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Posts Tagged 'Being an Authorpreneur'

Vellum Velocity—productivity hacks for writers

Friday, August 18th, 2017

 

Vellum is the single best investment any author can make. It is a no-brainer. It makes the process of formatting so much fun.

~ Jamie Arpin-Ricci, author of The Last Verdict.

Alongside Scrivener, your next best friend will be Vellum. Their tagline is ‘Easily Create Beautiful ebooks,’ and that’s exactly what the Vellum formatting software does.

As author and blogger Joanna Penn notes, “It is the best writing tool and I couldn’t imagine writing without it now. I’ve also been using Scrivener to format my ebooks for the last five years and that has been fine. Until recently. In the last few weeks, a reader reported that a couple of my books had a formatting issue with the Kindle Look Inside on Amazon.com.

“I checked and found that the spacing and alignment was screwed up. But in my Scrivener file and my KDP Preview, and even in the ebook itself, the formatting was fine. It was just a problem in the Look Inside Previewer. Perhaps there was an update inside Amazon that interacted with the particular way my formatting worked. Who knows? But whatever it was, I needed to fix it. Because it was costing me sales.”

Until Joanna shared her experience I had blindly assumed all was in hand. Then, with horror, I realized the same thing was happening to me. At first, I was daunted by having to learn a whole new process. But I quickly found that the experience was worth it.

 

Listed below are just a few of the many benefits of Vellum:

• Create beautiful print and ebooks—easily. Simply important a Word Docx file and off you go

• Format like a pro—select from a wide range of book styles, include classic touches like custom drop caps, and ornamental flourishes

• Preview your design and see how it will look on various eBook readers

• Template pages, including Copyright, About the Author, Acknowledgments, and More Books by the Author, etc.

• Resolves issues with formatting Scrivener files

• Quickly assemble box sets of a series. Check out the Vellum boxset help page here >> https://help.vellum.pub/box-sets/

• Add store links to Facebook and Twitter

• Quickly generate eBooks for Kindle, iBooks, Kobo and more

• Absolute control‚ achieve instant results on your own schedule

• Improve your readers’ experience—improving sales

 

Prior to using Vellum I relied on an external person to format my books. Valuable productive time was wasted in many areas, including:

• Explaining what I wanted my books to look like and  how I wanted them formatted

• Excessive wait times due to workload and time-differences

• Communicating errors and waiting for fixes

• Inefficiencies and duplicated efforts having to important changes to my print version back into my ebook file and vice-versa

• Added expense of paying for formatting I could do myself. For example, to format a print book the cost was USD $115 and an eBook USD $115. That’s a whole lot of money, and a whole lot of books you have to see to recoup the expense. A special rate of USD $185 was still pricey when contrasted with the initial USD $249.99 to purchase Vellum Press which enables me to create unlimited eBooks and paperbacks.

 

Downsides?

While Vellum does have a few limitations pale in comparison to the speed and ease with which you can format your books and bring them to market.

At the time of writing some of the downsides include:

• Vellum is only available for Mac users.

• An initial investment in time to learn how to use Vellum to format as you wish. However, the support team is fantastic. Plus, blogs and Youtube videos support achieving mastery quickly. Don’t be deterred—you need to spend time to make time—and prosper productively.

• Limited ability to add color to headings

 

My New Writing and Formatting Process

Now, instead of using Scrivener to do two jobs, I write in Scrivener, export to a Word file to send to my editor. When the edits are back I load these into Scrivener, then export a Word Docx file and open this in Vellum.

I use the formatting templates, check everything looks gorgeous, including adding any ornamental flourishes to make the book look more professional.

After checking the formatting on the various devices with Vellum, I export to the various formats, including EPUB, Kindle, Mobi and PDF for print and upload to Amazon and other stores. Simple!

 

Mining for Gold

Don’t be deterred by the initial investment in time and mental energy learning Vellum will require. Set aside some time to give these life-changing software a go and watch your productivity soar.

Purchase a one off-license, or if you plan on writing and publishing a number of books consider purchasing Vellum Press

For more information navigate to here>>https://vellum.pub/

 

 

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book Two: Productivity Hacks: Do Less & Make More) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/ProductivityHacksDoLessMakeMore

Do less and earn more today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

 

 

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

Become Audaciously Obsessed: How Passionate Obsessions Empower Your Productivity and Prosperity

Sunday, August 13th, 2017

 

 

When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds. Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces, faculties, and talents become alive, and you discover yourself to be a greater person by far than you ever dreamed yourself to be

~ Patanjali, Yogi and Mystic

 

Nothing boosts productivity more than a healthy obsession. A healthy obsession can be a liberating and clarifying catalyst to your true calling and career direction—especially for people in the mid-life zone. With maturity comes renewed confidence and determination to pursue, and write about, the things they are truly passionate about.

Passion, some say, can be difficult to find, but if you’re awake it will find you. Stay open-hearted and open-minded. Don’t be like so many adults who fail to discover it all together, and in the absence of any encouragement, give up.

“People pride themselves upon their willpower, their indomitable courage, upon the fact that nothing frightens them,” writes T. Lobsang Rampa, in his classic book You Forever. “They assured bored listeners that with their willpower they can do anything at all.” But the truth is there is no greater power than imagination, passion, and the incredible power of love.

“The Last Supper soon became my obsession,” writes Spanish author Javier Sierra in his book The Secret Supper, a dazzling historical thriller.

His novels all have a ‘secret’ common purpose: to solve historical musketries based on real documentation and extensive field research. Javier’s passion and his obsession have made him a bestseller author throughout the world.

