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Archive for the 'Mid-Life' Category

Mid-Life Career Rescue: Job Search Strategies That Work

Tuesday, June 12th, 2018

 

Prompted by many of my clients who struggle with ageism and also mindset issues re their employability and who are struggling to find a job, I’ve written a new book in my best-selling  Mid-Life Career Rescue series: “Mid-Life Career Rescue: Job Search Strategies That Work”

In fact, just today I was coaching a client who confided, “I’ve been frightened and keep telling myself not to bother looking because employers want someone younger.”

True-Not-True! Yes, ageism exists, but enlightened employers know the value a mature worker brings to the job. Do you? Do you know how to find the jobs that are never advertised? Do you know how to help hiring managers say “yes! You’re hired!”

Successfully finding a job takes skill and confidence, but once you know the rules, you’ll feel more confident, more successful and a whole lot happier.

To increase your chances of getting the job you really want, this book will help you:

•Beat “age bias”

•Increase your awareness of the importance of self-marketing

•Highlight the appropriate attitudes, styles, and behaviors that you need to market your skills successfully

•Prepare you to use a variety of job search strategies, including Using recruitment agencies effectively; Responding to direct advertising, including newspaper and Internet mediums; Outline the steps to successful networking; Provide strategies that will help maintain a positive outlook

•Accelerate your job hunting success

Some people find job hunting very challenging. Perhaps years of conditioning that you should be seen and not heard, acute shyness or lack of practice and experience in the art of self-promotion may be affecting you.

 

In Mid-Life Career Rescue Job Search Strategies That Work you will also discover how to:

•Harness the law of attraction by focusing on areas of passion and purpose

•Tap into the hidden job market

•Let people know what you have to offer confidently

•Overcome stress and doubt

•Boost confidence, courage, and self-esteem

•Help you find and get the job or career you want

Whether you love the idea of the 4-hour workweek, want to find a job that reflects who you are and what’s important to you, or thinking about starting a business, career change after 50 and finding a new job can be yours.

As Richard N Bolles, author of ‘What Colour Is Your Parachute‘, once said to me, “sometimes all it takes is one book, one sentence to transform your life.”

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want. Scroll up and click “Buy Now” before it’s too late.

Available for immediate download for less than the price of a cup of coffee here>>getbook.at/JobSearchStrategies

 

I’m thrilled with this early review from an industry expert

Mid-Life Career Rescue: Job Search Strategies that Work

I was curious about the content of this book, Mid-Life Career Rescue: Job Search Strategies that Work, as I have worked as a careers professional for almost 20 years and with a few variations on job search strategies over the years, my practice and coaching in this area of career coaching has remained largely the same. I wondered if the ideas, the suggestions, exercises and the theories that support these that I learned all those years ago still held true. Did my ideas that I encourage my clients to undertake, still work, were they still in vogue even? Did my ideas need a complete overhaul? I looked to this book in the hope that it would help me face today’s practises and update my own knowledge. So, with my curiosity in full openness, I began to read.

First I was struck by the relevance of my knowledge to what Cassandra was suggesting in 2018. What I have been coaching my clients to do while exploring their own job search journey were still very useful.Second I was encouraged and even felt embraced by the strategies suggested in Cassandra’s book for my own professional re-development process that I am undertaking. Everything I am quietly doing to re-define my working and private life is here in black and white and gloriously celebrated as the way forward.

Never before have I felt so on-track with a major life change as I do right now. I tick off my own strategies as they appear on the pages of Mid-Life Career Rescue: Job Search Strategies that Work. From Dream and Explore to Developing visual plans in a Passion Journal to the exercises relating to Generating Idea’s – I am totally on track.

However, there is room for more ideas and Cloning was one I hadn’t thought off.I hadn’t ever offered that idea to my clients. So over the past few days with a careers client booked in, I decided to test this out. My client’s response, to begin with, was very hesitant, but with gentle encouragement to tap into her more creative and playful self, we had a great time coming up with, at first outrageous, clones for her. Then as the energy settled, she developed ideas for her 5 clones which gave her major leads on strands she could develop and even whole new ways of working. My client now has very solid career options to explore in future career coaching sessions because of this Cloning exercise.

As for me, I am balancing my excessive excited energy in re-creating my work-life balance by regular daily meditation, sitting in stillness, and daily yoga. Cassandra has beautiful ideas, encouraging real-life stories, and powerful and yet very accessible exercises to offer anyone who is either embarking on a job search journey or for anyone already on the journey but looking for further strategies to add new energy to their journey. Mid-Life Career Rescue: Job Search Strategies that Work is a book for job seekers and career professionals alike.

~ Catherine Sloan, Counselor

 

EXCERPT

Networking: Discovering the Hidden Job Market

About 80% of all the positions available at any time are NEVER going to be advertised by Recruitment Consultants or directly by companies looking to employ someone.

By far the most successful job search technique is the process of networking—using personal contacts to uncover the “hidden” job market.

Largely this technique is so successful because organizations also use their networks to find employees when vacancies occur. Advertising is often a last resort, partly because of the time taken to screen applicants, but also because of the additional financial costs.

 

What is Networking?

When you need a builder what do you do?  You ask a friend or an acquaintance if they know of anyone who’s good.   That’s networking!  We do it all the time; we just don’t “label” it. Trust or lack of it is a key reason we don’t rely on advertisements or the Yellow Pages.  There are a lot of phoneys and crooks out there.

Networking is the process of accessing personal contacts via word of mouth to achieve a particular purpose. For the job seeker, this purpose is to tap into the hidden job market. For the employer the purpose of networking is to find out if anybody knows of anyone that’s a) good and b) available.

In its simplest form networking is often called “keeping an ear to the ground”. Networking in the real world is nothing more than overcoming the fears of making contact with others.  It’s simply talk.

But it only happens through an orchestrated effort. You have to seek people out, get them to agree to meet with you, discuss your career aspirations and ask for more contacts. This is hard enough for some people to do face to face.

For so many that are new to Internet job seeking, it is nigh on impossible to do online.  Or so it would seem.

But a growing category of connecting tools are emerging online that will make job seeking-through-networking (or, Internetworking) not only easier—but essential in the years ahead.

REMEMBER, WORD OF MOUTH ADVERTISING IS ONE OF THE MOST EFFECTIVE  MARKETING TOOLS!

 

If Networking Is So Effective why Don’t the Majority of Job-Seekers do it?

FEAR!  One of the most common reasons people don’t network is because of fear of rejection or fear that others will think they are begging for a job.  Lack of confidence and assertiveness are often other factors. Laziness can also sneak in– job hunting is hard work!

It is for these and other reasons that most job hunters prefer to use the more passive job search strategies such as:

• Looking in the newspaper, or on the Internet

• Registering their CV’s online

• Approaching recruitment agencies

These strategies are passive because the job seeker is not taking control and out there actively hunting for a job.  Instead, they are passively waiting for a job to come to them.

The Rule of Thumb is: DON’T PUT ALL YOUR EGGS IN ONE BASKET!  Employing a variety of job search strategies is the key to success.  If you rely on only the passive strategies you are missing out on 80% of the roles which either exist or which could be created for you.

 

Networking for Non-Networkers: A Guide to Feeling The Fear and Doing It Anyway!

Completing the following exercises will help equip you with the know-how to network effectively.

Remember this is the “active job-search strategy”—it does take energy and perseverance but the rewards are huge… finding the work you love, loving the work you found!

 

Call to Action! Prepare to Network Effectively

Some people have a negative mindset when it comes to networking. They think if they contact people they know that these people might think they are begging or hassling them.

Use your own words to describe the term “networking.” Think about the benefits to the other person. Things like saving them the hassle of advertising for candidates if you happen to be a good fit for who they are looking for.

List some of the skills and personal attributes that are required to network effectively, eg research, persuasion, optimism, perseverance, confidence.

What skills and attributes do you already possess?

What skills and attributes will you need to develop?

Prioritize in order of importance. List some ways that you can develop and nurture the areas that are more challenging for you, eg  affirmations, mentors, supportive friends, visualization, and self-help books.

 

The Aim of the Networking Meeting

Just like a fishing net, the aim of networking is to “catch” as much as possible. However, rather than fish, what the active job hunter seeks to gather is as many actual, or possible, job leads as possible.

The aim of the networking meeting is also predominantly about exploring information and gathering market research.  This shift in focus from “give me a job” to “I’m interested in finding out about…” should help to minimize the fear of rejection and to take some of the pressure off all parties.

Remember: just as you don’t like to be rejected, employers don’t like rejecting you!  The key things you are interested in “finding out” are:

• Whether your abilities, skills, and background match the employment needs in that business, industry or organization.

• If so, whether any employment opportunities either currently exist, or are likely to in the future

• If not, whether the person you have initially contacted knows of people within their own network that may benefit from your skill-set and experience. Just like the Internet or World Wide Web – the objective of the active job hunter is covering as much distance as possible in the most effective way. Leveraging off the networks of other people is one of the most effective and efficient ways to do this.

You may strike the jackpot and get a job, but if you don’t, remember:

• Timing is everything

• Your aim is to generate at least two additional leads from each visit, email, or phone call you make.

Identifying Your Network

This diagram below can be very useful in identifying the groups of people that you know.  It is by no means exhaustive!

(And you thought you didn’t have anyone to network with!)

 

Call to Action: Getting Ready to Chat!

From the networking diagram, including any other potential contacts you have added, identify and prioritize five people you could approach and arrange an appointment to see:

 

HOT TIP!

You may wish to set networking goals for yourself to help keep you motivated—for example, 10 networking phone calls per week, resulting in 5 networking visits per week. Don’t forget to include a reward for yourself when you successfully reach your goal.

 

Preparing for Success

Before you make your network approach you should:

Research the company and its senior people.  Some of the things you need to be aware of and may need to be able to talk about include:

• Industry issues

• Organization structure

• Company products and services

• Industry and company profitability

• Competitors

Remember:  people like talking about their jobs and if your interest is based on soundly researched information you are providing yourself with an instant hook to gain their interest.

 

Cold Calls Versus Warm Calls

When deciding on your list of contacts to call remember to distinguish between “cold” contacts and those which are “warm” or “hot”.

Cold contacts are those you have never met, nor know of no one who can introduce you. After moving cities recently I approached the local health board to inquire about their services and to see if they may need mine as a holistic psychologist. I didn’t know them and they didn’t know me. Despite my spontaneous meeting and arriving unannounced the timing was perfect. They told me they were very short-staffed and my skills and experience appeared to be just what they needed. It’s the old adage—if you don’t ask, you won’t get.

Warm contacts are those who someone you know personally knows the person you wish to contact. In this case, your friend, for example, may be able to refer you or at least allow you to mention their name. This gets the relationship off to a warmer start than if you tried to establish contact with no prior “history’ or connection

Hot Contacts are those who you know personally. For example, I know the owner of our local bookstore. Recently he advertised for casual staff. Had I been interested in the role (I love books!) I would stand a ‘hotter’ chance of nabbing that job than someone ‘cold’ who walked off the street.

Remember – even the best salespeople hate cold calling, mainly because the likelihood of “rejection” is increased ten-fold.  Where ever possible leverage off existing relationships!

 

Making a Telephone Approach

Prepare! Prepare! Prepare!  Every aspect of the job hunt process is about preparation – from writing your resume or CV, to preparing answers to questions that may be asked in an interview. Networking is no different especially when it comes time to pick up the phone and make that call.

You should have an outline script and responses to the most common objections prepared in advance.  Remember that most people respond to appeals for help, so your call should use the phrase “help me” as often as possible.

You may wish to use the script which follows as a guide.  It includes ways to respond to common objections.

It is important to remember that it is not so much what you say but how you say it that carries the most weight.  Smile as you speak and, if possible, to stand—these both help you to sound more confident.

 

Example Script:

CONTACT: “Mary McCrae speaking”

YOU: “Hello Mary, my name is John Farr.  I believe that you are the best person to help me.  Jake Evans from XYZ suggested that I give you a call.  I am looking at the career prospects in the Communications/PR industry and Jake suggested that you are the best person to help me.”

I wondered if I could talk to you about your industry before I make a move and would appreciate 15 minutes of your time.”

What follows are sample responses to possible objections:

CONTACT: “I’m not sure I’m the right person.”

YOU: “Jake spoke very highly of you and thought you would be the best person for me to talk to.  I’d be really grateful for your advice – if you could spare 15 minutes.”

CONTACT:“We’re not looking for anybody right now.”

YOU: “I understand.  Of course, I would like to get work inside the Industry, but not right now.  At present, I’m looking at opportunities in various areas and I need someone who could help me to find out more about your industry.  Could we get together this week or next week?”

CONTACT: “I’m very busy right now.”

YOU: “I appreciate that you’re busy but I’d be really grateful for 15 minutes of your time. Perhaps I could buy you a coffee as a sign of my appreciation for giving up some of your time to help me.”

CONTACT:“OK, next week then.”

YOU: “Thank you.  I really do appreciate it.  Which day would suit you best and would you prefer morning or afternoon?”

(Always go for non-core hours with late afternoon the best.  Always offer to leave at the end of 15 minutes – most likely your offer will be refused in which case the obligation to close the meeting passes from you to the contact.)

The above example may seem repetitive and it is.  It is important that you are persistent and don’t lose sight of your goal – to meet with the person face-to-face.

You are unlikely to encounter all the objections listed, although you may get others.

 

Call to Action! Overcoming Possible Objections

Either list three of your most “feared” responses or those objections that you think or feel you are most likely to encounter.

The techniques for overcoming objections used in the example above were: Acknowledge the objection

• Restate your objective

• Use the “15 minute of your time” technique

• Offer alternative time/dates and always leave it up to the contact to decide which option suits them best

Refer back to the objections you highlighted and prepare some responses using the technique above.  Record your answers. (If you couldn’t think of any “objections” ask your friends etc for their input).

 

Questions to Ask When Networking and/or Breaking into a New Industry

Listed below are some typical and effective questions people use when networking or “interviewing for information”. You may wish to adapt the ones below or to completely make up your own ones.  It is helpful to practise asking these questions out loud until you feel comfortable asking them.

How did you get into XXX, eg Public Relations/ HR, etc?

(People love to talk about themselves, and it’s flattering to think someone is interested in what we do and how we got to where we are.  This a great way to help build rapport and begin a relationship)

What advice would you give to someone wanting to get into the industry?

What do you see as the top 5 skills necessary to be effective now and in the future?

(This is a good question to check whether the skills you have now are valuable/marketable and to affirm areas you may need to develop in order to be successful)

What makes a successful (Public Relations/ HR, etc.) person?

What skills, attributes etc. do you look for in people you hire?

Why don’t some people make it in this industry?

(This is a good way of finding out potential pitfalls and how you may highlight your strengths in areas where others may be weak)

What are the values of this organization?

What makes this a great place to work? What attracted you here?

What keeps you here?

(All the above questions are designed to find out the pros and cons of working within the specific organization you have targeted.  Answers will confirm  areas of “fit”).

What issues is your organization likely to face over the next couple of years?

(A good question to identify future skills needs and also to convey interest and enthusiasm in the organization’s future.  Helps to convey less of “What can you do for me?” and more of “What can I do for you?”)

 

Closing Questions

Remember, the initial purposes of your meeting were to:

• Find out information

• See if there are any employment opportunities currently or in the near future

• Generate at least two additional leads

If you have established good rapport and built a good relationship with the person you have just been “interviewing” they will be only too happy to refer you to other contacts they may have.  Remember this is how networking works and why it is so effective. You‘d do the same, wouldn’t you?

Most people hesitate when it comes to asking the sorts of questions below.  Fear of “rejection” is a common reason why.  Remember if you don’t ask, you don’t get.  Besides most employers would be surprised, if not astounded, that you didn’t ask—nine times out of 10 they will be expecting it.

If you are still reluctant, you may like to think of a reward that you can give yourself when you “feel the fear” and do it anyway.  Purchasing a new music album or item of clothing is a good reward.  Each time you hear or wear it will remind yourself of the new, “courageous” you.

 

Some Closing Questions

Do you have any openings now? If the answer is NO: Is this likely to change in the future?

Do you know of anyone else in the industry/this organization that it may be useful for me to talk to? OR

Do you know of anyone else in the industry/ organization who may be looking for someone with my experience?

 

Ending on a Positive Note

You‘ve heard that first impressions count—well so do last impressions!  Be sure to leave on a positive, enthusiastic and grateful note.

You may like to conclude by using the example below or adapting your own:

“I really appreciate all the time you have given up to meet with me. I really like what I have heard.  This sounds like a fantastic place to work/ like a fantastic role/career path.  You must feel very lucky.  Thanks again—I’ve gained a lot.”

