruit 5 drops

• Juniper Berry 4 drops

• 15 ml of a carrier oil

Energizing:

• Lavender 8 drops

• Lemon 2 drops

• Orange 6 drops

• Rosemary 4 drops

 

Your Challenge

Investigate the power of smell. Read more about aromatherapy for achievers and learn about essential oils for success.

What scents imbue you with confidence? Courage? Productivity? Sharpen your most potent tools—your heart and your mind. Become a perfumer—experiment with essential oils until you find a winning blend.

Create your own success blend, or have an expert create one for you. Beginning with how you want to feel is a good place to start.

 

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book Two: Productivity Hacks: Do Less & Make More) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/ProductivityHacksDoLessMakeMore

Do less and earn more today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

Click here for instant access to your FREE Productivity Hacks Checklist

How to do it scared—even if you don’t have the courage of a lion

Monday, August 21st, 2017

 

 

 

Most of the successful people I know made massive leaps toward more fulfilling futures despite their doubts, fears, and anxieties.

I know I did. When I started my business I had no idea whether anybody would even come to me for guidance—let alone pay me.  I was a single mum struggling to pay my mortgage. I didn’t have a safety net. When I look back on my life I’m amazed at how far I’ve come. I built several successful businesses, uprooted my life and moved to the end of New Zealand and I’ve reinvented my career as an author and intuitive coach. But guess what? Everything that I do, I still do scared.

What gave me the courage and confidence to change? An obsessive desire to follow my passion to prosperity.

Does this resonate with you? One of the simplest ways to boost your courage and confidence is to read a book that guides and empowers you to make changes. It worked for me and it will work for you. Talking with a career coach made a massive change too. Suddenly I had somebody on my side, cheerleading me along.

Right now, I’m super excited to be coaching amazingly, incredible men and women who want to live lives of significance. Women, like Lynnie Galloway who is training with me to become a Worklife Solutions Certified career and life coach. It’s so much fun helping her develop her brand and business, The Treasure Chest. And importantly, it’s rewarding to share my passion and skills with her and know she will be helping others follow their passion to prosperity too. Read more about Lynnie’s story here—http://www.cassandragaisford.com/rebirthing-a-new-career-lynnies-reinvention-story/

And then there’s the amazingly energetic and uber-inspiring young woman, Lucy O’Connor who is reinventing her career and recreating her business Monday Hustle. ““Stop overthinking and take the leap. You’re never too young for a career change!” she says. And she’s walking the talk—and she’s doing it scared! Read more here>>http://www.worklifesolutions.nz/lucys-reinvention-story-hustling-her-way-into-a-new-career/

One of my biggest tips to help you have the courage of a lion is to follow your obsessions. Check my latest blog post here>> http://www.worklifesolutions.nz/become-audaciously-obsessed-how-passionate-obsessions-empower-your-productivity-and-prosperity/

Or be inspired by other phenomenally talented men and women—and who better to spotlight as we bask in the energy of the Leo new solar eclipse than Coco Chanel—born under the sun-sign of Leo. Here’s a small excerpt from my book, The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel)

AWAKEN THE SEER

If you were born without wings, do nothing to prevent them from growing

~ Coco Chanel

Several years ago when I was in New York I stumbled on a book that was to change my life—Psychic Living: Tap into Your Psychic Potential, by Andrei Ridgeway.

“In this technological day and age filled with busywork,” Ridgeway writes, “many of us neglect our psychic potential. Our instincts are repressed and our inner voices buried.

“For many people, the word ‘psychic’ is so titanic, they can’t accept it. They don’t realize it’s a normal state of being, that as a lover, and a friend, we use this part of ourselves all the time.”

Some people claim Coco Chanel was intuitive to the point of being psychic. She could see into the future, spot needs for which there would later be demand, and had a brilliant knack for creating the right product at the right time.

Some ways to awaken your psychic potential include:

  • Meditation
  • Yoga
  • Aromatherapy
  • Mindfulness
  • Prayer
  • Heart-based spiritual practices
  • Free-writing/journaling
  • Reading oracle or tarot cards—something which Coco did regularly

Your Challenge

How could you awaken or strengthen your psychic potential?

Engage all your senses so you can feel, taste, touch, smell and hear your future.

I have always been able to see what others were unable to see; and what they did, I did not see

~ Salvador Dali, artist

 

To succeed, we need role-models..”The Art of Success” inspired by Coco Chanel gives you that! The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel) is available in print and eBook from Amazon – navigate to here getBook.at/CocoChanel

DEVELOPING A  MILLIONAIRE MINDSET

Or does your mindset need a boost? I know my mine does. I’ve been working like a trojan this year. As I write to you now, I’m excited to share that n just a few hours I’ll be boarding a plane and flying to Bali, Indonesia with my mum. For two glorious weeks, we’ll be doing girl bonding. I can’t wait to tell you all about my travels to this magical, mystical island.