Similarly, Joe Medeiros, a writer, and producer, known for The Tonight Show with Jay Leno, developed an obsession for Leonardo da Vinci’s iconic portrait of the Mona Lisa after reading about its theft from the Louvre.

Medeiros’ obsession had a singular focus—discovering the truth. He first learned that the Mona Lisa was stolen when he was 25 and spent the next 30 years trying to discover the thief’s motivation—a simple Italian immigrant named Vincenzo Peruggia who worked as a house painter in Paris.

When asked why he was so fascinated by the story, and why he devoted over 35-years to his quest Medeiros said, “The fact that that I couldn’t solve the mystery. I wasn’t able to write it as a [fictional] screenplay] but once we started to make the documentary, everything started to fall into place. And I always wanted to know, was he crazy? Did he do it for patriotism, did he do it for money, did someone commission him? I had all these questions and that’s what kept me at it until I found the answers.”

Because of my own obsession with The Mona Lisa, and also with discovering the truth, I came across Medeiros’ wonderful documentary and have since reached out to him to help me with my research for my novel of historical art-related fiction set in Renaissance and modern-day Florence. (formerly known with the working title of Mona Lisa’s Secret).

Learn more about Joe Medeiros’s 35-year obsession here—http://www.monalisamissing.com/single-post/2015/07/19/The-Story-of-the-Film-A-35YearLong-Obsession.

Even better, visit his website and follow the links to view his fascinating documentary >>http://www.monalisamissing.com/ 

Passionate Obsessions Empower Your Productivity and Prosperity

A healthy obsession can lead you to many things, including:

• A state of divine flow—enabling you to write with mind-blowing productivity

• Your point of excellence—unleashing dormant talents and natural gifts

• Rocket-fuel tenacity to persevere and succeed

• Mentors, helpful allies and similarly obsessed people who will cheerlead and elevate your success

• A legion of devoted fans who are drawn to your impassioned writing

• Your passion and life purpose—spreading seeds of joy and inspiration and benefiting others

• Your life niche—creating a breath of fresh air and giving you a competitive edge

• True bliss—leading you to your vocation where being paid is the icing on the cake

New Zealand motorcycling legend Burt Munro proved that passionate obsession is the key to success. “All my life I’ve wanted to do something big,” he said. In 1967 Burt achieved something huge.

At the age of 68, against all the odds, he set a world record of 183.586 mph with his highly modified Indian Scout motorcycle. To qualify he made a one-way run of 190.07 mph, the fastest ever officially recorded speed on an Indian.

Like so many inspiring people the road to success was not an easy one—it involved much personal hardship and numerous setbacks, but armed with his passion and a compelling desire to “go out with a bang,” Burt Munro mortgaged his house and set out on the greatest adventure of his life.

His truly awesome achievements were brought to life in an inspiring and uplifting film, The World’s Fastest Indian.

The World’s Fastest Indian not only gives movie-goers an inside look at Munro’s passion, but it also gives them an idea of New Zealand filmmaker Roger Donaldson’s overwhelming desire to tell the story.

“This project has been a passion of mine since I completed a documentary about Burt Munro back in 1972,” Donaldson said. “I have been intrigued by Burt’s story for many, many years; some would say my obsession with this film matches Burt’s obsession with his bike.”

Donaldson’s passion for his subject has won him international acclaim from Academy Award-winning actor Anthony Hopkins. “I thought it was a terrific movie. It is a unique script…it is just so well written, very well written, beautifully written, and so refreshing. I’ve worked with a lot of great directors, Steven Spielberg and Oliver Stone, and Roger Donaldson is there with that lot, you know. He really is,” Hopkins said.

 

What Do You Collect?

Passionate obsessions, as you have begun to discover, go in all directions, and many times they are revealed in your collections. These could be as tangible as exotic butterflies, books, spoons, antiques, paintings, or as intangible as a dream or an idea.

I collect positivity and articles and stories related to people’s extraordinary passions. My collections have inspired many of my self-empowerment books.

As I mentioned, I also have a passionate obsession with all things related to Leonardo da Vinci, but particularly his portrait of The Mona Lisa, and I have a burning desire to reveal the truth being the mysterious life of the woman in the painting, Lisa del Giocondo. I am sure I own every single book every written about both Lisa and Leonardo. My partner once laughed, “There are three of us in this relationship—you, me and The Mona Lisa.”

It’s true, I am obsessed and enthralled with my research for my historical novel Mona Lisa’s Secret and with telling her story. Follow  my obsession and sign up to my newsletter and be the first to know when this story will be published—http://eepurl.com/bEArfT. Sign up now and receive a welcome gift—your free ‘Find your Passion’ E-book.

 

Mining for Gold

Become audaciously obsessed. Real obsession is more than a fad or a fleeting enthusiasm. It can’t be turned on and off like a tap. Answering the following questions will help you begin to clarify the things you have a burning obsession for:

What do you value? What do you need to experience, feel, or be doing to feel deeply fulfilled?

What do you collect? List all your obsessions and the things that interest you deeply. How can your passions fuel obsessive productivity?

 

Dive Deeper. . .

If you’re struggling to identify your obsessions, you’ll find some handy prompts and true stories in my book Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love. You’ll also find inspiration, including true transformational change stories by people like you in my Mid-Life Career Rescue series.