Key points to remember are:

• Thank the person you have met

Their time is valuable to them and there were probably half a dozen things they should have, or could have, been doing.  People like to be appreciated.

• Convey that you have really benefited from your meeting with them

People like to feel that what they do makes a difference.  Tell them what you have learned or gained as a result of their input. Your feedback to them is invaluable.

• Show your enthusiasm

The worse you can do is to leave the meeting looking unmotivated.  Even if the meeting hasn’t yielded the results you hoped for, remember the person you have just met may be your best advocate – advertising you by word of mouth to his/her own personal networks.

Follow Up

Out of sight does not necessarily have to be out of mind.  Even well-intentioned people forget – your job is to remind people that you exist.

Follow up one week after your initial meeting or phone conversation.  Include a copy of your Resume or CV, if you had not already left this behind, and a thank you note.

The thank you note should include the following details:

• Confirm the date and time of the meeting

• Highlight key knowledge and insights you gained

• Bullet point how your skills and experiences fit the organizations current and future needs

• A “thank you” statement for the initial meeting and your interest in any opportunities that arise

When to Leave Your CV or Resume

Always have your CV with you in case an employer should ask to have a copy.  It is also a useful “talking” document—while you are in your meeting you can point to your skills and experiences and talk about them in more specific detail than you may otherwise be able to.

The benefit of NOT leaving a CV at the first meeting is that you can further tailor it as a result of the new knowledge you gained. It also takes away the pressure you might feel about seeming like you are “begging for a job”.  We know you are not a beggar. You are an enquirer and an investigator—enquiring as to whether there are any employment opportunities and investigating what other opportunities might exist.

 

REMEMBER: 

Everything that occurs in life is always a matter of timing.  Be patient and have faith that when the timing and the situation is right the opportunity will appear.

Perseverance and maintaining a positive expectation is what separates successful people from unsuccessful people.

 

 

 

This is a review and edited extract from Mid-Life Career Rescue: Job Search Strategies that Work: How to Confidently Leave a Job You Hate and Start Living a Life You Love, Before It’s Too Late by Cassandra Gaisford. Available in paperback or for immediate download for less than the price of a cup of coffee here>>getbook.at/JobSearchStrategies

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

Saturday, January 13th, 2018

 

 

“The starting point of all achievement is desire.”

Napoleon Hill, Author, Think and Grow Rich

 

First things first! Start from the heart.

The first and most important commandment of choosing and growing your business is to follow your passion.

Creating a successful business that you’ll love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic.

Kevin Roberts, former CEO worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires, or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason,” he writes in his book Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains, “is the use of Mystery, Sensuality and Intimacy.”

Other experts such as Simon Sinek, author of the bestselling book Start With Why, and Robert Kiyosaki entrepreneur and author of the Rich Dad, Poor Dad books, may urge you to begin with rational, head-based logic.

I’m advocating a similar, albeit less analytical approach to begin with. But the premise is similar, to create something meaningful for yourself, and for the customers and clients you wish to attract, you must believe in what you are doing. Your business idea must matter. You must know why it’s important—to yourself and to others.

“‘Why’ is not money or profit—these are always the results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another?” challenges Sinek in his book.

I would add, what is its purpose? Roberts, would add, how can you make them fall in love with you and inspire loyalty beyond reason?

 

How to Find Your Why

When you discover and tap into your passion, you’ll find your why. You’ll also find a huge source of untapped potential that seems to be fearless and knows no bounds. Pursuing your passion in business is profitable on many levels.

Firstly, when you do what you love, this is most likely where your true talent lies, so you’ll stand out in your field. Passion cannot be faked.

Secondly, you will be more enthusiastic about your pursuits. You will have more energy and tenacity to overcome obstacles, and more drive and determination to make things happen.

When you do what you care most about and believe in with such a passion, your work will be not something that you endure, but something that you enjoy. More importantly, work will become a vehicle for self-expression.

Thirdly, passion attracts. As multi-millionaire businesswoman Anita Roddick once said, ‘We communicate with passion and passion sells.

Ms Roddick founded her company, The Body Shop, on one simple premise—beauty products tested on animals was cruel, barbaric, unnecessary and immoral. Millions of men and women around the world agreed.

People like to do business with people who are passionate about their products and services. When global financial services company KPMG re-branded with passion as a core theme, profitability soared. Check out my presentation on Slideshare to find out how:

http://www.slideshare.net/CassandraGaisford/passionslides-with-kpmg-slides

Hearts on Fire

The key to sound business planning begins from the inside out. First you need to determine who you are, who you want to be, and what you want to contribute to the world. In working this out, there is no better place to start than with finding out what sets you heart on fire and why.

Michael Jr. Comedy, a stand-up comedian and author, explains how discovering your why helps you develop options that enable you to live and work with purpose.

“When you know your why, you have options on what your what can be. For instance, my why is to inspire people to walk in purpose. My what is stand-up comedy. My what is writing books…. Another what that has moved me toward my why is a web series that we have out now called Break Time.”

Check out this clip from one of Michael’s most successful episodes http://bit.ly/1PnOTrH. You’ll see how working with passion and purpose awakens dormant talents and enables souls to fly higher.

“When you know your why your what has more impact because you are walking toward your purpose,” says Michael.

We’ll dive deeper into discovering your life purpose in the following chapter.

 

Surf the Web

http://www.eofire.com: Fuel your inspiration by checking out this top-ranked business Podcast where some of the most inspiring entrepreneurs are interviewed 7-days a week. Founder and host John Lee Dumas shares his journey from frustrated employee to inspired entrepreneur via video here http://www.eofire.com/about/

 

Discovering Your Passion 

Everyone is capable of passion; some people just need help taking it out of the drawer. Look for the clues. Often this involves noticing the times you feel most energized and alive, or when you experience a surge of adrenaline through your body.

Sometimes it’s the moments when time seems to fly. Perhaps it is something you love to do and would willingly do for free.

Passion is not always about love. The things that push your buttons can lead you to the things that you’re most passionate about.

Working long hours, too much stress, financial strain or a whole raft of other constant pressures can soon send you drowning in a sea of negativity—killing your passion and robbing you of the energy and positivity you need to make a life-enhancing change.

If stress is taking a toll on your life you may want to check out the first book in the Mid-Life Career Rescue series, The Call For Change. The strategies and tips in the book will help you restore the balance and get your mojo back. You’ll also learn how to boost your ability to generate ideas. Available on Amazon in paperback and eBook by clicking the following link >> getBook.at/CareerChange

If you need more help to you manage stress my book, Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness, available as a paperback and Ebook will help. Navigate to here—getBook.at/StressLess.

 

Action Task! Find Your Passion

Real passion is more than a fad or a fleeting enthusiasm. It can’t be turned on and off like a light switch. Answering the following questions will help you begin to clarify the things you are most passionate about:

  1. When does time seem to fly? When was the last time you felt really excited, or deeply absorbed in, or obsessed by something? What were you doing? Who were you with? What clues did you notice?
  2. What do you care deeply or strongly about? Discovering all the things that you believe in is not always easy. Look for the clues to your deep beliefs by catching the times you use words such as ‘should’ or ‘must.’
  3. What do you value? What do you need to experience, feel, or be doing to feel deeply fulfilled?
  4. What pushes your buttons or makes you angry? How could you use your anger constructively to bring about change?
  5. Which skills and talents come most easily or naturally to you? Which skills do you love using? What skills do you look forward to using? What gives you such a buzz or a huge sense of personal satisfaction that you’d keep doing it even if you weren’t paid?
  6. What inspires you? To be inspired is to be in spirit. What bewitches and enthralls you so much that you lose all track of time? What makes your soul sing? What floats your boat? What things, situations, people, events etc. fill you with feelings of inspiration? List all your obsessions and the things that interest you deeply. If you’re struggling to identify your interests and inspirations, you’ll find some handy prompts in the next chapter.
  7. Keep a passion journal. My passion is passion—to help others live and work with passion and to bring about positive change in the world. If you’re not sure what you are passionate about, creating a passion journal is one simple but powerful technique to help achieve clarity. Your passion journal is where manifesting your preferred future really happens. I’ve been keeping a passion journal for years and so many things I’ve visualized and affirmed on the pages, are now my living realities—personally and professionally.

Love Is Where The Magic Is

Love is where the magic is. When you love what you do with such a passion you’d do it for free this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.

As Annie Featherston, writing as Sophia James, shared in my second book, What Makes You Happy, “When you combine your favorite skills with doing something you completely and utterly love, you come home to your True Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.”

Download my free tip sheet to help you create your own passion journal here: www.worklifesolutions.nz/books/career-rescue

Passion in Business

A good way to find your own passion and identify ways to turn it into a fulfilling self-employment opportunity is to look for examples of others who have started businesses they are passionate about.

Here are just a few of many examples:

A passion for bugs! Brian Clifford is passionate about helping people and bugs. He has combined his passion into a successful business as a pest controller.

“All the rats, all the maggots, all the cockroaches all over the place, these are the things that I love doing,’ he says. His business motto is, ‘If it bugs you, I’ll kill it!”

Check out his business here >> www.borercontrolwellington.co.nz

 

A passion for bones! John Holley has turned his passion for bones into a business, Skulls Down Under, selling skeletons to museums all over the world.

Check out his business here >> www.skullsdownunder.co.nz

 

A passion for Maori food. Charles Royal’s passion for finding a way to incorporate traditional Maori foods into modern dishes led him to start his own business – Kinaki Wild Herbs.

“I had learned a lot about the bush during my time in the army and have taken that knowledge through the years, developing food tours and cooking classes using what we gather from the wild. I love organics and making something out of nothing, but you have to know what you are looking for,” says Royal. Air New Zealand now serves pikopiko and horopito in its First and Business Classes.

Check out his business here >> www.maorifood.com

 

“Passion is Everything-If You Don’t Have It You Will Not Succeed”

A love of good food and a lifelong dream to open their passion-driven business in London fueled Wellington restauranteurs Vivienne Haymans and Ashley Sumners’ move to the UK.

“We both felt we had gone as far as we could with our business in New Zealand and wanted to move further afield,” says Vivienne.

“I came here for a three-month holiday, secretly wanting to stay longer and build a business overseas. On arriving I discovered that London seriously needed a restaurant like our Sugar Club in Wellington. There was nowhere in London doing anything like it. I called Ash and a year later he also moved to London after selling our Wellington restaurant.”

They relocated the restaurant to Notting Hill in 1995, then to Soho in 1998, winning the Time Out “Best Modern British Restaurant” award in 1996 and “Best Central London Restaurant” award in 1999, along with several Evening Standard Eros awards.

Since then they have expanded and diversified their restaurant business, opening a chain of modern traiteurs (Italian-style delicatessens) that offer delicious, easy-to-prepare hand-made meals and great New Zealand coffee.

The first of these is called The Grocer on Elgin, situated in the heart of Notting Hill. Vivienne designed all three restaurants and ‘The Grocer on’ stores.

Like many people following their passion Vivienne and Ash faced significant barriers before finally making it big.

“It took Ash and I seven years to fulfill our dream of opening The Sugar Club in London. When we first arrived there were huge premiums being asked for restaurant sites.

Then, with the early 90s recession they were giving restaurants away but, like now, the banks were not lending. We had no property assets at the time, limited funds, a reference from our NZ lawyer, accountant and bank manager and a handful of NZ press clippings. The banks wanted property assets and UK business records. No less.”

Just when it looked like the obstacles were insurmountable, their passion for great food and design, the quality of the produce, and the integrity of its production, produced lucky fruit.

“We were offered a site by a landlord that we had had dealings with in the past. He liked what we did and gave us the lease. We developed the old Singapore Pandang into the Notting Hill Sugar Club. I borrowed an extra £5000 from my mum and paid her back in a month. It was an instant success and well worth the long wait.”

Vivienne says that following their passion is an important ingredient in their success.

“Passion is everything—if you don’t have it you will not succeed. It is hard work; your passion will pull you through the seriously bad times, which will always occur.”

Hot Tip! Gathering your own examples of passionate people and businesses is a great way to build confidence and generate your own business ideas.

Here are some things that other people who are self-employed are passionate about:

  • Creating BusinessesEntrepreneurs Melissa Clarke Reynolds and Eric Watson
  • AirportsGraham is an airport designer
  • BoatsBill Day runs a specialist maritime service business
  • BeautyJoy Gaisford, Designer
  • FoodRuth Pretty, Caterer and food writer
  • AstronomyRichard Hall, Stonehenge Aotearoa
  • DesignLuke Pierson, runs a web design business
  • RocksCarl created Carlucciland—a rock-themed amusement park
  • PassionCassandra Gaisford helping people work and live their passion! www.cassandragaisford.com

Here are some things that some businesses are passionate about:

  • Animal Welfare and Human RightsThe Body Shop
  • TechnologyMicrosoft, Apple
  • Helping peopleWorklife Solutions, Venus Network
  • EqualityThe EEO Trust, and the Johnstone Group
  • The EnvironmentThe Conservation Department
  • HoneyThe Honey Hive
  • ChocolateChocaholic
  • Pampering OthersBox of Chocolates and East Day Spa

 

Tune In To Your Body Barometer

What pushes your buttons or makes you angry? Having my manager threaten to ‘smash my head in,’ and working with others who were bullies and tyrants, the relentless pursuit of profit at the expense of caring for people, and numerous work restructurings, motivated me to gain my independence.

That and getting shingles—something I wrote about in my first books, The Call for Change, and also What Makes You Happy.

Shingles was definitely my body barometer sending me a red alert! As was seeing my colleagues suffer heart attacks.

As Neale Walsch, the author of Conversations with God, says, “Judge not about which you feel passionate. Simply notice it, then see if it serves you, given who and what you wish to be.”

So, as I’ve mentioned earlier, rather than become bitter, I thought how could I use my anger constructively to bring about change?

I decided I wanted to help people find jobs that made them happy, and I wanted to help victims of workplace bullying. That was my why and my what.

Stepping Stones to Success

I started a career counseling business for an established workplace counseling organization before going out on my own.

Working as an employee first gave me the confidence to fly free. I became more motivated when the CEO changed and the new boss tried to manage me. Increasingly, the job began to frustrate me.

It lacked challenge, my salary was capped, and I was finding it increasingly difficult to balance childcare. The final clincher, however, was when I did the math.

I worked out my hourly rate as a full-time salaried employee, versus what they charged me out per hour, and how much business I was bringing in for them, and came to the conclusion they were buying my skills, but they weren’t paying me enough. I could work less and earn and achieve more if I employed myself. I started to feel excited!

 

Action Task! Tune into Your Body Barometer

Notice the times you feel strong emotions. These could be annoyance, irritation and anger. Or they could be a sense of excitement, a state of arousal, a feeling of limitless energy, a burning desire, a strong gut feeling, a feeling of contentment or determination. Notice these feelings and record them in your passion journal.

Go deeper. Ask, “How could I make a living from my passion?” or “How do others make a living from things that excite or motivate me?”

Explore possibilities. Even a simple Google search, or generating ideas with others could get you started down the right path.

** FREE BONUS **

If you haven’t downloaded the free copy of the Passion Workbook, download it here >>

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

Mid-Life Career Rescue 2018

Tuesday, December 12th, 2017
 
I’m super excited to be creating a revised version of the books in the Mid-Life Career Rescue series. And I’m thrilled that Sheree Clark, a healthy living (life) coach, is sharing her amazing story of mid-life reinvention. Sheree Clark followed her enthusiasm—her passion for helping others and sharing what she had learned through her own life challenges led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her life and her former job.
 
“Fork in the Road is truly a crescendo of all of my life experience. I work with my clients to transform their health, reclaim vitality and mental focus, and help ensure they gain clarity on their vision and purpose. These are all things I have done for myself over the course of the last 6+ decades of life,” she says.
 
“My current business began after I decided to leave the agency world and (my now-ex) behind.During my time owning the agency, I had taken a variety of classes simply out of an interest in personal development. Many of the courses had to do with health, nutrition and emotional maturity.
 
Eventually, as I became less interested in the marketing work and more involved in the business of human potential, it became harder to rally enthusiasm for owning an agency.
 
Finally, just as we were preparing to commemorate 25 years in business together, I told my partner I wanted to exit our partnership to begin something new. At that point, I still wasn’t certain what my new work would look like, but I knew it wasn’t fair to anyone (most especially me!) to stay where I knew I was no longer fully engaged.
 
So, in essence, I quit—and then I figured it out.”
 