If you can’t get away, rejuvenate your mind, body, and soul with my new book, The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset

“While my book may be complete and receiving more traction than I could possibly have hoped for, I now find myself worrying about my ability to do the promotion and ‘selling’ of it that I’m led to believe is expected of me. Self-Doubt.  This is more scary to me than having the book read and I will use your inspiration to teach myself the confidence I am going to have to find and deliver on in the coming months. Your book is brilliant work,” wrote author Heather, whose soon-to-be-released book The Tattooist of Auschwitz wrote, after reading my book, The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset.

Heather also shared the below, including how her daughter-in-law, who is not a writer, benefitted from reading, Developing A Millionaire Mindset:

 

I started reading this when you first sent it to me, got sidetracked quite early on, too much going on over here both with family and publishers.

I went back to it on Wednesday in the right frame of mind and couldn’t put it down.  Not only could I not stop reading but when I had finished it I went back to page 1 and read a second time.   I just knew I’d only fully absorbed 50% of your wonderful advice and wanted it all.   My son and daughter-in-law, plus 2 little ones were around today and at one point my daughter-in-law was lamenting the pressures on her both at work and as a mother.  She is a very senior economist for the state government working outrageous hours and with immense pressure on her as she manages the State health budget, the biggest in the government.  I gave her my ipad and told her to flick through your manuscript and read what she thought might help her.  She disappeared into another room for an hour and came back thanking me and saying she felt empowered to make changes, not for financial reasons, but to get her life back on track and determining what is really important for her and her family not her employer.

Part of my pressure has been getting my manuscript, again, into a publishing mode.   Dymocks, the largest bookstore franchise in Aust are having their annual conference in Sydney in 2 weeks time and they asked if they could showcase my book.  This put the pressure on to get an ARC ready and to the printers.  This happened only on Friday.   Attached the ARC cover FYI.

While my book may be complete and receiving more traction than I could possibly have hoped for, I now find myself worrying about my ability to do the promotion and ‘selling’ of it that I’m lead to believe is expected of me.   Self-Doubt.  This is more scary to me than having the book read and I will use your inspiration to teach myself the confidence I am going to have to find and deliver on in the coming months.

Brilliant work girl.

 

These comments and those below in response to my questionnaire have been incredibly fulfilling to receive, but they are also a reminder of how books can literally change lives—one word at a time.

THE PROSPEROUS AUTHOR FEEDBACK QUESTIONNAIRE

Question 1.a.)

What did you like about the sample/book and why? (if anything!) 

 

response:

How you brilliantly tied together your opening quote on each chapter with your own thoughts, expanding on the statement in a fun and totally digestible manner.

 

Question 1.b.)

 

Would you be willing to write a short comment that I can use to help market The Prosperous Author Just one or two sentences—or more.

Your reader testimonial and comments for marketing:

Cassandra has crafted a book that is not only easy to read, digest, provoke self-evaluation and encouragement, but is entertaining and enjoyable to read on every level, in every chapter.  You just know she has ‘walked a mile in your shoes’ and is willing to share her experiences and invites you to ‘walk a mile in hers.’  She motivates and inspires while challenging the reader in a gentle way to seek the best in themselves and go for it.  Love your passion Cassandra, you have my admiration for what you have achieved and for what you encourage others to achieve.

 

Question 2.

Do you have sense of what is at the heart of The Prosperous Author How does this feel, as a reader? Could this be improved? What suggestions would you like to offer?

Your response:

Giving each reader the permission to be themselves.  Yes learn from your many amazing anecdotes, look for and find what is hindering or stalling you, the reader, from advancing, always staying true to your individual passions, beliefs, faith.  At all times in the writing process dream big, find ways to obtain and maintain self-belief in your abilities, and push to expand them.  Don’t wait for opportunities to present themselves get off your butt and seek them out

 

Question 3.

What was your favorite chapter? Could this be improved? What suggestions would you like to offer?

Your response:

Your Health is your Wealth.   Maybe because I’m at the older end of the spectrum I took this chapter on board and realized I need to do more for not only my physical health but mental health.

 

Question 4.

Did I miss anything? Was there a topic that you would have liked included? What suggestions would you like to offer?

Your response:

You aced it girl.  Nothing missing from my perspective

 

Question 5.

Are they any places where I went on too long? Was anything boring? Repetitive?

Your response:

  1. Short, sharp, succinct and to the point.

 

Question 6.

Were any sections too short?

Your response:

Maybe the one on Allow no Doubt.  Attitude, attitude, attitude plays a huge part in how I approach everything in life, my writing in particular.

 

The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset is available in print and ebook for Amazon here—
getBook.at/TheProsperousAuthor.

 

Read more of Heather Morris’s inspiring journey to global publication and how she summoned her inner-lioness here>> http://www.cassandragaisford.com/how-to-finish-a-book-film-script-or-any-other-stalled-project-knock-the-bugger-off/

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