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book Two: Productivity Hacks: Do Less & Make More) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/ProductivityHacksDoLessMakeMore

Do less and earn more today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

Do You Have a Story to Tell? How to Make a Living With Your Writing

Wednesday, August 9th, 2017

 

Melinda Hammond’s passion is helping people tell their stories and bringing in experts to help the listeners of her podcast, Writer on The Road, do just that. Recently I had the great pleasure of sharing my story of making a living from my writing and discuss the importance of maintaining a millionaire mindset. Listen to our fun and informational chat here>> https://buff.ly/2frKrm1

Here’s Melinda’s overview:
“Adopt a millionaire mindset—dream big, be audacious, take inspired action, and fear less, says best selling author and motivational coach, Cassandra Gaisford. We need to live more and experience life to the full. The power to create a life of prosperous significance lies within us and Cassandra tells us how with her Prosperous Author Series, which kicks off with Developing a Millionaire Mindset. It sounds easy enough, except it’s not. That’s where Cassandra comes in. After an hour listening to Cassandra talk us through the process, we are empowered to go it alone. Until next week, anyway, when she’s back to share a few tricks from Book 2 with us on productivity hacks, how to do less and make more. There’s never been a better time to harness the field of vast potential to make a living from our writing. But to grow our income we need to grow, too. Cassandra’s Series will show us how. You can find out more here: www.cassandragaisford.com

 

Here’s a link to the post Melinda Hammond mentioned, FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES http://www.cassandragaisford.com/how-to-finance-your-writing-career/

Here’s an excerpt from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset)

 

 

What Makes You Happy?

Many people find journaling or writing a book makes their soul sing.

When I don’t write I feel my world shrinking. I feel I am in prison. I feel I lose my fire and my color. It should be a necessity, and I call it breathing.

~ Anais Nin

As Oprah Winfrey once said, “You know you are on the road to success if you would do your job, and not be paid for it.”

When you write with joy, everything is heightened. Your words have spring and bounce, liveliness and vivaciousness—that’s why good writing, even if the subject is dark, has longevity. Readers can feel this infectious energy in your books.

Writing is a powerfully transformative mode of self-expression. Not everyone agrees that you need to write with joy. Many authors write to get themselves out of a funk, to manage anxiety, or to write their way out of pain.

“A word is not the same with one writer as with another. One tears it from his guts. The other pulls it out of his overcoat pocket,” the French poet Charles Peguy once said.

Some authors believe that to write well they must sit at the keyboard and bleed. This may be more to do with disciplining themselves to sit down and do the work.

But many prosperous authors say that when they enter the energy of their book, they transcend their worldly state of mind and commune with the divine

“I write because it’s fun. Writing is play for me,” says James Patterson. “Do not torture yourself. That’s how people get blocked.”

I write joyfully when I write in 15-minute cycles, and when I write outside in the sun surrounded by the birds and the hills and the trees. I write joyfully when I affirm to myself that I love writing and tell myself that I’m an excellent writer. Sooner or later, even if I’m in a funk, reality catches up!

 

Mining for Gold

When are the times you feel happy writing?

How can you write more joyfully?

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here—getBook.at/TheProsperousAuthor

 

 

#amwriting #TheProsperousAuthorBook #inspiration
#workforyourself #learnonline #entrepreneurs #IncredibleWomen #changinglives #Takeyourchance #BeBoldForChange
#WritersBlock

How writing can save your life, boost your resilience and empower your warrior-spirit

Saturday, July 8th, 2017

Even if you’re not an aspiring writer there are loads of mindset strategies in The Prosperity for Authors Series to help you deal with life, build greater resilience and persevere with your dreams.

In fact, recently I put some of the strategies I share both in book two, Productivity Hacks: Do Less & Make More and the first book in this series, Developing a Millionaire Mindset, to good use after a terrifying encounter with a violent intruder.

Curiously, and thankfully, writing saved me—both before and after the aggressive trespass. I had woken around midnight and decided to check Amazon for one of my romances The Italian Billionaire’s Christmas Bride.

I had only been in my writing room for five minutes when I heard a van come up the long drive on our semi-rural property in The Bay of Islands.

Immediately I sensed danger. I knew instinctively it was the stranger who had come to our door the prior evening pretending to be lost.

Now, he returned again. He drove toward the house with his lights off, determined to hide beneath the cover of darkness.

Strangely, the Kiwis, New Zealand’s native, flightless and nocturnal birds that roam our property screeched loudly—as though warning me.

I heard the intruder swear. Terrified, I ran to wake my partner—and counted my blessings that he is a very alpha male with a black belt.

A long night involving the police ensued. And for three days this man with we later discover had a violent past and mental health problems continued to harass us —insisting we were hiding his wife and children.

It took some doing, but I refused to let him infect our lives, or impact my productivity any more than he had. Anger is such a destructive force. The best coping mechanism I know is to channel potentially toxic emotions into something I love—writing.

So I picked up my pen.

As I write this chapter just days after the event even though I can still feel the fear, the anxiety, the terror—it is less now. This event triggered buried memories of previous traumas involving obsessive, controlling men with a propensity for violence.

However, I have successfully ‘counselled’ myself by writing and journaling my way through my emotions.

As Catherine Jones writes in her aptly named book, Heal Yourself With Writing, creativity is therapy. “Journaling is a creative inner dialogue with one’s Self,” she says. And she is right.

Rather than lose further productive time I wrote my way through my terror and cleared space to create.

Rather than say, “I’m too traumatized, too tired, too uninspired to write,” I wrote anyway.

I focused on my goal for the day—in this case, to finish the edits for the first book in this series, Developing a Millionaire Mindset.

And I bribed myself with the promise of chocolate when I had completed my task.

Writing is my joy. My passion. My great love. And nobody, I vowed, would rob me of that. I would stay drunk on writing, I affirmed so that reality could not destroy me.