If you’d love to quit your soul-sucking day job, or would value some help figuring out your next move, you’ll love the expanded 2018 edition. More news soon about this new release. If you can make it to Wellington, New Zealand in Jan 2018, or Bali, Indonesia in Aug 2018 I’ll help you first hand! Contact me for more details – cassandra@cassandragaisford.com

The Gift of Longevity—how to change careers in your fifties, sixties and beyond

Monday, November 6th, 2017

 

It is a great time for mid-lifers to make the leap to a new career but for some people this means reframing their expectations of employment.

Embracing the new world of work, where it seems likely that many people will continue to work in paid employment into their late 60s, 70s and beyond means a mindset change for not just employers but also, more importantly, for individuals themselves.

Many countries and organizations are facing a critical skills shortage as fewer and fewer younger people enter the workforce and mature workers continue to opt out of mainstream employment.

Among these messages of impending disaster at a conference I attended in Italy it was refreshing to hear delegates from France, Italy and Australia reframe the issues from a problem to an opportunity and to speak about positive aging and the “gift of longevity.”

But so many of the more ‘mature’ clients I coach still feel their age is a problem. They worry that they are too old to change careers, and despair they have left it too late to change.

“My life has been a life of regret,” one of my clients said. At the ripe young age of 45, he couldn’t see much hope of improving his situation.

Similarly, Mike, a professional man in his late 50s told me he was too old to change career. He also worried that employers would feel the same way. After reading this book and some follow up coaching he changed his mindset and opportunities flooded his way.

He’s now working in a role that his friends say looks like it was tailor-made just for him.

“Some really great news—I’ve just heard I got the job I went after.  Can hardly believe it after trying to find a way into this area of work for a long time. For me it’s confirmation of the importance and power of managing my thought processes,” he wrote.

Worryingly it’s not just older workers that have pessimistic job expectations. “Don’t you do what you love when you retire?” one 25-year-old client asked me. I was stunned. “Where did you learn that?” I asked. “It’s what my mother told me,” she confessed.

“Mid-life is a time to reinvent ourselves and make new choices based on what we truly want. The challenge is to look at the changing energy with anticipation. We can throw away the roles that do not serve and open to ones that contain more freedom to be ourselves.” ~Barbara Biziou, Author

 

Are You Stuck In The Dark Ages?

Authors of You Don’t Make a Big Leap Without a Gulp: Having the Courage to Change Careers and Live Again, Mike Fitzsimons and Nigel Beckford, suggest that many people are trapped in a Depression-era mindset, thinking, “I’m lucky to have a job,” or “I’ll sit it out until I retire.”

An article in Time Magazine also confirmed the reality that many mature workers have been conditioned to expect less from the world of work. As a result, they often have negative views or expectations about the wealth of opportunity that now exists.

The reality is that there’s a huge amount of opportunity out there for people wanting more from their working lives than to grit their teeth and bear it, and for those who want to gain greater financial security. As Eleanor Roosevelt once said, “The future belongs to those who believe in the beauty of their dreams.”

Breaking Free
The greatest challenge we mid-lifers have is to actively break free from narrow views of what is possible and embrace a sense of adventure.

To gain the courage to change careers and the skills to hunt for jobs successfully requires the ability and willingness to challenge assumptions.

Changing careers mid-life also requires a healthy dose of inspiration, a commitment to careful planning and the willingness to take calculated risks.

Fitzsimons and Beckford urge middle-aged workers to rekindle a sense of adventure and embrace the wealth of opportunity that exists now for mature people in the workforce.

Their research suggests that people spend lots of time looking after their teeth and monitoring their cholesterol levels, but neglect to spend time having regular career checks.

Does this sound like you? If so, where and how do you start planning your mid-life career transition?

 

Embracing the new world of possibilities

The Association of Career Professionals International says that adopting a creative and lateral approach to career and work choices is the key to embracing the new world of possibilities.

They urge vocational guidance practitioners to encourage clients to be imaginative when thinking about ways to combine skills, talents, and interests to secure paid employment.

But being creative isn’t the way many mid-lifers have been encouraged to think about careers! You may have experienced the old narrow model of career decision-making where you were told what you could do. For example, women were told their choices were severely limited to roles such as nursing, teaching, typing or being a wife.

Or perhaps you’ve been conditioned to think a job has to be just one thing, and that this one thing, is something you only do from an office, from 9-5 or longer.

Thankfully for people today there are almost unlimited career choices, and various ways to bundle the work week.

Helping people like you think laterally and creatively about careers is my strength and my passion, but first, let’s get you started thinking positively about your life stage.

The Changing World Of Work
Over the last 10 years, we have seen unprecedented change. Globalization and technological revolutions such as the Internet and mobile devices have made it so much easier for companies and individuals to generate income anywhere, anytime.

This has led to many benefits, including a wider variety of goods and services, and a diversity of employment scenarios. Now you have an increased ability to generate income from the comfort of your own home, and greater opportunities to live and work overseas.

Len, aged 54, runs a thriving recruitment business from the beautiful serenity of his lifestyle property. Sally lives on a neighboring property, using Skype, email, and her phone, is able to manage her very successful mortgage company.

And you don’t have to be self-employed to benefit from technological and global advancements. Numerous businesses offer flexible working arrangements to attract and retain staff.

The increased level of commercial and competitive pressures has also meant that companies, and their employees, need to constantly re-invent themselves to keep up. This is great news for mid-lifers wanting to make a positive change.

The Changing World of Work Table

The list below highlights how some of these changes have impacted on work and careers. Add to this list any changes that you or those close to you have personally experienced or know of.

Can you think of any other changes impacting how we live and work? What new opportunities might any shifts in the world of work create for you?

 

Action Tasks! Aging Positively

If you’re like Mike and feel your age is against you it’s time to get a mindset shift. There are numerous ways to maintain a positive approach to increasing age. Here are just a few examples:

1.) Start collecting evidence of positive aging. Compile an inspirational mid-life file and add clippings, photos, quotes, and ‘case studies’ of people who have made it big, or are happy at work, in their twilight years. Look for your role models.

Gather at least 10 examples of successful people in your age group and above. You’ll see a few of my favorite examples in the page that follow.

2.) Create an image board or journal. Paste inspirational quotes, pictures, and clippings which celebrate maturity in the workforce and life. Motivate yourself by adding to it and looking at it regularly.

3.) Turn age into an asset. Don’t be disheartened by people who think your age is against you. Write down a list of the benefits of hiring a mature worker. Widen your awareness of the positives by asking others to add their views. Armed with your own self-belief and a few powerful strategies to market yourself, you’ll be unstoppable.

4.) Network with other like-minded people. Talk to other mature job seekers, check helpful websites, and network with organizations that provide tips and examples to help you succeed and stay positive.

5.) Get career fit. Learn a new skill or get up to date with new technology that will help you gain the job you want. You’re never too old to learn, and you may even discover a new talent.

6.) Rekindle a sense of adventure. Re-awaken dormant creative skills and adopt a playful approach to life. Take on some FTEs – first-time experiences. Can you think of anything you’d love to try? Like Carla Coulson, who in her 40’s gave photography a go, found a new passion and has now made it a rewarding career.

7.) Challenge your assumptions. Divide a page into half. List any negative assumptions you might have about your age and on the other side write some counter statements. Here’s an example to get you started:

Negative Assumptions

Employers prefer younger workers

Affirming Counter Statements

Demographic research shows that companies are going to need to recruit from a more mature labor pool

 

“There is no substitute for bravery, creative thinking, and imagination if you want a rewarding career.”

~ Peter Biggs, Former CEO of Creative New Zealand

 

Plenty Of Time To Make It Big

The encouraging news, according to some experts, is that life begins in the late 40’s. Evidence suggests that many people don’t reach their potential until well into their 50s and 60s.

American grandfather of motivational books, Napoleon Hill, whose best-selling book, Think and Grow Rich, was published for the first time in 1937, discovered from an analysis of more than 25,000 people that those who succeed seldom do before the age of 40, and usually do not strike their real pace until well beyond their 50’s.

This data should be encouraging for those who ‘fail to arrive’ before 50 and offers compelling evidence that people should approach the mid-years with hope and anticipation!

It’s never too late

Here are just a few people who have achieved success in their later years:

1) Author Helen Hoover Santmyer was 88-years-young when her book And Ladies of the Club was published. It stayed on the New York Times Best-sellers list for eight months. It was her first novel in 50 years.

2) A failure at 65, Colonel Sanders was world-famous and wealthy at 80. His father was a miner and his mother worked in a shirt factory. Harland Sanders had to give up school in the sixth grade because he was so poor.

He eventually opened a small home-town restaurant in the Kentucky hills. All looked well until the highway was rerouted and he lost everything. He was 65 at the time and faced with a future barely surviving on social security, his motivation to try again kicked in.

“My government is going to give me a hundred and five dollars so I can eke out an existence. Surely there is something I can do for myself and other people.”

Tapping into powerfully creative questions like this unlocked the key to what would be his major success—his mother’s secret chicken recipe.

Turned down by numerous restaurants at the time he turned potential failure into another inspired idea—franchises. It was an instantaneous hit, and the rest is history!

3) Fifty-five-year-old Rhonda Byrne’s life was at an all-time low. Twice divorced, her father had just died and her career was in crisis.

That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which went on to become some of the biggest-selling self-help resources of all time.

At the heart of Rhonda’s inspirational series of products and resources is the law of attraction.

“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts. If you want to change anything in your life, change the frequency by changing your thoughts.”

Action Questions: How can you think positive?

Take a leaf from Rhonda’s secret to success and change any stinkin’ thinkin’ that may be lingering. Answering the following questions may help:

  1. What results are you currently experiencing that you would like to change?
  2. What thoughts would you need to change?
  3. What thoughts would remain the same?
  4. What things have supported you in maintaining a positive state of mind in the past? How could they be helpful now?
  5. Can you think of some other strategies to help you keep your mind on what you want and off what you don’t want?

“We all have big changes in our lives that are more or less a second chance.” ~ Harrison Ford, Actor

 

Client Success Story: From Unemployed to Franchise Manager

Aged 48, Ngaire returned to New Zealand after running a business in outback Australia. Things had not gone well after an economic downturn in the rural economy and she walked away from her business. Ngaire tried her hand at a few other things but realized there were few prospects for her in Australia so came home.

She returned penniless and alone with no work prospects. She was unsure if her skills were suitable for more modern careers, and initially thought about learning computer skills.

However, a friend encouraged her to read this book and work through a career coaching process. This helped her recognize and value her experience and realize how her current skills could transfer into other jobs.

Ngaire had always walked easily into work because she had lived in a town where everyone knew her and there was plenty of work.

After learning how to value and communicate her transferable skills and experience she re-wrote her resume and was successful in getting a job as a shop manager for a national food franchise. Her new employer valued her prior experience, maturity and management potential.

Ngaire achieved great success in her role and turned around many problem stores. She was quickly promoted and given more responsibility. Her pay packet received a nice boost too!

It takes courage and strength of character to leave a situation and start over again. Ngaire’s secret to success was drive, determination and a solid work ethic.

Initially despondent and fearful, she is now happy, confident and not worried about her future. Ngaire realizes that there are more opportunities out there and that she has the power to create her own luck and seize opportunities that come her way.

Her employer had the foresight to take on a mature person, and together they benefit in ways they hadn’t foreseen.

Robert Kiyosaki, multi-millionaire entrepreneur and author of Rich Dad, Poor Dad, is right when he says, “There is no one in your way except you and your doubts about you. It is easy to stay the same. It is not easy to change. Most people choose to stay the same all their lives. If you take on your self-doubt and your laziness you will find the door to your freedom.”

 

A Time Of Renewal

You are as old as you choose to feel. I know many people in their 70’s and 80’s who are still leading active work lives and enjoying a more healthier existence as a result.

“If you retire you expire,” says 88-year-old Boyd Klap who vows never to stop contributing.

Check out this video (https://vimeo.com/122707475) and watch the value of being mutually inspired and inspiring, and of maintaining a spirit of curiosity through and beyond your middle ages. You’ll see Mandy Scott-Mackie who had just embarked on a mid-life career adventure in outback Australia and hear Boyd Klap who tried retiring many times and got bored! I apologize for the sound quality—Wellington’s infamous wind got the better of us.

 

Action Task! Visualize Your Future

For some, getting older can herald more opportunities. While for others, especially those without a nest egg, or a working partner to fall back on, seeking help to reinvent their lives and careers is critical.

Whatever situation you find yourself in, going with the flow and waiting for life to ‘happen’ won’t provide the emotional and financial security you seek. Actively plan for your preferred future, because that’s where you’re going to be spending the rest of your life.

 

This is an edited extract from Mid-Life Career Rescue: (The Call For Change): How to confidently leave a job you hate, and start living a life you love, before it’s too late by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

Can’t get a job, or don’t want one? Employ yourself the fun way…

Tuesday, September 26th, 2017

“Business is not financial science, it’s about trading … buying and selling. It’s about creating a product or service so good that people will pay for it.”

Anita Roddick, Founder of The Body Shop

It’s hard to believe that I was ever an employee, feeling trapped and miserable in a job that gave me zero flexibility, capped my income and shackled my independence.

I know what it’s like to yearn for something better but to wonder if you have what it takes to make it on your own. I was a single parent, with no one else to pay my mortgage. I wanted more time and freedom to balance child-care with my own desire to have control over my own destiny. And I wanted my income to be determined by my own efforts, not by the mood or whims or dictates of a boss. I wanted to be in control, riding the winds of fortune and navigating the fluctuating economic landscape.

More than that I wanted to rekindle my passion and creativity in both the workplace and home. And I wanted to make a living doing the work I felt born to do.

Are these things you yearn for too?

I was uncertain about how I could employ myself and create a business I’d love with such a passion, that one day I would say, “This isn’t working; this is fun.”

I’m not a risk-taker. Not a reckless, foolishly optimistic one anyway. I was afraid like you might be. I doubted anyone would hire me, or that I could convince others to buy my products and services. I worried that if I severed the safety chord of a regular wage I may not be able to pay my mortgage.

I’d lost my confidence, and worse, I’d lost my self-esteem, trading in my health and happiness for the ‘security’ of a regular pay cheque. I had a mortgage to feed, and a daughter to support on my own, and so I boxed on. But I never gave up on my dream.

I started feeding my soul, like you are, by reading books like this one—by, and about, inspired entrepreneurs.

If you feel like I once did, wondering if being happy at work will ever happen for you, help is at hand. If you fear that if you leave a job you hate, you won’t be able to pay the bills, this book will help you start smart.

If you’ve bought into the mistaken belief that owning your own business will cost a bomb, or wreak havoc with your work-life balance, this book will set you straight. If worrying about the taxman or legal stuff is putting you off starting a business, you’re in for a pleasant surprise.

Self-employment is an excellent option for Mid-lifers. While some employers may consider your age or wealth of experience to be a liability, that same experience is an asset when you are running your own show.

Prospective clients and customers care more about the value you can provide than they do about your age. And running your own business can also offer you the freedom, flexibility, purpose, and autonomy you crave. Plus, if you structure things right from the outset you’ll end up with more money in your wallet.

You could do anything if you only knew what it was

I created this book for people like you who yearn for more autonomy and have ever thought, ‘I want to start my own business, but I don’t know what to do.’

This isn’t a quick-tips-start-your-business-tomorrow, follow-these-steps-in-this-exact-order kind of book. Simply put it’s based on my real-world experiences starting and growing many successful businesses, and the experiences of other people like you. Woman and men in their mid-life who want to be their own boss; to live and work with passion—and still pay the bills!

‘To create meaningful music,’ Neil Diamond sings, ‘You have to look into your own life experiences.’ The same wisdom applies to employing yourself—to create a meaningful business, if you turn to your life experiences and leverage off the things that have shaped you, you will find your passion and purpose.

Like Barry, whose bad boy behavior and close shave with divorce led him to create a business helping others save their marriage. And Joy who had no idea whether her business would be successful but followed her heart, and pursued her passion and natural talent for creating beauty in other people’s lives.

In this book, you’ll read about Dame Wendy Pye, who was dumped from her job and, vowing to prove her former boss had made a huge mistake, went on to create her own multi-millionaire dollar publishing business.

Whether you are a start-up entrepreneur, or a businessperson looking for a fresh start Mid-Life Career Rescue: Employ Yourself will help you make the right moves to choose and grow your business with confidence.

I read a book once—it changed my life: The Work We Were Born To Do, by Nick Williams. My hope is that my book will change yours.

 

Introduction

“Jobs are a centuries-old concept created during the Industrial Revolution. Despite the reality that we’re now deep in the Information Age, many people are studying for, or working at, or clinging to the Industrial Age idea of a safe secure job.”

Robert Kiyosaki, Entrepreneur and Author

 

Being self-employed was common until the industrial revolution. Then people began to pour into factories and industries and quickly relied on others to create their employment and provide the security of a steady paycheck.

