Posts Tagged 'writing a book'

Why not making mistakes is the biggest mistake you’ll ever make

Sunday, March 11th, 2018
“And then, out of many years of silence and failure and feeling that my whole life was a disaster, the writer came, like a blessing, like a door that opened into another space.”

~ Isabel Allende

Conquering failure often requires learning the hard way to reach dizzying heights and allowing room for disappointment. 
One successful author, whose name escapes me, once advised aspiring authors to affirm the following, “I am willing to write badly; I am willing to do the work whether it is any good or not; I am also willing to allow brilliance.”

Many people stagnate under the weight of perfectionism or fear of failing because they worry about making mistakes. 
It may be challenging, but investing in strategies to create more tolerance and acceptance towards making mistakes will prove liberating.
One strategy is to learn from others’ misfortune.
With hindsight, sometimes the greatest fortune comes from making the biggest blunders.
Here are just a few mistakes that turned out well:

Isabel Allende started her career in journalism and soon found herself offside with people who didn’t appreciate her outspoken views. For years she felt under-appreciated—until she decided to tackle her first novel, The House of Spirits.
The novel was named Best Novel of the Year in Chile in 1982, and Allende received the country’s Panorama Literario award. The House of the Spirits has been translated into over 37 languages. It was also adapted into a film of the same name starring Jeremy Irons, Meryl Streep, Winona Ryder, Glenn Close, and Antonio Banderas.

Musician Ornette Coleman’s mistake led her to be acclaimed as the inventor of “free jazz.” She was awarded the MacArthur Fellowship (nicknamed the Genius Award) in 1994 and the Pulitzer Prize for Music in 2007.
“It was when I found out I could make mistakes that I knew I was on to something,” she once said.

Walt Disney was fired by a newspaper for lack of ideas. He also went bankrupt several times before he and his brother co-founded Walt Disney Productions, one of the best-known motion picture production companies in the world. Disney’s revenue last year was $US45 billion.
Dr. Suess’ first children’s book, And to Think That I Saw it on Mulberry Street, was rejected by 27 publishers. The 28th publisher, Vanguard Press, sold six million copies of the book. He went on to write numerous other books which still sell well today.

Rhonda Byrne’s life was at an all-time low. Fifty-five and twice divorced, her father had just died and her career was in crisis. 
That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which galloped away to become some of the biggest-selling self-help resources of all time.

At the heart of Byrnes’ inspirational series of products is the Law of Attraction.
“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts. If you want to change anything in your life, change the frequency by changing your thoughts.”
Refuse to be a victim.
Next time you feel you’ve made a mistake, ask yourself, “How could this work out for my highest good?” 
Be gentle with yourself. Sometimes making mistakes heralds a time of new birth and energy.
Draw on the lessons you have learned to help you move forward
Notice how you have grown and changed as a result of everything that has happened.
Gather information as you go and be ready for a new adventure. Look for positive signs for successful outcomes in the future.

Mining for Gold

What is the biggest mistake you ever made and what did you learn?

Buoy your resolve by collecting stories about other people who felt like failures, or were treated harshly by peers, critics, family, and other disbelievers.

Collect a file of inspiring stories about mistakes that turned out well.

Follow your inspiration.



This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

How to finance your writing career

Wednesday, June 28th, 2017


You may not have the cash at the moment, and the economy may not be ideal, but that doesn’t mean your mind can’t be working on your ideas and creating the way to a better future. Look for opportunities in every climate. That’s leverage

~ Cassandra Gaisford

Many people dream of writing a book or making a living from their writing but say that lack of spare cash is holding them back. They prevent themselves from choosing what they want to do because they fear there won’t be the necessary money or support to allow it.

But money doesn’t have to be an obstacle to seeking more fulfilling work. Financing a career change, despite all the obstacles in your way, involves a conscious commitment to move forward, and a willingness to think laterally and pragmatically about a range of financial options.

There are many different ways to finance a career change including: consolidating debt, future-gazing and demand creation, career combo-ing, seeking investors, using equity, reducing outgoings, generating extra cash flow, and applying for funding.