In time, I know I will use this experience for scenes in my fiction books and perhaps even pen a self-empowerment book to help others who may have experienced similar trauma. And of course, I have used this truly frightening experience in my life to write this chapter.

The experience also reminded me that I  should complete a half-finished manuscript, Keeper of My Heart—a romantic suspense about a woman running from a violent past and the handsome lawyer who protects her.

 

Mining for Gold

Is reality sucking the joy from your day? How can you stay drunk on writing?

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Follow Your Passion to Prosperity!

Saturday, July 1st, 2017

FOLLOW YOUR PASSION TO PROSPERITY!

I’m so excited to be taking part in Ande Anderson’s Prosperity Summit. Ande, MS, RD, Co-Founder of AVAIYA & The Truth About Prosperity, is passionate about helping people become financially free. It’s Day 10 of the summit and my interview airs today!

In my interview with Ande you’ll learn the following:

-Residual Income benefits of being a self-published author
-Fast-track strategies to challenge limiting beliefs
-Tools to program your subconscious and empower your spiritual mindset
-Powerhouse techniques to develop an abundance mentality that attracts wealth

If you haven’t subscribed click here—
http://www.avaiya.com/bedosucceed/?ap_id=cgaisford

Blank bookcover with clipping path

It’s great timing with the release of my new book, The Prosperous Author: How to Make a-Living With Your Writing Book One: Developing A Millionaire Mindset.

The reception of the book has been better than I could’ve imagined (100% are 5-star reviews!).

Here are snippets of just a few of the reviews on Amazon:

“What I really like about The Prosperous Author is that it is a great book to read before you even put pen to paper. There are a zillion books on the market which tell us how to market and publish our books. This book stands apart from the rest in that it gets your head in the right mindset to create the best possible book. The prosperous author is overflowing with wonderful motivating and thought provoking quotes from bestselling and award-winning authors as samples and inspiration. This may be Cassandra’s finest book yet.” ~ Mimi Emmanuel, author The Holy Grail of Book Publishing

“A lot of great insights on how to become a more positive, passionate and prosperous writer. I loved the second part of the book “Cultivate a burning desire”. It really motivates me and inspires me to see how successful writers think and act.” ~ Thibaut Meurisse, blogger

“The Prosperous Author is a great read that really dives into the mindset of what it means to not just prosper financially but to live a successful and well-balanced life based on health, happiness and close relationships. This book is definitely for the reader who lacks self-esteem and wants more of it, wants to overcome perfectionism, or has doubt and uncertainty and needs to break beyond these barriers. The Prosperous Author can show you how to do all of that. This book is well-written, structured and serves as an excellent resource for authors and people looking to fill up their lives with positivity for achieving their goals and objectives. A definite “Good Read” recommendation.” ~ Scott Allan, author Do it Scared

If you’ve finished the book, would you mind sharing what you thought? Please take a moment to add a brief, honest review of  The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset) here

Develop A Millionaire Mindset Today!

Even if you’re not an aspiring writer there are loads of mindset strategies to help you deal with life, build greater resilience and persevere with your dreams. In fact, recently I put some of the strategies I share to good use after a terrifying encounter with a violent intruder—something I’ll tell you more about later!

If you think would be a good fit for your friends, fans, clients etc.—please share this newsletter and link.
getBook.at/TheProsperousAuthor.

To your peace and prosperity!

 

P.S. Reviews go a long way to help books we care about and that make a difference reach more people. Please add your review here.

P.P.S. Free for a limited time! Order your copy of Developing a Millionaire Mindset today, email your receipt, and receive the following FREE bonus materials. Click here before the deal expires—getBook.at/TheProsperousAuthor.

BONUS GIVEAWAYS

Order The Prosperous Author: Developing A Millionaire Mindset eBook, save and send me your receipt, and receive FREE special bonus gifts!

 

The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

Find Your Passion and Purpose

Box Set Mid-Life Career Rescue Series

The Art of Success: Coco Chanel

How to finance your writing career

Wednesday, June 28th, 2017

FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES

You may not have the cash at the moment, and the economy may not be ideal, but that doesn’t mean your mind can’t be working on your ideas and creating the way to a better future. Look for opportunities in every climate. That’s leverage

~ Cassandra Gaisford

Many people dream of writing a book or making a living from their writing but say that lack of spare cash is holding them back. They prevent themselves from choosing what they want to do because they fear there won’t be the necessary money or support to allow it.

But money doesn’t have to be an obstacle to seeking more fulfilling work. Financing a career change, despite all the obstacles in your way, involves a conscious commitment to move forward, and a willingness to think laterally and pragmatically about a range of financial options.

There are many different ways to finance a career change including: consolidating debt, future-gazing and demand creation, career combo-ing, seeking investors, using equity, reducing outgoings, generating extra cash flow, and applying for funding.

The discipline needed to reprioritize your finances will be easier, and the sacrifices more bearable, if you allow your desire to drive you. Let’s take a closer look at some of the possible financing options:

 

Rewrite your goals. List all the benefits making a change will bring. These may include better health, more money in the longer term or improved relationships with loved ones.

 

Assess your current situation. Get an accurate picture of all your outgoings and expenses. Consolidate debt. Seek financial advice if necessary.

 

Get a reality check on your future plans. Is there a current or future demand for your writing? Could you create one? What is the true cost of making a change? Isolate costs against benefits: cash in against cash out. How much money do you really need to spend and create?

 

Earn more. Think laterally to create cash flow. A job doesn’t have to be a full-time thing. Can you finance your career by doing a career-combo, working in a variety of different ways or for several employers? As you’ve read, many people work at several jobs to earn extra cash.