But now it seems as though careers have come full circle.

In these days of limited job security and continual restructuring, increasing numbers of people are considering starting their own business. As the author of We Are All Self-Employed, Cliff Hakim notes; the only security you have nowadays is that you have a saleable skill.

 

The reasons increasing numbers of people are opting for self-employment include: greater control over their own destinies, freedom from the politics of the corporate office environment, and increased flexibility and autonomy. Others see self-employment as the only way to create a job they love, find a niche for their passions or pay the bills in their twilight years.

Research also highlights the fact that many people in their 40’s and 50’s and beyond also opt for self-employment as a way to counteract organizations that under-value the significant contributions mid-lifers can still offer. Ageism and the reluctance of some recruiters and hiring managers to hire older workers is sadly still a reality.

Sobering research suggests that many businesses fail within the first few years. With sound planning, robust research, passion, and perseverance you can build your business with confidence.

Employ Yourself will help you learn:

  • Why successful people work with passion and purpose
  • How to identify your REAL priorities
  • How to decide what to do and find an idea that will be successful
  • How to find the right product for the right market
  • How to create a passion-driven business and still pay your mortgage
  • How to identify ways to beat any skills gaps
  • How to start a business with zero start-up capital and finance your career
  • How to start your business with a ‘career-combo’
  • How to maintain cash flow and create a healthy profit
  • How to create and enjoy freedom of lifestyle
  • How to maintain balance and avoid burnout
  • How to overcome the fear of failure, boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to replicate proven marketing systems and sales strategies that Amazon bestselling authors and other successful business people use every day to find customers and increase sales
  • How to create a Lovemark and Loyalty Beyond Reason
  • How to escape the 9-5 drudge, live and work anywhere and join the new rich

For convenience, I use the terms ‘business’, ‘self-employed’ and ‘employ yourself’ to refer to any activity that means you are your own boss—whether as a freelancer, contractor, business owner or self-employed person etc.

Let’s look briefly at what each section in this book will cover:

Step One, “Choose Your business” will help you generate business ideas, and tap into your passions and life experience to work with purpose and find the right product for the right market. This will make it easier to decide what you want to do. What you’ll discover may be a complete surprise and open up a realm of opportunities you’ve never considered. Take The Entrepreneurial Quiz and determine if self-employment is the right step for you, and learn how to boost your chances of success.

Step Two, “Mind Your Business,” take a realistic preview of entrepreneurial life. Discover why many businesses fail and plan a winning strategy. Lack of relevant experience and cash flow challenges cause many derailments. Empower your fear before you make the leap into self-employment—isolate the knowledge you need to acquire and the savvy experts you’ll need on your side. This section will help you master how to get your business off to a sound start. Start small but aim high.

Step Three, “Grow Your Business,” is where the fun begins. You’ll learn how to create a ‘lovemark’—an authentic, values-driven brand that sets you apart in a crowded market, and attracts clients to you. You’ll explore ways to steal like an artist; leverage off others successful strategies; and develop your business in light of your passions, enthusiasms and life purpose. Are you ready to start your business and be your own wonderful boss? Try the Ready To Start Your Business Quiz and find out.

Step Four, “Thrive Like A Pro,” explores some of the steps needed to develop a professional mindset. You’ll learn how to minimise obstacles, challenge your fears, overcome resistance, blitz stress and avoid burnout by achieving greater balance, joy and fulfillment.

Mid-Life Career Rescue: Employ Yourself concludes with showing you how to identify your point of brilliance. I’ve also included a link to three free workbooks:

  • The Passion-Driven Business Planning Journal Workbook, will help you plan an inspired vision for your business and life and tap into law of attraction and intention principles to manifest business success
  • The Powerful Goal Setting Workbook will help you break your goal of self-employment into manageable steps
  • You’ll also improve your decision-making and take the stress out of changing jobs with my Making Decisions and Choosing Your Best-Fit Career

All these workbooks are resources from Passion Driven Work and Free To Be Me—my career and life coaching programmes. Yours for free! You can find out more about these programmes here: http://bit.ly/1Sb5GUx

 

Choose and Grow Your Own Business with Confidence

You don’t always need buckets of money, or the courage of a lion, to start your own business. Plenty of successful entrepreneurs have started their businesses on a shoe-string budget and launched new careers while combining salaried employment. Many have felt the fear and launched their business anyway.

I was in my mid-30’s, a single parent, holding down a steady job when I started my first business, Worklife Solutions. I was worried and fearful that I’d fail, but I did it anyway. It’s one of the most creative, joyful endeavors I’ve ever done. Since then I’ve created many more businesses and helped people all over the globe become successfully self-employed.

Like Lisa, who shares her story in this book, and other budding entrepreneurs who’ve taken a strategic route to finance their businesses.

When I first started out in business over a decade ago, I thought about all the people I knew or had read about, that were successful in their own business. What I found applies now, as it did then. The list below is what they have in common. As you read this list think how many strategies could apply to you:

They were doing something they loved; their passion drove them.

Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.

  1. They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  2. They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  3. They shared. They communicated their vision, goals, and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  4. They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  5. They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment, and recognition to do their job well.
  6. They took calculated risks. They always looked before they leaped, but they leaped nonetheless. Courage and confidence were something they built as they went.
  7. They believed in themselves, or faked it! Even professionals doubt themselves—but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’—and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. But to double check, try the following Entrepreneurial Personality Quiz.


The Entrepreneurial Personality Quiz

Do you have the right personality to be an entrepreneur? Or are you better suited to being a Franchisee? Would contracting suit you better? Or is paid employment really the best option after all?

Before committing yourself to starting your own business of any type, you need to ask yourself whether you have what it takes.

The following quiz is written as though you are still in a salaried role.

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

How to do it scared—even if you don’t have the courage of a lion

Monday, August 21st, 2017

 

 

 

Most of the successful people I know made massive leaps toward more fulfilling futures despite their doubts, fears, and anxieties.

I know I did. When I started my business I had no idea whether anybody would even come to me for guidance—let alone pay me.  I was a single mum struggling to pay my mortgage. I didn’t have a safety net. When I look back on my life I’m amazed at how far I’ve come. I built several successful businesses, uprooted my life and moved to the end of New Zealand and I’ve reinvented my career as an author and intuitive coach. But guess what? Everything that I do, I still do scared.

What gave me the courage and confidence to change? An obsessive desire to follow my passion to prosperity.

Does this resonate with you? One of the simplest ways to boost your courage and confidence is to read a book that guides and empowers you to make changes. It worked for me and it will work for you. Talking with a career coach made a massive change too. Suddenly I had somebody on my side, cheerleading me along.

Right now, I’m super excited to be coaching amazingly, incredible men and women who want to live lives of significance. Women, like Lynnie Galloway who is training with me to become a Worklife Solutions Certified career and life coach. It’s so much fun helping her develop her brand and business, The Treasure Chest. And importantly, it’s rewarding to share my passion and skills with her and know she will be helping others follow their passion to prosperity too. Read more about Lynnie’s story here—http://www.cassandragaisford.com/rebirthing-a-new-career-lynnies-reinvention-story/

And then there’s the amazingly energetic and uber-inspiring young woman, Lucy O’Connor who is reinventing her career and recreating her business Monday Hustle. ““Stop overthinking and take the leap. You’re never too young for a career change!” she says. And she’s walking the talk—and she’s doing it scared! Read more here>>http://www.worklifesolutions.nz/lucys-reinvention-story-hustling-her-way-into-a-new-career/

One of my biggest tips to help you have the courage of a lion is to follow your obsessions. Check my latest blog post here>> http://www.worklifesolutions.nz/become-audaciously-obsessed-how-passionate-obsessions-empower-your-productivity-and-prosperity/

Or be inspired by other phenomenally talented men and women—and who better to spotlight as we bask in the energy of the Leo new solar eclipse than Coco Chanel—born under the sun-sign of Leo. Here’s a small excerpt from my book, The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel)

AWAKEN THE SEER

If you were born without wings, do nothing to prevent them from growing

~ Coco Chanel

Several years ago when I was in New York I stumbled on a book that was to change my life—Psychic Living: Tap into Your Psychic Potential, by Andrei Ridgeway.

“In this technological day and age filled with busywork,” Ridgeway writes, “many of us neglect our psychic potential. Our instincts are repressed and our inner voices buried.

“For many people, the word ‘psychic’ is so titanic, they can’t accept it. They don’t realize it’s a normal state of being, that as a lover, and a friend, we use this part of ourselves all the time.”

Some people claim Coco Chanel was intuitive to the point of being psychic. She could see into the future, spot needs for which there would later be demand, and had a brilliant knack for creating the right product at the right time.

Some ways to awaken your psychic potential include:

  • Meditation
  • Yoga
  • Aromatherapy
  • Mindfulness
  • Prayer
  • Heart-based spiritual practices
  • Free-writing/journaling
  • Reading oracle or tarot cards—something which Coco did regularly

Your Challenge

How could you awaken or strengthen your psychic potential?

Engage all your senses so you can feel, taste, touch, smell and hear your future.

I have always been able to see what others were unable to see; and what they did, I did not see

~ Salvador Dali, artist

 

To succeed, we need role-models..”The Art of Success” inspired by Coco Chanel gives you that! The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel) is available in print and eBook from Amazon – navigate to here getBook.at/CocoChanel

DEVELOPING A  MILLIONAIRE MINDSET

Or does your mindset need a boost? I know my mine does. I’ve been working like a trojan this year. As I write to you now, I’m excited to share that n just a few hours I’ll be boarding a plane and flying to Bali, Indonesia with my mum. For two glorious weeks, we’ll be doing girl bonding. I can’t wait to tell you all about my travels to this magical, mystical island.

If you can’t get away, rejuvenate your mind, body, and soul with my new book, The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset

“While my book may be complete and receiving more traction than I could possibly have hoped for, I now find myself worrying about my ability to do the promotion and ‘selling’ of it that I’m led to believe is expected of me. Self-Doubt.  This is more scary to me than having the book read and I will use your inspiration to teach myself the confidence I am going to have to find and deliver on in the coming months. Your book is brilliant work,” wrote author Heather, whose soon-to-be-released book The Tattooist of Auschwitz wrote, after reading my book, The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset.

Heather also shared the below, including how her daughter-in-law, who is not a writer, benefitted from reading, Developing A Millionaire Mindset:

 

I started reading this when you first sent it to me, got sidetracked quite early on, too much going on over here both with family and publishers.

I went back to it on Wednesday in the right frame of mind and couldn’t put it down.  Not only could I not stop reading but when I had finished it I went back to page 1 and read a second time.   I just knew I’d only fully absorbed 50% of your wonderful advice and wanted it all.   My son and daughter-in-law, plus 2 little ones were around today and at one point my daughter-in-law was lamenting the pressures on her both at work and as a mother.  She is a very senior economist for the state government working outrageous hours and with immense pressure on her as she manages the State health budget, the biggest in the government.  I gave her my ipad and told her to flick through your manuscript and read what she thought might help her.  She disappeared into another room for an hour and came back thanking me and saying she felt empowered to make changes, not for financial reasons, but to get her life back on track and determining what is really important for her and her family not her employer.

Part of my pressure has been getting my manuscript, again, into a publishing mode.   Dymocks, the largest bookstore franchise in Aust are having their annual conference in Sydney in 2 weeks time and they asked if they could showcase my book.  This put the pressure on to get an ARC ready and to the printers.  This happened only on Friday.   Attached the ARC cover FYI.

While my book may be complete and receiving more traction than I could possibly have hoped for, I now find myself worrying about my ability to do the promotion and ‘selling’ of it that I’m lead to believe is expected of me.   Self-Doubt.  This is more scary to me than having the book read and I will use your inspiration to teach myself the confidence I am going to have to find and deliver on in the coming months.

Brilliant work girl.

 

These comments and those below in response to my questionnaire have been incredibly fulfilling to receive, but they are also a reminder of how books can literally change lives—one word at a time.

THE PROSPEROUS AUTHOR FEEDBACK QUESTIONNAIRE

Question 1.a.)

What did you like about the sample/book and why? (if anything!) 

 

response:

How you brilliantly tied together your opening quote on each chapter with your own thoughts, expanding on the statement in a fun and totally digestible manner.

 

Question 1.b.)

 

Would you be willing to write a short comment that I can use to help market The Prosperous Author Just one or two sentences—or more.

Your reader testimonial and comments for marketing:

Cassandra has crafted a book that is not only easy to read, digest, provoke self-evaluation and encouragement, but is entertaining and enjoyable to read on every level, in every chapter.  You just know she has ‘walked a mile in your shoes’ and is willing to share her experiences and invites you to ‘walk a mile in hers.’  She motivates and inspires while challenging the reader in a gentle way to seek the best in themselves and go for it.  Love your passion Cassandra, you have my admiration for what you have achieved and for what you encourage others to achieve.

 

Question 2.

Do you have sense of what is at the heart of The Prosperous Author How does this feel, as a reader? Could this be improved? What suggestions would you like to offer?

Your response:

Giving each reader the permission to be themselves.  Yes learn from your many amazing anecdotes, look for and find what is hindering or stalling you, the reader, from advancing, always staying true to your individual passions, beliefs, faith.  At all times in the writing process dream big, find ways to obtain and maintain self-belief in your abilities, and push to expand them.  Don’t wait for opportunities to present themselves get off your butt and seek them out

 

Question 3.

What was your favorite chapter? Could this be improved? What suggestions would you like to offer?

Your response:

Your Health is your Wealth.   Maybe because I’m at the older end of the spectrum I took this chapter on board and realized I need to do more for not only my physical health but mental health.

 

Question 4.

Did I miss anything? Was there a topic that you would have liked included? What suggestions would you like to offer?

Your response:

You aced it girl.  Nothing missing from my perspective

 

Question 5.

Are they any places where I went on too long? Was anything boring? Repetitive?

Your response:

  1. Short, sharp, succinct and to the point.

 

Question 6.

Were any sections too short?

Your response:

Maybe the one on Allow no Doubt.  Attitude, attitude, attitude plays a huge part in how I approach everything in life, my writing in particular.

 

The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset is available in print and ebook for Amazon here—
getBook.at/TheProsperousAuthor.

 

Read more of Heather Morris’s inspiring journey to global publication and how she summoned her inner-lioness here>> http://www.cassandragaisford.com/how-to-finish-a-book-film-script-or-any-other-stalled-project-knock-the-bugger-off/

Click here for instant access to your FREE Productivity Hacks Checklist

How To Turn Rejection into Relentless Creativity

Friday, July 14th, 2017

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. My friend and fellow creative, Courtney Kennedy, the author of Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life recently sent out a newsletter which I loved.

Courtney Kenney is a book launch consultant as well as the author of four books on creativity and writing.

Her undergrad studies in Psychology focusing on anxiety led to a fascination with how our minds work as well as what motivates us. Courtney spent sixteen years as a project manager working for high-tech companies in the U.S. and Australia.

After a layoff in 2015, she spent time exploring her creative side in addition to rediscovering her love of writing. Courtney writes about creativity, writing, and self-publishing. Finally, she recently, she started a consulting business where she helps authors launch bestselling books.

I hope you find her newsletter and podcast as inspiring and encouraging to read and listen to as I did. Here is it below:

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. t out the following newsletter. I hope you find it as inspiring and encouraging to read as I did. Here is it below

Do you know that feeling in the pit of your stomach when you’ve been laid off, dumped, or rejected? It’s fear and anxiety.

 

When we are rejected, we are threatened, and our brains go into defensive mode. Fear kicks in; we become sick with stress. But, there is a way to deal with the hurt.

 

Recently I appeared on the podcast, FEAR NOT: Living Beyond Your Fears with Billy Atwell, where I discussed my fear of not being good enough.

 

I explained how I got laid off a few years ago and channeled all my feelings of failure into writing.

 

Writing changed my life. By making space for creativity, the anxiety and stress were turned down.

 

Whatever fears you may be dealing with, pursuing creativity can help…

 

Instead of seeking empty pleasures, let’s pursue relentless creativity to chase away the fear. Writing, or however you choose to express your creativity, can be life-changing.

 

If you get a chance, check out the interview. It’s a quick one—just 12 minutes. Click here to listen: livingbeyondyourfears.com/courtney-kenney-feeling-failure-not-good-enough/

 

Takeaways include…

•    How making time everyday to be creative will help you with fear.

•    Being creative will increase your self-esteem.

•    The act of creativity will help you be more emotionally resilient.

 

Let me know what you think about the episode. What is your biggest fear? What did you do to overcome it?

 

Making Money With Your Writing

You may remember Cassandra Gaisford whom I featured as a case study in Creating Space to Thrive. She has a new book called The Prosperous Author: Developing a Millionaire Mindset.

