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How to perfect your book description so that it sells loads of books

January 18th, 2016

Find Your Passion and Purpose ebook coverv4300dpiIf you haven’t downloaded yet and reviewed, or you could do with a passion boost here’s the link to my new book, How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, available in paperback and eBook from Amazon here>> http://amzn.to/1W0IreR. I’d still value some more reviews!
Meanwhile I’ve been busy perfecting my book description. Writing a good description for Amazon is all about good sales copy. Sometimes the word ‘sales’ gets a bad rap. I like Dame Anita Roddick’s take on it, “We communicate with passion and passion sells.” She’s someone who knows! British businesswoman, human rights activist and environmental campaigner, she best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped the phenomenon of ethical consumerism. The Body Shop was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. As she once said when challenged by someone accusing her of profiteering in what they claimed should be a not-for-profit mission, she replied, “If we don’t make a profit, we have no money to create change.”
If you are an author of non-fiction like I am, chances are you have written a book you hope will be helpful to others. To do this you need to reach as many people who need the advice you provide as possible. To attract people who need your book you need to be able to speak to their needs and desires, show them how you can solve their problems and market the benefits of your book. This is sales and marketing.
How to ensure your sales copy pops!
You also have to ensure your copy is eye-catching and heart-grabbing.
Thanks to Angelique Mroczka for her amazing step-by-step HTML guide and Paul Brodie for the tips from Kevin Kruse shared in his magnificent new book BOOK PUBLISHING FOR BEGINNERS http://amzn.to/1n5cdmH, I now have a shiny new book description. No doubt there is room for improvement but it is vastly better than my feeble attempt before…what do you think? 
 
<h3>Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.</h3><p>What if you could increase your success, health and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion and profit.<p><b>Amazon bestselling author</b> of <i> Mid-Life Career Rescue</i>, and <b>award-winning artist</b>, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.<p> In <i> How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love</i>, you’ll learn:</b></p><ul><li>Why successful people follow their passion, not their pension</li><li>How to identify your REAL priorities</li><li>How working with passion can cure many modern-day ills – depression, anxiety, overwhelm and boredom</li><li>How passion and purpose reduces stress</li><li>How to be happy and successful</li><li>How to double your productivity effortlessly</li><li>How to boost your self-esteem and super-charge the confidence needed to make an inspired change </li><li>How to change jobs and find a career you will enjoy, including self-employment</li><li>How to discover your signature gifts and talents and confirm your work-related strengths</li><li>How identifying your PPT will increase profit, peace and prosperity</li><li>BONUS: <i>Find Your Passion Workbook<i></li><li>BONUS: <i>Living with Purpose Workbook<i></li><li>BONUS: Making Decisions and Choosing Your Best-Fit Career Workbook</i></i> </i><p>If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.</p><p> If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.</p><p> If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.</p><p><strong>Quit just existing and start really living!</strong></i><p>Buy this book now to start achieving outstanding personal and professional results with absolute certainty and excitement.</p></h3><h3><u>Pick up your copy today by clicking the BUY NOW button at the top of this page!</h3><h3><u>
 
 
As Angie says in her guide, “Looks like a mess, right? Now put it in a HTML viewer like Code Beautify” http://codebeautify.org/htmlviewer/ (hit ‘run’)and it look like this:

Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.

What if you could increase your success, health and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion and profit.

Amazon bestselling author of Mid-Life Career Rescue, and award-winning artist, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.

In How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, you’ll learn:

  • Why successful people follow their passion, not their pension
  • How to identify your REAL priorities
  • How working with passion can cure many modern-day ills – depression, anxiety, overwhelm and boredom
  • How passion and purpose reduces stress
  • How to be happy and successful
  • How to double your productivity effortlessly
  • How to boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to change jobs and find a career you will enjoy, including self-employment
  • How to discover your signature gifts and talents and confirm your work-related strengths
  • How identifying your PPT will increase profit, peace and prosperity
  • BONUS: Find Your Passion Workbook
  • BONUS: Living with Purpose Workbook
  • BONUS: Making Decisions and Choosing Your Best-Fit Career WorkbookIf you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.

    If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.

    If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.

    Quit just existing and start really living!

    Buy this book now to start achieving outstanding personal and professional results with absolute certainty and excitement.

    Pick up your copy today by clicking the BUY NOW button at the top of this page!

This was my original description for my book, How to Find Your Passion and Purpose

Finding a job you want and living a life you love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Yet, it’s staggeringly, and dishearteningly, true that many people don’t know what they are passionate about, or how they can turn it into a rewarding career. Some research suggests that only 10% of people are living and working with passion. Hence my passion for passion and helping create more positive change in the world.

If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.

If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.

Together we’ll help you get your mojo back, challenge your current beliefs and increase your sense of possibility. By tapping into a combination of practical career strategies, Law of Attraction principles, and the spiritual powers of manifestation, you’ll reawaken dreams, boost your self-awareness, empower your life and challenge what you thought was possible.

We’ll do this in an inspired yet structured way by strengthening your creative thinking skills, boosting your self-awareness and helping you identify your non-negotiable ingredients for career success and happiness. Little steps will lead naturally to bigger leaps, giving your the courage and confidence to follow your passion and fly free toward career happiness and life fulfilment.

What you’re about to read isn’t another self-help book; it’s a self-empowerment book. It offers ways to increase your self-knowledge. From that knowledge comes the power to create a life worth living.

How To Find Your Passion And Purpose will help you:

• Explore and clarify your passions, interests, and life purpose

• Build a strong foundation for happiness and success

• Value your gifts, natural knacks and talents and confirm your work-related strengths

• Direct your energies positively toward your preferred future

• Strengthen your creative thinking skills, and ability to identify possible roles you would enjoy, including self-employment

• Have the courage to follow your dreams and super-charge the confidence needed to make an inspired change

• Find your point of brilliance

Let’s look briefly at what each chapter in this book will cover:

Chapter One, “What Is Passion” will help you explore the meaning of passion and discover the consequences of ignoring your passion. You’ll identify any passion blocking beliefs and intensify passion-building beliefs to boost your chances of success.

Chapter Two, “Discover Your Passion,” will help you to identify your own sources of passion and passion criteria. What you’ll discover may be a complete surprise and open up a realm of opportunities you’ve never considered.

Chapter Three, “Passion At Work,” will assist you in identifying career options and exploring ways to develop your career in light of your passions and life purpose.

Chapter Four, “Live Your Passion,” looks at passion beyond the world of work and ways to achieve greater balance and fulfillment. You’ll also identify strategies to overcome obstacles and to maximise your success.

How To Find Your Passion And Purpose concludes with showing you how to identify your point of brilliance. I’ve also included a link to two free workbooks.

Find a job you love and finally live the life you want. Scroll up and click “Buy Now” before it’s too late.

It wasn’t bad for a first attempt, but I knew it needed to be better.

Even with all those extra tweaks I’ve shared with you above and creating a super-persuasive book description there’s no way I can guarantee  that everyone will buy your book. BUT, I’ll bet you’ll feel better about it and agree that the chances of increasing your conversion rate will soar considerably.

I spent about 40-minutes writing this blog post just for Y-O-U. If you think you will sell even just one more book, (hopefully more) will you give me a $0.99 tip? Just…

Grab your copy of the How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, available in paperback and eBook from Amazon by clicking here NOW>>


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