 

Generate extra cash flow by increasing the money you earn. Some possible strategies include: negotiating a pay rise in your current position; taking on a new higher-paying role; or turning a hobby into cash flow.

New Zealand based, USA Today bestselling historical romance author Bronwen Evans, for example, took on a high-paying, high-pressure, one-year communications contract to allow her to take a year off so she could pursue her dream of becoming a full-time novelist.

 

Seek investors. Use other people’s money to create the momentum you need. Remember there’s good borrowing—borrowing to increase wealth, and bad borrowing—borrowing so you can consume more. Most people spend all their spare income on non-asset-producing consumption.

Banks, family members and friends are all possible sources of investment income. Sam Morgan, who established the on-line trading company TradeMe, convinced his dad to back him, and earned millions of dollars in return. You may not pay back millions, but if your idea is sound, your investors can sleep at night knowing they will be repaid.

 

Utilize equity. Burt Munro, whose story was made famous in the movie The World’s Fastest Indian, mortgaged his home. Could you use the equity in your own home to finance your career? If you don’t want to re-mortgage you could try asking for a mortgage holiday. Many banks allow 2–3 months of no mortgage payments.

As fashion designer Calvin Klein once said,  “I took the risk of putting my money on the line for the company.” Are you prepared to do the same thing?

 

Share the load. Who else has a stake in your success? Perhaps they may be able to inject more cash into your joint cash flow or pitch in and share the family load. New Zealand romance author Leanna Morgan asked her husband to take on the day-to-day family commitments so she could focus on her writing. Today she’s a USA Today bestselling author who sells up to 300 books a day and has legions of fans in America. She’s also the CEO of her own publishing company. In just two years, Morgan has gone from an unknown writer to one who earns over $200,000 a year, allowing the mother-of-two to give up her job as a Libraries and Arts Manager to concentrate on her writing. She recently shared with me that her goal is to make a million dollars, and more, from her writing.

“If anyone had told me two years ago that I’d be able to resign from a job I loved to become a full-time writer and publisher, I would have smiled and thought they were slightly crazy. But believe it or not, that’s what happened,” she told journalist Anna Kenna.

“Her success has not been without sacrifice, including little sleep and less time with husband Tim and her two children, aged 12 and 17,” Kenna writes in her article.

“I’d be up at 5.30am, getting in a few hours of writing before work, and writing in the evening when everybody else was asleep.”

So she could devote herself to writing, Leanna’s husband Tim shared more of their responsibilities.

“Tim took over running the house and organising our children,” Morgan says. “He did it to support me, but also because he could see the potential benefits of my success for the whole family.”

Sharing the load, hard word and commitment have yielded success beyond her and her family’s dreams.

“It’s taken away the financial stress, allowed us to take a nice holiday and to look forward to a future we never considered possible,” she says.

Find out more about Leanna Morgan here www.leeannamorgan.com and read the rest of this article, including why it’s a brilliant time to be an independent author, here >>

 

Reduce outgoings. Review your current commitments and expenditure. Proactively look around to make sure you are getting the best deal possible on your insurance, mobile phone plans, mortgages and other regular financial commitments. Take note of your savings and squirrel the extra money away for a rainy day.

John shopped around for a better deal on his household insurance and saved himself over $600 annually in premiums. He also negotiated an installment plan with creditors so that he could increase his credit debt repayments, saving over $5,400 in interest charges annually.

 

Get funded. Many people and organizations offer sponsorship and various forms of funding to help people pursue their dreams. Without the help of a grant from Creative New Zealand, author Lloyd Jones may never have written Mr Pip—the same book for which he won the prestigious and lucrative Man Booker Prize. The book was later made into a film.

Check out crowdfunding as an option, as Heather Morris initially shared in the chapter Knock The Bugger Off. Her attempts to finance her film script lead to a multi-national publishing deal.

 

Multiply your income streams. When authorpreneur Kevin Kruse made the move to self-employment he decided to record his financial success, complete with the highs and lows by publicly sharing his income reports on his blog. There’s lot of inspiration for anyone about to embrace change here:

http://authorjourneyto100k.com/income-report-december-2015-and-full-year/

Like many business people, Kevin knew early on, that having a variety of income streams would help him manage cash-flow.

“I went into this whole thing knowing that to make the money I wanted to make I would need to diversify my income. I knew I’d need to spend time speaking, creating online courses, and marketing.”

It is a common and successful strategy used by many business people, especially those working creatively. Ruth Pretty, for example, is a chef, newspaper columnist, cookbook writer, wedding venue provider, caterer and cooking school tutor. The common theme? Her pursuits all center around her passion for food.

Amongst other things, photographer Carla Coulson is a portrait photographer, magazine photojournalist, tutor, and travel photographer. At the time of writing, she has retrained as a life coach and now offers creativity coaching and wellness workshops.

Italian designer Giorgio Armani has a flourishing clothing empire, a swag of luxury hotels, a music production company, and an interior design business. And these are just a few of his multi-billion-dollar revenue lines.

I am a self-empowerment author, coach, holistic psychologist, romance writer, brand manager, and novelist of art-related historical fiction. I also write marketing materials (blogs, newsletters, website content etc.) for small businesses, and train people to become certified life and career coaches.

As my writing income grows I’m making a conscious decision to spend less time in some of these areas and more in others.

You may wish to focus on one income stream, but if this doesn’t work for you, consider diversifying. This will help you ride any fluctuating financial currents.