 

For years, the fallacy of the starving artist has pervaded our culture, seeping into the minds of creative people and stifling their dreams.

 

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

 

Cassandra is a holistic psychologist, award-winning artist, and bestselling author. Her book is a must-read for anyone who wants to make a living from their writing, earn extra income on the side, or improve their mindset.

 

For one more day, Cassandra is offering a 5-Part Video Mini-Course and free copies of her Amazon bestsellers: Find Your Passion and Purpose, Box Set Mid-Life Career Rescue Series, and The Art of Success. Simply order the book: getbook.at/TheProsperousAuthor and send your receipt to cassandra@cassandragaisford.com to claim your bonuses.

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

Mid-year sale – how you can change careers, boost motivation and empower your success for less

Thursday, July 13th, 2017

 

MORE PASSION and PROSPERITY LESS GROUNDHOG DAY!

Mid-year sale – how you can change careers, boost motivation and empower your success for less

Are you looking for the perfect motivational kick-start book? Look no further. My self-empowerment eBooks will fire the flames of desire, clarify your best-fit career and life direction, improve your relationships and empower your courage to go for your dreams.

Give in to your enthusiasms this month with my Follow Your Passion to Prosperity collection, with 40% off all my eBooks you’ll be up all night! Feel the burning desire in your heart with 40% off and buy now.

Navigate to my author page on Amazon—Author.to/CassandraGaisford. Chose your favorites, and enjoy straightaway—in less than two hours be on your way to sculpting a new way of living. 

Email me your receipt to go in the drawer to win a FREE FOLLOW YOUR PASSION TO PROSPERITY COACHING SESSION! 

Be quick! Sale ends TODAY!

 

BUT WAIT! THERE’S MORE! All #1 Amazon books in The Mid-Life Career Rescue series are FREE. Two days only! Navigate to my author page on Amazon—Author.to/CassandraGaisford

 

 

#MidLifeCareerRescue #BeBoldForChange #MondayHustle #FollowYourPassionToProsperity #changinglives #WorklifeSolutions 

How to finish a book, film-script or any other stalled project: knock the bugger off

Sunday, May 14th, 2017

 

“Giving up on telling this story was never an option for me.” ~ Heather Morris

I first met Heather Morris when she came to the Bay of Islands in New Zealand from her home in Melbourne to visit her brother, and my friend, who had been given a terminal diagnosis of cancer. As you can appreciate this was a very distressing time. Yet, as we discovered we all had a passion for telling stories, and as we shared our writing inspiration we all felt encouraged, emboldened and filled with light.

And with this came renewed hope. Not just for her brother, who was inspired to crack on with his own writing projects,  but I was also reminded of the finality of life.  For a small moment in time, we all escaped our worldly concerns and became excited by Heather’s “overnight” (not!) success with the publication and resulting worldwide interest in her novel, The Tattooist of Auschwitz.

The novel is based on the true story of Slovakian Jew Lale Sokolov, who was forced to tattoo the numbers on his fellow victims’ arms that would mark them for survival, and who used the infinitesimal freedom of movement his position gave him to exchange jewels and money taken from murdered Jews for food to keep others alive.

As Heather said to me, The Tattooist of Auschwitz is also a remarkable love story.

“BTW my book is the true story of the Tattooist in Auschwitz concentration camp and the girl he fell in love with when he held her hand and tattooed a number on her left arm, and how they survived for two and a half years in that danteesque circle of hell, got separated, found each other, married and lived very happily for over 50 years.”

I invited Heather to share her story and she generously emailed me the below:

I met Lale Sokolov in December 2003.   I was 50 years old and had been dabbling in learning and writing screenplays, he was 87-years-old and his wife, Gita, had died two months earlier. 

A friend of a friend of their son, Gary, asked me to meet Lale to hear the secret he’d kept for over fifty years and which he wanted to tell someone before he ‘hurried up and joined his beloved Gita’. 

Over the next three years our friendship grew as slowly his story was revealed to me piecemeal, often told at bullet pace with limited coherency and with no flow or connection to the many, many stories he told.  

It didn’t matter.  I fell under his spell. 

Was it the delightful Eastern European accent?  Was it the charm this old rascal had lived his life dispensing? Or, was it the twisted convoluted story I was starting to make sense of, the significance and importance of which was beginning to dawn on me. 

It was all of these things and more.  I was spending time with ‘living history’ and was being given a story to tell for which I am honoured and privileged to have been entrusted with.

Fast forward to 2017—14 years after my fateful meeting with Lale Sokolov.   It took me two years to get the story I would eventually write into a screenplay.   He got to read it and loved it. 

I sat with him and held his hand and said goodbye to him the night he died.  At that time I vowed to never stop trying to tell his story.

A film production company optioned the script from me for three years, then another two years but failed to ‘get it up’.  

I took the option back and after a rewrite started entering it in screenplay competitions around the world.  It did well, often a finalist and won the International Independent Film Awards in 2016

I was receiving comments from film executives that the story ‘not only should be told, but must be told’; that it was ‘oscar bait’.   But still no-one came forward to talk production.

Then a light-bulb moment when I decided to write it as a novel, something I had no experience with and had never written or studied as a writing medium. 

On the advice of one of my sons to help with ‘free promotion’, I did a Kickstarter campaign to  raise funds to self-publish. From this campaign a local publishing company in Melbourne approached me and signed me up. 

I attempted to write while working full-time in a large Melbourne hospital and being the accommodating grandmother to my son and his wife, my daughter and her husband and their three little ones.  

I was getting no-where. 

I’m lucky to have family living in San Diego, California who have a holiday house on the top of Big Bear Mountain.  In the middle of their winter, in six feet of snow I squirreled myself away for four weeks and as Sir Edmund Hilary said ‘knocked the bugger off’. 

The parent company of my publisher came to Melbourne in February and heard about my story.  The have now taken over the publishing, sold foreign language rights to 13 countries and done a deal with Harper Collins in the U.S. to publish there.  And the screenplay? Stay tuned—some heavy hitters in Hollywood are vying for it. 

I am now 64-years-old and about to embark on a journey beyond my wildest dreams as I travel promoting the book and hopefully in 2-3 years time a film.  

Giving up on telling this story was never an option for me.  Yes, months went by when I did nothing to further it as life got in the way.  I tell myself it is The Tattooist’s time, I had to hang in there, seek out avenues to have the story heard and eventually one paid off.  

I don’t kid myself that I’m a great writer. I am privileged to have been given a great story to tell and I hope Lale and Gita would be proud of the job I’ve done telling their story.  I have received the ultimate validation of my attempt from their son who doesn’t want a word changed.  

A lot of very talented people / editors both in Melbourne and London will produce a book which I am honoured to have my name on.  My family keep telling me they wouldn’t be doing that if I hadn’t written it in the first place.  

I have two quotes on the wall near my desk, the one mentioned above by Sir Edmund and one from one of my favourite screenwriters William Goldman who references the children’s book ‘The little engine that could’.  

“Just get the @#%&% engine over the mountain.”

Harper Collins have come on board as the publisher in the U.S. and Canada, and major film companies are bidding for the movie rights. Stay tuned!

Heather’s story is a powerful reminder not to give up on your dreams. Tenacity, perseverance, patience and the ability to adapt are big factors in her success—and many other attributes as well, including talent! She began with a film-script and then taught herself how to turn a script into a novel. She also taught herself to fund her dreams via the Internet—and opportunity then came knocking.
It’s a reminder to us all that many times you grow into your dreams, and a commitment to continual learning is essential. As is hanging onto a success mindset. As Heather said, “Giving up on telling this story was never an option for me.”
Heather also proves what Napoleon Hill so famously wrote in his classic book Think and Grow Rich, most people don’t achieve their success until their sixties and beyond.
Later, more good news came too—her brother’s cancer has taken a u-turn. The medication he is on has slowed, and in one case slightly shrunk one of the tumors in his lung, and his oncologist is extremely happy with the slow progress of the disease. Who knows what further miracles the future will bring. But we all agree—there is power in story and in creativity!
So what are you waiting for? It’s never too late to make it big!

Blank bookcover with clipping path

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

Ditch the 9-to-5

Wednesday, May 3rd, 2017

 

“She works hard for the money
so hard for it honey
she works hard for the money
So you better treat her right”
~ Donna Summer

Hannah quit her 9-to-5 the other day. She was working hard for her money—but they weren’t treating her right. Piling on extra work, but no extra pay. Piling on extra responsibilities, but no extra pay. Piling on their stress, but no extra pay.

But Hannah’s dissatisfaction wasn’t about pay—it was the lack of integrity and respect they showed her, including reneging on training they offered so that she could advance her career. But more than that, slaving away in a thankless 9-to-5 soaked up all the time she would rather be spending building her passion and purpose driven business.

Check out Donna Summer Live at Nobel Peace Prize Concert – yes, business-owners, treating people right does lead to a more peaceful and prosperous world!

But if you can’t find the love at work, ditch your 9-5 and treat yourself right.

Learn how in Missy Strayner’s Ditch The 9 To 5 Series

First up (today!) is yours truly sharing practical and inspirational strategies to help you work with passion and purpose.

Enrol for this amazing FREE series and check out my interview here

Missy has curated an amazing series to include TOP OF THEIR INDUSTRY EXPERTS!  21 extremely successful entrepreneurs, speakers, authors, writers, coaches, trainers and thought leaders influencers, marketing, social media and PR gurus will inspire you to see what is possible and how to overcome what is holding you back.

I’m honored and excited to be a guest speaker as part of The “Ditch The 9 To 5 Summit” and I can’t wait for you to join me!

This is a FREE 21-day online video series event and begins on May 3, 2017.  Yes, FREE! And kicks off with me.

Together with the other speakers we’ll provide practical steps to help you leave an uninspired job and pursue your passion and purpose—and make great money doing it!

Taking a risk to go after what you love is sometimes scary. But when you are ready to feel passion and purpose it’s great to know what’s possible and be encouraged by others that you also can do this.

Missy has found 21 inspiring entrepreneurs, experts, authors, speakers, trainers, coaches and thought leaders around the world to share their tips on what has worked, best practices, and practical tools to guide you and help you plan for transformational change in your life.

Get fired up to live with passion purpose and learn how to make money doing what you love.

Register now! Click here to reserve your seat to see me and the other amazing speakers on this series! I look forward to seeing you there!

Get a head start on ditching your 9-to-5 with the Career Rescue box-set. Mid-Life Career Rescue-Three Book Bundle-Box Set (Books 1-3): The Call For Change, What Makes You Happy, Employ Yourself

To read a free excerpt or purchase your copy navigate to here: getBook.at/CareerRescueBox

Find Happiness at Work: How to Create a Successful Career Strategy

Thursday, April 13th, 2017

Listen to Cassandra’s webinar presentation, for the Alumni Career Speaker Series – “Find Happiness at Work: How to Create a Successful Career Strategy” http://events.iteleseminar.com/?eventID=90661188 (The sound improves 20 minutes in – we were bracing for the worst storm in 20 years!)

Please feel free to cut and paste the above and share with anyone who needs a career rescue.

Here’s a few slides from the presentation, which includes strategies and tips to help you find happiness at work.

 

 

 

 

 

Sometimes we need a mentor to encourage us to follow a more creative path. Coco Chanel and Leonardo da Vinci share how creativity can improve your happiness, health and success in The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life by Cassandra Gaisford.

To read a free excerpt or purchase your copy and learn more from Leonardo Navigate to here: getBook.at/TheArtofSuccess

To read a free excerpt or purchase your copy and learn more from Coco Navigate to here: getBook.at/CocoChanel

OR download a range of Cassandra’s Career Rescue books from her Amazon page here

FIND YOUR NICHE – PURSUE YOUR PASSION.

Listen to Cassandra’s webinar presentation, for the Alumni Career Speaker Series – “Find Happiness at Work: How to Create a Successful Career Strategy” http://events.iteleseminar.com/?eventID=90661188 (The sound improves 20 minutes in – we were bracing for the worst storm in 20 years!)

Please feel free to cut and paste the above and share with anyone who needs a career rescue.

Rebirthing a New Career: Lynnie’s reinvention story

Thursday, March 9th, 2017

Lynnie Galloway’s personal story of reinvention is an inspiring call to action for us all. Despite her fear of letting go of a career that’s been familiar to her for over two decades, she’s preparing to transition from midwifery to becoming a career and life coach. We first connected many years ago when Lynnie approached me about training to become a Worklife Solutions Certified Career and Life Coach. But as you’ll read, she embarked on training with another provider, only to find it didn’t meet her needs.

But that’s not the real story. The real story is her vision for her coaching business, The Treasure Chest, and her deep desire to help herself and others give birth to their dreams.

I will let Lynnie tell her story, but one of the things I most love  (as you’ll read below) was the way her ‘mentor’ encouraged her: “Christmas last year, my sister said to me ‘you have been telling me the same thing for about the last 3 years, it is time to do something about it’.

Every great story is drawn from intentions and obstacles. To be the hero’s and heroines of our own stories is what makes life rewarding.

Many of the questions I asked Lynnie are drawn from screenwriting legend Christopher Vogler and his guide to story structure (inspired by the work of Joseph Campbell’s “The Hero’s (and heroine’s) Journey. I’ve put some of the stages in brackets.

 

Why did you decide to train to be a life coach? Describe your everyday existence work wise (The ordinary world)

My everyday work existence: I work as a hospital based midwife in a medium sized Maternity Unit.   I work 8 hour rostered and rotating shifts and work across the scope of practice as a midwife which includes Antenatal, Delivery Suite and Postnatal.  No two duties are ever the same!!  It is busy!!!

Back in April 2014, during one of my quiet times, I had read this Bible verse that jumped out at me which talked about being ‘led out’ of the place where I was working.  Those verses have stuck with me over the last 3 years.  Hence when I completed your passions booklet and found that none of my desires were related to midwifery now, that confirmed it to me that how much my own desires had changed in the last 3 years.  Going through burnout towards the end of 2014, I realised than again that something had to change in the work situation as I couldn’t carry on as I was.

The burnout issues related very much to-

1.  clash of values eg I love quality time with people but the institution dictates the boxes to be ticked off

2. Unable to get the time off that I needed for holidays

3. The acuity and busyness of the place, I don’t seem to manage that the same as what I did before.  I think it is related to age and stage of life too.

 

What factors influenced your decision to train with Worklife Solutions/Cassandra? (call to adventure)

I had come across Worklife Solutions (Cassandra) as a training provider back in 2014 but just wasn’t sure at that time.  Decided on another education provider which has provided me with a foundation in coaching but last year realised that I wanted more discussions regarding putting sessions together, evaluating and discussing this with a mentor and someone whom had been walking the talk for a long time.   This was not provided by the previous education provider.  

The above factors influenced me to contact Cassandra again.  I was looking for a different type of training, wanting someone who has such a solid background in coaching and whom could offer more input regarding sessions planning and feedback, starting a business etc.

 

You initially considered training several years ago? Why did you delay? (Refusal of the call)

Last year I wasn’t in a position to carry on with coaching due to a number of factors.  I did enrol again (with another provider) but as I wasn’t able to get the practical help needed and with the combined work schedule, projects and travel, my time just went!!  Towards the end of the year, coaching kept coming up more and more and I knew I had to do something about it.

 

Who or what encouraged you to train? (Meeting the mentor)

Initially it was a friend whom suggested I should give coaching a go and it just stuck with me.   I had been looking at a change in career for some time.

 

What was the pivotal moment, turning point or catalyst to saying ‘yes” now and committing to action i.e. enrolling, paying your fees and locking in a start date (crossing the threshold)

Christmas last year, my sister said to me ‘you have been telling me the same thing for about the last 3 years, it is time to do something about it’.

While looking at other education providers for coaching, I had also downloaded Cassandra’s free booklet on finding your passions (available to people who subscribe to the newsletter here www.cassandragaisford.com).  I worked through the workbook and the light dawned when I realised that none of my passions were in midwifery now.  That was ‘a light bulb moment’ or what I would call ‘a God moment’ as I had had the sense for a few years that I was been led out of midwifery.  I was filled with such a sense of peace about it that I knew it was right to contact Cassandra again.

 

What challenges did you face? (Tests, allies and enemies)

Even though I have been a midwife for 26 years, it is what I have known.  I have worked in NZ and overseas and in many challenging situations.  Stepping into a new situation and the unknown and training as a coach is both exciting and challenging as I am moving outside of my comfort zones

 

The final destination lies ahead—what steps are you taking to prepare for successful completion? (Approaching the innermost cave)

• My plan is to move on with the life and career coaching training.  Steps have been made.

• Started a journal – which includes timelines, ideas, and words of encouragement.