The discipline needed to reprioritize your finances will be easier, and the sacrifices more bearable, if you allow your desire to drive you. Let’s take a closer look at some of the possible financing options:


Rewrite your goals. List all the benefits making a change will bring. These may include better health, more money in the longer term or improved relationships with loved ones.


Assess your current situation. Get an accurate picture of all your outgoings and expenses. Consolidate debt. Seek financial advice if necessary.


Get a reality check on your future plans. Is there a current or future demand for your writing? Could you create one? What is the true cost of making a change? Isolate costs against benefits: cash in against cash out. How much money do you really need to spend and create?


Earn more. Think laterally to create cash flow. A job doesn’t have to be a full-time thing. Can you finance your career by doing a career-combo, working in a variety of different ways or for several employers? As you’ve read, many people work at several jobs to earn extra cash.


Generate extra cash flow by increasing the money you earn. Some possible strategies include: negotiating a pay rise in your current position; taking on a new higher-paying role; or turning a hobby into cash flow.

New Zealand based, USA Today bestselling historical romance author Bronwen Evans, for example, took on a high-paying, high-pressure, one-year communications contract to allow her to take a year off so she could pursue her dream of becoming a full-time novelist.


Seek investors. Use other people’s money to create the momentum you need. Remember there’s good borrowing—borrowing to increase wealth, and bad borrowing—borrowing so you can consume more. Most people spend all their spare income on non-asset-producing consumption.

Banks, family members and friends are all possible sources of investment income. Sam Morgan, who established the on-line trading company TradeMe, convinced his dad to back him, and earned millions of dollars in return. You may not pay back millions, but if your idea is sound, your investors can sleep at night knowing they will be repaid.


Utilize equity. Burt Munro, whose story was made famous in the movie The World’s Fastest Indian, mortgaged his home. Could you use the equity in your own home to finance your career? If you don’t want to re-mortgage you could try asking for a mortgage holiday. Many banks allow 2–3 months of no mortgage payments.

As fashion designer Calvin Klein once said,  “I took the risk of putting my money on the line for the company.” Are you prepared to do the same thing?


Share the load. Who else has a stake in your success? Perhaps they may be able to inject more cash into your joint cash flow or pitch in and share the family load. New Zealand romance author Leanna Morgan asked her husband to take on the day-to-day family commitments so she could focus on her writing. Today she’s a USA Today bestselling author who sells up to 300 books a day and has legions of fans in America. She’s also the CEO of her own publishing company. In just two years, Morgan has gone from an unknown writer to one who earns over $200,000 a year, allowing the mother-of-two to give up her job as a Libraries and Arts Manager to concentrate on her writing. She recently shared with me that her goal is to make a million dollars, and more, from her writing.

“If anyone had told me two years ago that I’d be able to resign from a job I loved to become a full-time writer and publisher, I would have smiled and thought they were slightly crazy. But believe it or not, that’s what happened,” she told journalist Anna Kenna.

“Her success has not been without sacrifice, including little sleep and less time with husband Tim and her two children, aged 12 and 17,” Kenna writes in her article.

“I’d be up at 5.30am, getting in a few hours of writing before work, and writing in the evening when everybody else was asleep.”

So she could devote herself to writing, Leanna’s husband Tim shared more of their responsibilities.

“Tim took over running the house and organising our children,” Morgan says. “He did it to support me, but also because he could see the potential benefits of my success for the whole family.”

Sharing the load, hard word and commitment have yielded success beyond her and her family’s dreams.

“It’s taken away the financial stress, allowed us to take a nice holiday and to look forward to a future we never considered possible,” she says.

Find out more about Leanna Morgan here www.leeannamorgan.com and read the rest of this article, including why it’s a brilliant time to be an independent author, here >>


Reduce outgoings. Review your current commitments and expenditure. Proactively look around to make sure you are getting the best deal possible on your insurance, mobile phone plans, mortgages and other regular financial commitments. Take note of your savings and squirrel the extra money away for a rainy day.