 

Remind yourself that money is not a measure of your true worth. Clarify what’s important to you. As Richard Branson said, “I don’t work for money, that’s too shallow a goal.” Lucky for him his passion for having fun has netted him millions—as it has for James Patterson and other prosperous authors.

Whatever path you choose, be sure to work with love. Sonia Choquette, author of Your Heart’s Desire echoes this view: “When you work with love you draw others to you. Embrace this truth. The reason for this is that love is the highest vibration on earth. When you work with love people feel it, are helped by it, and return to it. That’s why love is the best marketing tool around. Because it is so attractive, it pulls right to you what you need.”

 

The Money or Your Life

His Holiness the Dalai Lama, once said, “Choose a job that allows the opportunity for some creativity and for spending time with your family. Even if it means less pay—it is better to choose work that is less demanding, that gives you greater freedom, more time to be with your family and friends, engage in cultural activities or just play. I think that is best.”

This really spoke to me and was one of the primary reasons I chose to scale back my successful international consultancy. Time is more valuable to me than money. I can always find ways to get more money, but it is impossible to find more than 24 hours in any one day.

Be careful what you chase. Is it more money, or a better quality of life? With planning, it just may be possible to do both says Timothy Ferriss in his bestselling book, The 4-Hour Work Week.

His central premise is to automate everything so you can live and work independently, free from a fixed location. If this is something that appeals to you I highly recommend picking up a copy of his book.

We’ll also dive deeper into simple but savvy productivity strategies in Book Two, of The Prosperity for Authors series, Productivity Hacks: Do Less & Make More.

In this book, you’ll learn how to work less and produce more, including powerhouse productivity tools you can harness to help you finish what you start, create new books and take them to market so you can sell them faster.

 

Mining for Gold

Brainstorm or list as many ways as possible that you could finance your career. Seek suggestions from others to widen the possibilities. Ask your way to success.

Check out this interesting article http://tommorkes.com/the-complete-guide-to-crowdfunding-your-book/.

Read a copy of my book Mid-Life Career Rescue: Employ Yourself and find out how one man financed his career and reclaimed his life.

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Book Marketing With Visual Content. 3 Ways To Stand Out From The Crowd With Images.

Monday, June 26th, 2017

I’ve recently released a new book The Prosperous Author: Developing A Millionaire Mindset and I’ve been thinking about ways I can spread the word using visual content. I also want to know what content is most effective.

These are a few of my first attempts with imagery. I use Canva (www.canva.com) for most of my social media designs and the layouts you see below

I asked myself a couple of questions as I created these. Are the quotes 1.) inspiring 2). do they evoke emotion 3.) do the offer a promise or sense of the benefits readers will gain from reading The Prosperous Author: Developing A Millionaire Mindset?

I know I still have work to do but I wanted to share my journey with you. Please email me or post your comments below. I would value your feebback.

 

 

 

One thing I found helpful was a recent blog post by Canva, “How To Create Impactful Blog Graphics”, Written by Maria Jose, this article has loads of helpful tips (I used some of her them directly in this post, but I highly recommend you check the full article).  Here’s what Maria shared:

Before diving into creating a cool header image or in-post graphic, it’s important for you to take a step back and define which visual elements — typefaces, colors or patterns — you’ll be using as building blocks to create any and all graphics for your blog. Essentially, you’ll define a visual style for your graphics and create a style guide to safeguard its integrity. ~Maria Jose

 

01. Create a Style Guide for Your Visual Content

Taking this on board I created a template using my book cover as a guide. In Evernote and Word (as a backup) I created a note I could refer back to when I needed. And in Canva I created the above, taking care to be consistent with font and colors.

 

02.Photography Style

Just like with everything else, you’ll want to aim for consistency among the photographs you use in your graphics or on your blog.This doesn’t just mean using the same filter. It means aiming for consistency in lighting, composition, and editing among all your images. If you are laying text on them, be sure to set it in similar ways and naturally, using one of the typefaces you’ve selected before. ~Maria Jose

I’m still defining my photography style. But I know that I’m after positive imagery that evokes and supports the key messages in  The Prosperous Author: How to Make a Living With Your Writing (Developing A Millionaire Mindset).

When selecting images one thing I am mindful of is my color palette? Whenever possible, I try to incorporate it into photographs for my graphics too. Blues and golds—and a splash of white. These echo the themes of creative freedom, inspiration, out-of-the-box-thinking and a millionaire mindset—key messages in my book. Canva recommends throwing in props that are the same color as my palette, backgrounds and tying in my own color to help create lovely details.

03.Determine Which In-Post Graphics You Will Use the Most—and where you will share

Armed with your brand new style guide, define what your graphics content is as it will inform your design. Seek to understand exactly what you wish to communicate or accomplish with each graphic and let that knowledge drive your blog graphic’s design. With that in mind, chose the best way to communicate. ~Maria Jose

Joanna Penn’s blog post (click here to read) shares several strategies and platforms to take your great visual content and share it with your readers, including Pinterest (check out my Pinterest collection here https://nz.pinterest.com/cassandranz/the-prosperous-author-book-millionaire-mindset/.)

Of course, there are loads more places to share. Facebook, Twitter, Instagram and more. At the same time, video and infographics have become powerful tools for authors looking to communicate more easily with readers.

 

 

Some Initial Thoughts…

 I surveyed some of my readers and here’s a few initial comments—it’s always good to get feedback. You can then decide where to from there.

Re the image with the ‘heroes’ – “Personally I’m not a big fan of the transparency. I find it rather confusing.”

For anyone who has dreamed of becoming an author.

 

For anyone who wants to make a living from books.