• Commenced reading Cassandra’s book on Mid-Life Career Rescue which I am finding helpful

 

What fears, if any, do you feel you must overcome? (The crisis/supreme ordeal)

Starting a business

Getting on with the coaching itself

 

Crossing the threshold—describe what you and your life will look like when you return with your treasure:) (Seizing the reward, The Road Back.)

At this stage, it is a bit hard to see this part.  I am sure more of this will come as I proceed through the course and get on with the coaching.

 

What last tests do you feel you may face? How will you know you are reborn into a new and beautiful form ( The Climax/resurrection)

I am thinking about how I can grow a business and market it!!!  These are foreign concepts at present.

 

Finally the treasure is yours. Begin with the end in mind – what does this look like, feel like, what can you hear etc – engage of the senses to make your vision/treasure real. (Return with the elixir)

I started to catch a glimpse of this when I realised that my passions had changed and was excited by this.  I look forward to learning and developing as the training unfolds.  I’m sure there will be more to share as time goes on.

What a wonderful sign Lynnie had during her “God moment.” A deep sense of peace is definitely sign of alignment with spirit energy and being guided toward your purpose. Wonderfully her purpose is tied to a goal which is to help others achieve transformational change.

If you’d like to learn more about how you can follow your passion and purpose and create a rewarding career, click here http://www.worklifesolutions.nz/coach-training

How to boost your self-belief by playing detective

Thursday, March 9th, 2017

It’s the messages you tell yourself that matter most, says celebrity hypnotherapist and author, Marisa Peers. “Belief without talent will get you further than talent with no belief. If you have the two you will be unstoppable.”

Coco Chanel believed from a very early age that the door to her freedom and self respect lay in securing and maintaining her independence.

She also believed in the power of being loved as a woman. She had no desire to be a man—only to be loved by them. “A woman who is not loved is no woman”, she once said.

Many people mistakenly sacrifice their relationships in pursuit of successful careers. Unhelpful beliefs, including, “You can’t have it all” or, “You can’t have a relationship and be successful,” may partly be to blame.

You may not be aware of your own self-limiting beliefs and patterns, or the negative, confining impact of others’ beliefs about what you should be doing with your life. Perhaps you’ve defined your life according to what others think you are capable of, or believe you should settle for.

Even when the answers are clear you may resist the changes needed to achieve more happiness and passion in your work or personal life. Fear often lies at the heart of this reluctance or resistance.

Viktor Frankl, a psychiatrist and survivor of the Nazi concentration camps, believes that the cause of people’s fear is a basic and crippling lack of faith about themselves and their capacity to make positive and successful changes.

To get at some of the core beliefs standing between you and the success you desire ask yourself, “I’ll do anything to achieve (insert goal/dream) just don’t ask me to do that (insert the fear or belief that holds you back.)

Acknowledge the things you don’t believe and challenge them. Interview your beliefs, by asking them the following questions.

  • “Where’s your evidence for that?” (That being what ever you fear or hold to be true?)
  • “What’s the worst that could happen if you pursued your passion? How bad would that really be? How can you increase the likelihood of success?”
  • “What tells you that you could follow your dreams?” (a nice shift from focusing on the problem, to looking for solutions instead).
  • “What have you tried recently that worked? What you are you doing now that works?”
  • “Who do you know that is happy at work? What could you learn from them?”
  • “How does your (supportive other) know you can do this? What difference will it make to them when you are happier?”

You’ll find other helpful strategies to challenge self-limiting beliefs in my book, Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More.

I’ve also included a helpful section in my book, Mid-Life Career Rescue: What Makes You Happy. In this book I share my experience following reading, The Biology of Belief: Unleashing the Power of Consciousness, Matter & Miracles, by Dr. Bruce Lipton.

Your Challenge

So often we aren’t even aware of what our self-limiting beliefs are. If your beliefs are ingrained, or you keep sabotaging your own success, seeking help from a qualified practitioner with expertise in reprogramming stubborn, disempowering beliefs may be a game-changer.

Chances are you don’t need to see a therapist to move beyond self-limiting beliefs, but if you do, great. Go do it. There’s magic in that.

You can also learn from some of the most powerful, effective and simple techniques used by practitioners working in the realm of positive psychology and mind reprogramming—including hypnosis

I told my audience that if they changed their beliefs they could change their lives ~ Dr. Bruce Lipton, cell biologist

This is an edited extract from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel) by Cassandra Gaisford. To order a copy for less than the price of coffee and cake click here to go to your online bookshop.

How to start a business on the side while holding down your job

Monday, February 13th, 2017

Start a business on the side while holding down your job. Or take the leap to self employed bliss. Choose and grow your own business with confidence.

A big shout out to my client who has started her business today—while holding down her current job. Catherine’s started smart by taking over an existing business – check it out here http://www.lifeconsulting.co.nz/

Learn from other inspired and inspiring entrepreneurs and make a calculated leap to self-employed freedom and fulfilment. Fourteen individuals tell you their stories in  Mid-Life Career Rescue (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late. Their backgrounds and dreams are as unique as you are. What unites them is their creativity, passion and integrity. In my latest book Mid-life Career Rescue: Employ Yourself they share their fears, their struggles and their joys as they overcame obstacles and pursued their dreams of self-employment. Here’s an excerpt:

“Wild horses wouldn’t drag me back to working for someone else.”
Alan Sugar, Entrepreneur and host of The Apprentice, UK

They were doing something they love; their passion drove them.

The list below is what they have in common. As you read this list think how many strategies could apply to you:

Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.

  • They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  • They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  • They shared. They communicated their vision, goals and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  • They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  • They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment and recognition to do their job well.
  • They took calculated risks. They always looked before they leapt, but they leapt nonetheless. Courage and confidence was something they built as they went.
  • They believed in themselves, or faked it! Even professionals doubt themselves – but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’ – and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. Be sure to get off to a good start, and be inspired by those who have walked the path of success.

Client Success Story: Business Can Be a Wonderful Box of Chocolates

Lisa Conroy, Director and Empowerment Coach for women’s lifestyle, career and wellness. Box of Chocolates, www.boxofchocolates.co.nz

Lisa Conroy’s passion for helping others led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her former job.

Leading up to my coaching training I had been working for a major sporting organisation for eight years. They were going through massive change and unsettling times. I was up to my fourth restructuring with this company, and management informed us that they were moving the organisation to another city. It was an eight-hour drive away, and an expensive place to transport my family to live.

It had been a toxic environment for some time, HR was non-existent, and I saw first hand during this time of transition amongst the team, the effects of stress and uncertainty. I knew going to the new venue was not in my family’s best interest, so I had to think about my options, which led to a call for change. The idea of coaching and helping others with their life and career goals appealed and seemed to be a growing industry.

I did some investigating and found Cassandra Gaisford and her Worklife Solutions Career and Life Coaching certification programme. Her personality, variety of skills and zest for life just really resonated with me.

I realised becoming a life coach would allow me the freedom, flexibility and independence to do work that I loved in an industry that seemed very rewarding and much needed.

I knew it would be a steep learning curve, but I love a challenge and felt this was the perfect fit for my interests, skills and goals.

My new coaching journey began, which led to a career combo. I decided to start my own business within three weeks of starting my coaching programme and haven’t looked back since…

Do something you love

I have always wanted to have my own business doing something I loved. Once I started my coaching training, I felt this was the perfect match for me to be able to utilise my skills and help others to reach their lifestyle, career and wellness goals.

I also wanted the freedom to be able to work on new ideas and create my own style by offering a unique service in the Wellness industry through my combination of coaching, art therapy workshops, wellness retreats, Reiki healing and aromatherapy pamper parties.

Deciding what to do

My initial focus was purely on the lifestyle, career and wellness coaching but realised it would take time to build my brand, Box of Chocolates, along with gaining trust with clients and networks.

I went into this with a realistic view that it would take two-three years to build to a point of going full time with my business ideas. I also believed that if I had a few alternative strings to my bow, it would assist me in offering a variety of services to a wider audience and give me alternative sources of income.

I was drawn to running wellness retreats where my event management skills, love of wellness and creative activities, and relevant workshop topics would help me attract the right women. Women who wanted to feel empowered and find new inspiration for their lives, and be able to share and learn from others in a safe and nurturing environment.

I was also interested in gaining a certification in Reiki healing as I felt this would complement my coaching and retreats/workshops, which then led onto me becoming an aromatherapy consultant too.

This year I will be focusing on increasing my impact/marketing reach strategies by striving to increase my coaching capacity to offer Skype sessions/coaching packages globally online as well as within New Zealand.

Finding an idea that would be successful

A belief in my abilities, along with a determination to be of service and offer a solution to key problems facing many women helped me find an idea I thought would be successful.

When you can tap into understanding who your niche market is and what they need, you can then build a strong foundation of core services to assist them.

I took a leap of faith but I knew in my heart that every time I coached someone it didn’t feel like work to me, it was so rewarding seeing my clients grow from strength to strength and be able to reach their true potential with a boost in confidence.

When you are coming from the heart and follow that guidance, you will always be supported to find the people and resources you need.

However, that doesn’t mean sitting back and waiting for it to happen. Action and dedication are required to build momentum, along with commitment and trust in your abilities to manifest your dreams and goals.

I also knew that there were not many people holding retreats that offered a unique Zen and creative style that my programme offers – you have to think outside the box and run with it! I went along to lots of Wellness industry events, seminars, network meetings and got a feel for what people were needing and built my strategies around that.

Finding the right product for the right market

I did my research, I talked to successful coaches in the industry and I asked for feedback from all my clients, I went online to see what trends were coming through and what topics were hot, locally and internationally.

I read lots of industry related books and blogs and signed up to sites that inspired me to keep my finger on the pulse on what was working successfully for others that I could leverage off.

Keeping your energy levels high

I’m not a big fan of the saying ‘hard work’ as it has stressful connotations. You need to be passionate about your services and ideas, and you need to have the ability to encourage others to use them. It is also important that you make time to promote yourself and get your messages across to your targeted market through various avenues.

Start small and take your time to build confidence, so that when you realise you’re onto a good thing, it doesn’t feel like ‘hard work’ but is exciting to see your business and ideas coming to fruition.When you are coming from a place of authenticity, it will always come through and people will naturally want to refer your services because they benefit from your genuine concern and skills. This is always going to be your best source of repeated business and will quickly amplify your brand through referrals you can use in your marketing material…

To read more of Lisa’s story, be inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of  Mid-life Career Rescue: Employ Yourself TODAY!

Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.

Career Rescue Free On Amazon Kindle Today!

Tuesday, July 5th, 2016

independence day employ yourself

Liberate yourself today…


We’ve passed the mid-point of 2016 It’s time to think about what you want your work-life to look like next year.

If you’re ready to make a change, but only wish you knew what it was, I have something that will help.

If you’re feeling too overwhelmed and stressed out to even think about a move to a happier place, I’ve got a cure too.

If you need a bit of inspiration, you can get it for FREE and start blazing your own trail to career nirvana.

Or, if you need all the above and more…read on!

****YOUR CAREER RESCUE IS FREE TODAY***

Need a career rescue in 2017? Or know someone that does?

Liberate yourself, your friends, your family, your colleagues from their cubicles, and tyrannical bosses –  plan the first step to self-employed bliss, or boost your income and learn how to start a business on the side.

Mid-Life Career Rescue: Employ Yourself is FREE on Amazon – but only for two days. Click the following link to get your copy today >> getBook.at/EmployYourself


Remember sharing really is caring. Share the news with family and friends who may benefit from a career rescue. They’ll thank you for it.

Spread the word! Care and share!

Mid-Life Career Rescue: Employ Yourself is FREE on Amazon today. Click the following link to get your copy today >> getBook.at/EmployYourself

Employ yourself feedback at 2.33.02 pm

Business ideas for how to start a business

Tuesday, June 28th, 2016

Leigh Johnson

Creating a business and making decisions that are in line with your core beliefs and values is more likely to be a lasting and positive choice.

It allows you to be who you really are, and do what you really need, in order to achieve what you want. And it will draw like-minded and loyal clients to you.

Benefits of your values-driven business

Creating a values-driven business:

  • Allows you to be yourself
  • Differentiates you from others
  • Plays a key part in creating a professional brand
  • Guides your decisions and interactions with others
  • Communicates with, and attracts, loyal customers
  • Fast-tracks meaningful relationships
  • Can inspire loyalty beyond reason.

So where then to begin? Inside out. First determine your own personal values and build your business or self-employment opportunity from this core.

This is the approach Leigh Johnson, then aged 46, took when she established her recruitment business.

Following her childhood dream

Having my own business was a childhood aspiration. I love being my own boss – the freedom, flexibility, taking responsibility, and creating something of value that helps others. Deciding what to do was easy. I was working as a recruitment consultant for a large international firm and found recruitment suited my skills and talents.

I decided to go out on my own, and was able to turn that into a successful business and get others to share my goals and values. I was up and running with very little start-up capital, just some cash from my own resources.

Creating her niche

I established the company values and defined the behaviours that went with those values from the outset. Finding the right market and level of service centred on:

  • Providing a professional and personal service
  • Employing the right people
  • Doing business with the right clients
  • Innovating to meet their needs.

I developed a brand strategy, created a simple business plan, leased premises and a CRM system, and bought 2nd hand furniture! I hired my first employee, kept focused on our specialisation, then got out there and told people about it.

It’s important for me to be trying new things. I was driven to be successful and this, along with continually learning and sharing, kept my energy levels high. Doing the ‘same old’ and/or repetitive work de-energises me. Going into business or being self-employed creates a fantastic opportunity to learn new skills and also learn about yourself.

Taking a leap of faith

I knew my enterprise could be successful. Initially I worked 60 hours per week. I used specialists for advice and outsourced the things I wasn’t good at. Spending time doing the stuff that creates revenue, and starting to build systems from day one helped maximise the likelihood of success.

The advice I would give to someone who has never started a business is to surround yourself with people who have done it before, or are self-employed. Don’t be afraid to ask for advice. Get a mentor or coach!

Millions of people around the world create small enterprises so that they can feed their families. Start small, part-time and try out some of your ideas.

Finding customers

Business development (face-to-face meetings), networking, marketing and building brand awareness helped me grow my client base. Being socially responsible and creating our Skilled Migrant Programme, in partnership with Victoria University and the Rotary Club of Wellington, has also given the brand a very positive image.

Getting professional advice, (business advisor), using specialists (i.e. finance) focusing on business development and building market awareness have been the secret to success, managing cash flow, and generating regular income.

Best and worst moves

Hiring migrants who brought great skills, excellent motivation and surprised me with their ability to keep growing has been one of the best moves I’ve made.

Knowing what I now know, I would always ensure I hired the best people. They don’t have to be the highest paid.

Worst move? Taking too much responsibility on myself when things weren’t going well which led to burnout.

Maintaining Balance

While I had a lot of technical skills, I’ve had to learn to let go, and trust others. Mistakes happen and we learn from them together.

To maintain balance and find time for my family I avoid being a perfectionist. I look for the 80/20. Sometimes good enough is just fine. And done is better than perfect.

To succeed in business you must be prepared to take responsibility and make decisions, some of which won’t be right but that’s okay. Just keep making them. I also take time out every quarter. You must trust your people and disconnect so that they can make decisions while you are away.

Action and Innovation

Lately, I’ve been using the word ‘enterprise’ instead of business or self-employment. Personally it has connotations involving action and innovation. Also it can be about being socially responsible while being economically sustainable.

Establishing her company values and ensuring her behaviours reflected those values from the outset helped Leigh create a strong brand—one she is proud of.

Her deep belief in equality and being socially responsible, and her passion for helping others is also reflected in her successful Skilled Migrant Programme, giving her brand a very positive image.

It was an inspired move. My own experience working as a recruitment consultant confirmed that many employers discriminate against people from other cultures. I was once moved so much by their plight I wrote a magazine article entitled, What Colour Are Your Skills, to focus attention on the fact that it is what people can do, not their place of origin that defines a person’s ability to do a job well.

Leigh now works less in the business and more on the business to maintain better balance. She is passionate about helping women who suffer as she has, from depression and anxiety, and shares her story of recovery on her personal blog: www.leighjohnsonnz.com/blogging.

At the time of writing, Leigh has also made a decision to retrain as a Well-being and Transition Coach, and I am honoured to have been her business coach and mentor through this journey. She’s also excited about a new online project that is in the planning phase.

I’m calling it: ‘Fabulous at 50—The Professional Woman’s Guide to Being Anxiety Free.’ This web-based programme will provide tools to help women avoid the negative experiences of burnout and anxiety, that can get in the way of enjoying what should be an exciting time of life.

Find out more about Leigh Johnson, and the wonderful work she does here: www.leighjohnsonnz.com and on her blog.