John shopped around for a better deal on his household insurance and saved himself over $600 annually in premiums. He also negotiated an installment plan with creditors so that he could increase his credit debt repayments, saving over $5,400 in interest charges annually.


Get funded. Many people and organizations offer sponsorship and various forms of funding to help people pursue their dreams. Without the help of a grant from Creative New Zealand, author Lloyd Jones may never have written Mr Pip—the same book for which he won the prestigious and lucrative Man Booker Prize. The book was later made into a film.

Check out crowdfunding as an option, as Heather Morris initially shared in the chapter Knock The Bugger Off. Her attempts to finance her film script lead to a multi-national publishing deal.


Multiply your income streams. When authorpreneur Kevin Kruse made the move to self-employment he decided to record his financial success, complete with the highs and lows by publicly sharing his income reports on his blog. There’s lot of inspiration for anyone about to embrace change here:


Like many business people, Kevin knew early on, that having a variety of income streams would help him manage cash-flow.

“I went into this whole thing knowing that to make the money I wanted to make I would need to diversify my income. I knew I’d need to spend time speaking, creating online courses, and marketing.”

It is a common and successful strategy used by many business people, especially those working creatively. Ruth Pretty, for example, is a chef, newspaper columnist, cookbook writer, wedding venue provider, caterer and cooking school tutor. The common theme? Her pursuits all center around her passion for food.

Amongst other things, photographer Carla Coulson is a portrait photographer, magazine photojournalist, tutor, and travel photographer. At the time of writing, she has retrained as a life coach and now offers creativity coaching and wellness workshops.

Italian designer Giorgio Armani has a flourishing clothing empire, a swag of luxury hotels, a music production company, and an interior design business. And these are just a few of his multi-billion-dollar revenue lines.

I am a self-empowerment author, coach, holistic psychologist, romance writer, brand manager, and novelist of art-related historical fiction. I also write marketing materials (blogs, newsletters, website content etc.) for small businesses, and train people to become certified life and career coaches.

As my writing income grows I’m making a conscious decision to spend less time in some of these areas and more in others.

You may wish to focus on one income stream, but if this doesn’t work for you, consider diversifying. This will help you ride any fluctuating financial currents.


Remind yourself that money is not a measure of your true worth. Clarify what’s important to you. As Richard Branson said, “I don’t work for money, that’s too shallow a goal.” Lucky for him his passion for having fun has netted him millions—as it has for James Patterson and other prosperous authors.

Whatever path you choose, be sure to work with love. Sonia Choquette, author of Your Heart’s Desire echoes this view: “When you work with love you draw others to you. Embrace this truth. The reason for this is that love is the highest vibration on earth. When you work with love people feel it, are helped by it, and return to it. That’s why love is the best marketing tool around. Because it is so attractive, it pulls right to you what you need.”


The Money or Your Life

His Holiness the Dalai Lama, once said, “Choose a job that allows the opportunity for some creativity and for spending time with your family. Even if it means less pay—it is better to choose work that is less demanding, that gives you greater freedom, more time to be with your family and friends, engage in cultural activities or just play. I think that is best.”

This really spoke to me and was one of the primary reasons I chose to scale back my successful international consultancy. Time is more valuable to me than money. I can always find ways to get more money, but it is impossible to find more than 24 hours in any one day.

Be careful what you chase. Is it more money, or a better quality of life? With planning, it just may be possible to do both says Timothy Ferriss in his bestselling book, The 4-Hour Work Week.

His central premise is to automate everything so you can live and work independently, free from a fixed location. If this is something that appeals to you I highly recommend picking up a copy of his book.

We’ll also dive deeper into simple but savvy productivity strategies in Book Two, of The Prosperity for Authors series, Productivity Hacks: Do Less & Make More.

In this book, you’ll learn how to work less and produce more, including powerhouse productivity tools you can harness to help you finish what you start, create new books and take them to market so you can sell them faster.


Mining for Gold

Brainstorm or list as many ways as possible that you could finance your career. Seek suggestions from others to widen the possibilities. Ask your way to success.