 

This is the book to make your dreams a reality.

 

Follow your passion to prosperity.

 

 The Prosperous Author: How to Make a Living With Your Writing

(Book One: Developing A Millionaire Mindset)

 

To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

 

 

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mindset the new psychology of success-faith and the millionaire mind

Monday, May 29th, 2017

As Adam Markel writes in his book, Pivot: The Art and Science of Reinventing Your Career and Life, “Just because you can’t see the steps doesn’t mean they aren’t there. There’s a word for this type of behavior. It’s called faith.”

Keep your faith strong by reminding yourself of your purpose, stay positive and keep away from cynics.

Julia Cameron, an active artist and author of The Artist’s Way and another thirty or so fiction and non-fiction books, advocates relinquishing too much effort and turning energy instead from one of stressful striving, to cultivating faith and trust.

Prayer, gratitude, acceptance and unwavering belief that everything happens for a reason, are just some of the many strategies she encourages people to embrace.

If doubt is dampening your enthusiasm and confidence and faith is something you’d like to cultivate, you’ll find strategies to empower yourself throughout my Career Rescue series.

Mid-Life Career Rescue-Three Book Bundle-Box Set (Books 1-3): The Call For Change, What Makes You Happy, Employ Yourself—available from Amazon here—getBook.at/CareerRescueBox

You may like to check out Julia’s book Faith and Will or find your own sources.

Your Challenge

Tap into the awesome power of meditation, yoga and a spiritual faith-based perspective to help you maintain a positive expectancy, manage stress and increase your intuitive, creative powers.

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

5 ways to be super inspired in your everyday life

Monday, August 22nd, 2016

Yes, I’m about to engage in shameless name-dropping, but hey…I’m so excited about the passionate people who banded together last weekend  to inspire, support, encourage and cheerlead people’s quest  for success.

Last weekend’s I had the huge joy of attending the Romance Writers of New Zealand conference. Aptly named, “All You Need is Love”, the conference’s theme captured the key messages contained in my newest #1 best-seller, The Art of Success. It’s a book dedicated to love.

Here’s 5 of the many things I learned from attending the conference that may ignite the seeds of your own inspiration and fuel your success.

1. Surround Yourself with Positive People.  It’s incredibly inspiring and motivating to be surrounded by people who are either pursuing, or have achieved the things, you also aspire to. I loved hearing how successful some of my fellow writing friends have become since I last saw them. Especially my tribe from my former home city, Wellington.

Leanne Morgan, for example, writing as Leanna Morgan, currently also working as the head librarian at New Zealand’s Kapiti Library, has forged an incredible career writing romantic fiction and publishing these herself. Her income has flourished so much so that she’s resigned from her librarian role to concentrate on writing full time. Her story is a fabulous reminder to us all that your day job can feed your dream career and, if and when the time is right, allow you to transition safely to the next chapter in your life.

The same can be said for former Wellingtonian and now USA Today Bestselling Author, Bronwen Evans. Bronwen’s first manuscript, INVITATION TO RUIN, was completed late 2009, and was sold to Kensington Publishing early 2010, in a two book deal. Her debut novel, INVITATION TO RUIN, received a 4.5 star rating from RT Book Reviews and was nominated in the RT Reviewer’s Choice Awards – Best First Historical. Invitation to Ruin was also won the RomCon Readers Crown Best Historical 2012.She’s since gone on to win the RomCon Readers Crown three times. Her first book in her Disgraced Lords series hit the USA Today bestsellers list and she has hit it several times since. Her success is even more inspiring because she also worked in a ‘conventional career, ‘ while writing, but because she is also dyslexic.

2. Connect with the pro’s. One of many international experts who spoke at the conference was Hollywood-based story consultant, author and lecturer Michael Hague. His passion for storytelling and love of films was super inspiring—reawakening my own slumbering passions and instilling in me an even greater commitment to mastering the art of great story telling. One of the things I manifested prior to going to the conference was having Michael sign one of his books that I had purchased, “Writing Screenplays That Sell.” So I was elated when he suggested this pose for this piccie, and invited me to join him and another successful Kiwi romance writer, Tessa Radley, to see the Auckland sights. Michael has worked with some  of  the most successful people in Hollywood, including actor and producer Will Smith, and after hearing him speak and reading his book, I can  appreciate why.

3. Visualise and Affirm For Success.  Mindset is  everything.  Before going to the conference I visualised successfully pitching several of my works of fiction to literary agents and editors. Then when the  time came for my appointment I felt so nervous I almost didn’t turn up. But I put on my big girl pants (or rather my favourite dress), reminded myself that these powerful and influential people weren’t defined by their job title, but were also just normal people like me, affirmed my belief in my stories, practiced my pitch, visualised success and showed up—reminding  myself to also have fun. The result? I walked away with all two international editors from big publishing houses, and one New York based literary agent, interested in acquiring my work.

4.  Feel the Fear and Do it Anyway.  Following on from the example I gave above, it’s important to discuss the fact that people always think that I’m a naturally confident person. The truth is I feel fear just like you do. I tremble at the thought of meeting new people, and quake at the idea of self-promotion. But I’ve learned that to achieve success I must control my fears, believe in my dreams and take action on my goals.

Currently the NY-based literary agent has three partial manuscripts of mine and is assessing my self-empowerment books, including offering to help me negotiate a recent request I’ve received from a Vietnamese publisher for the translation rights for my  Mid-Life Career Rescue series, and The Art of Success.