Action Task! Start Smart

Identify and record any lessons you can learn from Leigh’s experience that you could apply to starting, or redefining, your own business. Summarise some possible action steps.

Book_transparentbg copyBe inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of  Mid-life Career Rescue: Employ Yourself  TODAY!

Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.

Employ yourself feedback at 2.33.02 pm

Work With Higher Purpose: how to find your life purpose

Friday, June 24th, 2016

Screen Shot 2016-06-24 at 2.54.19 pm“Many entrepreneurs ask me, ‘Where is the market opportunity – where can I make lots of money?’ I tell them to think this way instead: “What are you so passionate about doing that you’d be happy doing it for ten years, even if you never made a dime? That’s the business you should start, and be in. Ironically, you will end up making money. So chase the vision and the higher purpose, not the money.”

Tony Hsieh Zappos, Former CEO Zappos.com

The truth is nothing great in the world has been achieved without purpose. Purpose gives people an edge, firing the flames of passion, enthusiasm, drive and initiative needed to succeed.

Working with purpose stokes the embers of flagging motivation, and procrastination and helps fuel latent dreams.

Pursuing your purpose can lead you to the work you were born to create.

Purposeful Entrepreneurs

Many people have turned things that made them angry, like injustice, hatred or dishonesty, into their life’s work and brought about meaningful and powerful change as a result. Others have transcended personal setbacks to help others create meaningful change.

Former fashion model Elle McPherson discovered her purpose and found her niche following a cancer scare and post suffering burn out. Her flagship product, THE SUPER ELIXIR™ Alkalising Greens showcases her deepest conviction that what you feed your body nurtures your mind, body and soul.

Others have turned their favourite skills and obsessions into wonderful products and services for others to enjoy. Virgin Airlines founder Richard Branson has used his entrepreneurial skills and love of fun to create businesses that others get a buzz from too.

“Business can be a creative enterprise in itself. You’re trying to create something that is original, which stands out in the crowd that will last and hopefully serve some useful purpose. Above all you want to create something you can be proud of,” Branson says.

Make Yourself Proud

Barry Watson wanted to make himself proud. He turned his life around, saving his marriage in the process. Now he finds meaning and purpose helping others save their relationships too. While still holding down a salaried position he’s started a business on the side.

My business is called A Great Couple. I help couples have an amazing relationship together. I chose the name because it ideally described what I wanted to do: help couples have a great relationship. I chose to enter this space because my wife and I have had several major marriage hurdles to overcome, and I wanted to help others avoid, and get through them.

I love helping others! There’s nothing yet like knowing that the painful experiences you have gone through have helped someone in their moment of need. Life can be tough at times and knowing someone is there to help can mean the world.

To make sure I was offering the right service for the right market I talked to my audience. I don’t try to assume I think I know what they want. I spend time asking them, and then base my business offerings off what they specifically want to meet their needs.

Keeping his energy levels high

I work 40+ hours in another job, so balance is critical. I try to live a focused life that puts emphasis on the things that matter, and eliminate time wasting activities as much as possible. I also try to have set goals for each day so I don’t become stagnant and stuck in the same spot.

I’m a passionate person so I need to be careful I don’t do too much. I get up before 5am, pray, go to the gym (some mornings) and start writing before I have to leave for work around 7am. I look at the board I created with my 2016 goals on it, and connect with many like-minded people who inspire me to keep reaching higher. I also try not to take for granted what I’ve been given. In a moments notice it could be be gone, so seizing the precious moments that life blesses us with is crucial.

Finding customers

Networking is key, as is trying to give more to others than you get back. If you do this, people will tell others about you and it helps to grow your “following.” Some of my most successful marketing, especially for the books I have written, has included: building friends on Facebook, various book promotions sites; and networking with others to help promote my books.

Passion, great plans, committed team, perseverance and making lots of profit, contribute to being a successful self-employed person. Some of the best advice I’ve received is, if you can dream it, it’s because you are supposed to achieve it.

You can find Barry Watson and learn more about his business, including his wonderful books via his website here: www.agreatcouple.com

Getting Clear About Your Purpose

As Barry’s story illustrates, gaining greater clarity about life’s purpose begins with gaining greater self-awareness of the life experiences that have shaped you, your passions and the legacy you want to leave in the world.

It means getting clear about the work you were born to do, creating a clear and compelling vision about your preferred future and ensuring everything you do from this point on takes you closer to your life purpose.

Book_transparentbg copyThis has been an excerpt from Mid-Life Career Rescue: Employ Yourself.  Find your purpose and point of brilliance and read other inspirational stories of success inMid-Life Career Rescue: Employ Yourself available in print and eBook on Amazon.

How to start a business on the side while holding down your job

Monday, June 20th, 2016

Young woman laying on dry leaves and enjoying lifeStart a business on the side while holding down your job. Or take the leap to self employed bliss. Choose and grow your own business with confidence.

A big shout out to my client who has started her business while holding down her current job. Catherine’s started smart by taking over an existing business – check it out here http://www.lifeconsulting.co.nz/

Learn from other inspired and inspiring entrepreneurs and make a calculated leap to self-employed freedom and fulfilment. Fourteen individuals tell you their stories in  Mid-Life Career Rescue (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too lateTheir backgrounds and dreams are as unique as you are. What unites them is their creativity, passion and integrity. In my latest book Mid-life Career Rescue: Employ Yourself they share their fears, their struggles and their joys as they overcame obstacles and pursued their dreams of self-employment. Here’s an excerpt:

“Wild horses wouldn’t drag me back to working for someone else.”
Alan Sugar, Entrepreneur and host of The Apprentice, UK

They were doing something they love; their passion drove them.

The list below is what they have in common. As you read this list think how many strategies could apply to you:

Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.

  • They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  • They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  • They shared. They communicated their vision, goals and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  • They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  • They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment and recognition to do their job well.
  • They took calculated risks. They always looked before they leapt, but they leapt nonetheless. Courage and confidence was something they built as they went.
  • They believed in themselves, or faked it! Even professionals doubt themselves – but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’ – and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. Be sure to get off to a good start, and be inspired by those who have walked the path of success.

Client Success Story: Business Can Be a Wonderful Box of Chocolates

Lisa Conroy, Director and Empowerment Coach for women’s lifestyle, career and wellness. Box of Chocolates, www.boxofchocolates.co.nz

Lisa Conroy’s passion for helping others led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her former job.

Leading up to my coaching training I had been working for a major sporting organisation for eight years. They were going through massive change and unsettling times. I was up to my fourth restructuring with this company, and management informed us that they were moving the organisation to another city. It was an eight-hour drive away, and an expensive place to transport my family to live.

It had been a toxic environment for some time, HR was non-existent, and I saw first hand during this time of transition amongst the team, the effects of stress and uncertainty. I knew going to the new venue was not in my family’s best interest, so I had to think about my options, which led to a call for change. The idea of coaching and helping others with their life and career goals appealed and seemed to be a growing industry.

I did some investigating and found Cassandra Gaisford and her Worklife Solutions Career and Life Coaching certification programme. Her personality, variety of skills and zest for life just really resonated with me.

I realised becoming a life coach would allow me the freedom, flexibility and independence to do work that I loved in an industry that seemed very rewarding and much needed.

I knew it would be a steep learning curve, but I love a challenge and felt this was the perfect fit for my interests, skills and goals.

My new coaching journey began, which led to a career combo. I decided to start my own business within three weeks of starting my coaching programme and haven’t looked back since…

Do something you love

I have always wanted to have my own business doing something I loved. Once I started my coaching training, I felt this was the perfect match for me to be able to utilise my skills and help others to reach their lifestyle, career and wellness goals.

I also wanted the freedom to be able to work on new ideas and create my own style by offering a unique service in the Wellness industry through my combination of coaching, art therapy workshops, wellness retreats, Reiki healing and aromatherapy pamper parties.

Deciding what to do

My initial focus was purely on the lifestyle, career and wellness coaching but realised it would take time to build my brand, Box of Chocolates, along with gaining trust with clients and networks.

I went into this with a realistic view that it would take twothree years to build to a point of going full time with my business ideas. I also believed that if I had a few alternative strings to my bow, it would assist me in offering a variety of services to a wider audience and give me alternative sources of income.

I was drawn to running wellness retreats where my event management skills, love of wellness and creative activities, and relevant workshop topics would help me attract the right women. Women who wanted to feel empowered and find new inspiration for their lives, and be able to share and learn from others in a safe and nurturing environment.

I was also interested in gaining a certification in Reiki healing as I felt this would complement my coaching and retreats/workshops, which then led onto me becoming an aromatherapy consultant too.

This year I will be focusing on increasing my impact/marketing reach strategies by striving to increase my coaching capacity to offer Skype sessions/coaching packages globally online as well as within New Zealand.

Finding an idea that would be successful

A belief in my abilities, along with a determination to be of service and offer a solution to key problems facing many women helped me find an idea I thought would be successful.

When you can tap into understanding who your niche market is and what they need, you can then build a strong foundation of core services to assist them.

I took a leap of faith but I knew in my heart that every time I coached someone it didn’t feel like work to me, it was so rewarding seeing my clients grow from strength to strength and be able to reach their true potential with a boost in confidence.

When you are coming from the heart and follow that guidance, you will always be supported to find the people and resources you need.

However, that doesn’t mean sitting back and waiting for it to happen. Action and dedication are required to build momentum, along with commitment and trust in your abilities to manifest your dreams and goals.

I also knew that there were not many people holding retreats that offered a unique Zen and creative style that my programme offers – you have to think outside the box and run with it! I went along to lots of Wellness industry events, seminars, network meetings and got a feel for what people were needing and built my strategies around that.

Finding the right product for the right market

I did my research, I talked to successful coaches in the industry and I asked for feedback from all my clients, I went online to see what trends were coming through and what topics were hot, locally and internationally.

I read lots of industry related books and blogs and signed up to sites that inspired me to keep my finger on the pulse on what was working successfully for others that I could leverage off.

Keeping your energy levels high

I’m not a big fan of the saying ‘hard work’ as it has stressful connotations. You need to be passionate about your services and ideas, and you need to have the ability to encourage others to use them. It is also important that you make time to promote yourself and get your messages across to your targeted market through various avenues.

Start small and take your time to build confidence, so that when you realise you’re onto a good thing, it doesn’t feel like ‘hard work’ but is exciting to see your business and ideas coming to fruition.When you are coming from a place of authenticity, it will always come through and people will naturally want to refer your services because they benefit from your genuine concern and skills. This is always going to be your best source of repeated business and will quickly amplify your brand through referrals you can use in your marketing material…

Book_transparentbg copyTo read more of Lisa’s story, be inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of  Mid-life Career Rescue: Employ Yourself TODAY!

Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.

Brilliant Career Inspiration

Midlife Career Crisis? Become Self Employed: Choose And Grow Your Own Business With Confidence

Saturday, June 18th, 2016

You don’t always need buckets of money, or the courage of a lion, to start your own business. Plenty of successful entrepreneurs have started their businesses on a shoe-string budget, and launched new careers while combining salaried employment. Many have felt the fear and launched their business anyway.

I was in my mid-30’s, a single parent, holding down a steady job, when I started my first business, Worklife Solutions (worklifesolutions.co.nz). I was worried and fearful that I’d fail, but I did it anyway. It’s one of the most creative, joyful endeavours I’ve ever done. Since then I’ve created many more businesses and helped people all over the globe become successfully self-employed.

Like Lisa Conroy, who shares her story in my latest book, Mid-Life Career Rescue: Employ Yourself, and other budding entrepreneurs who’ve taken a strategic route to finance their businesses.

It’s hard to believe that I was ever an employee, feeling trapped and miserable in a job that gave me zero flexibility, capped my income and shackled my independence. 

My Mid Life Crisis

I know what it’s like to reach the middle of your life and yearn for something better, but wonder if you have what it takes to make it on your own. I was a single parent, with no one else to pay my mortgage. I wanted more time and freedom to balance child-care with my own desire to have control over my own destiny. And I wanted my income to be determined by my own efforts, not by the mood or whims or dictates of a boss. I wanted to be in control, riding the winds of fortune and navigating the fluctuating economic landscape.

More than that I wanted to rekindle my passion and creativity in both the workplace and home. And I wanted to make a living doing the work I felt born to do.

I was uncertain about how I could employ myself and create a business I’d love with such a passion, that one day I would say, “This isn’t work; this is fun.” But it did happen, and it can happen for you too.

I’m not a risk-taker. Not a reckless, foolishly optimistic one anyway. I was afraid like you might be. I doubted anyone would hire me, or that I could convince others to buy my products and services. I worried that if I severed the safety chord of a regular wage I may not be able to pay my mortgage.

I’d lost my confidence, and worse, I’d lost my self-esteem, trading in my health and happiness for the ‘security’ of a regular pay cheque. I had a mortgage to feed, and a daughter to support on my own, and so I boxed on. But I never gave up on my dream.

I started feeding my soul by reading books by, and about, inspired entrepreneurs. I subscribed to entrepreneurial magazines and devoured articles. (Back then podcasts and YouTube weren’t alive and streaming.) I drew up a list of benefits I felt I’d gain from being self-employed, and trained myself to focus my mind and heart on what I hoped for, not what I feared.

I calculated my hourly rate as an employee and quickly realised I could work less hours and earn more if I employed myself. The final push I needed to take the leap came when my friends, who were turning fifty, encouraged me to join them on a girls trip to Italy. My boss turned down my application to go on leave. “You’re needed here,” she scolded.

“I quit,” I replied. And I haven’t looked back.

Self Employed Bliss – Be Happy: Work With Passion

I have more freedom, work-life balance, creative control and autonomy, and greater work security as a self-employed worker. I get to choose the work I will or won’t do. I earn more than I did having my salary capped as an employee, but  I love what I do with such a passion that I would do it for free. “That wasn’t work, that was fun,” I said to a client recently.

If you feel like I once did, wondering if being your own boss will ever happen for you, help is at hand. If you fear that if you leave a job you hate, you won’t be able to pay the bills, my latest book, Mid-life Career Rescue: Employ Yourself will help you start smart. 

If you’ve bought into the mistaken belief that owning your own business will cost a bomb, or wreak havoc with your work-life balance, Mid-life Career Rescue: Employ Yourself will set you straight. If worrying about the taxman or legal stuff is putting you off starting a business, you’re in for a pleasant surprise. Or perhaps you worry running your own business will be stressful. If so you’ll love the section, “Burnout Blitz.”

If you dream of being happy and working with passion and joy, I encourage you to consider taking a calculated and inspired leap into self employed bliss.

Self employment is an excellent option for Mid-lifers

While some employers may consider your age or wealth of experience to be a liability, that same experience is an asset when you are running your own show. 

Prospective clients and customers care more about the value you can provide than they do about your age. And running your own business can also offer you the freedom, flexibility, purpose, and autonomy you crave. Plus, if you structure things right from the outset you’ll end up with more money in your wallet.

How To Become Self Employed

Could you do anything if you only knew what it was? For less than the cost of an expresso you can fast-track your way to clarity, happiness and success.

I wrote Mid-life Career Rescue: Employ Yourself for people like you who yearn for more freedom and autonomy and have ever thought, ‘I want to start my own business, but I don’t know what to do.’ 

Whether you are a start-up entrepreneur, or a businessperson looking for a fresh start Mid-life Career Rescue: Employ Yourself will help you make the right moves to choose and grow your small business with confidence.

This isn’t a quick-tips-start-your-business-tomorrow, follow-these-steps-in-this-exact-order kind of book. Simply put it’s based on my real-world experiences starting and growing many successful businesses, and the experiences of other people like you. Women and men in their mid-life who want to be their own boss; to live and work with passion—and still pay the bills!

‘To create meaningful music,’ Neil Diamond sings, ‘You have to look into your own life experiences.’ The same wisdom applies to employing yourself—to create a meaningful business turn to your life experiences and leverage off the things that have shaped you. Therein you will find your passion and purpose. 

Like Barry Watson, whose bad boy behaviour and close shave with divorce led him to create a business helping others save their marriage. And Joy Gaisford who had no idea whether her business would be successful but followed her heart, and pursued her passion and natural talent for creating beauty in others people’s lives. 

In Mid-life Career Rescue: Employ Yourself you’ll read about Dame Wendy Pye who was dumped from her job and, vowing to prove her former boss had made a huge mistake, went on to create her own multi-millionaire dollar publishing business.

Be inspired by Leigh Johnson. After establishing a successful recruitment business, and following a period of depression Leigh yearned to help others. She contacted me to help her define her brand and gain the skills she needed as a coach.“I want people to know how great they are already,” she says of her new mission.