Check out this interesting article http://tommorkes.com/the-complete-guide-to-crowdfunding-your-book/.

Read a copy of my book Mid-Life Career Rescue: Employ Yourself and find out how one man financed his career and reclaimed his life.


This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Click here for instant access to your FREE Productivity Hacks Checklist

NEW RELEASE. The Prosperous Author: Developing A Millionaire Mindset

Thursday, June 22nd, 2017

For anyone who has dreamed of becoming an author.

For anyone who wants to make a living from books.

For anyone who wants to release the fear of failure, get motivated and achieve success. . .

This is the book to make your dreams a reality.


In my new book The Prosperous Author: Developing A Millionaire Mindset I reveal dozens of insights based on survey research, my professional achievements and the success secrets of extraordinary artists, authors and creative entrepreneurs like Tim Ferriss, James Patterson, Paulo Coelho, Nora Roberts, Arianna Huffington, Oprah, Isabel Allende, and many more.

It’s one thing to write a book, it’s another thing entirely to make a living at it.

Developing a prosperous mindset is the foundation skill from which all else follows.

So many famous stories are about having belief in yourself and achieving your potential.

But in many of us, there is a hesitant skeptical part of ourselves that knows, “I probably should believe in myself more, but what if I am deluding myself? What if I’m not good enough?”

I know this feeling very well. For many years I struggled with a negative mindset. I started books and other writing projects and never finished them. I told myself I wasn’t good enough. Who did I think I was writing a book? What if I failed? What if my books never sold? And loads of other messages that kept me stuck in a soul-sucking day job I hated. But, using the techniques I share in The Prosperous Author: Developing A Millionaire Mindset I’m not only making a living from my writing but I’m inspiring other people to follow their dreams too.

Perhaps you’ve bought into the myth that you can’t make money from your writing. For years, the fallacy of the starving artist has pervaded our culture, leaching into the minds of creative people and stifling their dreams.

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

The Prosperous Author: Developing A Millionaire Mindset is a blueprint for mastering five principles of success.

By fuelling your desire, mastering your subconscious mind, maintaining optimum health, empowering your relationships, making a commitment to turn pro and slaying obstacles, you’ll elevate your attitude to success itself and create the ultimate mindset.


Though it was written for writers, the principles and strategies can be embraced by business entrepreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their mindset

A must read for anyone who wants to make a living from their writing, or earn extra income on the side!

ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor


The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

  • Find Your Passion and Purpose
  • Box Set Mid-Life Career Rescue Series
  • The Art of Success: Coco Chanel

Develop A Millionaire Mindset Today!


ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Making space for prosperity

Monday, June 19th, 2017

One of my daily practices is to ensure I clear my desk at the end of the day, and write a few notes regarding the focus for the next day, celebrate my successes by writing them in my journal and acknowledging the things I’m grateful for.

This creates joy, and space in my mind, and enables me to approach the new day feeling inspired and focused—assuming I’ve also cleared my mind at the beginning of the day by meditating, completing my morning pages and walking in the morning too.

If Morning Pages are a new concept to you I explain this wonderful tool developed by Julia Cameron, author of The Artists Way, a little more in the chapter Journal Your Way to Success in my new book The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset)

 Here’s a wee excerpt:



I love my writing journal. It’s my partner in writing, there for me whenever I need it, my confidant and my supporter and my record of where I’ve been

~ Anne Gracie, romance author

Recently, while tackling a mammoth writing project, I talked myself into a bit of a funk. I knew that what I really needed was some positive reminders of my intentions. Instead of saying, “I quit”, and “I am so over this,” and retelling the story that allowed for failure, I went online and purchased a beautiful black sketchbook. Prior to this, I had noticed anxiety building—as it always does when I don’t have a special book in which to purge and reshape my thoughts.

With my gold pen, I wrote some of the most empowering and encouraging quotes from other authors who have also struggled to maintain a prosperous mindset while writing an epic book.

Top of my list was Jessie Burton’s empowering words, “Always picture succeeding never let it let it fade. Always picture success, no matter how badly  things seem to be going in the moment.”