As they wrote  to me, “In Vietnam, more the 40% percent student choose the wrong career after graduation. So we think that your books are very useful for young people in Vietnam. It’s would be great if we could have your titles in our books line.” I’m thrilled to be able to have the opportunity to help more people make life-affirming choices.

If fear or low self-esteem is something you struggle with, make this your no.1 self-development focus. I have a new book coming out this month which I know will help. More about that in my next newsletter. If career dissatisfaction is  weighing you down you may like to  check out my other  books already available on Amazon. Simply navigate to my author page here >> Author.to/CassandraGaisford.

5. Invest in Your Dreams. Going to the conference wasn’t super expensive, but it did cost money. Hotels, conference fees, air travel, and  attendance at Michael Hague’s one day, ‘Story Mastery’ workshop. But I treat such expenses less as a cost but more as an investment. One I intend to maximise. So when Michael said he’d love to work with me on developing my story Mona Lisa’s Secret I didn’t hesitate to pay for a coaching session. Afterall, as a coach myself I know  the value of working with a pro, and paying the best, to  fast track success.

So yes, I did some name-less name dropping but I hope you’ll appreciate the theme. To be inspired you need to surround yourself with inspiring people and invest in your own success. You may not be able to get to a conference but that needn’t stop you. There’s plenty of online forum’s and virtual workshops you can attend. Michael Hague, for example has video copies of his international workshops which you can purchase and enjoy in the comfort of your own home. Other experts will too.

I’ve also written about and sharing inspirational stories of success in my series Mid-life Career Rescue. Like Annie Featherston’s metamorphic rise from disillusioned teacher to award-winning romance writer in Mid-Life Career Rescue What Makes You Happy.

Many of the above tips and more easy to implement strategies can be found in my latest #1 Amazon bestseller The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, available now in print and eBook from Amazon here getBook.at/TheArtofSuccess

I hope you’re feeling inspired after reading this post. I’d love to know what resonated with you.

Love and best wishes

Cassandra

P.S. If you’ve read my books and enjoyed them – have you left a review on Amazon? Reviews are gold to authors like me and help readers find our books. Please consider leaving your feedback on Amazon on Goodreads. Thank you!

To fulfil your potential you have to step out of the comfort zone

Sunday, January 17th, 2016

shoot for the stars by Kimberly Gordon ReelandWhilst it’s commonly stated that we should do what comes naturally, this may not be the best advice!

To fulfil your potential you have to step out of the comfort zone of doing what you do well and embrace the uncertain world of trying something new.

In doing this you’ll have the satisfaction of knowing whether you swim on a new current of fulfilment and success – something others refer to as ‘flow”.

Just as Jilly did, the wonderful lady in her 70’s who has become a photographer, and whose story I shared in Mid-Life Career Rescue: (What Make You Happy).

Listening to Jilly’s stories of reinvention, it’s clear to me that variety, learning and new challenges are some of her most important values. “‘I’ve always followed my dream – I wasn’t a mid-lifer who found what I wanted to do. I always took chances and jumped in with both feet!” She said. 

Read her inspiring story in Mid-Life Career Rescue: (What Make You Happy), or check out her website – her work is really, really special. Her natural affinity for dogs, and the skills she’s developed with the camera, creates something truly magical. She has now had several exhibitions with two more coming up next year. Also she has been invited to join Getty Images.

 

 

But what if you  don’t swim? What if you sink? At least you’ll have the satisfaction of knowing you tried, and the great fortune of implementing your lessons learned in your next attempt!

Refresh Your Life With Change

Sticking with what you do well can be the worst thing to do if you want to live a meaningful life. To develop new skills, new ways of being to become someone other than who you believe yourself to be takes a willingness to change.

As astrologer Sarah Varcas shares, “It takes courage and fortitude, a willingness to be a new-born again, discovering life from scratch, adopting a new perspective and fresh guidelines. Of course we can take our strengths and abilities with us on the journey. They’ll come in more than handy! But to see them as the be-all and end-all, the extent of our ‘tool kit’, is to live a half-baked life in the shadow of who we could actually be if we allowed ourselves to grow.”

Here’s a few questions to ponder, the answers may prove liberating:

  • What would you be willing to try if you were 10 times bolder?
  • What wouyld you try if you knew success was guaranteed?
  • How could trying out new ways of being or working enrich your life?

Finding My Passion and Purpose

I put into motion my own advice late last year and published my first two books in the Mid-Life Career Rescue series on Amazon. What fun! I don’t know why I didn’t do it sooner.

Since embarking on change I’ve published a book a month and recently penned my third book: How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, is more of guide, than a book – a nice short, easy to implement tool kit to help you live and work with passion and purpose.

The Amazon details and link are here: http://amzn.to/1W0IreR

A new thing I did for the first time was creating my own cover – using my own art work too. The feedback I’ve received about both the book and the cover has enriched my life in ways I couldn’t have perceived. I gain from the satisfaction and fulfilment of being fully autonomous in all aspects of publishing and gaining from the immediacy and intimacy of the feedback from readers.

“Simply delightful, witty quick read, packed with excellent information. I’m actually believing now, I could change my career after 18 years!” Wrote one Amazon reviewer.

“I feel I want to read this book now! The red energy swirl suggests an invitation to enter a journey of discovering ones passion,” shared another person when she first saw the cover.

Of course, sometimes when you try new things, even successful new things you can attract criticism. I did when I wrote my second book. A reviewer said,  “I loved the inspiration, content, and message. There book rambles a lot though.”

Ok, I thought. I won’t ramble in my next book – I’ll be more concise!

How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love is available through Amazon at the special introductory price of $.99 for a limited time. http://amzn.to/1W0IreR

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