“I give credit to Cassandra Gaisford (www.worklifesolutions.co.nz and www.cassandragaisford.com for helping me unclutter my thoughts and clear the way to make the decision to become a Well-being & Transition Coach,” she shares on her blog.

Fast-track Your Success

Read stories of entrepreneurial rejuvenation I share in my book, Mid-Life Career Rescue: Employ Yourself and learn from people who have felt the fear and become self-employed anyway! Let love, inspiration and passion propel you forward.

I felt especially inspired by the true accounts of people who beat the odds by starting a business and how they became successful. The variety of examples of entrepreneur stories given makes you realise that anything is possible with enough will and determination! Cassandra paves the way for you to have belief in your ideas and to run with them. This book will have you excited about the future, dreaming big and living boldly…” ~ Amazon review

Employ yourself! Live the entrepreneurial life and create a product and service so good that people will pay for it.

Book_transparentbg copyMid-Life Career Rescue (Employ Yourself): How to confidently leave a job you hate, and start living a life you  love, before it’s too late, is available in paperback and eBook from:

Mid-Life Career Rescue: Employ Yourself

Brilliant Career Inspiration

How to overcome your mid-life career crisis and discover your calling

Thursday, June 2nd, 2016

Screen Shot 2016-06-02 at 5.45.21 pmI was interviewed recently by Olivia Gamber, a US based career coach with an amazing podcast dedicated to providing  quality career advice to help others navigate the changing world of work and stay relevant. We spoke about a topic which is dear to my heart—how to overcome your mid-life crisis and find your passion and purpose.

When you’re in a job that stresses you out and makes you miserable, you can feel so trapped you can’t even contemplate how to make a change for the better.  I know – I felt this way once and it was horrible. Maybe you’ve been in the same job for years, or your self-esteem has taken a hit. Perhaps you don’t know how your skills and work experience can transfer into another role. These feelings are common for mid-lifers and younger professionals too!

I agree with Olivia, “If you’re in a job that makes you miserable, then you need to make a change. Not only are you making yourself more miserable every day that you choose to stay, but also the people you care about around you. Staying in a toxic situation like this can also lead to more serious long term health issues like anxiety and even depression.”

In my professional role as a career counsellor and holistic psychologist I’ve helped people with all of the above experiences and worse! I’ve had clients who are so stressed out by their work they have been suicidal due to their hopelessness and despair. I know acutely, personally and professionally, how important being happy at work is to every aspect to your life. As a holistic psychologist, I take a different approach than most career advisors and coaches when tackling these issues.

Tune into my interview with Olivia Gamber and gain some free strategies and tips to help you or someone you care about overcome work unhappiness. Check it out here http://occupationalolivia.com/how-to-overcome-your-mid-life-career-crisis/

Don’t waste another day feeling trapped. Don’t be the person who spends a life of regret, or waits until they retire before they follow their passions. Don’t be the person too afraid to make a change for the better, or who wishes they could lead a significant life. Make the change now. Before it’s too late.

 

In this episode you will learn:

  • How to get the courage to walk away from a high stress, toxic work environment
  • How to discover your passion and calling
  • How a stressful work environment can lead to anxiety and depression if not dealt with
  • Find out the biggest thing that holds people back from finding work they love

Check it out here http://occupationalolivia.com/how-to-overcome-your-mid-life-career-crisis/

Empower your life and career with these books:

I’m also the best selling author of How to Find Your Passion and Purpose, and the Mid-Life Career Rescue series which includes:

Mid-Life Career Rescue: How to confidently leave a job you hate, and start living a life you love, before it’s too late (The Call For Change) (Volume 1)

Mid-Life Career Rescue: What Makes You Happy: How to confidently leave a job you hate, and start living a life you love, before it?s too late (Volume 2)

Mid-Life Career Rescue: Employ Yourself: How to confidently leave a job you hate, and start living a life you love, before it’s too late

How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love

Or check out my passion-driven business at Worklife Solutions

Allthree together

Why I wrote these books

Someone once asked me, “What was the catalyst for writing your books?” In part, it was my experience with clients, but also the emails I received from people who I knew would never be able to see me professionally, and their depth of hopelessness and despair – despair that reached beyond the individual, but affected those who loved them.

Like the lady who emailed me, “No one will employ my husband because he was 55 and had been in the same job for 25 years until he was made redundant. He keeps being told that he has no skills employers would want.”

It broke my heart every time I had to reply to emails like this with, “I’m sorry we are not taking new clients at this time.” Because I knew from experience it didn’t have to be that way. I knew what he needed to learn was how to find his passion and clarify what gave him a sense of meaning and purpose, and how to sell his age and experience as an asset.

It was the experience of this man and many others like him that resulted in my decision to write my first book Happy at Work for Mid-Lifers. And it was the success and the feedback from those that read it that that led me to release a revised and updated version as Mid-Life Career Rescue.

As a recruitment consultant, I’ve seen first-hand how employers and recruiters can be ageist when it comes to hiring decisions. As a coach I’ve helped people overcome this and get hired.

I’ve also seen people put self-imposed limits on what they believe is possible at their age. Even non mid-lifers do that! “Don’t you do what you love when you retire,” one 28 year-old once said to me! “I’m too old to change, “ said another man in his early thirties. I’ve helped people successfully challenge those limits.

As a career coach and counsellor helping mid-lifers reclaim their lives after redundancy, rebuild self-esteem after workplace bullying, and bounce back from the depression that staying in the wrong job can create, I felt strongly that people needed both practical and inspirational ways to reclaim their lives.

I also believe that people need fewer check boxes and career assessment inventories and more creative, out-of-the box thinking to help them succeed. My views resonated with many – and I was interviewed on television and on the radio about this very thing. You can check these out on my media page here >>

I have also presented my unique Passion Driven Model of career design at conferences around the world. I’m not saying these things to boast – but to reassure you that you’re in safe hands.

When I attended an international symposium of career practitioners in Venice, Italy, we were warned of the crisis an ageing workforce presented and were told that the greatest skill career coaches needed was – wait for it…

to help people have an imagination!

As an artist and creative soul myself, that was like candy to a child. And since then, I’ve proven over and over again, with the successes I’ve gained for clients that thinking differently and creatively, as well as rationally, while also harnessing the power of intuition, and applying the principles of manifestation, really works. In this book I’ll show you why and how.

A large part of my philosophy, and the reason behind my success with clients, is my fervent belief that to achieve anything worthy in life you need to follow your passion. And I’m in good company.

As Oprah Winfrey said, “Passion is energy. Feel the power that comes from focusing on what excites you.” Without passion, you don’t have energy, and without energy you have nothing. You have to let desire, not fear, propel you forward. Yet worryingly, research suggests that less than 10% of people are following their passion. Perhaps that is why there is so much unhappiness at work.

Be empowered. Answer the call for change, take control of your career and your life right now. As Steve Jobs once said, “Your time is limited.” Make your life count, and enjoy the new future you’re creating.

Your story can be like Mandy’s, who in her 50’s, after reading Mid-Life Career Rescue wrote to me and told me how the book had changed her life:

“To be honest, I couldn’t put the book down – it was as though Cassandra had got inside my head and written it specifically for me! It helped me process the what/where questions I was asking myself and discussed all the aspects that had been tumbling around in my head like a washing machine for many months.  It helped me process my thoughts, clarify my thinking, formulate a real plan and prepare myself for my new life.”

 

How to create a new life – harness the power of one and achieve your goals

Friday, January 1st, 2016

one thought,
one feeling,
one intention,
one desire,
one challenge

A very warm greeting to you on this most auspicious day  the first day of the first month – the beginning of a wonderful new year.

One has become my favourite number. I love its simplicity. In an era where overwhelm threatens the peace and equilibrium of so many, ‘one’ makes things easy.

My one goal last year was to overcome my own self-doubt and follow my passion for writing. I love writing. It’s what I was born to do. If I don’t have a pen in my hand, a notebook at the ready, I feel lost, anxious, irritable, Writing soothes my soul. Writing allows me to connect with others and to express the things I care deeply about.

And so with this in mind, I made one promise to myself in 2015 – to publish one book. And then another in my Mid-Life Career Rescue series. Books which would share my own mid-life journey to career nirvana, and the journey of other seekers too.

And in turn, my hope was that sharing these stories would inspire you.

So it’s been exciting to read the reviews and hear from people who have read my first books in the Mid-Life Career Rescue series. People like Hillary who said, “This is the perfect gentle nudge needed to move me forward and make those scary life changes.

I was scared last year too. I wondered how my books would be received. I wondered if anyone would like them. I feared public rejection, bad reviews, losing the time and money I had invested – all those things. But my desire was stronger. I didn’t want to wonder, ‘what if.” What if I had taken a risk and published my book. I took the risk, and it’s been worth it. I chose to change my focus  – to create in my minds eye everything I that dreamed of and saw in my mind’s eye, that I wanted to become ‘true.’

Going to bed last night on New Year’s Eve after celebrating the last day of 2015, to find Mid-Life Career Rescue: (What Make You Happy) twas #1 on the best-seller list on Amazon was amazing. And waking up today on the first day of 2016 and finding it was still #1 was fun!

So if there’s one thing I would encourage you to do this year it would be this – feel the fear and follow your passion anyway. Be curious, be playful, be adventurous and see where these feelings take you.

If you know anyone who needs a gentle nudge this year to make a change for the better the link is here http://amzn.to/1JmGq5C

What’s one intention you could make this year that, when followed through, would make a tremendous difference to your life? Please let me know on in the comments section of this blog

In the meantime I leave with you with this inspirational sculpture created by renown New Zealand Sculptor Chris Booth. My partner commissioned it for my 50th birthday last year. Together the three of us named it Viewfinder, which I love given my passion for photography. Of course, a viewfinder is the tool that enables you to find your point of focus. The viewfinder is the single most important user interface on any camera. And your viewfinder – your point of focus, the thing that captures your interest, your attention, your passion, is the most important tool in creating your best life in 2016. Set your focus, capture your desires and allow them to motivate and guide you throughout the hours, weeks, and months which follow.

Viewfinder Chris Booth web

I wish you a very happy new year. May 2016 bring you continued happiness and joy.

How to change careers – follow your passion not your pension

Wednesday, December 23rd, 2015

20120416-Chiens Diaporama  (1 of 1)-26

It’s my great privilege to share a sneak peek at Jilly Bennett’s incredible story of reinvention and her amazing photography.

I first met Jilly in 2014 when I was chasing my many passions in Italy. We both signed up to follow another passionate woman, photographer Carla Couslon, with whom we travelled around Puglia learning more about photography and a life worth living. Carla’s books Italian Joy and Chasing A Dream spoke to us all, luring us to distant shores.

I adore Jilly’s zest for life and the way she so poignantly shatters mistaken beliefs about ageing. As you’ll see and read for yourself in my latest book, ‘Mid-Life Career Rescue: (What Makes You Happy) How to confidently leave a job you hate, and start living a life you  love, before it’s too late’. Available in paperback and ebook from the following Amazon link http://amzn.to/1JmGq5C

I loved including Jilly’s story, especially when I read reviews like those below:

If, like me, you’re sick of reading/hearing ‘find your passion’ and you’ve no idea what to do – this book has it covered! I liked that the author explains how to actually go about finding your ‘passion’ or ‘purpose’. And she included the ‘reality testing’ step as well. I’m at a mid-life career crisis point – a very useful read!” ~ Amazon Review

“This book asks you all the basic questions and provides direction to . It provides numerous examples of success based on passion for the cynics amongst us. And you can do all this in the safety of the work life you dislike. Now it is your turn to find out how the book ends.” ~ Simon Weiner

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Follow this blog link to view Jilly’s photos and be inspired by her story:

http://www.worklifesolutions.co.nz/how-to-be-happy-with-yourself-prioritising-whats-important/

How to be happy with yourself – prioritising what’s important

Tuesday, December 22nd, 2015

PRIORITISING WHAT’S IMPORTANT

“Values are a matter of what guides you through every day, every task, every encounter with another human being. Yet we are often unaware of what our values are.” ~ Richard Bolles, Author

Sometimes the job of your dreams may be the one least likely to pay the most. But it’s not always about the money. Right? There’s more to being rewarded for the work you do than the pay cheque you take home at the end of the week.

Job satisfaction, fulfilment, quality of family and private life and mental, spiritual, physical, and emotional health are too often left out of the equation when evaluating job opportunities.

Most people will say that having enough money to live comfortably is important to them. But not everyone is willing to work for less money in order to have other needs meet.

For these people what they value most is not money, it’s something else more important to them – such as working for a specific cause, helping people, being creative, being challenged or having great work-life balance and plenty of free time.

Being aware of what your non-negotiable values are, and proactively ensuring these needs are met at work is vitally important. A career choice that is in line with your core beliefs and values is more likely to be a lasting and positive choice. It allows you to be who you really are, and do what you really need, in order to achieve what you want.

What Are Values?

Your most important values are the things you feel very strongly about. Your values are who you are and who you want to be. They are the ideals that guide or qualify your personal conduct, interaction with others and involvement in your career.

Like morals, they help you to distinguish what is right from what is wrong, and good from bad. They’re signposts which direct you to your best-fit career and inform you on how you can live your life in a meaningful way.

Your values are formed in a variety of ways through your life experiences, the way you are uniquely wired and the choices you make. They’re who you are and who you choose to be.

Jilly left home when she was only 14. As she says, hers was not a conventional life. Now in her 70’s, her most important values centre around independence, autonomy, creativity and freedom. It’s not hard to understand why. Now living in a medieval village near to Menton, France, and working as a photographer and journalist, her life and work reflects who she is and the things most important to her.

Listening to Jilly’s stories of reinvention, it’s clear to me that variety, learning and new challenges are important values too. “‘I’ve always followed my dream – I wasn’t a mid-lifer who found what I wanted to do. I always took chances and jumped in with both feet!  I ran a drama school with a one-time husband, I was an actress, I owned two restaurants, one in London, one in Hobart, Tasmania.

“My grand passion though was dogs and bred and showed dogs for over thirty years and  during the 1980s, had one of the top breeding and showing kennels in Old English Sheepdogs  I also judged the breed all over the world. I’ve lived in America, in Australia, in Wales, in London, and, for the past 25 years, in France. I was never ever a person who needed a mid-life boost as it were.”

Jilly, says she always had what others call courage. “In fact had I not said ‘yes’ to every opportunity in life I knew I’d always worry what I’d missed. It seemed to me it took more courage to say ‘No’ than to say ‘Yes’.” When she was 67, new adventures beckoned, and she picked up a camera.

“I didn’t get into photography because it was something I’d always wanted to do- in fact, during my years showing Old English Sheepdogs, I was endlessly taking photos of the show dogs and puppies, so perhaps that was the beginning of my creativity in photography.

“But about eight years ago a blog about a town not far from me drew my attention, and I thought ‘I can do that!’ and so I did. My photography was woeful – crooked buildings, and horizons – not that I knew it at the time. But slowly by looking at other photographer’s work, I started to ‘see’ what I needed to improve.  I got inspired and gradually improved my skills (I still am!).

“I took workshops, (Carla Coulson and Nick Danziger – both life changing) photography friends helped me, I read endlessly on the subject and watched training videos. Eventually, instead of writing about my town with photos, I was taking photos for their own sake.”

I love Jilly’s motivation, ‘I could do that!’ How many times have you said that. But how many times have you acted on it?

“I do think life experiences have made me a better photographer – the technical side had to be learned, but it’s in what I choose to photograph that defines my work. I love, for instance, the world of street photography. For me, a good photograph needs to make the photographer and the viewer ‘feel’ something.”

Jilly’s most recent creative endeavour blends her love for dogs with her passion for photography. “During my years as a dog breeder, exhibitor and judge, I always photographed my dogs in show pose. I think that gave me an ‘eye’ for a photo, as I had an eye for a dog, as we say.”

Check out her website – her work is really, really special. Her natural affinity for dogs, and the skills she’s developed with the camera, creates something truly magical. She has now had several exhibitions with two more coming up next year. Also she has been invited to join Getty Images.

Jilly is currently working on two books, one about the medieval hill village where she lives – not a book for tourists, as such, but one that will follow the daily lives of the people who live there and who have made her so welcome. The second book will be called Riviera Dogs.

Saying yes to opportunities, makes your life richer

As Jilly’s story highlights, saying ‘yes’ to opportunities as they appear has made her life richer.

This is an excerpt from career expert Cassandra Gaisford’s Amazon #1 best-selling book, Mid-Life Career Rescue: (What Makes You Happy) How to confidently leave a job you hate, and start living a life you love, before it’s too late.

To celebrate the release of her new book she’s giving you something for FREE!

Click Here to Download Your FREE Find Your Passion Workbook

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