These words reminded me that I was picturing failure. I was telling myself messages of failure. I was feeling failure.

Jesse Burton, the author of The Muse and The Miniaturist is very inspiring to me because she is so honest about her own battles with mental health—including anxiety. “In February I was publicly honest about how difficult it had been to handle, process and assimilate in real time some of the changes in my life. Namely, the strange and wondrous effects of The Miniaturist. I wrote about anxiety, my first tentative foray into putting that mental morass into words,” she wrote in one of her newsletters.

As Jessie highlights blogging and sharing your thoughts with your fans is another form of cathartic journalling—as is writing a book like this. “You could have talked more about your personal experience so that other writers can more easily relate to you,” wrote an advance reader of this book. You’ll notice, in this chapter, and throughout this book that I’ve woven in more of my experiences, the highs and the lows, as a result.

To boost your success mindset another form of journalling is writing Morning Pages, a strategy developed by Julia Cameron, author of The Artist’s Way.

The writing is just a stream of consciousness, writing out whatever you are feeling—good  (or what one of my clients calls the “sunnies”) or not so good (“the uglies”). 

“It’s a way of clearing the mind—a farewell to what has been and a hello to what will be,” Julia says.

“Write down just what is crossing your consciousness. Cloud thoughts that move across consciousness. Meeting your shadow and taking it out for a cup of coffee so it doesn’t eddy your consciousness during the day.”

The point of this writing is to work with your subconscious and let it work its magic in the creative, healing process.

Mining for Gold

Keep a writing journal for specific writing projects. It may not work for you, but you will never know until you try

Start where you are—commit to a daily practice of writing morning pages and journal for self-exploration

Dive Deeper. . .

You can find our more about morning pages here http://juliacameronlive.com/basic-tools/morning-pages/


This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset)

by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

23 ways to turn up the volume on your success

Sunday, June 18th, 2017

Would you like to remove the psychological blocks keeping you from succeeding in your business?

Would you like to learn practical steps to make more money as an entrepreneur, that you can apply right away?


If you answered yes to either or both of these questions, you won’t want to miss the upcoming Be, Do, Succeed Global Online Conference. 

My friend Ande Anderson, MS, RD, Co-Founder of AVAIYA (AVAIYA is the creator of transformational films and courses such as The Truth About Prosperity, MPower: Empowering Women in Business & Beyond, Leap!, The Gratitude Effect, and more) – is hosting this FREE, business-changing event from June 21st – July 1st.

Ande will be interviewing me and 22 other success leaders that will share:

•       Cutting-edge tools and techniques to help you reveal and remove limiting beliefs standing in your way of entrepreneurial success

•       Practical, applicable steps that you can apply right away, to help you increase revenue in your business

•       And so much more!

There are 23 speakers in all including: Lynne McTaggart, Hale Dwoskin, Jeanna Gabellini, Debra Poneman, Morry Zelcovitch, Kristen Howe, Mark Waldman, Cheryl Wood, David Perdew, Ken Stone, Val Silidker, Arianne Traverso, Dr. Andrea Pennington, Cassandra Gaisford, Wendi Blum, Burge Smith Lyons, Bernadette Logue, Kelly McNelis, Jacquie Somerville, Morgana Rae, Dr. Kim D’Eramo, Michelle Villalobos, & David Cameron Gikandi.

And of course, yours truly! You can watch my interview on June 30.

Mark your calendar and go get registered right here. 

After you register, keep an eye out for Ande’s email for specific details on accessing the interviews.

And no matter what your current situation is…

Whether you’re a seasoned entrepreneur looking to take your business to the next level…

Whether you’re just starting out in your business and need support and How To’s…

Or whether you have a job and you’d like to make additional income in your side business…

You’re not going to want to miss a minute of the Be, Do, Succeed Global Online Conference. This 11-day event is completely free to you!

Watch the inspiring video and go here right now to register. 

P.S. These video & audio interviews will be recorded and will be available at no charge after each show for a limited time so you won’t miss a thing. Sign up right now, while it’s fresh on your mind…


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